• International Journal of Contents
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• 제14권2호
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• pp.7-15
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• 2018

Online shopping is increasing worldwide. Providing customers actual feeling of the product is essential in online shopping. Various technological aids can be used to support visual feeling. When delivering visual tangibility, it is important to study which attributes are significant in product presentations that best portray the actual tactileness. In this perspective, we suggest 'visual tactility' (VT) as a parameter for delivering tangibility in visual presentation. By measuring visual tactility in different product types, latent factors of visual tactility were identified and their influence on purchase intention was determined in this study. We defined material properties of touch such as surface texture, hardness, temperature, and weight as Visual Tactility (VT), the influential factor of tactility. We investigated the influence of VT on product purchase intention and analyzed tactileness within four online product presentations: single static picture, multi static pictures, zoom, and video. Our purpose was to investigate underlying effects of visual tactile attributes on touch and determine their influences according to online product presentation formats. Our results showed that visual tactility positively affected purchase intention and that each attribute differed in importance according to product type. Moreover, this study revealed a strong relation between online product presentation and VT attributes. These results provide a guide when selecting which presentation is optimal for delivering a product's tactility in online shopping situation.

• 복식
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• 제65권8호
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• pp.77-94
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• 2015

Much western philosophical thinking is constrained by ocularcentrism. Hence, multi-sensory experiences hold the most prominent position in contemporary art, and visual tactility, where feelings of touch through sight, become a powerful medium of expression in fashion. This study analyzes visual tactility in Alexander McQueen's design, where design elements are in focus. This investigation aims to bring the concept of visual tactility in fashion, and by doing so, enhance valuable aesthetic possibility. The result of the study is as follows: First, Creative silhouette is something that is constructed by his impeccable cutting and tailoring skills. In fabrics, he often suggests unconventional materials by uncompromising approach to fashion. Color contrasts refer to color sensibility, which reminds of grotesque image. McQueen's aggressive aesthetic awareness results in visual tactility in fashion.

• 패션비즈니스
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• 제21권4호
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• pp.127-143
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• 2017

In this study, we examine a variety of influences in the field of design and analysis about the value of visual tactile design. In hair design, through study on visual tactility, creative design inspiration in the field of hair design enables development of quality research. Research methods use Internet publications such as local and foreign data, analysis, and related research and book forms, such as network searches. library goes for consideration by a literature search. Contents of this study used review of the case and by visual tactility design, for this study, expressive characteristics by color, texture and form of hair design, from 2014-2017 trend shown in the last three years the expressions of visual tactility being used through the analysis of design by date of the case. Result of this study is, visual tactile design appearing in the areas of hair design, that are not of the rules that are active, abstract form, texture, described as a visual feel the promotion of effective, and light and high brightness is sweet tactile impression, high saturation was cold, dark color was hard and heavy, red system is warm and the blue system is cold sense. In general, design trend in hair for three years from 2014-2017, visual tactility in 2014 is a high saturation and unstructured also soft and bright colors. 2015 is on the overall shape, color, texture, hybrid design configuration is more. As of 2016, 2017 is curved and straight texture, appearance of the hybrid mix to maximize the visual tactility.

• 한국실내디자인학회논문집
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• 제17권3호
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• pp.139-147
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• 2008

Modern architecture's optical mechanism focused on Ocuularcentrism neglects the tactility of vision and tends to eliminate the optical and tactile dualism of traditional spaces by representing spaces and surfaces that are abstract and cold-hearted. In other words, all sensory experiences, except for visual experiences, are eliminated to make it impossible to create the substantial core of architecture that combines time, image, and surface textures. The fast-changing social trends, the emergence of new materials and technologies, and the corresponding development of various types of media since the Industrial Revolution have changed the paradigm of human perception and representation. With the development of media, other sensory experiences besides visual experience have been stressed and human perception has converted from single perspective to complex perspective. In result, new sensory items, such as visual tactility, have replaced the traditional vision-centered hierarchy. The composition of architectural surfaces has represented the functional and commercial needs of technology, structure, as well as the socio-cultural needs of the community. In contemporary times, it is being changed and developed by the new tactility and the corresponding expression of modern architecture. Based on the visual representation of tactility of architectural surface, this study used a composition of surface that combines various events, meanings, and senses to examine how architecture can mediate and reproduce viewers' visual experiences and discover the existential relationship between architecture and men.

• 건축역사연구
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• 제20권1호
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• pp.77-93
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• 2011

Across the culture of Western Europe, dichotomy based on the visual sense has evolved. They believed eyes and ears requiring a distance related in recognition, are more developed than any other human senses in human body. Dominant position, as a condition to using a perspective, the eye has been just concentrated in the development of optical sight. But developed a variety of modern media, highlighting the importance of the other perception, it makes dichotomy to the expansion of perception over the single function of visuality. Recently, Guille Deleuze and Merleau-Ponty try to recover the sense of tactility segregated in skin from body keeping eyes for distance. By the result, the activity can be happened by being connected to the body rather than to eye in the space between the subject and object. From the phase of recognition where the human body tries to identify the object in the space considering a time, it will be changed for the subject to the phase of structure vice versa. Visual tactility is to eliminate the distance between subject and object. If the visual tactility is to erase the distance different from the visual in dichotomy, it will be occurred to having a tension and makes new relationship to work trying to move the subjective point of view in object. Like this evidence in analysis of architecture, it can be easy to find the Korean architecture rather than western architecture in terms of emphasizing the time and space. The fact, architecture of Lee Dynasty had been preserved and consisted basic form and style over the centuries makes us assume that visual tactility was considered as well as the visual sense. This study will be intensive in terms of visual and tactile inherent in the subject and how it is being connected to the movement in the space and time.

