• Proceedings of the Korea Contents Association Conference
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• 2008.05a
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• pp.694-698
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• 2008

Using Chinese minority headwear as the basis of the relevant research, choose headwears which have visual identity and symbolic significance, in the role of characters "PUCCA", then design and application development model.

• Proceedings of the Korea Contents Association Conference
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• 2008.05a
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• pp.208-212
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• 2008

The mediacy is now evolving with the development of mankind civilization. In the evolution, mediacy shows duplicate logic of remediacy with the opposite mediacy property between immediacy and hypermediacy. The duplicate logic of remediacy is defined as a result of hypermediacy which clearly requires transparency and absorption of immediacy. Because of changes from analog to digital age and the development of image technique, At present, the era is coming when the splendid and spectacle visual speaks for the screen not well-organized script and direction. With this developing period, the research for visual effect is actively performed and advanced to the new study. Though the study of visual effects contains the hypermediacy trait, it is also conjugated as a research field for immediacy on the screen which is the wish of content production directors. In this study, the analysis of case study for the movie "The Lord of The ring"'s visual effect application is carried out. Also, it is investigated that visual effects can guarantee for the verification of valuable new research filed which insure transparency and absorption in the hypermediacy results. Furthermore, on this study, it is executed for the contribution of the identity and systematization in the new research field "Visual Effects".

• Archives of design research
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• v.14 no.4
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• pp.147-155
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• 2001

Graphic design plays an important role in contemporary culture. The chief social function of design is to create a visual identity. This essay focuses on the development of American graphic design and the embodiment of national identity in the twentieth century. The first chapter looks at the brief history of American graphic design. And the following chapter analyzes the example of those designers who have most obviously contributed to embodying identity in the United States. At the beginning of the twentieth century American modern design began with strong European roots. American designers added new forms and concepts to the tradition of graphic design. And their original approach to modern design gained international prominence. American design was pragmatic, intuitive, and more informal in its approach. The purpose of this essay is to inquire into the identity of American graphic design in a chronological survey.

• Korean Institute of Interior Design Journal
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• v.22 no.4
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• pp.121-129
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• 2013

This study was aimed at determining the characteristics of circular multi-family housing under the assumption that the shape of a residential building affects local identity. A total of six case studies were included in this study, three case studies on idle historical industrial facilities turned into residential buildings and another three on multi-family housing located in newly developed residential complexes. The study drew its conclusions as follows. First, the design of circular multi-family housing was intended to maximize security and defense from the outside in older times. This was later developed as the terrace house style with geometric urban squares designed under the urban planning of the Baroque period. This evolved high-density housing with a courtyard in the center offering a green open space, with the aim of restoring a sense of humanity. Second, the six case studies on circular multi-family housing were analyzed from the viewpoint of each factor of local identity, including historical and cultural, landscape, and community. Third, the historical and cultural elements of circular multi-family housing are found in some unused historical industrial facilities remodeled into residential buildings. They provide new capabilities and shapes desired by society at a given time, while maintaining familiar styles and elements of history, integrating a legacy of the past into the present. Fourth, circular multi-family housing with unique shapes and structures often become landmarks of a region with their distinctive appearance against a uniform urban environment and the monotonous scenery of residential complexes. They also show a high level of visual awareness with the distinctive shapes made possible when new elements are added to a historical exterior. Finally, circular multi-family housing with courtyards in the center prompt social contact between inhabitants, especially with dormitories and rental houses for the low-income bracket, which provide a small individual units with high use common space. Circular multi-family housing are planned in a manner similar to a small village or a city. They are designed to enhance sense of community, allocating various public amenities and provide cultural and commercial spaces on the ground floor and courtyard areas.

• The Journal of the Korea Contents Association
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• v.7 no.7
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• pp.77-86
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• 2007

These days, universities are establishing new image; UI(University Identity) for them because of rapid change of education environment in 21st century, The objective of UI is expressing university's image externally and unifying members internally. In the process of establishing university's image, Symbol mark plays a key role in differentiating other universities because of its visual effect as well as enhancing self-confidence. In this study, I suggest that symbol mark is an important brand asset in point of differentiation and identification and analyze 36 domestic universities' symbol mark designs. In the way of this analysis, I classified these symbol marks in the aspect of shapes and colors and studied current design along with character of each symbol marks by examining usage of emblem. Therefore this paper will be used as a basic reference to understand domestic universities' symbol mark trend and to establishing differentiating strategy in the future.

• Journal of Digital Convergence
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• v.18 no.11
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• pp.477-483
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• 2020

Credit cards are becoming an important marketing tool that reveals brand identity beyond payment methods. The purpose of this study is to suggest an effective design strategy plan by analyzing credit card design case that provided a positive brand experience among the cases of implementing the brand identity of a domestic credit card. The design of a representative credit card brand in Korea was analyzed according to Schmidt's experience type. As a result of analysis, when designing a credit card, it maximizes the visual effect with colors suitable for each theme, presents a multi-faceted experience that stimulates the five senses of the consumer, and provides an active brand experience that can reminisce the benefits of a credit card. It was found to be effective in revealing the brand identity. This study is meaningful in that local credit card companies offer design directions that can positively imprint brands on consumers through credit card designs.

