• Title/Summary/Keyword: WECHATPAY

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A Study on the Sustained Use of Mobile Payment Services: Comparison of Alipay and WeChatpay in China

  • Yu, Giseob;Qiqi, Qiqi;Cho, Namjae
    • Journal of Information Technology Applications and Management
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    • v.26 no.5
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    • pp.1-12
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    • 2019
  • This study conducted an empirical study on factors affecting the continuous use of mobile payment for users. Based on Technology Acceptance Model (TAM) and Extended Expectation-Confirmation Model of lS Continuance (ECM-ISC), we set up the model and hypothesis by adding habit and utilization range as independent variables. We received 426 valid questionnaires from users who have used continuously mobile payments such as Alipay and Wechatpay in China. The collected data was analyzed by SPSS for validity, reliability, factor analysis, T-test and regression analysis. The result shows that perceived usefulness, perceived risk, habits and utilization range have positive effects on users who use AliPay. Users who use Wechatpay have been affected by perceived usefulness, perceived use of ease, habit and application scope. However, the social influence does not affect both.

Exploring Future Signals for Mobile Payment Services - A Case of Chinese Market - (모바일 결제 서비스에 대한 미래신호 예측 - 중국시장을 대상으로 -)

  • Bin Xuan;Seung Ik Baek
    • Journal of Service Research and Studies
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    • v.13 no.1
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    • pp.96-107
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    • 2023
  • The objective of this study is to explore future issues that Chinese users, who have the highest mobile payment service usage rate in the world, will be most interested in. For this purpose, after collecting text data from a Chinese SNS site, it classifies major keywords into 4 types of future signals by using Keyword Emergence Map (KEM) and Keyword Issue Map (KIM). Furthermore, to understand the four types of signals in detail, it performs the qualitative analysis on text related to each signal keyword. As a result, it finds that the strong signal, which is rapidly growing in keyword appearance frequency during this research period, includes the keywords related to the daily life of Chinese people, such as buses, subways, and household account books. Additionally, it find that the signal that appears frequently now, but with a low increase rate, includes various services that can replace cash payment, such as hongbao (cash payment) and bank cards. The weak signal and latent signal, which appear less often than other two signals, includes the keywords related to promotion events or changes in service regulations. Its result shows that the mobile payment services greatly have changed user's daily life beyond providing convenience. Furthermore, it shows that, in the Chinese market, in which card payment is not common, the mobile payment services have the great potential to completely replace cash payment.