• 제목/요약/키워드: Website design

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국내(國內) 인터넷 패션 쇼핑몰의 E-mail 마케팅 현황(現況)과 효율적(效率的) 활용방안(活用方案)에 관(關)한 연구(硏究) (A Study on the Present E-mail Marketing Status and Its Effective Utilization Methods on Local Internet Shopping Malls)

  • 정윤경;김일
    • 패션비즈니스
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    • 제7권1호
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    • pp.38-54
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    • 2003
  • This study looked into the present status of e-mail marketing, which is conducted in local Internet fashion shopping malls and is being used as a one-to-one marketing method in the e-CRM concept so as to establish an effective e-mail marketing policy by grasping problems based on the current status and by presenting solutions to the problems. This study analyzed the e-mail letters received during a certain period of time by 30 professional Internet fashion shopping malls of with famous goods, brands and non-brands. Four individuals subscribed to shopping mall through the procedure for membership applying for e-mail services. The analysis showed that there were no shopping malls that were doing a differentiated e-mail marketing among Internet shopping malls. As for time factor, they were sending e-mail letters irregularly regardless of a certain cycle. And as for visual factor, they didnt have any standard for the content of the mail. As for content factor, the contents of their mail were not differentiated and all the same. The comparison of fashion malls showed that the brand shopping malls were the most active in e-mail marketing. On the basis of the problems, the direction for the effective e-mail marketing of Internet shopping malls are presented as follows: First, individualized contents fitting for customers should be developed, and differentiated mailing services should be provided thereby. Second, each shopping mall should make periodic tests of mailing to find out the optimal time and day to provide e-mail services to the customers at the designated time. Third, e-mail should be differentiated fitting for the website according to a certain on a certain standard for visual effects and the identity of shopping mall should be established. Firth, in the contents of e-mail, the image and message elements should be properly harmonized and creative policies should be made with interactive or recreational elements. Fifth, a homepage policy which can satisfy customers demand for information when the e-mail is clicked on..

국내중독현황 (Statistics of Poison Exposure in Korea)

  • 황정연;고재욱
    • 대한임상독성학회지
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    • 제1권1호
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    • pp.59-64
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    • 2003
  • Objective: This study was conducted for the nationwide statistical survey of poison exposure to provide the rationale for establishing and developing the poison control center (PCC) in Korea. Design: Study group for Korea PCC in National Medical Center reviewed the medical literature on poison exposure of Korea from death reports of National Statistical Office (NSO), the toxic exposure statistics from the report of National Health Insurance Corporation (NHIC), and poison related data from 119 ambulance services (FD) for the purpose of obtaining the poison and its related data. We also conducted questionnaire from the expert who work in emergency medicine department at the designated 320 emergency medical centers in Korea for the preparedness and acknowledgement about necessity of PCC and their need for that. Results: We reviewed the reliable data from the death report of NSO, poison exposure data from NHIC, and running report from FD. Poisoning death occured at home ($36.7\%$) and hospital ($46.3\%$). Poisoning are more common in rural area than the city area. Patients were seen more frequently in the local clinics than in any hospital. The drugs ($45.7\%$) and pesticide ($18.1\%$) are common poison. Common place to poison exposure were residential area ($39.9\%$), industry ($9\%$). mass residential area ($7\%$). and farm ($6\%$). The education level were primary school ($33.2\%$), high school ($23.7\%$), and middle schol ($21.3\%$) in order. We have to provide the poison guideline for lay public to understand easily, and for medical experts. The medical facilities need to be invested and have more interest for toxicology. All medical staff who work in the designated emergency medical center want PCC to establish. They want to have poison information from hospital ($91.3\%$), regional poison information center ($45.0\%$), regional poison control center ($52.5\%$), nationwide poison information center ($48.8\%$), nationwide poison control center ($46.25\%$), as a role of poison control center. They also want that pcc have poison epidemiologic study and statstics, training program for the experts, registration of rare case of posion on website, reflection of policies to activities for antidote production etc., speedy consultation system for poison analysis, public education, establishment of both regional and national pee, etc. Conclusion: Poison center must be established to provide poison information for all the public and medical experitise, focusing rural area and private clinic, to detoxify, to reduce the cost, time, morbity, and mortality through the whole country.