• Journal of Science of Art and Design
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• v.7
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• pp.150-172
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• 2005

This is the one concept of the Korea paintings which defines the korea Art sprite. The line of korea painting is very important. It is impressions, korea artist had mastered the difficult art line of representing movement. That offers the important motive, that is discovery of Identity. this korea painting's line is like to meditation. To meditate is to think and ponder about the same holy truth for many hours on end, to fix an idea in one's mind and to look at it from all sides without letting go of it. That is the purpose behind the greatest of the korean landscape paintings Futhermore that is the purpose Shui-Mo paintings. This is the most important. What the korean value most highly in art. There is something wonderful in this restraint of Korea art, in its deliberate limitation to a few simple motifs of nature. But today, anyone did not interested in this motif. So that Shui-Mo paintings did not concerned too. Therefore, we consider it childish to look for details in pictures and then to compare them with the real world. We masters to acquire such a facility in the handling of brush and ink that write down their vision while their inspiration was still fresh.

• The Journal of the Korea Contents Association
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• v.8 no.5
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• pp.165-175
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• 2008

With the beginning of the 21st century, the rapid change of the environment of education makes the universities eager to develop a new image of themselves (i.e. image marketing). Character, one of the image marketing items, plays an important role for improving the image of universities by connecting the inner members more firmly, preserving the tradition of the university and being used as an advertising instrument. Considering these important roles, universities are focusing on designing character in order to express their identity and image efficiently. In this study, I surveyed the characters of universities and examined that these characters are reflecting the image of their universities, working on unity and harmony of the members and establishing the identity of each university properly. At the same time, I analyzed the relation between characters and symbols of universities. I expect that familiar and identified characters can be an essential element in improving the image of universities by giving visual advertising effects and informing the image of universities distinctively.

• Journal of the Korean Institute of Landscape Architecture
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• v.13 no.1
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• pp.109-121
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• 1985

A study on the image identification of urban streetscape is valuable for illuminating identity that is not yet fully approached in the field of environmental design. This analysis of urban streetscape for image identification allows us to make a more detailed exploration of an important approaching methods in dealing with the structural characteristics of identity. As a matter of fact, the earlier indirect studies on this image identification were made by environmental designers, such as architectural and urban designer in the field of environmental perception and came to its environmental cognition & environmental pattern research with assistances by such researchers as K. Lynch A. Rapoport & Christopher Alexander. Through its environmental perception research, we can see its structural characteristics that is aesthetic & visual structural contents of physical environmental elements. And we can see its cognitive characteristics through the environmental cognitive research, that is continuity, territoriality, identity of place, uniqueness or individuality, meaning & symbolism. Through its environmental pattern research, we can see its physical, socio - economic, cultural and symbolic pattern identification contents, that is physical form of the city, style of the street, pattern of streetscape, socio- economic & geographical locality, arid life cycle, life style, common style of the behavior, cultural pattern of the activity, socio - cultural expression of the symbol. In these process, we can set up a set of the environmental design criterias from those three integral studies for identity. And for an environmental research, Tongsung-Ro around the CBD (central business district) in Taegu City was selected for a case study, because this streetscape is suitable for that approaching methods in this study.

• Journal of Fashion Business
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• v.27 no.2
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• pp.124-139
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• 2023

The purpose of this study is to determine the aesthetic identity of modern eroticism fashion in which the energy of desire is maximized through the 'jouissance' and 'gaze' of the unconscious theory of Jacques Lacan. The research method derived aesthetic identity after examining jouissance and gaze deeply related to eroticism in Lacan's theory of the unconscious by analyzing data of domestic and foreign monographs and prior research. Case analysis was limited to 2000 S/S to 2022 F/W. Based on prior research, it was analyzed mainly on clothing with eroticism characteristics of 'exposure, close contact, see-through, the conversion of underclothes into outer garments'. Results of the study are as follows. First, eroticism, which can be linked to Lacan's type of 'jouissance' with multiple meanings as the generating point of eroticism, has manifested itself in voyeuristic eroticism, fatale eroticism, masochistic eroticism, surplus eroticism, and sacred eroticism. Second, as eyes of unconscious desire, visual expression characteristics of 'gaze' appeared as anamorphosis, trompe l'oeil, and dépaysement. The identity of eroticism derived from Lacan's jouissance and the perspective of the desire gaze was divided into voyeuristic desire to gaze, fatal desire to gaze, masochistic desire to gaze, surplus desire to gaze, and sacred desire to gaze. Results of this study will expand theoretical horizons of eroticist fashion with a new interpretation of eroticism by combining Lacan's desire as a repressed and alienated subject within the human unconscious with the art that expands it.