• Title/Summary/Keyword: Visual Media

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A Study on the Method of Digital Signage in the Fashion Store VMD - Focusing on Global SPA Brands in Korea - (패션스토어 VMD에서 나타난 디지털 사이니지의 적용방안에 관한 연구 - 국내의 글로벌 SPA브랜드를 중심으로 -)

  • Kim, Yoon-Hee;Lee, Ju-Hyeong;Han, Hae-Ryon
    • Korean Institute of Interior Design Journal
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    • v.22 no.6
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    • pp.220-232
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    • 2013
  • Ever-evolving diverse communication tools bring numerous changes and improvements into the lives of humans. It is extremely important to provide visual information when communicating with consumers in the commercial arena because humans acquire over eighty percent of the information around them through sense of sight. One cannot compete with just sheer quality in today's world. Therefore, the applications of digital technology in the visual merchandising became crucial, for it can dramatically improve the market value. Among these applications is digital signage, a new media for esthetic experience. I strongly believe that this would be a new marketing tool for the brand's distinctive and unique publicity. This research has been conducted in order to find out how the fast-growing digital signage, defined by the contents, has become not just a mere digital video clip but an esthetic merchandising tool that can produce various effective marketing strategies; and to discover the characteristics that this application has brought out in the visual merchandising field of fashion stores' global SPA brands. Based on the market case study, analyses have been made for the digital signage types and strategies regarding the visual merchandising expressive elements and for the effects the digital signage application will have on publicity. According to the results, the digital signage has proven to be informative, diversely applicable and contributes greatly to the increase in sales and to the improvement of company and brand image. Thus, it is much more than just a media tool for advertisement.

The Modern Reader and The Past Literature (현대(現代)의 독자(讀者)와 과거(過去)의 문학(文學))

  • Kim, Kyun-tae
    • Journal of Korean Classical Literature and Education
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    • no.16
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    • pp.5-27
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    • 2008
  • It is not a simple topic how let the modern readers read the past literature in the these days of digital. But even though the changes of the times, we must not let 'the paper-books(the thing written with letters)' disappear because of 'the audio-visual texts(the thing made with digital media as drama-opera, animated cartoon, animated image)'. The Electronic medias should be used so as helping for us to understand contents of the paper-books. Because of them, the paper-books must not be expelled. It is no need certainly for the reading materials to be made with Paper-books. For example, the electronic-books in order to read also would not become problems. Moreover, the electronic-books to be made with various electronic media can also provide the audio-visual materials for readers well to understand contents of the books. For that reason, the electronic-books would be helped to read effectively. Besides after reading the original texts, the readers to try the 'rewriting', with using the meanings for oneself to get from the texts would be able to make a synopsis or story-telling for other art performances. These works are things positively to be stimulated, because of giving the achievement motivations to the readers. To conclude, the audio-texts reading and the visual-texts reading should be developed so that the paper-books to be revitalize. And though the modern readers dislike to read the paper-books, We should try to make the audio-visual texts base on the paper-books. Therefore the paper-books and audio-visual texts are inter-complementary relationships, not competitive relationships.

An Analysis of Visual Distraction and Cognitive Distraction using EEG (뇌파를 이용한 시각적 주의산만과 인지적 주의산만 분석)

  • Kim, Yong-Woo;Kang, Hang-Bong
    • Journal of Korea Multimedia Society
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    • v.21 no.2
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    • pp.166-172
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    • 2018
  • The distraction of the driver's attention causes as much traffic accidents as drowsiness driving. Yet though there have been many studies on drowsiness driving, research on distraction driving is insufficient. In this paper, we divide distraction of attention into visual distraction and cognitive distraction and analyze the EEG of subjects while viewing images of distracting situations. The results show that more information is received and processed when distractions occur. It is confirmed that the probability of accident increases when the driver receives overwhelming amount of information that he or she cannot concentrate on driving.

Analysis of Dynamic Chinese character Typography Design in Motion Graphics (모션그래픽에서 다이내한 중국문자의 타이포그래되에 대한분석)

  • Fujialun, Fujialun;Kim, Hav-Yoon
    • Proceedings of the Korea Contents Association Conference
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    • 2014.11a
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    • pp.329-330
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    • 2014
  • The continuous development of information technology had led people into the era of new media. New technologies, in its rapid development, have also produced impacts on traditional visual communication design. As an integral element in traditional visual communication design, Chinese characters have no longer confined to traditional paper media but turned to dynamic video space. In light of the changing globalization tendency, dynamic Chinese characters are producing increasing influences in motion graphics. It is an inevitable trend in character typography design that visual communication will make a breakthrough in the traditional expression boundary. This paper analyzes the influence of dynamic Chinese characters upon motion graphics in view of typography and style, and puts forward with the typography design that can conform to the development of the time, spread information and express emotions in a better way.

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Effects of Visual Media Programs on Job Stress and Burnout in Emergency Room Nurses

  • Kim, Ha-Gang;Kang, Hee-Sun
    • International Journal of Advanced Culture Technology
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    • v.7 no.4
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    • pp.32-39
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    • 2019
  • The purpose of this study was to identify the effects of visual programs on job stress and burnout in emergency room nurses. This study used a nonequivalent control group pretest-posttest design. There were 26 participants in the experimental group and 27 in the control group. Data collection took place from December 12, 2017 to February 17, 2018. The program comprised eight weekly 120-minutes sessions, which included understanding and assessing job stress and burnout. Data were analyzed using the Chi-square test, paired t-test, and independent t-test. As a result, levels of job stress (t=-20.09, p<.001) and burnout (t=-22.31, p<.001) decreased significantly in the experimental group. The results suggest that the Visual Media Program could be an effective strategy for reducing job stress and burnout. Therefore, it is deemed a useful intervention for improving the quality of nursing care provided in emergency rooms.