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해외투자(海外投資)와 지속가능발전 원칙 - 적도원칙(赤道原則)(Equator Principles)을 중심으로 - (How to Reflect Sustainable Development in Overseas Investment including Equator Principles)

  • 박훤일
    • 한국무역상무학회:학술대회논문집
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    • 한국무역상무학회 2006년도 제35회 하계 정기세미나
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    • pp.45-72
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    • 2006
  • The Equator Principles are a set of voluntary environmental and social guidelines for ethical project finance. These principles commit banks and other signatories to not finance projects that fail to meet these guidelines. The principles were conceived in 2002 on an initiative of the International Finance Corporation and launched in 2003. Since then, dozens of major banks have adopted the Principles, and with these banks among them accounting for more than three quarters of all project loan market volume the Principles have become the de facto standard for all banks and investors on how to deal with potential social and environmental effects of projects to be financed. While regarding the Principles an important initiative, NGOs have criticised the Principles for not producing real changes in financing activities and for allowing projects to go through that should have been screened out by the Principles, such as the Sakhalin-II oil and gas project in Russia. In early 2006, a process of revision of the principles was begun. The Equator Principles state that endorsing banks will only provide loans directly to projects under the following circumstances: - The risk of the project is categorized in accordance with internal guidelines based upon the environmental and social screening criteria of the International Finance Corporation (IFC). - For all medium or high risk projects (Category A and B projects), sponsors complete an Environmental Assessment, the preparation of which must meet certain requirements and satisfactorily address key environmental and social issues. - The Environmental Assessment report addresses baseline environmental and social conditions, requirements under host country laws and regulations, applicable international treaties and agreements, sustainable development and use of renewable natural resources, protection of human health, cultural properties, and biodiversity, including endangered species and sensitive ecosystems, use of dangerous substances, major hazards, occupational health and safety, fire prevention and life safety, socio-economic impacts, land acquisition and land use, involuntary resettlement, impacts on indigenous peoples and communities, cumulative impacts of existing projects, the proposed project, and anticipated future projects, participation of affected parties in the design, review and implementation of the project, consideration of feasible environmentally and socially preferable alternatives, efficient production, delivery and use of energy, pollution prevention and waste minimization, pollution controls (liquid effluents and air emissions) and solid and chemical waste management. - Based on the Environmental Assessment, Equator banks then make agreements with their clients on how they mitigate, monitor and manage those risks through an 'Environmental Management Plan'. Compliance with the plan is required in the covenant. If the borrower doesn't comply with the agreed terms, the bank will take corrective action, which if unsuccessful, could ultimately result in the bank canceling the loan and demanding immediate repayment. - For risky projects, the borrower consults with stakeholders (NGO's and project affected groups) and provides them with information on the risks of the project. - If necessary, an expert is consulted. The Principles only apply to projects over 50 million US dollars, which, according to the Equator Principles website, represent 97% of the total market. In early 2006, the financial institutions behind the Principles launched stakeholder consultations and negotiations aimed at revising the principles. The draft revised principles were met with criticism from NGO stakeholders, who in a joint position paper argued that the draft fails by ignoring the most serious critiques of the principles: a lack of consistent and rigorous implementation.

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간편결제 서비스에 대한 지각된 유용성 및 신뢰가 결제 및 쇼핑몰 충성도에 미치는 영향 (Effects of Consumer Trust and Perceived Usefulness on Mobile Payments and Online Shopping Website Loyalty)

  • 한진희;제소현;김보현;박지선
    • 디지털융복합연구
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    • 제13권12호
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    • pp.75-87
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    • 2015
  • 본 연구는 간편결제 서비스에 대한 지각된 유용성 및 신뢰가 결제 서비스 이용에 대한 충성도 및 해당 쇼핑몰에 대한 충성도에 미치는 영향을 분석하였다. 또한 간편결제 서비스에 대한 사용자들의 지각된 유용성 및 신뢰에 사용자 개인 특성 및 결제 서비스 브랜드에 대한 인지도가 미치는 영향을 함께 검증하였다. 20대-40대 사용자를 중심으로 온라인 설문을 실시한 결과, 소비자들이 간편결제 서비스를 사용하면서 서비스 시스템에 대한 유용성을 많이 느끼고 서비스 제공자에 대한 신뢰가 높을수록 간편결제 서비스에 대한 충성도 뿐 아니라 결제 서비스를 제공한 해당 쇼핑몰에 대한 충성도 또한 높아지는 것으로 나타났다. 또한 결제 서비스에 대한 지각된 유용성 및 신뢰는 소비자 개인의 기술혁신성, 스마트폰 활용 정도 및 서비스 브랜드 인지도에 영향을 받는 것으로 나타났다. 본 연구는 온라인 또는 모바일 쇼핑환경을 제공하는 기업들이 결제 시스템을 쇼핑 사이트에 부가된 요소로서 판단하는 것이 아니라 사이트 자체의 한 구성요소로 인식하여 사이트 디자인에서부터 설계하고 구현해야 한다는 것을 보여준다.

