• Title/Summary/Keyword: Women Enterprise

Search Result 99, Processing Time 0.024 seconds

Internet Marketing Service Expansion Strategy through Focusing on One-Day Products (일일 품목 집중화를 통한 인터넷 마케팅 서비스 확대전략 연구)

  • Shin, Seong-Yoon;Suh, Jin-Hyung;Lee, Hyun-Chang
    • Journal of Digital Convergence
    • /
    • v.10 no.7
    • /
    • pp.85-92
    • /
    • 2012
  • To the development of IT technologies, online shopping is implemented in various forms ranging from desktop environment to smartphone, and also variety of items are being sold. In addition, various type of online sales from that can not seen in offline like sales a one products per one day. In this type of sales, competition is extremely intensified and among those in the differentiated features are hold competitiveness. In this paper, we design and develop the site that adopts the online marketing technique - sale only one kind of product a day for increasing the sales revenue. To do this, in traditional commercial sites, we develop the marketing strategy, and information placement is emphasized site based on analysis of the daily product site planning and so that costumers are concentrated the products that did not interested. Though which customers to target specific items one day for some items and increasing publicity would help the sales increase is expected.

The Impact of TQM Activities cn the Business Performance of Small and Medium Sized Enterprises (중소기업의 TQM활동이 경영성과에 미치는 영향)

  • Lee, Jae-Sik
    • Management & Information Systems Review
    • /
    • v.32 no.1
    • /
    • pp.111-134
    • /
    • 2013
  • Today, TQM is used as a important tool of management innovation for enterprise's competitive power. Purposes of this paper are to find out the implementation strategy of TQM activities for SMEs through the analysis which examine the relationship between key activity factors and business performance. This study has been conducted using the data collected from 116 SMEs implementing TQM activity. By analyses of the questionnaires, empirical results shows that TQM activities has positive effect on business performance. The contribution of this study is that it provides a conceptual framework and empirical evidence of the causal relationship between key activity factors and business performance. The result of this study can be used for selection of the performance measurement indicators for target achievement in TQM activity. And it will contribute for objectivity of activity performance in case of displaying measurement indicator showing the performance of TQM activity.

  • PDF

A Study on the Labor Director System of Public Institutions in the Degital Age

  • Park, Jong-Ryeol;Noe, Sang-Ouk
    • Journal of the Korea Society of Computer and Information
    • /
    • v.27 no.11
    • /
    • pp.231-239
    • /
    • 2022
  • The labor director system to be introduced into the company law, the labor director must be explained in the Korean company law and the inevitability of its introduction must be persuaded. Conflicts with shareholders' right to appoint institutions are also a task that must be resolved. Management has absolute meaning for shareholders who receive dividends from operating profit. On the other hand, for workers who are guaranteed the right to collective action and are paid for their labor according to the contract law and the labor law, the management must be considered as a partner in labor-management cooperation, so the labor director system may cause confusion. There are growing calls to create a system that can form a 'relationship of understanding, participation, and cooperation', away from the existing 'control and command'-centered manpower management that causes labor-management confrontation and the system can also serve as an opportunity to reduce harmful effects of high-handed personnel administration in public institutions.

Executives' Characteristics and Their Management Implications in Korean Entertainment Companies (우리나라 엔터테인먼트 기업의 임원 특성과 경영 함의점)

  • Kim, Jeong-Seob
    • Journal of Korea Entertainment Industry Association
    • /
    • v.13 no.3
    • /
    • pp.77-89
    • /
    • 2019
  • What are the characteristics of firm executives who have led the fast-growing Korean entertainment industry since the Korean Wave in the early 2000s, and what management implications can be inferred from them? To search for the answer to these questions, we conducted a complete survey of 293 executives from 27 listed Korean entertainment companies. Research has shown that career path diversity has increased in order of general enterprise managers, IT experts, accountants, lawyers and artists, away from the limited human resources level around artists. Thirty three percent of the firms gave stock options to their CEO. This is a positive aspect as data implying that these companies have been striving to do specialization, transparent management, digital and network management, creativity management, and motivational management in the context of sustainablity. However, it was pointed out as an improvement task that the percentage of young(20s and 30s) and female executives is low, even though such people's creativity, sensitivity, initiative and dynamic quality are apt to bring out their advantages especially in the entertainment company, a typical knowledge-creative firms and that the period of the CEO's average tenure was relatively short to 4.02 years.

