• Title/Summary/Keyword: Weather pattern

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A Study on the Impact of Weather on Sales and Optimal Budget Allocation of Weather Marketing (날씨가 기업 매출에 미치는 영향과 날씨 마케팅 예산의 최적 할당에 관한 연구)

  • Chu, Kyounghee;Kim, Soyeon;Choi, Changhui
    • Journal of the Korean Operations Research and Management Science Society
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    • v.38 no.1
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    • pp.153-181
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    • 2013
  • Weather is an influential factor to sales of companies. There have been growing attempts with which companies apply weather to developing their strategic marketing plans. By executing weather marketing activities, companies minimize risks (or negative impacts) of weather to their business and increase sales revenues. In spite of managerial importance of weather management, there are scarce empirical studies that comprehensively investigate its impact and present an efficient method that optimally allocates marketing budget. Our research was conducted in two parts. In the first part, we investigated influences of weather on sales based on real-world daily sales data. We specifically focused on the contextual factors that were less focused in the weather related research. In the second part, we propose an optimization model that can be utilized to efficiently allocate weather marketing budget across various regions (or branches) and show how it can be applied to real industry cases. The results of our study are as follow. Study 1 investigated the impact of weather on sales using store sales data of a family restaurant company and an outdoor fashion company. Results represented that the impacts of weather are context-dependent. The impact of weather on store sales varies across their regional and location characteristics when it rains. Based on the results derived from Study 1, Study 2 proposes a method on how optimally companies allocate their weather marketing budgets across each region.

A Realtime Road Weather Recognition Method Using Support Vector Machine (Support Vector Machine을 이용한 실시간 도로기상 검지 방법)

  • Seo, Min-ho;Youk, Dong-bin;Park, Sae-rom;Jun, Jin-ho;Park, Jung-hoon
    • Journal of the Korean Society of Industry Convergence
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    • v.23 no.6_2
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    • pp.1025-1032
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    • 2020
  • In this paper, we propose a method to classify road weather conditions into rain, fog, and sun using a SVM (Support Vector Machine) classifier after extracting weather features from images acquired in real time using an optical sensor installed on a roadside post. A multi-dimensional weather feature vector consisting of factors such as image sharpeness, image entropy, Michelson contrast, MSCN (Mean Subtraction and Contrast Normalization), dark channel prior, image colorfulness, and local binary pattern as global features of weather-related images was extracted from road images, and then a road weather classifier was created by performing machine learning on 700 sun images, 2,000 rain images, and 1,000 fog images. Finally, the classification performance was tested for 140 sun images, 510 rain images, and 240 fog images. Overall classification performance is assessed to be applicable in real road services and can be enhanced further with optimization along with year-round data collection and training.

Case Analysis and Statistical Characteristics of a Railroad Weather-Related Accidents and Incidents each Railroad Line in the Korean Peninsula (노선별 철도기상사고의 통계적 특성 및 사례분석)

  • Park, Jong-Kil;Jung, Woo-Sik;Lee, Jae-Su;Kim, Eun-Byul
    • Journal of the Korean Society for Railway
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    • v.14 no.1
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    • pp.73-79
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    • 2011
  • This paper aims to find out the statistical characteristics of railroad weather-related accidents and incidents of each railroad line and then reduce the railroad accidents and prepare for the climate change. For this, we used data of KROIS and Korea railroad accidents report during 1996-2008. The results are as follows; Gyeongbu line is the most vulnerable line to railroad weather-related accidents, Yeongdong and Taebaek line are also the vulnerable line. The main railroad weather-related accidents and incidents is a railway obstruction and the next is a signal failure, a power supply failure. The second cause of a railway obstruction was some different for each line, but the main cause was a collapsed roadbed. We knew that the cold front accompanied with a heavy rainfall for a short time is the main weather pattern which cause the railroad accidents.

