• Journal of Digital Convergence
• /
• v.9 no.4
• /
• pp.267-279
• /
• 2011

A variety of Web Services are being existences based on the development of the Internet. Especially, e-Learning services in the Universities make the temporal and spatial constraints overcome, and e-Learning services have gained great popularity to the students who use because those provide various convenience and usefulness. e-Learning studies have been actively performed based on the spread of e-Learning in the various industries. A number of studies suggest the diffusion plan of e-Learning applying the Technology Acceptance Model studies. Those studies focused on the ease of use and usefulness of e-Learning. The explanation about educational contents perspectives, which is the key factor in e-Learning, is very weak. Therefore, this study suggested the strategy for spreading the e-Learning adoption through in terms of e-Learning educational contents and trust perspectives. This research results would provide the strategic implications to boost the e-Learning adoption in the various universities in terms of e-Learning educational contents and trust perspectives.

• Management & Information Systems Review
• /
• v.34 no.1
• /
• pp.1-20
• /
• 2015

This study analyses the relationship with the feature of the web usability and Social commerce. Therefore, this research tries to investigate the relationship about in which the characteristic of the web-site usability is connected through the confidence about the Social commerce site to the re-purchase. The existing research that the information system and Electronic commerce relates is considered and the usability factor about the Social commerce site tries to be drawn and these try to verify on the relationship with the trust building of the user about the Social commerce site and purchasing intention through the positive research. The result is follows. First, the visual property of the Social commerce site was confirmed to have the descriptive ability noted to the confidence. Second, it was confirmed to have the descriptive ability that information characteristic about the Social commerce site notes to the confidence. Third, it was confirmed to have the descriptive ability that relative characteristic about the Social commerce site notes to the confidence. The importance of the web-site usuability has preferentially to be considered in being put through this research and building the confidence of the social commerce user could be known. When running with the social commerce site design, this is determined because it can become the useful standard.

• Journal of Digital Convergence
• /
• v.13 no.4
• /
• pp.219-225
• /
• 2015

There has been an exponential growth in the distribution and possession of sensitive information because of the emergence of various information channels such as smart devices, social media, etc. This enables the internet based web or mobile service operation institutions collecting the more personal information with ease, and in turn causes the issues of the privacy concerns. Followings are the results of this study: First, the information privacy concern has the negative effects upon the trust. Second, the information privacy concern has the negative effects upon the provision intention of personal information and the trust has positive effects upon the offering intention of personal information. At last, the offering intention of the personal information has the positive effects upon the behavior to provide the personal information.

• Journal of the Korea Society of Computer and Information
• /
• v.15 no.12
• /
• pp.163-173
• /
• 2010

PKI(Public Key Infrastructure)-based information certification technology has some limitations to be universally applied to mobile banking services, using smart phones, since PKI is dependent on the specific kind of web browser, Internet Explorer. OTP(One Time Password) is considered to be a substitute or complementary service of PKI, but it still shows low acceptance rate. Therefore, in this research, we analyze why OTP has not been very popular, and provide useful implications of making OTP more extensively and frequently used in the mobile environment. Perceived security of OTP was set as a higher-order construct of integrity, confidentiality, authentication, and non-repudiation. Research findings show that security awareness and perceived security of OTP is positively associated, and the relationship between perceived security and trust on OTP is statistically significant. Also, trust is positively related to intention to use OTP continuously.

• The Journal of Society for e-Business Studies
• /
• v.13 no.3
• /
• pp.137-152
• /
• 2008

Customer's trust is one of major competitiveness sources along with price in Internet Web-based B2C e-commerce business. In general, trust is defined as the attitude that is established by a trustor when trustworthiness exists in a trustee and is perceived by a trustor. Designing e-commerce websites is important in that e-commerce website is understood as a means of constructing perceived trustworthiness and delivering it to customers. In this study 50 participants were interviewed and total of 831 participants responded to the survey questionnaire to investigate design factors influencing the perceived trustworthiness in e-commerce websites. Nine design factors were derived as the perceived trustworthiness-related design factors, and only six out of nine design factors were found as having significant effects on the perceived trustworthiness of e-commerce websites. In addition, the significant design factors were different according to gender and ages of e-commerce customers.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.38B no.5
• /
• pp.410-415
• /
• 2013

Recently, as Internet enters WEB 2.0, many social network services through such as Facebook, Twitter and Youtube appeared. In these social network sites, users can easily make friends, join groups and access others personal information. Therefore, a malicious user can easily gather information of others. In order to protect user's personal information from the unauthenticated users, we propose privacy protection mechanism based on key assignment and user's trust level. A master-key is generated for each users and is segmented into a core-key and several sub-key. The master-key stores at the information owner's side and the sub-key will be distributed to requestor according to the relation and trust level. At last, in order to proof the efficiency, the performance of our proposed mechanism is compared with those of existing mechanisms.

• Journal of Information Technology Services
• /
• v.9 no.4
• /
• pp.57-70
• /
• 2010

Nowadays, medical services can be performed through online. This entails a lot of human resources and different healthcare information. The rapid changes in the healthcare environment through web should be accounted so that the information would be maximally useful. However, medical information acquired online is not regulated; it is not favorable to users because it creates doubts to its reliability and benefits. This study focuses on the online medical information. It gives help to the users through its accessibility" comprehensiveness, continuity and efficiency. An empirical analysis of research model using PLS(partial least squares) shows that the quality of medical information influences the reliability and benefit of the related medical information. If users recognize medical information to be reliable and beneficial, their intention to use the medical information becomes strong.

• International Journal of Computer Science & Network Security
• /
• v.22 no.9
• /
• pp.63-68
• /
• 2022

Given the competition between different tourist destinations to attract domestic and international tourists it is absolutely vital to examine their website efficacy on specific attributes. This study employs one of the recently developed multi-criteria decision-making method the Best-Worst Method to assess the state government official tourism website across four Indian states known for their tourism potential- Himachal Pradesh, Uttrakhand, Uttar Pradesh and Rajasthan on specific attributes provided by the widely acknowledged WebQual instrument. Information Fit-to-Task and Trust emerged as the most important criterion. Relative advantage and Innovation the least important. The results of the study are easily interpretable and visual. They offer both an individual and comparative analysis of the perceived website efficacy on specific attributes to facilitate tourism stakeholders and website administrators to strategize and make their digital presence effective and competitive.

• Proceedings of the Korea Database Society Conference
• /
• 2008.05a
• /
• pp.405-412
• /
• 2008

It is certain that knowledge sharing is critical phenomenon to be concerned in web 2.0 days. Today, people can learn anything they want to know such as recipes or even with regard to the knowledge in the specific field through internet. In this trend, blog has settled down to the major part of Web 2.0 culture. There are various kinds of activities through blog vigorously. Still, people can not recognize how important information they upload is, i.e., they should take the responsibilities for information so that it can be more clear, exact and trust-building.

• Journal of Information Technology Applications and Management
• /
• v.16 no.1
• /
• pp.51-75
• /
• 2009

This paper develops an integrative model for IT continuance in the internet shopping environments by integrating the expectation-confirmation and the switching cost factors. Using this model, in addition, this study investigates their differential effects on the mediating variables, such as user satisfaction, commitment, and trust which have been identified as antecedents of users' IT continuance intention. Results show that the product and service-related expectation confirmation factors and the relational switching cost factor can have greater impacts on users continuance intention than the web site design factors, and the financial and procedural switching cost factors. In particular, it is interesting to note that relational switching cost can lead users to more commitment, which is revealed as the strongest antecedent of their continuance intention to use a certain shopping site.