An Empirical Study on the Effect Mechanism of Labor Market Structure on Access to Social Insurance (노동시장 구조가 사회보험 배제에 영향을 미치는 메커니즘에 관한 연구)

  • Kim, Soo-Wan
    • Korean Journal of Social Welfare Studies
    • /
    • v.40 no.2
    • /
    • pp.253-283
    • /
    • 2009
  • This study examined empirically the effect mechanism of labor market structure on access to social insurance. Data were derived from the second wave of Korea Welfare Panel Study in 2007 with a sub-sample of 3,790 of wage workers. Path analysis and structural equation model were used to analyze the effect mechanism. Findings confirmed the inequality of labor market by revealing high causal relationships among occupations and jobs, size of the firm, employment forms, and income. The results suggest that access to social insurance depends on the structural interaction of labor market rather than on the individual worker's trait. Small enterprises and non-standard employment were indicated as the main element explaining the unequal access to social insurance. Finally this study identified women's experience of intensive inequalities in the labor market status and access to social insurance.

Exploring the Analysis of Domestic ERP Process using Process Mining: A Case Study in a Korean Cosmetics Manufacturing Company (프로세스 마이닝을 활용한 국내 중소기업 ERP 프로세스 분석에 관한 연구: 국내 화장품 제조기업의 사례를 중심으로)

  • Jin Woo Jung;Yeong Shin Lee;Bo Kyoung Lee;Jung Yeon Kim;Young Sik Kang
    • Information Systems Review
    • /
    • v.20 no.1
    • /
    • pp.81-98
    • /
    • 2018
  • ERP supports the automation and integration of business processes of enterprises and records voluminous data about the business activities of enterprises. The academe and business enterprises are focusing on process mining, which improves the performance of business processes and strengthens compliance. However, these studies focused on analysis of the business process of large companies, which adopts foreign ERP, such as SAP ERP or Oracle ERP. In comparison with foreign ERP, domestic ERP lags behind in terms of logging and managing of event data. Therefore, the application of process mining to domestic ERP is a challenging task. The present study aims to analyze domestic ERP based on process mining to overcome this challenge. This study discusses the lessons learned from a case study in a Korean cosmetics manufacturing company. Our results are expected to strengthen the competitiveness of Korean small and medium-sized enterprises that adopt domestic ERP and realize the outcomes of the large investment of the Korean government on the ERP implementation of enterprises.

Case Study of Using Facebook of Each Type of Internal and External Sports and SPA Fashion Brands (소비자 활동 지표를 통한 국내외 스포츠, SPA 패션 브랜드의 페이스북 활용 사례연구)

  • Kim, Sang A;Lee, Seunghee
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.39 no.3
    • /
    • pp.337-352
    • /
    • 2015
  • This study selected a case study method conforming to qualitative research in order to analyzed how each type of fashion enterprises uses SNS in-side of fashion marketing based on content the researcher monitored and selected from the Facebook website for each enterprise. The standard to select fashion brands in this study is a graded list made based on ranking 5 analysis sites on social media (Socialbakers, socialDigm, Pulse K, BigFoot9, L2). The researcher sorted and then analyzed 2 brands that have many fan joiners and followers among fashion brands that were ranked top of the graded list, work in Facebook animatedly, and had representativeness in each type (SPA, Sports Brands). The study was conducted from January 2013 to March 2013, and the index of Facebook consisted of 3 kinds of elements (comment, like, and share). Each numerical value was counted to decide the monthly ranking. Content analysis was divided into public relations about brand, public relations about products, and customer participation and activities; consequently, the researcher investigated which content was post conforming to the ranking. The study analyzed the analysis results of each brand derived through the method of study compared to other brands. The results are as follows. In case of SPA brands, the category accounting for high rank in index analysis are public relation events to attract customer attention and products and offering information. The results of the monthly trend about whole post category were also similarly analyzed so the promotion goal that the brand wants to seek in priority coincides with the customer compliance rate. Next, in the case of sports brand, public relations for products offering information, event for arousing customer concern, and participation activities accounted for a high rank in the index analysis and posted the most in the analysis of the monthly trend for whole post category. The researcher came to understand that the direction of content for brands shown through Facebook coincides with customer sympathy.

A study on The Organizational Characteristics of SMEs on Market Performance through the Acceptance of Open Innovation -Focused on Woman's SMEs- (조직의 특성이 개방형 혁신 수용을 통한 시장성과에 미치는 영향 - 여성기업을 중심으로 -)

