• Journal of KIISE:Databases
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• v.36 no.3
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• pp.169-179
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• 2009

Communication log data consist of communication events such as sending and receiving e-mail or instance message and visiting web sites, etc. Many countries including USA and EU enforce the retention of these data on the communication service providers for the purpose of investigating or detecting criminals through the Internet. Because size of the retained data is very large, the efficient method for extracting valuable information from the data is needed for Law Enforcement Authorities to use the retained data. This paper defines the Interactive Communication Sequence Patterns(ICSPs) that is the important information when each communication event in communication log data consists of sender, receiver, and timestamp of this event. We also define a Mining(FDICSP) problem to discover such patterns and propose a method called Fast Discovering Interactive Communication Sequence Pattern(FDICSP) to solve this problem. FDICSP focuses on the characteristics of ICS to reduce the search space when it finds longer sequences by using shorter sequences. Thus, FDICSP can find Interactive Communication Sequence Patterns efficiently.

• Journal of Intelligence and Information Systems
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• v.7 no.2
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• pp.153-177
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• 2001

Nowadays, product recommendation is one of the important issues regarding both CRM and Internet shopping mall. Generally, a recommendation system tracks past actions of a group of users to make a recommendation to individual members of the group. The computer-mediated marketing and commerce have grown rapidly and thereby automatic recommendation methodologies have got great attentions. But the researches and commercial tools for product recommendation so far, still have many aspects that merit further considerations. To supplement those aspects, we devise a recommendation methodology by which we can get further recommendation effectiveness when applied to Internet shopping mall. The suggested methodology is based on web log information, product taxonomy, association rule mining, and decision tree learning. To implement this we also design and intelligent Internet shopping mall support system based on agent technology and develop it as a prototype system. We applied this methodology and the prototype system to a leading Korean Internet shopping mall and provide some experimental results. Through the experiment, we found that the suggested methodology can perform recommendation tasks both effectively and efficiently in real world problems. Its systematic validity issues are also discussed.

• The Journal of the Korea Contents Association
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• v.12 no.4
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• pp.225-234
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• 2012

The purpose of this study is to explore possible ways to make a strategical use of CRM(Customer Relationship Management) for facilitating performing arts. In order to satisfy the purpose, this study investigated actual cases of CRM, primarily focusing on LG Art Center, one of representative performance venues in South Korea, and CREDIA, a performing art planning agency in South Korea. Here, it was found that LG Art Center operated its independent TMS(Theater Management System) and thereby could afford to successfully plan performing art programs on the basis of customer-oriented convenient ticketing system as well as a pile of customer information. On the other hand, CREDIA introduced advanced performance management system and has successfully attracted larger membership than before. Moreover, it organized specialized personnel in membership management and thereby could manage membership in systematic manner. And it was found that based on web log analysis, CREDIA developed a variety of products to comply with customer needs and thereby could realize higher returns and better customer satisfaction through cross-selling activities as well as performance ticketing. However, it was found that CREDIA still operated its membership system and mileage point system in stereotypes manner. Thus, it is required to operate differentiated membership system based on membership grades and diversify practical ways to save and use mileage points, so that CRM can be strategically applied to develop new audience and maintain loyal customers.

• Journal of Global Scholars of Marketing Science
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• v.13
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• pp.209-229
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• 2004

Although the site evaluation factors that affect the navigation pattern are well documented, the attempt to explore the difference in the relationship between navigation pattern and site evaluation factors by post hoc segmentation approach has been relatively rare. For this purpose, this study constructs the structure equation model using web-evaluation data and log file of a community site with 300,000 members. And then it applies the structure equation model to each segment. Each segment is identified by mixture model. Mixture model is to unmix the sample, to identify the segments, and to estimate the parameters of the density function underlying the observed data within each segment. The study examines the opportunity to increase GFI, using mixture model which supposes heterogeneous groups in the users, not through specification search by modification index from structure equation model. This study finds out that AGFI increases from 0.819 at total sample to 0.927, 0.930, 0.928, 0.929 for each 4 segments in the case of the community site. The results confirm that segment level approach is more effective than model modification when model is robust in terms of theoretical background. Furthermore, we can identify a heterogeneous navigation pattern and site evaluation variation in the community website at segment level.

• Journal of Korean Society of Transportation
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• v.34 no.1
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• pp.1-14
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• 2016

In the recent years, the internet has become accessible without limitation of time and location to anyone with smartphones. It resulted in more convenient travel information access both on the pre-trip and en-route phase. The main objective of this study is to conduct a stationary test for traffic information web/mobile application access indexes from TCS (Toll Collection System); and analyzing the relationship between the web/mobile application access indexes and actual traffic volume on expressways, in order to analyze searching behavior of expressway related travel information. The key findings of this study are as follows: first, the results of ADF-test and PP-test confirm that the web/mobile application access indexes by time periods satisfy stationary conditions even without log or differential transformation. Second, the Pearson correlation test showed that there is a strong and positive correlation between the web/mobile application access indexes and expressway entry and exit traffic volume. In contrast, truck entry traffic volume from TCS has no significant correlation with the web/mobile application access indexes. Third, the time gap relationship between time-series variables (i.e., concurrent, leading and lagging) was analyzed by cross-correlation tests. The results indicated that the mobile application access leads web access, and the number of mobile application execution is concurrent with all web access indexes. Lastly, there was no web/mobile application access indexes leading expressway entry traffic volumes on expressways, and the highest correlation was observed between webpage view/visitor/new visitor/repeat visitor/application execution counts and expressway entry volume with a lag of one hour. It is expected that specific individual travel behavior can be predicted such as route conversion time and ratio if the data are subdivided by time periods and areas and utilizing traffic information users' location.

