• Title/Summary/Keyword: Willingness to pay(WTP)

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A Study on Economic Methodology for Deriving Money Coefficients (금전계수 도출을 위한 경제학적 방법론 연구)

  • Min-Hee Back
    • Journal of Radiation Industry
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    • v.17 no.1
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    • pp.111-118
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    • 2023
  • The International Commission on Radiological Protection (ICRP) 103 recommends a cost-benefit analysis method as an auxiliary tool for scientific and rational decision-making for the principle of optimization of radiological protection. In order to conduct a cost-benefit analysis, the safety improvement of nuclear power by regulation must be measured and converted into monetary terms. The improvement of nuclear safety can be measured by reducing the radiation exposure dose of the people, and it is necessary to determine the coefficient to convert the radiation exposure dose into money. The monetary coefficient is calculated as the product of the statistical life value (VSL) and the nominal risk coefficient. In order to derive the monetary coefficient, the willingness to pay (WTP) can be estimated using the contingent valuation method (CVM), which quantifies the value of non-market goods by converting them into monetary units. WTP can be estimated based on the random utility model, which is the basic model for bivariate selection type conditional value measurement data. Statistical life value can be calculated using the estimated WTP and reduction in early mortality, and a monetary coefficient can be derived.

Investment Benefit Analysis of Safety Assessment and Inspection Technologies of Hydrogen Bus Fuel System Using Contingent Valuation Methods (조건부가치측정법을 이용한 수소버스 연료장치 안전성 평가 및 검사기술에 대한 투자 편익 분석)

  • Seohyun, Lim;Jeong Ah, Jang
    • Journal of Auto-vehicle Safety Association
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    • v.14 no.4
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    • pp.43-52
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    • 2022
  • Recently, the government has been expanding the supply of hydrogen vehicles according to the roadmap for vitalizing the hydrogen economy, but is developing safety assessment and inspection technology for the relevant vehicles. This study analyzed the prevention of hydrogen bus accidents' economic effect that arises from the application and development of large-capacity CHSS oil pressure repetition-test assessment technology, hydrogen bus internal chamber pressure transmission and emission volume inspection technology, among various technologies capable of assessing the safety of a hydrogen bus fuel system. To this end, the contingent valuation method (CVM), one of the value evaluation methods of non-market goods, was applied to investigate users' willingness to pay for each inspection technology. The survey for users' willingness to pay was conducted by attaching posters to promote surveys on the internet and within buses to the entire public. As a result of the analysis, the average WTP of the hydrogen bus internal chamber pressure transmission volume inspection technology was 25.3 KRW, the average WTP of the hydrogen bus internal chamber pressure emission volume inspection technology was 18.6 KRW, and the average WTP of the large-capacity CHSS oil pressure repetition-test assessment technology was measured at 16.7 KRW. In addition, the costs and benefits of the introduction of the relevant inspection technology were defined through the interviewing of experts at related research institutions and businesses. As a result of conducting an economic analysis (4.5% discount rate) according to the development of each inspection technology, economic feasibility was seen in all assessment and inspection technologies. As much as the technology is indispensable for the safe use of hydrogen buses, it shows that investment in related technology is very necessary in the future. However, because it was decided that the relevant analysis will differ according to the distribution rate of hydrogen buses, further analysis following this future distribution rate of hydrogen buses is needed, and future users should be made clearly aware of the safety and environmental nature of the technology.

Analysis on Socio-cultural Aspect of Willingness to Pay for Air Quality (PM10, PM2.5) Improvement in Seoul (서울지역 미세먼지 문제 개선을 위한 사회문화적 지불의사액 추정)