  • Seo, Yong-Mo;Hyun, Byung-Hwan
    • Journal of the Korea Convergence Society
    • /
    • v.10 no.11
    • /
    • pp.131-141
    • /
    • 2019
  • This study is an empirical analysis of the characteristics of the organization and the performance of the company. The characteristics that make up the culture of a company's organization determine its success. Overcoming the company's closed cultural characteristics, entrepreneurial orientation, delegation, openness of organizational culture, and R&D capabilities have a positive impact on the company's performance. These characteristics of the company also play a positive role in embracing open innovation to generate innovative results. The characteristics of a company positively consider the acceptance and utilization of external resources. These variables proved that the nature of a company's organization is a factor in generating a company's performance. In this process, open innovation and the acceptance of external resources also proved to be a positive factor in generating corporate performance. The contents of this study provide an academic basis for the variables that build corporate organizational culture and provide a practical attitude to the role of leaders in managing corporate organizational culture. This study is focused on women's SMEs. n future research, the overall characteristics of the company will be considered. In addition, this study attempts to verify by applying various variables for generating performance of domestic SMEs by reflecting overcoming regional limitations.

High-teen Romances Published By Samjungdang, And The Love And Sexuality Of Girls In The 1980s (삼중당의 하이틴로맨스와 1980년대 소녀들의 사랑과 섹슈얼리티)

  • Lee, Ju-Ra
    • Journal of Popular Narrative
    • /
    • v.25 no.3
    • /
    • pp.67-99
    • /
    • 2019
  • This paper analyzed romance novels imported into Korea in the 1980s and examined the traits of Korean girls' culture at that time. To this end, This paper chose as subjects the series of 'high-teen romance' published by Samjungdang, 'princess bestseller' by Seoul Publishing and the 'silhouette romance' by Joongang Ilbo in the 1980s. Through the aspects of the paperback romances, the traits of the artist, the content of the work, and the response of the reader, this paper analyzed the position and affection of romance as a genre in Korean culture in the 1980s. In the 1980s, most of the paperback romances available in Korea were translations of the modern and progressive present lines of Harlequin Enterprise's category romance. There were also many writers who were mostly introduced with progressive characters like Charlotte Lamb. The Harlequin romance depicts a story of sensual love. These translated 1980s paperback romance novels allowed girls in Korea to freely imagine the problems of sex and love. In particular, it showed a new perspective on women's sexuality. In Korean love novels, the sexuality of women was treated as an object for the gaze of men. The novels of female writers as college student who criticized this dealt with women's sexuality, but focused on criticism and resistance to the ideology of chastity. The paperback romance made it possible for women to freely enjoy their sexuality by escaping the ethical standards of reality. In addition, the paperback romance was an escape from the frustration of love. Romantic love in Korean love novels did not lead to the unification of mind and body, and always ended in tragedy. On the contrary, the paperback romance started with the fear of the girl who felt love for the first time, showed the process of winning over anxiety, confirming love and reaching a happy marriage. Through this, girls understood general love that was not subordinated to the ideology of chastity, and accepted love positively. The process of establishing romance as a genre in Korean culture and the traits of its readers have not yet been sufficiently clarified yet. This paper compared the romance genre with the other love novels of the day, explaining the position and meaning of the romance genre in Korean culture in the 1980s. Through this, we were able to chart the historical development of the Korean romance genre.

A Case Study: ICT and the Region-based Sharing Economy of a Start-up Social Enterprise (ICT 기반 지역 공유경제형 사회적 기업 사례 연구)

  • Roh, Taehyup
    • Information Systems Review
    • /
    • v.18 no.1
    • /
    • pp.157-175
    • /
    • 2016
  • Under the market economy of capitalism, several limitations reveal the inequity and redistribution problem of wealth, inefficiency of over-manufacturing and over-consumption, pollution of the natural environment, and the constraint of human liberty and dignity. The new challenge of symbiotic relationships that encourage individual corporations coincides with the need to practice social responsibility and share values to overcome these limitations. Social economy and the social enterprises that simultaneously pursue the making of corporate private profits and the realization of social values have been suggested and disseminated as alternative social value creators. Furthermore, the concept of a sharing economy, which refers to the sharing of things rather than owning them, is growing traction as a new paradigm of capitalism. However, these efforts of social enterprises have fallen short against the conflicts between private profit and social values. This study deals with the case of a start-up social corporation, "Purun Bike Sharing Inc.," which is based on a regional sharing economy business model about bike rental services that use Information and Communication Technology (ICT). This corporation pursues harmonic management to achieve a balance between private profit and social value. Its corporate mission is to achieve sharing, coexistence, and contribution for public welfare. This mission is a possible idea for use in the local community network as a core key for sustainable social enterprises. The model can also be an alternative approach to overcome the structural friction in the social corporation. This study considers the case of Purun Bike Sharing as a sustainable way to practice a sharing economy business model based on a regional cooperation network, which can be combined with social value, and to apply ICT to a sharing economy system. It also examines the definition and current state of social enterprises and the sharing economy, and the cases of the sharing economy business model for the review of prior research.