• 산경연구논집
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• 제7권3호
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• pp.19-25
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• 2016

Purpose - This study explores the role of construal levels in predicting online consumer behavior on a retail website. It builds on the conceptualization that simply browsing a website and making actual purchases can be an outcome of how abstractly or concretely one thinks about that experience. This study examines the differential effects of intermediary websites' attributes and seller's product offerings in predicting frequency of visits and actual purchases. Research design, data, and methodology - Data were collected from 188 undergraduate students in a large university of Korea. Hierarchical regression model was utilized to test the proposed effect of website characteristics and seller attributes on visit and purchase. Results - We propose and find that online shopping website visits and purchase frequency have different antecedents. The results reveal that website visit frequency and purchase have different predictors and this can be explained through construal level theory. Specifically, we find purchase frequency is predicted more by website image and financial benefits can be more predictive in actual purchases. Conclusions - Consumer behavior on the internet can be delineated into website visits and actual purchases. First, uplifting the image of the website itself is much more important than just making offerings cheaper. Online shopping website should try to match its features to mental representations that customers go through from just visit (abstract) to purchase (concrete).

• 대한안전경영과학회지
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• 제17권4호
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• pp.321-333
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• 2015

This study empirically analyzed the influence of media on a visitor's satisfaction and re-visit by setting up 5 sorts of exhibition media as text, docent, virtual museum, website and Smartphone App based on practical exchange and communication between a visitor and an exhibition provider. The research results are as follows: First, all these 5 sorts of media suggested by this study were found to be able to have an influence on a visitor's satisfaction and re-visit. Second, it was found that the factors preferentially affecting a visitor's satisfaction and re-visit were 'Docent' and 'Website' factors. Accordingly, it is judged that it's necessary to more preferentially consider 'Docent' and 'Website' factors than the other factors in order to increase a visitor's satisfaction and re-visit. Third, it's possible to interpret that the bigger a visitor's satisfaction, the higher a visitor's intention to re-visit through the verification that a visitor's satisfaction will have a significant influence on a visitor's re-visit. The implication of this study lies in the fact that this study attempted at an integrated approach by analyzing the relative size of the influence through across-the-board suggestion of influential factors on a museum visitor's satisfaction and re-visit.

• 지식경영연구
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• 제17권2호
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• pp.187-204
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• 2016

In this study, we investigated the repeated vist of the e-village shopping mall as an online agricultural business platform. We applied Pine and Gilmore (1998) theory for the e-village website information systems. We hypothesized that 4 dimensions such as entertainment experience, educational experience, esthetic experience, and escapist experience toward satisfaction and, moreover, we investigated the moderating trust effect of satisfaction and repeated visit website. We set those independent variables (entertainment experience, educational experience, esthetic experience, and escapist experience) and dependent variable as experience satisfaction. The results indicated that the 4 experiences factors had a positive effect on the experiential satisfaction, and the trust moderating effect has a negative effection between the experiential satisfaction and the repeated visit. The experiential satisfaction had a positive effect on the repeated visit of e-village websites.

• Journal of Information Technology Applications and Management
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• 제14권3호
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• pp.137-149
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• 2007

Most of hospitals, especially small-scale hospitals, have tried to get customers through the Internet as what companies have done recently. There are various attempts that increase visits to one's web-site in plastic surgery hospitals. However, in plastic surgery, there have been few studies on which an attribute contributes to increase the number of web-site visit. In order to derive the important attributes on the number of visit, we compared functional attributes of 30 high-visit plastic surgery web-sites with those of 30 low-visit web-sites using statistical and data mining methods. For analysis, three methods have conducted including Multiple Discriminant Analysis (statistical method), Decision Trees (data mining method), and Artificial Neural Network (data mining method). Furthermore, results of each method have been evaluated one another. The result of this study shows that a few attributes like 'Simulating cyber plastic surgery program', 'recommendation of information' explain the number of the visitors between high and low visit web-site. The methodology employed in this study provides an efficient way of improving satisfaction of visitors of plastic surgery website.

• 한국IT서비스학회지
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• 제18권2호
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• pp.1-16
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• 2019

Social media is one of the important marketing channels for companies, changing the way interacting with customers. Marketers attract participation from customers' in social media platforms by producing branded content, which helps them gain various marketing results such as brand awareness, web traffic, and sales. The number of the empirical studies on the effects of social media on marketing performance is still low although various success stories and studies have been published. In particular, IT companies are trying to attract users onto their websites with social media content and promotions; however, they regard the number of the visitors as a vanity metric, which has little effectiveness. The study examined the Effect of the site introduced via Facebook, a typical social medium, on customers' revisit. Precedent studies proved that revisit, one of forms of major visit for satisfactory results of a website, is suitable for analyzing the operational output on Facebook pages. The results of the study demonstrated that Facebook content has a positive impact on website inflows and revisits. Also, it turns out that the higher the average website visit depth reinforces the positive relationship between the rate of the inflow and that of the site revisit.

• 한국콘텐츠학회논문지
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• 제19권1호
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• pp.535-547
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• 2019

웹사이트의 로컬라이제이션은 원천어 홈페이지의 콘텐츠와 텍스트를 그대로 번역하는 것보다 목적어 시장의 문화, 수요 등에 따라 조절하여 수용도를 높이는 과정이다. 본고는 로컬라이제이션의 측면에서 제주관광공사 '비짓제주' 중문 홈페이지의 로컬라이제이션 전략 및 문제점을 검토하고자 한다. 먼저 '비짓제주' 중문 홈페이지와 국문 홈페이지의 비교를 통하여 콘텐츠 선정과 번역에 있어 어떠한 로컬라이제이션 전략을 적용하고 있는지 분석한 다음에 중국 본토 관광 정보 사이트 '마펑워'와 비교하여 차이점을 찾아낸다. 이를 바탕으로 '비짓제주' 중문 웹사이트의 로컬라이제인션 전략을 정리하고 개선할 수 있는 점을 제시한다. 더 나아가 한국 웹사이트 중문 홈페이지의 개설을 위하여 제안해보고자 한다.

