• 한국식생활문화학회지
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• 제27권5호
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• pp.490-495
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• 2012

The purpose of this study was to analyze the effects of quality factors on value, satisfaction and loyalty in a wine training program. The results of this study can be summarized as follows: Structural verification of the wine training program loyalty model showed that the quality of the wine training program positively affected both value (p<0.001) and satisfaction (p<0.001). Further, the value of the wine training program positively affected satisfaction (p<0.01), which in turn positively influenced loyalty (p<0.001). The quality of the wine training program was presented as solicitude for students, textbook and curriculum, qualification and confidence of lecturer and staff, and training quality, whereas the value of the program was composed of sense of belonging, promotion of self-esteem, good impression on others, and improvement of social status. Therefore, the wine training institute's intensive management of the quality and value of the program could induce students' loyalty by enhancing satisfaction for the wine training program.

• 한국식생활문화학회지
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• 제28권4호
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• pp.371-385
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• 2013

This study aimed to classify attendants of a wine training institute according to loyalty for wine training service program and to deduce the core managing points in a wine training program by IPA (Importance-Performance Analysis). Self-administered questionnaires were collected from 192 trainees and statistical data analysis completed using SPSS ver. 18.0. As a result of clustering analysis based on trainee loyalty from both attitude and behavioral perspectives, four classification groups were identified: a "genuine" loyalty group, a "latent" loyalty group, a "mendacious" loyalty group, and a "low" loyalty group. For the genuine loyalty group, the importance of total service quality was 4.32 on average whereas the performance was measured as 4.22; thus there was little difference between importance to quality and performance. However, for the other three groups, especially the low loyalty group, there were significant wide gaps between importance to quality and performance. According to IPA, different service quality items were posted on the 'Focus here' quadrant (a domain with high service quality importance but low performance) by group, while the other three quadrants had several common items regardless of the group. Finally, the core quality managing points were different depending on the level of trainee loyalty. Therefore, it is necessary to plan and conduct a wine training program that reflects the characteristics and needs of its students, which will lead to a differentiated management strategy according to the level of loyalty.

• 한국조리학회지
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• 제15권4호
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• pp.200-211
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• 2009

본 연구는 호텔 외식산업에서 최근 대두되고 있는 소믈리에의 교육 프로그램 개발을 위한 기초 자료를 도출하기 식음료 전문가 및 소믈리에를 대상으로 2009년 5월에서 7월 사이에 Dacum method을 활용한 탐색적 연구를 실시하였다. 연구결과, 소믈리에는 레스토랑이나 바에서 와인 및 기타 식음료와 영업장 운영에 관한 전문적인 지식을 갖추고 와인을 전문적으로 취급 관리 판매하여 대고객 서비스를 행하는 자로 정의되었다. 그리고 소믈리에는 고객 서비스 준비, 고객 접점 서비스, 영업장 정리, 영업장 경영 관리, 와인 구매 및 셀러 관리, 자기 개발의 6개 직무 영역(duty)과 93개 수행 작업(task)으로 도출되었다. 고객 서비스 준비는 업장 청결 관리 등 13개 수행 작업이 도출되었고, 고객 접점 서비스는 고객 응대하기 등 40개 수행 작업, 영업장 정리는 영업장 정리하기 등 6개 수행 작업, 영업장 경영 관리는 고객 관리하기 등 13개 수행 작업, 와인 구매 및 셀러관리는 와인 및 음료 구매 관리하기 등 6개 수행 작업 그리고 자기 개발은 세계 식음료 문화 이해하기 등 15개 수행 작업이 도출되었다. 그리고 중요도와 난이도가 가장 높은 직무는 영업장 경영관리로 나타났고, 수행 빈도가 가장 높은 직무는 와인 구매 및 셀러 관리로 나타났다.