• Asia Marketing Journal
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• v.21 no.3
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• pp.65-82
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• 2019

This study examines the relationship between social media advertisement and customer interest in the context of luxury brands. Further, this study investigates the effective ways to utilize visual types (pictorial advertisement and video advertisement) and contents types (website link and hash-tag) in social media advertising by proposing a time-series model to estimate the long-term effect of social media advertising on social search. We find that the pictorial advertisements are more effective than video advertisements, which provides a different result from previous existing research. In addition, advertisements using hashtags are more effective than web links due to efficiency of the search feature. Finally, since the number of brand fans also have a positive effect on advertising interest, it is essential to utilize social media advertising for the enhancement of customers' interests. Confirming that the effectiveness of social media advertising varies depending on how the visual contents and text are presented, this research can help marketing managers to assess predicted outcomes of using various methods of social media advertising.

• International conference on construction engineering and project management
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• 2015.10a
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• pp.620-621
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• 2015

In this study, the multi-criteria decision-making model based on Quality Function Deployment Method is proposed. Multicriteria decision-making is an attempt to link QFD method with the TOPSIS. By this effort, a model that makes client's decision-making more rational and objective in design phase is suggested. The multi-criteria decisionmaking model confirming to the Owner's requirements will improve the productivity of the construction industry and the satisfaction of the customer. Further study extending the range of the requirements, not only the Owner's requirement will be necessary to cover the various factors as much as possible. And then, finally as a flexible platform to achieve a sustainable quality management, web-based multi-criteria decision-making model can be utilized by the relevant stakeholders simultaneously with the feed-back and sharing the necessary informations.

• Proceedings of the Korea Information Processing Society Conference
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• 2008.05a
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• pp.589-592
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• 2008

최근 대부분의 기업은 인터넷 웹 서비스를 하고 있고, 대부분의 인터넷 사용자들이 여러 종류의 웹 서비스를 제공받고 있다. 하지만 사용자들이 필요로 하는 서비스는 한정되어 있지만 대부분의 기업에서는 여러 가지 서비스를 제공하여 다양한 많은 사용자들의 요구를 수용하고자 한다. 그로 인해 초기 메인 웹 페지이에 많은 링크가 연결된 페이지를 제공하게 된다. 이는 초기 웹페이지의 로딩에 있어 큰 용량의 소스가 원인이 되어 다수의 사용자가 짧은 시간에 접속할 경우 서비스 오류의 원인이 되기도 한다. 또한 대부분의 사용자들이 필요로 하는 몇 개의 링크 기능만을 제공하고 니즈가 적은 링크 기능은 비활성화 함으로써 사용자 요구에 좀 더 빠르게 대응할 수 있도록 링크 맵 프로그램을 이용한 웹 시스템을 제안하고 웹 서버의 성능 향상을 연구한다.

• Journal of Korea Multimedia Society
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• v.7 no.8
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• pp.1131-1144
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• 2004

In this paper, we investigate a problem with an e-learning system for e-business environments and introduce the solving method of the problem. To be more accurate, existing Web-hosted and ASP (Application Service Provider)-oriented service model is difficult to cooperate and integrate among the different kinds of systems. So we have produced sharable and reusable learning object, they have extracted a principle from pedagogical designs for units of reuse. We call LIO (Learning Item Object). This modeling makes use of a constructing for XML Web Services. So to speak, units of reuse from pedagogical designs are test tutorial, resource, case example, simulation, problem, test, discovery and discussion and then map introduction, fact, try, quiz, test, link-more, tell-more LIO learning object. These typed LIOs are stored in metadata along with the information for a content location. Each one of LIOs is designed with components and exposed in an interface for XML Web services. These services are module applications, which are used a standard SOAP (Simple Object Access Protocol) and locate any computer over Internet and publish, find and bind to services. This guarantees the interoperation and integration of the different kinds of systems. As a result, the problem of e-learning systems for e-business environments was resolved and then the power of understanding about learning objects based on pedagogical design was increased for learner and instruction designers. And organizations of education hope for particular decreased costs in constructing e-learning systems.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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• v.29 no.1
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• pp.63-69
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• 2011

Recent growth of the geospatial information on the web made it possible to applicate spatial data. Also, the demand for rich and latest information shows a steady growth. The need for the new service using conflation of the existing spatial databases is on the increase. The information delivery of the services using the road vector and aerial image is reached intuitionally and accurately. However, the spatial inconsistencies in map services such as Daum map, Naver map and Google map is the problem. Our approach is processed to extract the road candidate image, match the template and filter the control points pair using vector median. Finally, CNS node and link are aligned to the real road with the aerial image. The experimental results show that our approach can align a set of CNS node and link with aerial imagery for daejon, such that the completeness and correctness of the aligned road have improved about 35% compare with the original roads.

