• Journal of Smart Tourism
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• v.2 no.2
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• pp.15-19
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• 2022

Destination marketing organizations (DMOs) utilize the official website for marketing and promotional purposes, while tourists often navigate through the official website to gather necessary information for their upcoming trips. With the advancement of business analytics, DMOs may need to exploit the clickstream data generated through their official website to develop more suitable and persuasive strategic marketing and promotional activities. As such, the primary objective of the current study is to show whether clickstream data can successfully identify the trip purposes of a particular user. Using a latent class analysis and multinomial logistic regression, this study found the meaningful and statistically significant variations in webpage visits among different trip purpose groups (e.g., weekend getaways, day-trippers, and other purposes). The findings of this study would provide a foundation for more data-centric destination marketing and management practice.

• Proceedings of the Korea Society of Design Studies Conference
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• 2004.10a
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• pp.136-137
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• 2004

• Proceedings of the Korea Society of Design Studies Conference
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• 2001.10a
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• pp.55.1-55
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• 2001

• Proceedings of the Korea Society of Design Studies Conference
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• 2001.05a
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• pp.50-51
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• 2001

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2012.05a
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• pp.3-4
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• 2012

• Journal of the Korean Society for information Management
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• v.29 no.3
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• pp.61-77
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• 2012

This study investigated what web users share on a health website and how the demographic characteristics of users reflect health information sharing behavior. By using a content analysis method, this study analyzed 1,042 randomly chosen messages in the discussion board of a health website. The results revealed that the health website users emotionally supported other users, provided health information, and built relationships between them. Two third of the health website users shared his/her thoughts or feelings about ALS (Lou Gehrig's Disease) on the health website and one fourth of the health website users connected with others who had ALS. A half of the users actively provided information as a direct response to a question. No significant differences were discerned with regard to total posting frequency by age and gender effect. However, the male users in the 50s answered questions to others more actively and tried to manage their life better than the other age groups.

• Journal of the Korea Fashion and Costume Design Association
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• v.9 no.2
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• pp.155-166
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• 2007

The purpose of the research is to provide the operation plans of internet marketing for effective application as marketing tools by analyzing the application status of marketing mix through the 30 websites of sportswear brands. Firstly, a study on the marketing mix strategy of sportswear brands presents that most brands put a high priority on promotion strategy by achieving online marketing. Secondly, compared with the other company brands which have online shopping mall, the website of sportswear brands consists of centered brand image. Therefore, based on the analysis about the variety of products and merchandise picture in each item and detailed information offer of neo-products introduction, marketing mix is insufficient in the website of sportswear and the price strategy has the least information. After website of sportswear brands is connected with online-shopping mall, guidance for its price and product is performed mainly. Consequently the sales promotion strategy of price needs development through the incentive and discount price. Promotion strategy occupies more parts than any other strategy. Especially, it allows a high proportion of the variety of events and information for the customer services. Also it needs to improve its bulletin board and Q&A board on the website for better communication with customers. Furthermore distribution strategy focuses on information such as location, contact numbers and address of the online shopping mall. Although online shopping mall has its own advantage which is marketing on the internet, it is not yet in progress.

• Journal of Family Resource Management and Policy Review
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• v.9 no.1
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• pp.131-146
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• 2005

The farming type in Korea is predominantly a small farm managed by family members. This study mainly examines the current usage of the website of family farms as a management tool for small farm business and discusses the strategies for effective utilization of the website. A county that currently employs governmental project of information system was purposely selected. Among all the websites operated by small farm businesses in that county, websites of which purpose is introduction of the business, advertisement, or e-business were included for analysis; it yielded total seven websites, The study was conducted with two phases; on-line website analysis and interview with business owners. The websites were analyzed based on four categories; content, interface, design, and site management. With regard to the content of the websites, the lack of connection between domain names and product names was found. Moreover, the problem relevant to site management was shown as low utilization of bulletin boards and delayed upload of new information. However, design and interface were comparatively well presented. Business owners reported that the motivation to initiate the websites was mostly supports from the governmental project for the agricultural information system. The barriers to effective management of websites were found i) business owner's misinterpretation of business website with e-business ii) very limited opportunity for website management education in small farm business, and iii) lack of regional infrastructure for information system. Based on the findings, this study suggests as followed; i) construction of infrastructure should be preceded to make effective management for websites; ii) education for website management should include small business management strategies as well as computer skills, iii) the education should be provided in diverse ways considering subject's characteristics iv) small farm business owners should be informed that their websites could play a role only to provide information about the products and hand over the practical load for e-business to retailing web sites such as portal shopping mall; and v) wives' participation should be encouraged.

• Journal of the Korean Society for information Management
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• v.20 no.2
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• pp.1-26
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• 2003

Diverse disciplines such as information science, computer science, cognitive science, and industrial design, are activity engaged in the website evaluation research efforts. Information scientists emphasize the importance of user-centered and user-friendly website design, which is also easy to use, This idea is based on the understanding that the users and the designers are different set of people. In addition, information scientists consider the practice of maximally incorporating user inputs during the website design to be very important guideline. However, this study is based on a newly emerging population of website users who are also designers. 218 study participants evaluated the websites that they designed in comparison to the websites designed by others. According to the survey data analysis, the study participants considered the content delivery, design simplicity, design consistency, and link access of the websites to be equally important from both users' and designers' perspectives. However, the content organization, rich content, and screen composition were underestimated from the designers' point of view whereas these factors were considered to be important from users' point of view.

• Journal of Distribution Science
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• v.8 no.2
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• pp.13-22
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• 2010

Customer Relationship Management(CRM) paradigm has emerged that suggests organizations will be more successfully if they concentrate on obtaining and maintaining a share of each customer rather than a share of the entire market, with information technology(IT) being the enabling factor. This paper presents five key elements that provide the necessary steps that allow and organization to position its people, business process, and information system to establish and take advantage of this paradigm. The key elements are : (1) IT investment, (2) Website application, (3) IT System application, (4) Communication strategies, (5) CRM Performance. The results show that IT investment, IT system application, and Website application play a vital role in enhancing an Organizational Communication. Also, the results show that IT investment, IT system application, Website application, and Organizational Communication play a vital role in enhancing an organization's performance of customer relationship management. Further, this paper discusses the importance of integrating these four elements for achieving effective customer interaction. The author provides academical and managerial implication for business strategies.