  • Kim, Jaewan;Jung, Taeyong;Lee, Taedong;Lee, Dong Kun
    • Journal of Environmental Impact Assessment
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    • v.28 no.2
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    • pp.101-112
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    • 2019
  • Over the last few years, air pollution ($PM_{10}$, $PM_{2.5}$) in the Seoul metropolitan area (SMA) has emerged as one of the most concerned and threatening environmental issues among the residents. It brings about various harmful effects on human health, as well as ecosystem and industrial activities. Governments and individuals pay various costs to mitigate the level of air pollutants. This study aims to empirically find the willingness to pays (WTP) among the parents from different socio-cultural groups - international and domestic groups to mitigate air pollution ($PM_{10}$, $PM_{2.5}$) in their residential area. Contingent Valuation Methods (CVM) is used with employing single-bounded dichotomous choice technique to elicit the respondent's WTP. Using tobit (censored regression) and probit models, the monthly mean WTP of the pooled sample for green electricity which contributes to improve air quality in the region was estimated as 3,993 KRW (3.58 USD). However, the mean WTP between the international group and domestic group through a sub-sample analysis shows broad distinction as 3,325KRW (2.98 USD) and 4,449 KRW (3.98 USD) respectively. This is because that socio-cultural characteristics of each group such as socio-economic status, personal experience, trust in institutions and worldview are differently associated with the WTP. Based on the results, the society needs to raise awareness of lay people to find a strong linkage between the current PM issue and green electricity. Also, it needs to improve trust in the government's pollution abatement policy to mobilize more assertive participation of the people from different socio-cultural background.

Economic Feasibility Analysis of Marine Ecosystem Restoration Technology Program (해양생태계 복원기술개발 사업의 경제적 타당성 분석)

  • Kwon, Young-Ju;Paik, Sang-Kyu;Yoo, Seung-Hoon
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.20 no.2
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    • pp.130-142
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    • 2014
  • The Korean government is considering implementation of the marine ecosystem restoration technology program (MERTP) to analyze the current status of the marine ecosystems and causes for the ecosystem deterioration as well as to eventually establish a master strategic plan for restoring ecosystem functions and preventing ecosystem functional loss. In order to determine likelihood of successful implementation, it is essential to perform an analysis of the economic feasibility of the program. The present study assessed economic feasibility of the MERTP. To this end, the dichotomous choice contingent valuation (CV) method is used. In particular, dichotomous choice (DC) format is employed as a method of eliciting willingness-to-pay (WTP) response to incentive-compatible mechanisms. The study also employed the spike model to deal with zero WTP responses from the DC CV survey. This survey of 1,000 randomly selected households in accordance with the guidelines provided by the National Oceanic and Atmospheric Administration (USA) was carried out nationwide in 2013. And, the respondents were asked in person-to-person interviews about their WTP for implementing the MERTP. The results showed that the annual mean WTP was estimated to be 5,414 won per household. Consequently, the annual benefit from the MERTP would be about 98.6 billion won for the next five years. Economic feasibility assessment utilizing the MERTP investment cost and expansion cost of the value provided that net present value, benefit/cost ratio, and internal rate of return are 337.8 billion won, 5.20, and 65.9 %, respectively, which are bigger than 0, 1.0, and 5.5 %, and that the MERTP passes the cost-benefit analysis.

Psychometric Analysis for Designing Elderly Customized Walking Assist Device (고령자 맞춤형 보행보조서비스 설계를 위한 심리측정 분석)

  • Kim, Junghwa;Jang, Jeong-ah;Choi, Keechoo
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.15 no.1
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    • pp.39-51
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    • 2016
  • In accordance to rapid aging of population, the accidents of elderly pedestrian and pedestrian safety are becoming very important issues. In terms of smartphone technologies, older people are increasingly looking for useful and friendly ICT services that which can add a value on their silver life. This paper introduced a new IT-based service for elderly walking assist using a smart-phone accompanied by a wearable watch. We describe the functional requirements and a systems architecture model with an interface between a smart-phone and wearable watch. Moreover, this study attempted to verify what services are needed and to estimate elderly pedestrians' WTP (willingness to pay) for IT-based walking assistance device. A total of 189 elderly pedestrians were randomly surveyed through face-to-face interviews. The questionnaire consisted of 3 categories: (1) questions pertaining to socio-economic status, (2) 12 questions regarding walking attitudes, and (3) a question to measure WTP. With this gathered data, factor analysis and path model estimating were conducted. The results identified the elderly user requirements and the use-value of new innovative products for IT-based walking assistance services by two groups(latent elderly and elderly). The modeling result shows that elderly's service preference would increase the possibilities for the commercialization of IT-based walking device with improving their walking safety.