• Journal of the Korea Society of Computer and Information
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• v.14 no.11
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• pp.221-232
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• 2009

To purpose of the study was to analyze faculty utility of Web-Based course support system in Universities. Data were collected from log file in server computer, 5,023 faculties and 12,733 courses offered at spring semester of 2009 in the Metropolitan area S, K, D universities were analyzed. Specifically, frequency and percentile of faculties and courses using course management system were analyzed. In addition, the frequencies and percentiles of courses using sub-functions of course management system were analyzed and X2 test used to examine the difference of frequencies of faculties and courses using course system at using announcement, providing instructional material, public bulletin board and free board. Results were as follows. The 62.28% of faculties and 50.3% of courses have used Web-Based course support system. The results of Subfunction utility analysis showed the highest use as 80.4%. in providing instructional material. However, the use of announcement functions and online discussion was more or less low. Results imply that most of faculties and course are using course management system as supplementary system of off-line instruction.

• Journal of the Korean Society for Library and Information Science
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• v.44 no.1
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• pp.101-115
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• 2010

The main difference between web searching and traditional searching is that the web provides and supports multimedia searching. This study aims to investigate the multimedia searching behavior of users of NAVER, a major Korean search portal. In conducting this study, the query logs and click logs of a unified search service were analyzed. The results of this study show that among the multimedia queries submitted by users, audio searches are the dominant media type, followed similarly by video and image searches. On the other hand, among the multimedia documents clicked on, video is the most popular collection type followed by image and audio collections. Entertainment is the most popular topic in both multimedia queries and clicks. The results of this study can be implemented for the portal's development of multimedia content and searching algorithms.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.16 no.2
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• pp.139-156
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• 2005

In this paper, we design and implement electronic book system providing web-based interface for the ebook. The aim of this study is to optimize the effective reading and management of electronic text for its users(readers and librarians). Advanced functions of the electronic book system are the following: 1) Electronic book system is not dependent to specific software and tool. 2) Electronic book system is able to. minimize images(table, image, icon etc) to improve the meaning and readability of information. 3) Electronic book system is able to reduce the effort for indexing extraction and constructing the table of content. 4) The system is able to collect the user log files that are created during the process of reading ebook from various points of view. 5) When reading, the system uses the DRM through decoding and encoding the ebook.

• Journal of the Korea Computer Industry Society
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• v.2 no.8
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• pp.1109-1116
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• 2001

This paper describes a mechanism and its aspects for monitoring user actions and behaviors on the web operated under the layered architecture that utilizes intelligent agents, and by which personalized information services, for instance one-to-one marketing, is easily facilitated and developed. Intelligent agent is one of techniques which enables to automate the whole process for providing personalized services that includes monitoring, logging a user actions and analyzing behaviors based on his or her profiles, and then selecting, organizing customizable contents which are at last delivered to the users browser or mail box also by intelligent agents. Monitoring technologies can utilize to help better construct the process in providing personalized services in that those services require intelligence in operating. As a result, implementing effective personalized services, however, depends on how well to define various users interests and needs, and how correctly to detect and log the actions when hey are done by users.

• 한국HCI학회:학술대회논문집
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• 2006.02b
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• pp.761-769
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• 2006

한국사회에서 새로운 미디어 문화로 가장 각광받는 것 중 하나가 '싸이월드(www. cyworld.com)' 이다. 싸이월드는 웹(Web)에서 하루하루의 일기(Log)를 쓰는 개념인 '개인 블로그(Blog)'로써 개인 미니 홈페이지 형태이다. 이는 단순한 트렌드에 그치는 것이 아니라, 2000 년대 초 카페나 커뮤니티를 기반으로 한 '집단(group) 사이버 문화'를 '개인 (individual) 사이버 문화'로 전환시키는 하나의 문화적 수준에서 논의되고 있다. 그런데 블로그 사이버 문화는 자본주의 소비문화와 밀접하게 연결된다. 현대의 사이비 문화는 개인의 능동적 선택과 이용을 전재로 하므로 자율적이고 독창적인 방식으로 미디어 문화를 소비하는 데, 자본주의 경제사회 속에서 개인의 자율성은 표면적인 이미지에 지나지 않는다. 특히 싸이월드와 같은 개인 미디어는 더욱 개인의 자율성에 기반한 문화행위를 실천하지만, 사실 싸이월드틀 움직이는 경제구조 속에서 규제된다. 싸이월드 이용자가 기본 미니홈피 플랫폼에 자신만의 개성을 표현하기 위해서는 '도토리' 라는 싸이월드의 전자화폐를 사용해야 하고, 이를 이용해 미니룸, 미니미, 스킨, 배경음악 등의 아이템을 구매한다. 그러나 싸이월드 이용자들은 개인의 자율성에 의해 소비행위를 창출하는 것이므로 이를 통해 이윤을 획득하는 자본세력에 대해서는 고려하지 않는다. 이것이 바로 자본주의 소비문화에 의해 지배되는 부정적인 '실제의 왜곡' 이다. 개인의 자율성을 강조함으로써 자본가의 이윤획득 구조를 은폐하여 자본본주의 소비를 재생산하고 강화하는 것이다. 따라서 우리는 개인 문화를 강조하는 현대 미디어 문화구조를 자본주의 권력의 장(場)으로 이해해야 한다. 그리고 미디어 문화의 생산과 소비를 통해 자본주의 소비 문화가 재생산되고 강화되는 현상을 비판함으로써 온라인 블로그의 커뮤니케이션 특성이 생산자(producer)로서의 기능보다 소비자(consumer) 로서의 기능이 강조되고 있음을 이해해야 할 것이다.