웹 기반 가격할인 수준과 희소성이 영향을 주는 지각된 제품 가치와 태도 변화 (Perceived Product Value and Attitude Change Affecting Web-based Price Discount Level and Scarcity)

  • 장옥도;임현아;최재원
    • 한국정보시스템학회지:정보시스템연구
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    • 제27권2호
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    • pp.157-173
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    • 2018
  • Purpose Product characteristics and price value in website have strongly effects on customer satisfaction. Especially, in the online shopping site, the scarcity limits the customer's opportunity to purchase the product. Thus scarcity has been proposed as a important factor that makes the customer highly aware of the merchantability of the product. The scarcity in the web store is used as an important variable to make purchasing decisions of users easier by psychological pressure. In the case of scarce products with price discounts in online commerce, advertising formats that highlight scarcity value in the web commerce market are very effective in enhancing purchase intentions of consumers. Unlike offline stores, the importance of scarcity becomes more important when reflecting the characteristics of online commerce. Therefore, this study intends to confirm the influence of the degree of price discounts and scarcity information presented by Web sites on consumer purchase behavior in Web purchase behavior. Design/methodology/approach This study conducted a web-based experimental study on price sensitivity and price discount. Therefore, we created experimental web-sites that offer two stimuli according to the discount rate. The 200 respondents were randomly assigned. The stimuli were fictitious based on tourism products. The first stimulus presented the price discount(15% discount) with basic explanation about the package of the tourist package. The stimuli assigned to the second group were used for groups with high price discount intensity(65% discount). In this way, the two stimuli clearly distinguished the level of price discount intensity. This paper conducted t-test analysis and structural equation to analyze the experiemental results after confirming the reliability and validity. Findings The results of this study are as follows. The difference in price discount intensity (15% vs 65%) with scarcity showed the mean difference among all the variables. Therefore, this study concluded that there is a significant difference between the price discount of 15% and 65% for the acquisition value and transaction value of users. In particular, consumers' purchase intention is greater and product recommendation intensity is stronger when the price discount is 65%. As a result, the high degree of the price discount intensity with scarcity exerts a greater influence on consumers' purchase intentions. Product scarcity also have a significant impact on perceived value of users. Therefore, purchase intention of customers increases when perceived value increases their profit and pleasure feeling.

도심지 상업지역의 정부 지원사업 효과 분석 (Government-funded Projects' Effects in Revitalizing the Urban Commercial District for Small and Medium Retail Merchants)

  • 강성하;이정희;황성혁
    • 유통과학연구
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    • 제12권12호
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    • pp.101-106
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    • 2014
  • Purpose - This study reviews the achievements of a pilot project for the revitalization of a commercial district performed for three years after its establishment in 2011. The project for the revitalization of the commercial district was performed to create a new local community space in connection with the traditional market and nearby districts. Although it was a pilot project, the project for the revitalization of the commercial district has been performed for almost three years. Therefore, this seems a proper time to conduct an interim evaluation of the project. This study aims to review and evaluate how the government support policy is influential for the revitalization of the commercial district. In other words, this research aims to identify what projects positively affected consumers' intention to revisit the downtown commercial area among the commercial district revitalization projects-promotion events, promotion activities, education, merchants cooperation system, IT projects, cultural events, and residents' communication. Research design, data, and methodology - This study designated seven management improvement projects affecting commercial district revitalization based on preceding studies. The survey of the degree of satisfaction on seven management improvement projects was executed targeting consumers who visited the commercial areas. Additionally, visitors' revisit intentions regarding currently visited commercial areas were also investigated. Therefore, revisit intention was set as a dependent variable and the satisfaction degrees of the respective management improvement projects were set as the independent variables. A total of 1,209 consumers were examined in six districts in the country. Result - Multiple regression analysis results showed that cultural events, education, the merchants' cooperation system, and IT projects brought statistically significant effects to the revisit intentions of consumers. In contrast, promotion events, resident communication projects, and promotion activities did not affect the revisit intentions of consumers. Particularly, the residents' communication project did not show significant influence because of consumers' recognition that it is similar to a cultural event. Conclusion - The following implications for the revitalization of business districts in the urban central area are drawn. From a general perspective, the businesses of culture, education, and cooperative system among seven businesses play positive roles regarding the intention to revisit so that the project is required to be promoted periodically through unique performances differentiated for each district, the merchant training reinforced for professionalism, and the expansion of joint events of merchants. Moreover, the sales promotion project and public relations activity are shown to be not influential to the intention to revisit. Therefore, while short-term sales promotion such as one-time gift events are required, sales promotion and public relation activities to induce revisits by mileage savings and accumulated gift presentation to attract long-term customers are required. The IT business is positively influential to the intention of revisit. Therefore, detailed information on the revitalized commercial district should be provided and additional functions such as discount coupons for continuous utilization should be included in the mobile app and the website.

