• 한국도서관정보학회지
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• 제37권4호
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• pp.463-482
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• 2006

본 연구에서는 효과적인 어린이도서관 웹사이트를 설계하기 위한 방안을 모색하기 위해 31개의 현행 국내 어린이도서관 각 웹사이트의 메뉴를 통해 컨텐츠 구성, 구조 및 레이블을 기준으로 분석하였다. 먼저 메뉴를 통해 정보내용에 따른 컨텐츠 구성요소를 15개의 항목으로 분석하였으며 컨텐츠 구조 및 레이블 분석대상을 이용자의 정보이용 판단에 일차적으로 중요한 역할을 하는 메인메뉴와 1차 서브메뉴로 한정하여 분석하였다. 분석결과 효율적인 어린이도서관 웹사이트를 설계하기 위해서는 무엇보다 우선적으로 어린이도서관의 목적과 기능에 준하여 컨텐츠를 구성하는 것이 필요한 것으로 나타났으며 또한 구성된 컨텐츠는 적절한 구조와 표준화된 레이블을 통해 제공해야 해야 할 필요성이 있는 것으로 분석되었다.

• 한국통신학회논문지
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• 제38C권11호
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• pp.1019-1028
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• 2013

지상파 DMB(digital multimedia broadcasting)의 데이터 방송 서비스인 BWS(broadcast website)는 다수의 수신 단말에서 웹 트래픽 없이 방송을 통한 웹사이트 유사 서비스를 제공할 수 있는 데이터 서비스라는 큰 장점이 있지만, 이동 통신 기술 발달로 인해 스마트 폰이나 패드 등 스마트 기기를 통한 모바일 웹 서비스가 보편화된 환경변화로 그 가치를 인정받지 못하고 있다. 최근 방송과 통신을 융합한 하이브리드 방송을 통해 다양한 하이브리드 서비스를 제공하는 기술이 개발되고 있다. 본 논문에서는 BWS를 계층으로 구분하여 전송하는 계층 연동 구조의 BWS를 제안하고, 하이브리드 DMB 데이터 서비스로의 활용 방안을 제시한다.

• Spatial Information Research
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• 제18권1호
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• pp.89-99
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• 2010

기존 축제정보 웹사이트에서 지리 정보가 텍스트 중심으로 제공되어 지리정보의 효율적인 전달이 이루어지지 않는다는 문제점이 있었다. 이를 극복하기 위해 지도를 기반으로 축제관련 최신기사를 위치기반으로 매쉬업하여 표출하는 축제정보 사이트를 구현하였다. 축제관련 신문 기사 제공방법으로 GeoRSS 기능을 활용함으로써 신문기사를 통해 최근 축제정보를 지도를 기반으로 한눈에 파악할 수 있도록 하였다. 축제정보를 지도기반으로 재조직함으로써 정보전달이 효율적으로 이루어지는 것을 확인할 수 있었고, 지도기반 최신정보 제공의 가능성과 GeoRSS 기술의 활용가능성을 확대하였다.

• 한국의류학회지
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• 제39권1호
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• pp.106-120
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• 2015

This study analyzed the effects of website and consumer's characteristics on price sensitivity as well as the effects of price sensitivity on repurchasing and switching intention. It ascertains differences in: website and consumer's characteristics, price sensitivity, and repurchasing and switching intention according to type of internet shopping mall. A survey was conducted from July 10 to August 20 in 2013, and 492 responses were used for data analysis. As a result, the reputation, ease of price search, and depth of product information positively influenced the price search and the interactivity of website characteristics positively influenced price importance. Product knowledge and information search of fashion consumers positively influenced price sensitivity. Also, the price sensitivity of internet fashion consumer positively influenced repurchasing intention. The price search positively affected the switching intention, while the price importance negatively affected the switching intention. Last, there were significant differences in the reputation, ease of price search, information search, price sensitivity, repurchasing and switching intention according to type of internet shopping mall.

• 한국의류학회지
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• 제33권11호
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• pp.1707-1718
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• 2009

This study examines the effects of perceived risks on purchase decision behavior among Internet fashion consumers. The study survey used a self-administered questionnaire and a total data of 244 responses were used for analysis. The results of this study are as follows: First, the perceived risks consist of 6 factors, quality risk, counterfeit product risk, credit dealing risk, social/psychological risk, size and appearance risk, and delivery risk. The purchase decision behavior consist of 3 factors, delay of purchase decision, website switching, and offline conversion behavior. Second, purchase time positively affected the quality risk and credit dealing risk. Purchase frequency negatively affected the quality risk and credit dealing risk. Third, the quality risk, size and appearance risk, counterfeit product risk, and credit dealing risk positively affected the delay of purchase decisions. Quality risk and counterfeit product risk positively affected website switching. In addition, quality risk, social/psychological risk, and credit dealing risk positively affected the offline conversion behavior. Fourth, credit dealing risk negatively affected a short term purchase intention and the delivery risk negatively affected a long term purchase intention. The social/psychological risk and credit dealing risk negatively affected the repurchase intention.

