• 한국의류학회지
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• 제30권7호
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• pp.1054-1065
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• 2006

This study aims to provide basic data conducive to developing popular and international products by analyzing the mechanism, factors and design of ethnic sports fashion incorporating ethnicity and sports sense that may satisfy the physical and psychological needs of modern humans who tend to seek 'well- being'. The methodology includes literature reviews and positivist study, and visual materials include domestic and foreign fashion magazines, newspapers, fashion journals, ad photos, collection photos, and internet that cover colors, materials, detailed sports fashion design that are considered to have an ethnic image. Its scope is limited to the period from 2000 through 2005 S/S. The results of study are as follows: First, sports fashions through incorporation of sports emotion and fashion, mixes and matches existing formal wear, casual wear, or leisure wear with sportswear, or introduces and utilizes materials, details, accessories, or image from sportswear. Second, 1) from the changes by year in sports fashion, ethnic images were strongly expressed by the influence of naturalism in the early 1990s, and functional sports fashion has been fused with ethnic image with functionalism becoming stronger and wellbeing trend expanding from the mid 1990s through 2000s. 2) The cause of ethnic image in sports fashion included hybrid, multi-culturalism, and naturalism. Third, the ethnic images revealed in the sports fashion designs of Prada, Louis Vuitton, Gucci, and Y3 are simple and unique based on functionality and activism.

• 한국의류학회지
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• 제44권3호
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• pp.452-463
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• 2020

This study analyzed wearing conditions to develop an optimum sports brassiere for women in their 50s. A total of 35.9% of the women exercised three times a week and 51.1% had been exercising for more than 2 years, and 58.5% exercised for 30 minutes to 1 hour each day. Regarding the question of whether women wore a sports brassiere when exercising, 54.8% of the respondents answered 'No'. 73.9% of the respondents found a sports brassiere stuffy. The most important factors in purchasing a sports brassiere were wear comfort and functionality. In particular, more exercise demanded greater functionality. When purchasing a sports brassiere, the price range was the highest for 84.3% of the respondents at less than 50,000 won, and 45.2% preferred achromatic colors. A total of 47.9% preferred the length of the sports brassiere to be about 5 cm from the bust; however, the respondents who exercised more preferred shorter length sports brassiere. A total of 57.6% of the respondents preferred the width of the shoulder strap to be 1-3 cm; however, respondents who exercised more preferred the shoulder strap to be more than 3 cm wide. Most respondents preferred the sports brassiere to have a moderate degree of compression at the front breast area.

• 복식
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• 제60권4호
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• pp.126-145
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• 2010

The purpose of this research is to classify the design features of twentieth century women's tennis wear. The specific research questions are; how tennis has developed and what is the relationship between tennis wear and modern dress? What are the important developments in women's tennis wear design in the twentieth century? What are the characteristics exhibited in each decade in women's tennis dress? This paper conducted current research by considering the women's tennis wear as a background of dress simplification. Forty pictures showing tennis wear from international tennis games' catalogues and literatures were selected for this study. Researchers employed a qualitative research method providing a systematic review of the previous studies analyzed by content. The results show that sportswear has become an important trend in contemporary fashion. Tennis wear also had influence on modern dress. Current development is concentrated on functional new materials and sports marketing.

• 한국산학기술학회논문지
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• 제19권12호
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• pp.186-196
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• 2018