• Journal of the Microelectronics and Packaging Society
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• v.8 no.1
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• pp.1-4
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• 2001

We have fabricated and evaluated a new Si pin photodetector for APF optical link. The fabricated device has the $p^{+}$-guard ring around the metal-semiconductor contact and the web patterned $p^{+}$-shallow diffused region in the light absorbing area. From the measurements of electo-optical characteristics under the bias of -5 V, the junction capacitance of 4 pF and the dark current of 180 pA were obtained. The optical signal current of 1.22 $\mu$A and the responsivity of 0.55 A/W were obtained when the 2.2 $\mu$W optical power with peak wavelength of 670 nm was incident on the device. The fabricated device showed the maximum spectral response in a spectrum of 650-700 nm. It is expected that the fabricated device can be very useful for detecting the optical signal in the application of red light optics.

• Journal of the Korea Society of Computer and Information
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• v.4 no.2
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• pp.1-7
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• 1999

World-Wide Web(WWW) is a protocol for changing information exchanges which is central to text documents in the existing network to make a multimedia data exchanges. It is possible for a beginner to search and access data which he wants to find as data were stored in the form of hypertext. The easiness for searching and accessing the multimedia data in WWW makes a important role for obscene materials to be toward generalization and multimedia and occurs social problems for them to be commercialized, while other researchers have actively studied the way to block effectively the site providing obscene materials for solving such problems. This paper presents and implements the blocking method for the sites having obscene material as it effectively search them. The proposed model was based on Link-Based information retrieval method and proved that it accomplished more efficient retrieval of relevant documents than probabilistic model when compared the one with the other which is known to generate the most correct results. The improvements in the average recall and precision ratio were shown as 12% and 8% respectively. Especially, the retrieval capability of relevant documents which include non-text data and have a few links increased highly.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.298-303
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• 2008

Watching a program on IPTV among the numerous choices from the internet requires a burden of searching and browsing for a favorite one. This paper introduces a new concept called Mosaic Map and presents how it provides preview information of image map links to other programs. In Mosaic Map the pixels in the still image are used both as shading the background and as thumbnails which can link up with other programs. This kind of contextualized preview of choices can help IPTV users to associate the image with related programs without making visual saccades between watching IPTV and browsing many choices. The experiments showed that the Mosaic Map reduces the time to complete search and browsing, comparing to the legacy menu and web search.

• The Journal of Korean Association of Computer Education
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• v.14 no.2
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• pp.47-59
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• 2011

Linked Data is about using the web to link related data that wasn't linked previously. To publish linked data, people should be able to represent, share, and link pieces of data, information, and knowledge by using URIs and RDF. However, building linked data is not easy for the common users who do not know the knowledge or skill about using URIs and RDF. In this paper, we present a system that the common users can create linked data by connecting data originated from different RDFs. They build linked data by adding new links to connect between RDF data saved in their computers or searched from Swoogle. We can apply the proposed system to creating educational contents. For example, teachers can develop various learning contents by building linked data that connects different data suited to the learning level of their students.

• Steel and Composite Structures
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• v.19 no.5
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• pp.1167-1184
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• 2015

Despite considerable life casualty and financial loss resulting from past earthquakes, many existing steel buildings are still seismically vulnerable as they have no lateral resistance or at least need some sort of retrofitting. Passive control methods with decreasing seismic demand and increasing ductility reduce rate of vulnerability of structures against earthquakes. One of the most effective and practical passive control methods is to use a shear panel system working as a ductile fuse in the structure. The shear Panel System, SPS, is located vertically between apex of two chevron braces and the flange of the floor beam. Seismic energy is highly dissipated through shear yielding of shear panel web while other elements of the structure remain almost elastic. In this paper, lateral behavior and related benefits of this system with narrow-flange link beams is experimentally investigated in chevron braced simple steel frames. For this purpose, five specimens with IPE (narrow-flange I section) shear panels were examined. All of the specimens showed high ductility and dissipated almost all input energy imposed to the structure. For example, maximum SPS shear distortion of 0.128-0.156 rad, overall ductility of 5.3-7.2, response modification factor of 7.1-11.2, and finally maximum equivalent viscous damping ratio of 35.5-40.2% in the last loading cycle corresponding to an average damping ratio of 26.7-30.6% were obtained. It was also shown that the beam, columns and braces remained elastic as expected. Considering this fact, by just changing the probably damaged shear panel pieces after earthquake, the structure can still be continuously used as another benefit of this proposed retrofitting system without the need to change the floor beam.