• Asia Marketing Journal
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• v.19 no.1
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• pp.55-67
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• 2017

This study explores the influence of reference groups depending on the type (in-group versus out-group) and the size (an individual member versus a group as a whole) of reference groups. We propose a mixed conformity model, which suggests that people want to fit in with their in-group but at the same time they want to stand out within their in-group members. We found that in moderately identity-relevant product categories, people tend to diverge from individual members of their in-group while conforming to their in-group as a whole. However, in highly identity-relevant product categories, people conform to their in-group independent of the referent's size. Directions for future research are outlined in order to further establish and understand the proposed phenomenon.

• SUVANNABHUMI
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• v.6 no.1
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• pp.3-26
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• 2014

In the modern world, we can share information and new products as quickly as an email can be sent, or a parcel can be loaded onto an aircraft. But the brick-walled urban centres that sprung up in Myanmar around 150 CE suggest that ancient people could be just as excited about new information and products, even though the transmission of data and cultural objects followed a different path. These huge resource-intensive cities, inspired by the walled cities of India, were not built in sequence, as has been generally assumed, but in the same period. Once the Royal City arrived, the chiefly families of early First Millennium Upper Myanmar just had to have one.

• Asia Marketing Journal
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• v.26 no.2
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• pp.90-103
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• 2024

This study investigates the influences of the head movement (nodding vs. head shaking vs. nothing) on consumer attitude and purchase intention toward the product in an online shopping context and introduces the consumer motivation (need vs. want) as a moderating factor for this relationship. Through two studies, this article finds that nodding, as opposed to head shaking or no movement, leads to more positive attitudes and higher purchase intentions toward the product, and this effect is strengthened when the shopping is pursued with a need compared to a want motivation. The effect is found specifically in the fashion industry, where online shopping is most prevalent. Both theoretical and practical implications are discussed.

• Journal of the Chungcheong Mathematical Society
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• v.4 no.1
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• pp.1-9
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• 1991

In this paper, we want to find some properties of subsystems of injective S-systems. Also we find a relationship between the regular semigroup S and the S-system M over S.

• Journal of the Korean Mathematical Society
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• v.32 no.1
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• pp.109-114
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• 1995

Before state precisely our main theorem, we want to make some brief historical comment.

• The Korean Journal of Applied Statistics
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• v.5 no.1
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• pp.93-102
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• 1992

We want to derive the optimal Box-Plot Algotithm by comparing and analyzing Box-Plots used in several packages.

• Proceedings of the Korea Database Society Conference
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• 2002.10a
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• pp.252-293
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• 2002

Increasing Administrative Complexity. External Pressure for Efficiency. Internal Pressure for Effectiveness. Workers want: - more reward - Less stress. (omitted)

• Journal of muscle and joint health
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• v.20 no.3
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• pp.197-206
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• 2013

Purpose: The purpose of this study was to investigate end-of-life care preferences of employees working in a university hospital. Methods: Of 650 eligible employees that were approached, 607 employees (386 nurses, 93 physicians, and 128 general staff) completed the Korean version of Preferences for Care Near the End of Life (PCEOL-K). Results: Among 5 dimensions of the PECOL-K, "Pain" was the most preferred care dimension and "Decision making by health care professional" was the least preferred care dimension. The item that received the highest mean score was "I want to let nature guide my dying and I do not want my life to be artificially prolonged in any way", and the lowest item was "I want health care providers to make all decisions about my care". As preferred care near the end of life, nurses gave lower scores to the life sustaining treatment and decision making by health care profession than physicians and general staff. Compared to physicians and nurses, general staff preferred the decision making by health care professional and by family. Conclusion: The results show that adequate pain relief is the most preferred care at the end of life among hospital employees and non-medical personnel preferred decision making by others.

• Journal of Digital Contents Society
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• v.9 no.2
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• pp.341-348
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• 2008

As a high-speed growth of internet infrastructure and a fast supply of digital imaging devices, a digital image contents industrialization is growing fast. Digital image contents are represented as digitalized images for recognition by the computer. This paper proposes the customized stock image contents management system for digital image contents developers and UCC contents producers. For automatic batch management of image contents, we design the system using the techniques of stock image meta-data conversion to want, image contents format conversion to want and selective image contents uploading to want. Furthermore, constructed system can be embedded to a system easy and fast. It provides efficient work environment as appling conventional systems and contributes for user-friendly interface construction.

• Journal of Fashion Business
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• v.10 no.5
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• pp.74-92
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• 2006

This study aims at revitalization of industrial consignment education and focuses on the development of preferred subjects and teaching methods. The survey was administered to six hundred workers for the local fashion distribution companies for two years between through interview and questionnaire with 13 questions: 3 of them about favorite subjects, 7 about teaching methods, and the rest about whether or not they want to enter a college as well as which certificates and which kinds of job they want to have. The results of the survey can be summarized as follows. 1 The respondents in 2005 who answered to the questions about fashion design and other major subjects show that they preferred the subjects on fashion design to the subject of make-up and that they were interested in the photo-shop subject while they were less interested in the fashion marketing subject. 2 In order to apply what they learn to their own work field, the respondents want practical-work oriented lectures rather than theory centered ones. It means the new teaching program needs the teaching staffs who have had some practical work experiences and majored in the same subjects as the respondents prefer to learn. So it is necessary to take it into consideration that the development of new curriculums should focus on the subjects of practical skill and the experiences of actual work fields. 3 The certificate of 'shop-master' qualification is considered as the most interesting and necessary thing for their job. The respondents show that they are most concerned in a shop-master, manager of a department at department stores related to fashion distribution companies. Therefore, it points out the intensive teaching program for getting the qualification of shop-master is a must in the industrial consignment education.