오늘날 스포츠는 현대인들의 라이프 스타일의 변화로 자신의 건강을 도모하고 즐거움을 느끼기 위한 하나의 수단으로 자리 잡게 되었다. 스포츠 선수들은 경기를 통하여 대중들에게 즐거움 전할 뿐 아니라 자국의 긍정적인 이미지와 가치를 전파하는 국위선양의 역할까지도 수행하고 있다. 테니스는 대중들에게 인기도가 높은 종목으로, 여성 테니스 선수들은 다양한 스포츠 기업의 테니스 웨어를 착용하고 전 세계의 대중들에게 디자인을 알리고 있다. 본 연구는 스포츠 웨어 및 테니스 웨어에 관련된 고찰과 함께 최근 5년간 4대 메이저 테니스 대회에 나타난 여성 테니스 선수들의 테니스 웨어를 토대로 의상 디자인 요소별 내용분석 연구를 실시하여 여성 테니스 웨어의 디자인에 관련된 특성을 파악하는데 목적이 있다. 이는 향후 테니스 웨어의 디자인의 방향을 모색하기 위한 기초자료를 제공하는 데에 의의가 있다. 본 연구의 결과, 첫째, 실루엣은 활동량이 높은 테니스 선수들의 신체적 움직임을 고려하여 활동성을 높이는 역할을 수행하는 것으로 분석되었다. 둘째, 색상은 전통적인 테니스 대회의 규정 및 명시성을 강조하고 선수들의 원활한 경기 운영을 고려하거나 그 해 유행하는 색상의 접목을 통하여 테니스 웨어의 다변화된 경향을 반영한 것으로 나타났다. 셋째, 소재에서 문양이나 장식은 테니스 웨어의 심미성을 강조하기 위한 수단으로 활용되었으며, 테이프는 여성의 신체미의 강조, 또는 신체의 움직임이나 부상을 미연에 방지할 수 있는 보조적인 역할을 수행하였다. 또한, 스폰서 로고는 문자와 이미지를 혼용하여 테니스 웨어의 가슴 중앙에 위치시켰는데, 이는 스폰서 브랜드에 대한 명시성을 높이기 위한 마케팅 전략의 일환이라 해석할 수 있다.

• 한국의류학회지
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• 제41권5호
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• pp.883-900
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• 2017

This study provides basic reference data to develop sports brassieres appropriate for women in their forties and fifties. The study focused on analyzing the exercise status, brassiere-wearing conditions, purchase conditions, preferred design and functionality by age as well as exercise strength based on 393 questionnaires. Middle-aged women favorite exercises included running, yoga and golfing; in addition the most important purpose to exercises was healthcare. The largest number of respondents exercised once to three times a week for 3 years or longer. The analysis on sports brassiere-wearing conditions by exercise strength showed that those who favor intense exercise tended to wear sports brassieres more frequently. In addition, many complained about breast-shaking and an unsatisfactory shape when they wore a sports brassiere. The analysis on purchase conditions showed that increased interest in intense sports led to more use of specialized sports shops. The analysis of the design and functionality preference showed that increased interest in intense sports increased interest in a body-wrapping sports brassiere design. The most frequently required functions also included the prevention of breast-shaking and a fixed brassiere-position.

• 대한가정학회지
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• 제44권5호
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• pp.21-33
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• 2006

The purpose of this study were 1) to analyze customer relationship management(CRM) based on the online customer experiences by product types (i.e., men's, women's, casual, sports wear), 2) to analyze CRM based on the off-line customer experiences by product type, and 3) to examine customer purchase behavior of fashion products and internet usage behavior by product types. Survey and 1:1 interview were conducted from January 13th to May 16th, 2005. Six consumers from each brand (i.e., 3 loyal customers and 3 general customers) in a total of 24 customers were selected from each product type. For the data analysis, content analysis and descriptive statistics (i.e. frequency) were used. Among the key study findings first, as a result of the on-line CRM experience, the customers of men's wear preferred receiving customized information through e-mail or SMS service. The customers of sports wear preferred receiving a different level of information and participating in customized product service. Second, as a result of the off-line CRM experience, the customers of men's wear need to be encouraged to join a membership at a sales encounter and the customers of women's wear preferred receiving quick information of new products and participating in a design development planning of the merchandising process. Third, the purchasing behavior of the customers of women's wear are influenced mostly by the salesperson and the store atmosphere when they purchase clothes and the customers of men's wear are price-sensitive. The results of this study can be used when fashion brands perform strategic planning and decision making on CRM.

• 한국지역사회생활과학회지
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• 제28권4호
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• pp.505-514
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• 2017

Although studies on the development of cool touch fabrics have been conducted widely, the effects of fitted pattern on enhancing the cooling sensation are insufficient. To investigate the effect of cool-touch fabric and fit of women's sports underwear, 3D and 2D patterns of sleeveless top and sports leggings were constructed. The performance of cool touch was tested by the Qmax value and wear test with nine subjects. Objective fit evaluation was observed by 3D virtual clothing using Clo software. Subjects rated wearing sensation such as 'cooling sensation, fit, wear comfort and preferences of purchase' using Likert's scale in the environmental chamber at $25^{\circ}C$, 45 %RH. The Qmax value of the cool touch fabric was higher than that of the PET fabric, which was well reflected in 'cooling sensation', especially in the case of a tight-fitted 3D pattern. The cooling sensation of the cool-touch fabric was not significantly elevated with 3D tight pattern as long as the size of the 2D pattern was similar to that of 3D pattern. However, the purchase preference was highly correlated with 3D fit and wear comfort.