Estimating the Economic Value of Sindu Coastal Sand Dune (신두해안사구의 경제적 가치 추정)

  • Shin, Young-Chul
    • Journal of the Economic Geographical Society of Korea
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    • v.12 no.4
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    • pp.702-717
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    • 2009
  • This study estimates the willingness-to-pay(WTP) for conserving Sindu coastal sand dune and asset value of Sindu coastal sand dune by means of contingent valuation method. CV market scenario is designed to elicitate his/her WTP considering use value and nonuse value of Sindu coastal sand dune. The yearly WTP for Sindu coastal sand dune is 3,059 won(95% C.I. 2,591~3,612 won) in the case of a househodl, therefore amounts to 44 billion won(95% C.I. 37~52 billion won) for the whole nation. We estimate the asset value of Sindu coastal sand dune by 7.5% discount rate to be 587 billion won with 95% confidence interval of 497 to 693 billion won. The direct use value which has accounted for 13.4% is 79 billion won(95% C.I. 67~93 billion won), and the indirect use value which has accounted for 30.2% amounts to 177 billion won(95% C.I. 150~209 billion won), and the option value which has accounted for 19.4% is 114 billion won(95% C.I. 97~135 billion won), and the conservation value which has accounted for 37.0% amounts to 217 billion won(95% C.I. 184~256 billion won).

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Estimation of the Value of Green Cars Permission on Exclusive Bus Lane of Yeongdong Expressway Using a CVM Method (CVM을 이용한 영동고속도로 버스전용차로 내 친환경차 주행 허가에 대한 가치 추정)

  • Kim, Inyoung;Park, Sangmin;Kim, Kyung Hyun;Lee, Hwanpil;Yun, Ilsoo
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.20 no.2
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    • pp.1-14
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    • 2021
  • The exclusive bus lanes in the Yeongdong Expressway were implemented in the Singal to Yeoju section in 2017, but the capacity of both exclusive bus lanes and general-purpose lanes of the Yeongdong Expressway decreased and the travel time increased, reducing it to the Singal to Deokpyeong section. Therefore, it is necessary to increase the efficiency of exclusive bus lanes to revitalize public transportation and improve environmental problems. This study calculated the willingness to pay and the social benefits of permission for Green cars to drive on exclusive bus lanes in Yeongdong Expressway. A survey was conducted on two groups of Green car users and Expressway users, and the willingness to pay was estimated using the CVM method. As a result, the average WTP of Green car users were estimated to be 218.7(won/km·person), and that of Expressway users were estimated to be approximately 235.5(won/km·person). The direct benefits were estimated to be approximately 7.9 billion won for Green car users, and 8.5 billion won for Expressway users in 2019. Finally, the value of time saving was estimated to be approximately 8.0 billion won.

Detecting Protest Responses (지불거부응답의 판별)

  • OH, Hyungna
    • KDI Journal of Economic Policy
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    • v.34 no.1
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    • pp.135-168
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    • 2012
  • This study analyzes ways to detect protest responses (hereafter, PR zero-bid) in the contingent valuation method (CVM). In order to distinguish PR zero-bids from true zero-bids (non-PR zero bids), this study adopts the concept of the implicit willingness to pay employing the Hicksian compensating surplus and the Taylor's 1st order approximation. When a respondent proposes a zero-bid (i.e., WTP=0) and chooses a PR filtering item to indicate that her implicit WTP is not necessary zero, her response is identified as a PR zero bid. PR filtering items falling into the PR zero bids category include the uncertainty of information, distrust in the government and project achievement, disagreement to project plans, discontent with the fairness of public works and their payment method and animosity against the CVM itself. The empirical analysis shows that PR zero bids take place systematically in particular respondent groups: respondents who have never used similar facilities before nor plans to use the facility provided by the public project, the employed, and low income groups. In conclusion, the study suggests that a CVM questionnaire needs to be designed carefully to minimize problems associated with PR zero bids and the potential risks of having sample selection bias should be concerned.