Short-Term Precipitation Forecasting based on Deep Neural Network with Synthetic Weather Radar Data (기상레이더 강수 합성데이터를 활용한 심층신경망 기반 초단기 강수예측 기술 연구)

  • An, Sojung;Choi, Youn;Son, MyoungJae;Kim, Kwang-Ho;Jung, Sung-Hwa;Park, Young-Youn
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2021.05a
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    • pp.43-45
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    • 2021
  • The short-term quantitative precipitation prediction (QPF) system is important socially and economically to prevent damage from severe weather. Recently, many studies for short-term QPF model applying the Deep Neural Network (DNN) has been conducted. These studies require the sophisticated pre-processing because the mistreatment of various and vast meteorological data sets leads to lower performance of QPF. Especially, for more accurate prediction of the non-linear trends in precipitation, the dataset needs to be carefully handled based on the physical and dynamical understands the data. Thereby, this paper proposes the following approaches: i) refining and combining major factors (weather radar, terrain, air temperature, and so on) related to precipitation development in order to construct training data for pattern analysis of precipitation; ii) producing predicted precipitation fields based on Convolutional with ConvLSTM. The proposed algorithm was evaluated by rainfall events in 2020. It is outperformed in the magnitude and strength of precipitation, and clearly predicted non-linear pattern of precipitation. The algorithm can be useful as a forecasting tool for preventing severe weather.

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Classification of Heat Wave Events in Seoul Using Self-Organizing Map (자기조직화지도를 이용한 서울 폭염사례 분류 연구)

  • Back, Seung-Yoon;Kim, Sang-Wook;Jung, Myung-Il;Roh, Joon-Woo;Son, Seok-Woo
    • Journal of Climate Change Research
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    • v.9 no.3
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    • pp.209-221
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    • 2018
  • The characteristics of heat wave events in Seoul are analyzed using weather station data from Korea Meteorological Administration (KMA) and European Centre for Medium-Range Weather Forecast (ECMWF) ERA-Interim reanalysis data from 1979 to 2016. Heat waves are defined as events in the upper 10th percentile of the daily maximum temperatures. The associated synoptic weather patterns are then classified into six clusters through Self-Organizing Map (SOM) analysis for sea-level pressure anomalies in East Asia. Cluster 1 shows an anti-cyclonic circulation and weak troughs in southeast and west of Korea, respectively. This synoptic pattern leads to southeasterly winds that advect warm and moist air to the Korean Peninsula. Both clusters 2 and 3 are associated with southerly winds formed by an anti-cyclonic circulation over the east of Korea and cyclonic circulation over the west of Korea. Cluster 4 shows a stagnant weather pattern with weak winds and strong insolation. Clusters 5 and 6 are associated with F?hn wind resulting from an anti-cyclonic circulation in the north of the Korean Peninsula. In terms of long-term variations, event frequencies of clusters 4 and 5 show increasing and decreasing trends, respectively. However, other clusters do not show any long-term trends, indicating that the mechanisms that drive heat wave events in Seoul have remained constant over the last four decades.

Design of Optimized Pattern Classifier for Discrimination of Precipitation and Non-precipitation Event (강수 및 비 강수 사례 판별을 위한 최적화된 패턴 분류기 설계)

  • Song, Chan-Seok;Kim, Hyun-Ki;Oh, Sung-Kwun
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.64 no.9
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    • pp.1337-1346
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    • 2015
  • In this paper, pattern classifier is designed to classify precipitation and non-precipitation events from weather radar data. The proposed classifier is based on Fuzzy Neural Network(FNN) and consists of three FNNs which operate in parallel. In the proposed network, the connection weights of the consequent part of fuzzy rules are expressed as two polynomial types such as constant or linear polynomial function, and their coefficients are learned by using Least Square Estimation(LSE). In addition, parametric as well as structural factors of the proposed classifier are optimized through Differential Evolution(DE) algorithm. After event classification between precipitation and non-precipitation echo, non-precipitation event is to get rid of all echo, while precipitation event including non-precipitation echo is to get rid of non-precipitation echo by classifier that is also based on Fuzzy Neural Network. Weather radar data obtained from meteorological office is to analysis and discuss performance of the proposed event and echo patter classifier, result of echo pattern classifier compare to QC(Quality Control) data obtained from meteorological office.