• 한국의류산업학회지
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• 제14권1호
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• pp.75-82
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• 2012

Compared to off-line, on-line word-of-mouth has fast dissemination speed and extensive effects based on interactive features. Moreover, in the age of Web 2.0, on-line media has made consumers evolve from simple purchasers to producers, who intervene into product manufacturing through on-line WOM. According to this, this study is conducted to clarify how consumer's prosumer propensity affects WOM in detail when purchasing fashion products on-line through website interactivity and perceived usefulness of WOM. The results are as follows. 1. Consumer's prosumer propensity is classified in four dimensions: the propensity to participate, the propensity to relate, the propensity to amuse and the propensity to create. 2. The sample has shown low prosumer propensity overall, and there were no gender differences. 3. Testing structural equation model, it was clarified that the higher the consumer's prosumer propensity, the higher the consumer's evaluation of website interactivity and thus the greater the WOM effect through its perception of usefulness. 4. There were some differences in the path of structural equation model according to consumer's prosumer propensity. From the results, it can be concluded that consumer's prosumer propensity is a key factor in the on-line WOM. Therefore fashion businesses should actively utilize consumer's prosumer propensity to apply their opinion in the product planning stage or use it as the means of company-friendly viral marketing.

• 한국의류학회지
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• 제36권12호
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• pp.1318-1329
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• 2012

In-store atmospherics involve quantified physical and social aspects; however, the social quality of a web-based retailing context has largely been under-examined. This study addressed some antecedents and consequences of social ambience in virtual shopping (or e-social ambience) within a web-based U.S. retailing fashion context. This study explored the role of social cues as a viable antecedent to e-social ambience and emotions as its consequence. A conceptual framework was built postulating the effect of social cue for web content, on e-social ambience, emotions, and e-shopping enjoyment. The experimental results (n=488) on a fictitious retail T-shirt website confirmed the positive correlation among the variables; in addition, the level of social cues included within the web content significantly increased the level of customer-perceived e-social ambience of the website and subsequent positive on-site emotions. On-site emotions positively influence purchase intentions. The results expand the current understanding of e-store management by providing novel insight relevant to fashion companies that wish to provide customers with a quality website shopping experience.

• 한국치위생학회지
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• 제14권2호
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• pp.261-267
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• 2014

Objectives : The purpose of this study was to compare the dental information websites in some nations and to provide the basic data for clinical application. Methods : Two hundred twenty-four dental websites were chosen by using Yahoo search engine. The websites included 59 from the United States, 50 from the United Kingdom, 54 from Canada, and 61 from Korea. The survey was conducted from August 15 to September 30, 2011. Results : The guidance of medical treatment expenses was the most sustainable in the United Kingdom and followed by the United States, Canada, and Korea(p<0.001). Korean dental information website provided the visitor's message. The United Kingdom provided the best type of FormMail and the United States, Canada and Korea also provided(p<0.001). Korean dental information website showed the best types of messages and was followed by the United States, Cadana and the United Kingdom. Korean dental information had the best type of FormMail(p<0.001). Conclusions : In order to make the accurate access to the dental health information website, it is necessary to provide the easy access and continuous research efforts to the information system.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2009년도 춘계학술대회
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• pp.177-180
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• 2009

This study investigates the perception of different fabrics by consumers when provided with a video clip with rustling sounds of the fabric. We utilized sportswear products that are currently on the market and evaluated the emotional response of internet shoppers by measuring the physiological and psychological responses. Three kinds of vapor-permeable water-repellent fabric were selected to generate video clips each containing the fabric rustling sound and images of exercise activities wearing the sportswear made of the respective fabric. The new experimental website contained the video clips and was compared with the original website which served as a control. 30 subjects, who had experience to buy clothing online, took part in the physiological and psychological response to the video clip. Electroen-cephalography (EEG) was used to measure the physiological response while the psychological response consisted of evaluating accurate perception of the fabric, satisfaction, and consumer interest. When we offered video clips with fabric's rustling sound on the website, subjects answered they could get more accurate and rapid information to decide to purchase the products than otherwise they do the shopping without such information. However, such rustling sounds somewhat annoy customers, as proved psychological and physiological response. Our study is a critical step in evaluating the consumer's emotional response to sportswear fabric which will promote selling frequency, reduce the return rate and aid development of new sportswear fabric further evolution of the industry.

• 대한안전경영과학회지
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• 제17권4호
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• pp.321-333
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• 2015

This study empirically analyzed the influence of media on a visitor's satisfaction and re-visit by setting up 5 sorts of exhibition media as text, docent, virtual museum, website and Smartphone App based on practical exchange and communication between a visitor and an exhibition provider. The research results are as follows: First, all these 5 sorts of media suggested by this study were found to be able to have an influence on a visitor's satisfaction and re-visit. Second, it was found that the factors preferentially affecting a visitor's satisfaction and re-visit were 'Docent' and 'Website' factors. Accordingly, it is judged that it's necessary to more preferentially consider 'Docent' and 'Website' factors than the other factors in order to increase a visitor's satisfaction and re-visit. Third, it's possible to interpret that the bigger a visitor's satisfaction, the higher a visitor's intention to re-visit through the verification that a visitor's satisfaction will have a significant influence on a visitor's re-visit. The implication of this study lies in the fact that this study attempted at an integrated approach by analyzing the relative size of the influence through across-the-board suggestion of influential factors on a museum visitor's satisfaction and re-visit.