Application Of Information Technologies In Network Mass Communication Media

  • Ulianova, Kateryna;Kovalova, Tetiana;Mostipan, Tetiana;Lysyniuk, Maryna;Parfeniuk, Ihor
    • International Journal of Computer Science & Network Security
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    • v.21 no.12
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    • pp.344-348
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    • 2021
  • The article examines one of the most important means of visualization of mass information on the Internet - information graphics in the broadest sense of the term as a visual technology for presenting mass information. The main objectives of the article are to determine the genre-typological features of infographics and basic technological principles; identification of features of creation and use of information graphics in modern network. Certain benefits of online infographic editors include savings in resources and time. They allow the user, who has basic PC skills, to create standardized infographics based on their own data. In addition, the use of online services develops visual thinking, allows you to get an idea of quality criteria and current trends in infographics, as well as to gain initial experience in the visual presentation of data.

Analysis of the Film's Promotional Website - Focus on Motion Graphic (모션그래픽 활용을 중심으로 영화홍보 웹사이트 분석)

  • Min, Jang-Geun;Han, Sang-Hoon
    • Journal of the Korea Society of Computer and Information
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    • v.19 no.7
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    • pp.27-35
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    • 2014
  • Motion Graphic developed in the visual fields such as film and TV is widely used from the fields of arts such as applied paintings to interactive media such as web sites. In particular, Motion Graphic is actively used in the film's promotion websites with the form of a mixture between characteristics of visual media and characteristics of websites. In this study, we analyze the characteristics of film's promotion websites, investigate previous studies for Motion Graphic analysis. And present a model for the analysis of websites including visual elements, media elements and motion elements as main elements. We select some of promotion websites for films among 2013 domestic hot films, carry out a case analysis, and present the direction of development on the base of the results.

Design and analysis of slider and suspension in 4${\times}$l near-field probe array

  • Hong Eo-Jin;Oh Woo-Seok;Jung Min-Su;Park No-Cheol;Yang Hyun-Seok;Park Young-Pil;Lee Sung-Q;Park Kang-Ho
    • 정보저장시스템학회:학술대회논문집
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    • 2005.10a
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    • pp.47-52
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    • 2005
  • A lot of information storage devices have been introduced and developed for recently years. The trends of those devices are high capacity, compact size, low power consumption, reliability, and removability for data interchange with other device. As a satisfaction of these trends, near-field technique is in the spotlight as the next generation device. In order for a near-field recording to be successfully implemented in the storage device, a slider and suspension is introduced as actuating mechanism. The optical slider is designed considering near-filed optics. Suspension is not only supports slider performance, and tracking servo capacity but also meets the optical characteristics such as tilt aberration, and guarantee to satisfy shock performances for the mobility fir the actuator. In this study, the optical slider and the suspension for near-field probe array are designed and analyzed considering dynamic performance of head-gimbal assembly and shock simulation..

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Eye Perception Difference Between the Conservative and the Liberal : Verification of Personal Tendency using Eye-tracking Machine

  • Kwon, Mahnwoo
    • Journal of Korea Multimedia Society
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    • v.24 no.8
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    • pp.1171-1177
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    • 2021
  • Measuring and evaluation of audience's visual message perception are crucial process for scientific production of visual content. This study tried to evaluate the difference of viewer's awareness of visual object depends on his or her inherent characteristics like conservatism using an eye tracker system. Especially, this experiment tested research questions about positive correlation between conservatism and peoples' eye movements following the sound visual messages. 57 subjects participated in the test. Two different groups were exposed to two visual elements representing 'the conservative' and 'the liberal'. The results showed that people tended to have different way of seeing visual objects according to their inherent characteristics. Also by comparing the gaze time at the object and area of interest(AOI) in visual, this study is able to verify the existence of 'positive way of seeing' and 'negative way of seeing'. The two different ways of seeing have their own trail of eye movement.

Research on Technology Production in Chinese Virtual Character Industry

  • Pan, Yang;Kim, KiHong;Yan, JiHui
    • International Journal of Internet, Broadcasting and Communication
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    • v.14 no.4
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    • pp.64-79
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    • 2022
  • The concept of Virtual Character has been developed for a long time with people's demand for cultural and entertainment products such as games, animations, and movies. In recent years, with the rapid development of concepts and industries such as social media, self-media, web3.0, artificial intelligence, virtual reality, and Metaverse, Virtual Character has also expanded new derivative concepts such as Virtual Idol, Virtual YouTuber, and Virtual Digital Human. With the development of technology, people's life is gradually moving towards digitalization and virtualization. At the same time, under the global environment of the new crown epidemic, human social activities are rapidly developing in the direction of network society and online society. From the perspective of digital media content, this paper studies the production technology of Virtual Character related products in the Chinese market, and analyzes the future development direction and possibility of the Virtual Character industry in combination with new media development directions and technical production methods. Consider and provide reference for the development of combined applications of digital media content industry, Virtual Character and Metaverse industry.