A Study on the Effect of Adverse Weather Conditions on Public Transportation Mode Choice (강우 상태에 따른 대중교통 이용패턴 특성연구 - 부산광역시 버스통행을 중심으로 -)

  • Park, Kunyoung;Lee, Sibok
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.32 no.1D
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    • pp.23-31
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    • 2012
  • Busan Metropolitan City government has been implementing the local Bus Quasi-Public Operating policy since 2007. As a result of the policy, financial burden to cover financial deficit has become a big social issue. For successful settlement of the policy, the government should be able to gradually cut off the financial support for the deficit by continuously increasing the bus demand, which can be accomplished by providing more convenient bus services. The weather conditions that affect the public transportation demand include rain, fog and snow. They affect the mode choice for public transportation use, which in turn results in decrease in bus demand. In short, the adverse weather conditions result in significant profit loss of bus transportation, and consequently it financially burdens the City of Busan. In this research, the pattern of travelers' use of transportation modes given various weather conditions was analyzed. In addition, the reasons why people transfer from one to other transportation modes were analyzed by conducting a field survey, and policy implications on desirable public transportation facilities and transfer system were discussed.

Weather Prediction Using Artificial Neural Network

  • Ahmad, Abdul-Manan;Chuan, Chia-Su;Fatimah Mohamad
    • Proceedings of the IEEK Conference
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    • 2002.07a
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    • pp.262-264
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    • 2002
  • The characteristic features of Malaysia's climate is has stable temperature, with high humidity and copious rainfall. Weather forecasting is an important task in Malaysia as it could affetcs man irrespective of mans job, lifestyle and activities especially in the agriculture. In Malaysia, numerical method is the common used method to forecast weather which involves a complex of mathematical computing. The models used in forecasting are supplied by other counties such as Europe and Japan. The goal of this project is to forecast weather using another technology known as artificial neural network. This system is capable to learn the pattern of rainfall in order to produce a precise forecasting result. The supervised learning technique is used in the loaming process.

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Standard Weather Data of Seoul for Energy Simulation (에너지 시뮬레이션을 위한 서울의 표준 외기 온도 및 습도 데이터)

  • 김성실;김영일
    • Korean Journal of Air-Conditioning and Refrigeration Engineering
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    • v.14 no.11
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    • pp.897-906
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    • 2002
  • Standard temperature and absolute humidity weather correlations of Seoul for dynamic energy simulation have been developed regressing the measured data compiled by the Korea Meteorological Adminstration during a 10-year period from 1991 to 2000. The mathematical equations can generate the daily and yearly variations of outdoor weather data with consistency unlike the measured data which may show abnormal behavior, Considering that each hour of the day follows a certain yearly pattern, the correlations are developed for each hour. The derived 24 simple mathematical equations can be used for estimating outdoor temperature and humidity conditions for any arbitrary time of the year.

Development of Standard Weather Data Correlation of Seoul

  • Kim, Seong-Sil;Kim, Young-Il
    • International Journal of Air-Conditioning and Refrigeration
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    • v.11 no.4
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    • pp.199-208
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    • 2003
  • Standard temperature and absolute humidity weather data correlations of Seoul for dynamic energy simulation have been developed regressing the measured data compiled by the Korea Meteorological Adminstration during a l0-year period from 1991 to 2000. The mathematical equations can generate consistent daily and yearly variations of outdoor weather data unlike the measured data which may show abnormal behavior. Considering that each hour of the day follows a certain yearly pattern, 24 correlations are developed for each hour of the day. The derived simple mathematical equations can be used for estimating outdoor temperature and humidity conditions for any arbitrary time of the year.