• The International Journal of Costume Culture
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• 제7권2호
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• pp.135-150
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• 2004

The purpose of this study is to explicate the contemporary concept of the term 'sportswear' by studying the history of sportswear tradition in America where sportswear was first established and developed. American sportswear originated from some functional clothes made for specific sports during the 19th century. Early in 20th century, there occurred many significant events in America while Americans were undergoing two successive world wars. First of all, due to the wars, women's role in labor force became so significant that their social status was enhanced remarkably. With economy growing every decade, the amount of leisure time for American people substantially increased and, therefore they could develop their leisure activity culture. All these changes made Americans demand the need for comfortable and functional clothes suitable for their changed way of life. In response to this demand, the sportswear tradition became mature due to the contribution by many creative All-American designers, most of whom have made their active contributions since 1970s. Now the sportswear, which used to be designed for specific sports, developed into casual wear in general with its extended definition. The contemporary concept of sportswear is no longer limited to those clothes for specific sports. Sportswear has now become more like a casual activity wear which all classes of people can enjoy in their life. Since the concept and scope of sportswear is extended to a great degree today, we need a new professional term to correctly express the extended nature of these contemporary clothes.

• 패션비즈니스
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• 제25권2호
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• pp.127-142
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• 2021

This study aims to organize the prototype design method of compression wear for women professional soccer players. Despite the excellent performance of female soccer players in world competition, most functional wear has been developed mainly for men, so professional female athletes have fewer choices. Soccer is a sport requiring core and lower body muscle strength, and muscular endurance for long periods of playing or walking on the field. Female soccer players did not differ much in upper body compared to other women, but their lower body had a smaller hip circumference than waist circumference and a larger thigh circumference, requiring compilation considering the physical characteristics and movement of athletes. Female soccer players wear sports bras while playing but regular bras and compression wear during normal exercise because they sweat on under their breast, which irritates sensitive skin. For core muscles in the upper body and to support for thigh and hip muscles in the lower body, the uniform in this study was designed by reducing the body size of a professional female soccer player in her 20s and the actual measurements of commercial compilation software to 81% of the chest circumference, 95% of the waist circumference, and 78% of the hip circumference. The design experiment in this study was a simple exercise and did not produce produce results for long-term exercise and performance improvement, but can be used to design a composition pattern system for other professional female athletes.

• 한국의상디자인학회지
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• 제26권3호
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• pp.129-143
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• 2024

This study aims to develop yoga wear for active senior women aged 50-60 who engage in social activities based on time and economic availability. With the rapid growth of the elderly population, active seniors have become prominent consumers, showing a keen interest in cultural and sports activities, particularly yoga, which suits their physical structure and characteristics. Despite the increased interest in home training and healthcare post-pandemic, research on active senior's athleisure wear remains insufficient compared to younger demographics. This study conducted a literature review to understand the characteristics of active seniors and their needs for yoga wear, followed by a survey of 24 women aged 50 and above who practice yoga. The survey was conducted to assess yoga participation, current yoga wear usage, and design preferences. Results indicated that most respondents practiced yoga for less than a year, primarily for health and stress relief. While 65.2% were aware of specialized yoga brands, only 50% wore them, citing high prices and size mismatches as barriers. Functionality was the most critical factor affecting yoga wear purchase decisions, followed by design, material, and color/pattern preferences. Preferred top designs included V-neck, crew neck, and cowl neck with three-quarter sleeves, while leggings with a full-band waist were favored for bottoms. The study highlights the need for affordable, functional, and size-diverse yoga wear for active senior women, suggesting that modern, sophisticated designs are more appealing to this demographic. These findings provide essential guidelines for developing yoga wear that meets the specific needs of active senior women. As a result, this research has suggested three different yoga wear designs for active seinor women, using 3D Clo.