한국의 무상원조 평가 동향 연구: KOICA 사후평가 보고서 분석을 중심으로 (1998-2016) (Analyzing the Trends of Development Evaluation in South Korea : Focusing on the Ex-Post Evaluation Reports of KOICA (1998-2016))

  • 손혁상;이진영;이일청
    • 국제지역연구
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    • 제22권1호
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    • pp.161-202
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    • 2018
  • 본 연구의 목적은 한국의 무상원조 평가 동향을 분석하는 것이다. 이를 위해서 한국국제협력단(KOICA)에서 발행한 평가보고서를 OECD DAC 평가기준을 중심으로 검토하였다. 또한 유 무상 원조기관의 평가 역사와 발전과정을 설명한다. 연구질문은 두 가지로 요약할 수 있다. 첫째, 한국 무상원조의 평가기준과 접근방법론은 OECD DAC 가입을 전후로 어떻게 변화되었는가, 둘째, OECD DAC의 평가기준은 KOICA 사후평가 보고서에 어떻게 반영되어 있는가이다. 연구 분석 자료는 1998년부터 2016년까지 KOICA 홈페이지에 게시된 개별 사업평가보고서이다. 약 28여년간 발행된 KOICA의 사업평가 보고서에 대한 개략적인 분석, 그리고 사후평가 보고서를 중심으로 '평가결과'와 '제언' 부분을 내용분석(content analysis)하였다. 주요 분석결과는 세 가지로 요약할 수 있다. 첫째, OECD DAC의 5대 평가기준인 적절성, 효율성, 효과성, 영향력, 지속가능성에 대한 언급 빈도가 높아지고, 평가기법에 있어 정량평가기법 활용이 증가하고 있다. 둘째, OECD DAC 가입을 전후로 한국 기업진출, 한국의 국가위상 제고에 대한 내용 보다는 수원국의 소득증대, 경제성장 등의 논의가 확대되고 있음을 확인했다. 셋째, 2011년 부터 발행된 사후평가 보고서에는 사업설계매트릭스(PDM), 기초선조사(baseline data) 등 평가지표, 성과 등과 관련된 단어들이 기하급수적으로 증가하였다. 본 연구는 한국의 무상원조사업 사후평가 방식이 최근 국제사회의 기준을 적극적으로 수용하고 있으며, 보고서의 양적, 질적 변화를 위해 다양한 평가방법을 활용하고 있음을 확인하였다.

식약처 승인 아토피 피부염 의약품 국내 임상 시험의 특성 - ClinicalTrials.gov 등록 임상시험을 중심으로- (Characteristics of Clinical Trials in Korea for Atopic Dermatitis - Focus on ClinicalTrials.gov Registered Clinical Trials -)

  • 황미리;안재현;제하경;김수영;정현아
    • 한방안이비인후피부과학회지
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    • 제32권2호
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    • pp.68-93
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    • 2019
  • Objective : This study summarized the characteristics of clinical trials for atopic dermatitis medicines approved by the Ministry of Food and Drug Safety(MFDS). This study may be a reference for the design of clinical trials of atopic dermatitis herbal medicine treatment which may be carried out later. Method : The characteristics of the clinical trial were analyzed for clinical trials registered with ClinicalTrials.gov, CRIS, and the Korea Health Industry Development Institute among the clinical trial approval statuses posted on the website of the MFDS. Result : 1. Clinical trial drugs were developed in various formulations such as oral medicines, injections, dermatologic agents, and similar proportions. Relatively little clinical trials were found for herbal medicine. 2. In the control evaluation test, most of the treatments for the control group were performed with placebo using Vehicle. 3. In most clinical trials, one intervention group was in the form of a parallel assignment with only one treatment. 4. The age of the subjects was 11 out of 28 studies including minors, and clinical trials targeting minors were also found to be significant. 5. In the case of atopic dermatitis, the cases of subacute chronic or atopic dermatitis more than 6 months or more than 1 year were often used. 6. Most clinical trials were divided into mild to moderate atopic dermatitis or moderate to severe atopic dermatitis. The SCORAD index, EASI, IGA, BSA, and NRS were used as the evaluation criteria. 7. Regulations for the drugs used prior to the trial period for the treatment of atopic dermatitis vary somewhat from one clinical trial to another. 8. IGA was used most often as a primary efficacy tool, and SCORAD index, EASI, and NRS were also used.