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Estimating WTP for the reduction of disamenity in the Seoul Metropolitan Area Landfill site using the Hedonic Pricing Model (헤도닉가격모형을 이용한 수도권매립지 유발 비효용(disamenity) 감소에 대한 지불의사액 추정)

  • Kang, Heechan
    • Environmental and Resource Economics Review
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    • v.29 no.3
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    • pp.335-362
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    • 2020
  • Using the Hedonic pricing model using Box-Cox transformation, this paper estimated the marginal effect (implicit price) of odors from landfill in the metropolitan area on housing prices and the willingness to pay for changes in certain odor conditions. This paper utilized the proximity from the landfill in the metropolitan area as a environmental variable, and analyzed the effect of various housing characteristic variables on the sale price of apartments within a radius of 5 km from the landfill. In particular, because odors factor have various heterogeneity, we applied hedonic price models instead of stated-preference methods with various types of functional forms through Box-Cox transformation, considering the heterogeneity of each region. Estimates show that the marginal value (implicit price) for the distance from the odor source was 0.227 to 0.533 depending on the function type of the estimated model. In addition, when other house factors are the same, the marginal willingness to pay for a distance of 1km from the odor source was calculated to be 16.79 to 51.76 thousand dollar depending on the type of function. Finally for the general Box-Cox model, the annual WTP was estimated to be 3,229dollar.

Estimation of citizens' Willing To Pay for water quality improvement on urban rivers (도시하천 수질 개선을 위한 도시민의 지불의사 추정)

  • Kang, Ji Yoon;Kim, Keewook
    • Proceedings of the Korea Water Resources Association Conference
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    • 2022.05a
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    • pp.463-463
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    • 2022
  • 도시하천은 급속한 경제성장과 개발 등 여건변화에 따라 크게 변화되어왔다. 이에 하천은 본연의 모습과 가치를 잃고 인공적인 모습으로 변해 하천의 주요 기능인 자정작용, 생태계 건강성 유지 등의 기능을 잃고 도시 활동에 따른 오염물질에 노출되어가고 있는 실정이다. 이로 인한 부정적인 영향으로 도시민의 삶의 질과 만족도 또한 하락되고 있다. 본 연구에서는 부산의 대표하천인 수영강을 대상으로 도시하천 수질 개선을 위한 도시민의 지불의사를 추정하였다. 비시장가치를 추정하기 위해 조건부가치측정법(CVM, Contingent Valuation Method)을 적용하여 수질개선에 따른 지불의사(WTP, Willingness To Pay)를 파악하고 경제적 가치를 추정하였다. 가상시나리오는 EPA, water quality ladder의 개념을 이용하여 현재 수영강 수질이 오염된 물(4등급)이라고 가상시장을 설정하고 낚시가 가능한 수준(2등급)까지 개선을 시키고자 할 때의 지불의사를 물었다. 이때 지불수단은 기부금의 형태로 연 1회 향후 5년간 지불기간을 설정하였다. WTP 모형추정은 KDI에서 제시하고 있는 로지스틱분포 함수와 스파이크 모형을 사용하여 WTP를 추정하였다. 스파이크 모형의 추정결과 평균 지불의사액은 12,255원으로 부산광역시 전체 가구 수인 1,392,291가구(2019년)에 적용할 경우 향후 5년간 연 170억 원의 재원을 확보할 수 있는 것으로 나타났다. 지불의사 추정결과 수영강 인접 지역주민의 지불의사가 높게 추정되었고, 부산시민이 수영강을 자연과 생태보전 기능하천으로 인지하고 있음(56.5%)을 고려 할 때, 하천환경개선을 통한 지불의사의 상승은 도시하천 가치 향상이 될 수 있을 것으로 판단된다. 또한 도시민의 기대수준 충족과 더불어 도시하천 가치상승을 위한 부족한 재원까지도 조달 할 수 있는 방안의 기초를 마련 할 수 있을 것이라 판단된다.

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