• 한국콘텐츠학회논문지
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• 제11권4호
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• pp.121-131
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• 2011

시각적 촉각성이란 시각을 통하여 촉각을 느끼는 것을 말한다. 정확히 말해서 몸이 아니라 눈이, 그리고 대상을 느끼는 것이 아니라 대상을 봄으로써 촉각적 체험과 유사한 체험을 하는 것을 말한다. 한마디로 말해서 유사 촉각성이다. 이러한 시각적 촉각성은 현실과 같은 경험은 물론 전혀 새로운 형태의 경험을 제공하기도 한다. 웹을 이용한 시각적 촉각성을 기반으로 하는 사용자 경험 요소는 디자이너와 사용자 사이의 더 풍부한 커뮤니케이션을 가져온다. 본 논문에서는 시각적 촉각성의 개념을 정리하고, 그 특성과 활용방식을 알아보고자 한다. 시각적 촉각성은 사용자의 감성을 자극하는 콘텐츠의 제작에 적절히 활용될 수 있는 방식이다. 시각적 촉각성을 활용하여 어린이를 대상으로 하는 웹 에듀테인먼트 콘텐츠나 웹사이트를 개발한다면 그 콘텐츠가 목표로 하는 문제해결 능력과 창의력 학습효과를 높이는 데에 많은 도움이 되며, 사이트에 몰입 시간을 늘려 재방문과 머무는 시간이 늘어난다. 본 논문은 시각적 촉각성에 대한 사용자 관찰 실험을 통해서 다양한 콘텐츠 유형에서의 시각적 촉각성을 사용하여 학습 하였을 때 다른 방법보다 효과적일 것이다. 라는 가설을 앞세워 이를 검증하는 실험을 설계하였다.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2002년도 가을학술발표대회 디자인학 연구
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• pp.86-87
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• 2002

• Architectural research
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• 제12권2호
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• pp.23-30
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• 2010

The study of the expression of architectural glass has recently expanded due to various factors such as the development of architectural technology, the reinforcement of environmental standards, an increased interest in energy saving, and the commercialism of the exterior of buildings. The background for restoring the tactile capability of the sense of sight has been prepared by agitating oculocentricism pertaining to the Renaissance era. The restoration of tactility can be considered in two ways. One is the tactility 'perceived' through complex experiences and the other is the tactility 'sensed' from the challenges on the materiality of the glass itself. Perceptual tactility is achieved from compound visual experiences and connecting these complex experiences in the brain. Sensible tactility, in contrast to perceptual tactility, is a more direct tactility which works within the nervous system, bypassing the brain. This is attained by reversion of the materiality, tectonics and connection method of the glass. Among rare examples, Laminata House built in Leerdam, Netherlands is a fine example of direct and sensible tactility. In this paper, the process of restoring tactility in architecture is studied at each stage based on the restoration of tactility in painterly aesthetics.

• 한국콘텐츠학회논문지
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• 제6권11호
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• pp.110-117
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• 2006

우리가 살고 있는 현 시대의 뉴미디어는 다감각적 테크놀로지에 의해 강하게 수용자를 현혹시키며 우리의 삶에 영향을 미친다. 그것들은 시각적으로 구성되어 있음에도 불구하고 마치 촉각적으로 체험하는 듯한 느낌을 준다. 현대의 대중은 온라인 미디어의 확산과 함께 일상 속에서 모든 감각을 통해 미디어를 접하고 있으며, 그 과정에서 일시적이면서도 촉감각적인 공유를 원한다. 이와 같은 흐름으로 대중사회와 영화의 출현이후, 예술은 분산적이고 촉각적인 지각방식에 호소하여 왔으며, 이 대중 적인 지각방식은 특히나 온라인 게임문화의 발달과 함께 일상 속에서 '시각적 촉지각'의 체험을 가능하게 한다. 온라인 게임의 서사를 체험할 수 있게 제작된 게임 애니메이션의 편집이 주는 쇼크작용은 바로 시각성에 촉각성을 불러일으킨다. 이러한 가정 하에 본 연구는 발터벤야민의 시각적 촉각성 이론과 영상의 몽타주 이론을 근거로 하여 게임 애니메이션을 접하는 대중의 촉각적인 충격이 단순한 그래픽 효과만이 아닌 몽타주 효과와 분산적인 수용에 의해 이루어진다는 것을 앞의 이론을 근거로 하여 설명하고자 한다.

• 한국의상디자인학회지
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• 제22권1호
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• pp.97-111
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• 2020

Classifying clothing fabrics into fashion images lacks research, but is necessary due to the short cycle of fashion and rapidly changing modern trends as consumers seek to satisfy various needs with an increase of online purchases. There is also a lack of research on fashion trend books which attach real fabrics. Therefore, this study aims to help the planning field by recognizing fabric sensibility related to the fabric image perceived by consumers. The data analysis results from descriptive statistics, t-test, and ANOVA using SPSS are as follows: Differences in the visual tactility evaluation related to the consumer recognized fabric images showed more significant differences in F/W seasons. The elegance image was shown as relatively thick, the avant-garde image was shown as relatively heavy, thick fabric. The feminine image was shown as relatively thin and smooth fabric, the sporty images were shown to be moist, flexible and elastic, and the mannish images were relatively rough. The romantic images were shown as relatively thin fabrics. The conclusions inferred from the visual tactile evaluation related to the fabric images recognized by consumers vary by major, so the prior information concerning fabrics and trends can affect the selection of images. The results of this study show that in order to produce clothes suitable for fashion product planning by learning about visual tactility that consumers recognize, fabrics component data displayed in fashion trend books from 2016 to 2018 are needed, so the planner can receive help when selecting the fabrics suitable for each trend.