해양 정보 빅데이터의 대국민 서비스 제공 방안: 정부기관 서비스의 사용자 요구 사항을 중심으로 (A Study on the Public Service of Big Data in Ocean Information -Focusing on user requirements of government services-)

  • 김승민;박병용
    • 한국빅데이터학회지
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    • 제5권2호
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    • pp.241-255
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    • 2020
  • 우리나라는 3면이 바다로 해양을 활용하고 지키는 것이 국력의 근간이 된다고 볼 수 있다. 최근 IOT와 5G망에 보급되며, 통신 인프라를 바탕으로 다양한 정보를 제공하려고 하는 시도가 민,관에서 계속되고 있다. 본 연구에서는 정부 기관 'K' 에서 제공하는 해양 정보 서비스(KOXX 웹서비스, KBH 웹서비스 AJH 앱서비스)의 서비스 개선을 목적으로 온라인 설문조사를 진행하였다. 온라인 설문조사를 통해 국민들의 해양정보 필요성에 대한 조사와 정보 수집에 주로 사용하는 사이트를 조사하였다. 아울러 정부기관 'K'에서 제공하는 KOXX 웹서비스, KBH 웹서비스 , AJH 앱서비스의 사이트의 UX, UI 문제점과 개선점에 대한 설문조사를 이어서 진행 하였다. 정부기관 'K' 의 해양정보 서비스에 대한 인지도와 사용 경험을 확인하였다. 이후, FGI의 전 단계로 다양한 사용자들에게 실제 서비스를 이용하게 한 후의 사용성도 조사하였다. 여기서, 단순히 제공 서비스 홈페이지 및 어플리케이션의 디자인만을 보고 평가하는 것이 아닌 실제 사용자의 해양정보 수집에 대한 경험을 조사하였다. 그 결과 사용자들은 접근성과, 정보의 신뢰도, 제공매체, 제공 정보의 중요도 등 해양 정보서비스와 관련된 다양한 의견을 제시하였다. 본 연구결과는 다양한 연령대와 직업군을 가진 사용자들이 요구하는 해양 관련 데이터와 정보제공의 방안을 확인할 수 있는 자료로 활용될 수 있을 것이다.

IPA Matrix 분석을 이용한 배드민턴 생활체육 동호인의 용품구매 및 시설 이용에 관한 연구 (A Study on Goods Purchase and Facility Use in Badminton Club Members Using the IPA Matrix Analysis)

  • 안용덕;신정훈
    • 한국엔터테인먼트산업학회논문지
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    • 제15권5호
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    • pp.115-128
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    • 2021
  • 본 연구는 배드민턴 생활체육 동호인의 용품구매와 시설 이용 시 생각하고 느낀 중요도와 만족도를 알아보고 이를 기초자료로 활용하여 생활체육 배드민턴 동호인을 확대하고 활성화 방안을 제안하고자 용품, 가격, 프로그램, 시설, 직원, 홍보에 대한 설문조사를 진행하였다. 설문조사 후 중요도와 만족도를 알아보기 위하여 IPA Matrix방법을 적용하여 자료처리를 실시하였으며, 다음과 같은 결론을 얻었다. 첫째, 배드민턴 생활체육 동호인의 중요도와 만족도 순위 분석결과 중요도는 1위 직원요인의 강사 및 지도자의 전문성, 2위 시설요인의 시설의 안전성, 3위는 프로그램의 프로그램 내용 및 효과 만족도는 1위 시설요인의 시설의 청결 및 관리, 2위 직원요인의 강사 및 지도자의 전문성, 3위는 직원요인의 직원의 친절성 순으로 나타났다. 둘째, 중요도와 만족도 IPAMatrix 결과 I사분면은 프로그램요인의 강습시간 적절성과 프로그램 내용 및 효과, 시설요인의 주차 공간 규모와 시설의 청결 및 관리, 직원요인의 강사 및 지도자의 전문성, 직원서비스 태도, 직원친절성, 홍보요인의 소비자와의 상담 및 불편사항 해결, II사분면은 가격요인의 가격의 적절성, 가격대비 가치, 할인제도, 용품요인의 소재 및 디자인, III사분면은 용품요인의 용품 A/S 우수성, 프로그램요인의 프로그램 구성의 다양성, 시설요인의 배드민턴 구장 위치 및 접근성, 다양한 편의시설, 홍보요인의 다양한 홍보 및 이벤트 구성과 홈페이지 구성 등 홍보 전략, IV사분면은 용품요인의 용품 브랜드 가치 및 인지도와 용품 브랜드 전문성이 나타났다.