• 품질경영학회지
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• 제42권3호
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• pp.445-458
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• 2014

Purpose: Present study was designed to examine the casual relationships among web service quality, customer satisfaction, initial trust and off-line visit intention in hospital website. Research object was limited to web service quality of general hospital. We applied path analysis model in order to test the hypotheses and research model. Methods: Survey tool, that is, Questionnaire had obtained validity through literature survey, exploratory survey and pretest and sample 320 was selected. For statistical treatment of pretest and main analysis, SPSS18.0 and AMOS18.0 were employed and Structural equation model was employed as analysis method. Results: Result of this study shows as follows. Factors of web service quality have an effect on customer satisfaction and initial trust, both of customer satisfaction and initial trust have an effect on off-line visit intention. Also customer satisfaction affects initial trust. Especially, customer satisfaction and initial trust were empirically confirmed as the important factors preceding off-line vis it intention. Conclusion: Therefore, present study shows that customer satisfaction and initial trust are important factors that medium and small size hospitals have to emphasize to raise performance. However, present study has some limitations to additionally research in the future.

• 경영정보학연구
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• 제4권2호
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• pp.155-168
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• 2002

본 연구는 eCRM 솔루션의 기능이 고객의 사이트 방문과 구매에 미치는 영향을 분석하였다. 먼저 국내외 eCRM 솔루션을 조사한 결과, e-marketing에 속하는 캠페인 / 이벤트 마케팅, 전자우편 마케팅, 설문조사 마케팅 기능과 e-sales에 속하는 추천, 인센티브 / 할인 촉진 기능, 그리고 e-service에 속하는 전자우편 콜센터, 웹 콜센터 기능이 포함되어 있음을 파악하였다. 온라인 설문조사를 통해 수집된 146부의 자료를 분석한 결과, 캠페인 / 이벤트 마케팅, 전자우편 마케팅, 전자우편 콜센터, 웹 콜센터 기능의 경험 정도는 고객의 사이트 '방문'에 유의적인 영향을 미쳤다. 또한, 전자우편 마케팅을 제외한 캠페인 / 이벤트 마케팅, 설문조사 마케팅, 추천, 인센티브 / 할인 촉진, 전자우편 콜센터, 웹 콜센터 기능의 경험 정도는 고객의 '구매'에 유의한 영향을 미치는 것으로 나타났다. 한편 eCRM 기능들은 고객의 사이트 '방문'에는 효과가 있었지만 '구매'에는 효과가 낮은 것으로 나타났다. 이러한 결과들은 우리나라 eCRM이 고객성향에 대한 철저한 분석을 통해 실제 구매행동을 유발할 수 있도록 개발되고 구현되어야 함을 시사하고 있다.

• 한국조리학회지
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• 제9권2호
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• pp.64-84
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• 2003

There is this research that supply better experience and satisfaction of most suitable in users standpoint to users through family restaurant website importance and assessment of satisfaction. Also, there is purpose of this research to supply pendulum in family restaurant internet marketing strategy establishment that website can achieve continuous role as marketing means to be not public information that drive revisit and substantial restaurant visit. Family restaurant website estimation received satisfaction assessment which do not get in importance (expected value) in general as analysis result. In other words, domestic family restaurants website are doing construction. operation by marketing means but real users are various interaction part that can collect and achieve about customer opinion except design part that can do to emboss company's image could see side that satisfaction is unenchanted and presented improvement way in website construction. operation on contents part of various and correct information offer and so on that customer infancy strategy part and user of event and coupon event etc. that is distinction robbers need. Also, realization possibility for restaurant prescription that latent customers who use net can raise family restaurant website revisit and substantial sale could see side. Ditto improvement way in that family restaurants construct and operate website conclusively as a marketing tool that public information is not that three offers satisfaction of most suitable to latent customers who use existent net to website as can achieve continuous role contribute.

• 유통과학연구
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• 제22권5호
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• pp.93-104
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• 2024

Purpose: This study used the SORmodel (or cue utilization theory) to examine the impact of expanded quality factorsincluding product quality on customer satisfaction, attitude, and behavioral loyalty. This study examined the moderating effect of gender on the customer satisfaction-attitudinal and behavioral loyalty relationship. Research design, data, and methodology: 364 respondents were collected through an online survey and analyzed using the SmartPLS 4.0 program. Results: The findings show that product quality, along with system quality and service quality, are key determinants of customer satisfaction. In addition, this study shows that the relationship between customer satisfaction and attitudinal loyalty (repurchase and word-of-mouth intention) does not differ depending on gender, but the relationship between customer satisfaction and behavioral loyalty (share-of-visit and share-of-wallet) is stronger for women than for men. Conclusions: This research integrates concepts from environmental psychology and marketing focusing on website quality (information, system, service, and product), as well as satisfaction, attitudinal and behavioral loyalty. Online shopping mall practitioners must systematically analyze and assess the quality of online shopping, a pivotal factor driving customer satisfaction, attitude, and behavioral loyalty. Acknowledging the influence of gender on consumers' online purchasing behavior can aid online retailers in devising tailored e-commerce marketing strategies aimed at attracting and retaining customers.