• Title/Summary/Keyword: Visitors Behavior

Search Result 237, Processing Time 0.023 seconds

Analysis of Space Use Patterns of Public Library Users through AI Cameras (AI 카메라를 활용한 공공도서관 이용자의 공간이용행태 분석 연구)

  • Gyuhwan Kim;Do-Heon Jeong
    • Journal of the Korean Society for Library and Information Science
    • /
    • v.57 no.4
    • /
    • pp.333-351
    • /
    • 2023
  • This study investigates user behavior in library spaces through the lens of AI camera analytics. By leveraging the face recognition and tracking capabilities of AI cameras, we accurately identified the gender and age of visitors and meticulously collected video data to track their movements. Our findings revealed that female users slightly outnumbered male users and the dominant age group was individuals in their 30s. User visits peaked between Tuesday to Friday, with the highest footfall recorded between 14:00 and 15:00 pm, while visits decreased over the weekend. Most visitors utilized one or two specific spaces, frequently consulting the information desk for inquiries, checking out/returning items, or using the rest area for relaxation. The library stacks were used approximately twice as much as they were avoided. The most frequented subject areas were Philosophy(100), Religion(200), Social Sciences(300), Science(400), Technology(500), and Literature(800), with Literature(800) and Religion(200) displaying the most intersections with other areas. By categorizing users into five clusters based on space utilization patterns, we discerned varying objectives and subject interests, providing insights for future library service enhancements. Moreover, the study underscores the need to address the associated costs and privacy concerns when considering the broader application of AI camera analytics in library settings.

A Study on Primigravida's Antenatal Self-Care Behavior and Maternal Knowledge (초임부의 산전 자가간호 행위와 모성관련 지식에 관한 연구)

  • Park, Mi-Sook;Kim, Hae-Won
    • Women's Health Nursing
    • /
    • v.6 no.1
    • /
    • pp.153-165
    • /
    • 2000
  • The antenatal self-care, one of antenatal management, was almost done by a pregnant woman herself. But It's especially difficult for primigravidas to cope with the change of being pregnant, and they also had insufficient knowledge of pregnancy, The purpose of this study was to serve as a basis for antenatal management, by grasping how much primigravidas performed antenatal self-care, how much they had maternity-related knowledge, and what factors affected those two factors. The subjects of this study were the primigravidas, selected from among visitors to a general hospital and a hospital for obstetrics and gynecology located in the city of K. A questionnaire survey was carried out over them from July 16 to August 19, 1998, to collect data. The test instrument used in this study for antenatal self-care behavior was one that modified the measurement instrument employed in studies by Kim Hae Won(1996), Lee Mi La(1984), and Yoon Young Mi(1994). Another one for maternity-related knowledge was Kim, Hae Won(1996)'s instrument. The collected data were statistically analyzed by SAS PC+. Frequency and percentage were calculated to find out the primigravidas' general characteristics, and the mean and standard deviation, rank were estimated to determine the degrees of antenatal self-care behavior and maternity-related knowledge, t-test and ANOVA were carried out to identify the general characteristic that affected antenatal self-care and maternity-related knowledge. and the relationship of antenatal self-care behavior to maternity-related knowledge was tested by Pearson correlation coefficient. The findings of this study were as follows; First, the age of the subjects ranged from 18 to 37, and their mean age was 26.43. Their mean gestational period was 24.87 weeks. 45% of the subjects were in the third-term pregnancy. Second, their total mean score in antenatal self-care behavior ranged from 94, the highest, to 36, the lowest. Its average score was 63.81(SD 9.98). The total mean score in maternity-related knowledge ranged from 20, the highest, to 1, the lowest, and its average score was 10.91(SD 4.59, 54.55 percent). Third, the general characteristics that gave impact on the primigravidas' antenatal self-care behavior were age, educational background, gestational period, experience of natural miscarriage, and experience of infertility test. A higher score in antenatal self-care behavior was gained by the primigravida group who had better educational background(F=3.29, p=.02), who was in the late stage of pregnancy(F=4.31, p=.01), who experienced a natural miscarriage(t=2.06, p=.04), and who went through a infertility test(t=-2.19, p=.04). Fourth, the general characteristics that had an influence on maternity-related knowledge were identified as the religion, the term of marriage, and the gestational period. A higher score in maternity-related knowledge was got by the primigravida group who had a religion(t=-2.02, p=.04), and who was in the late stage of pregnancy(F=5.77, p=.003). The term of marriage also made a significant difference(F=3.46, p=.02). Fifth, the relationship of the total mean score between antenatal self-care behavior and maternity-related knowledge was found to be at r=.37(p=.0001). In this study, an attempt was made to affirm the subjects' characteristics, the degree of their antenatal self-care behavior, and the extent of their maternity-related knowledge, to confirm what characteristics affected significantly primigravida's antenatal self-care behavior and maternity-related knowledge, and to verify that there was a relationship between the two variables. The meaning of this study might be backed up by the fact that its findings would serve as a basis for primigravida's efficient antenatal management in the future.

  • PDF

A Study of the National Hangeul Museum for the Foreign Audience : Comparison by major nationality(United State·Japanese·Chinese) (국립한글박물관 외래관람객 방문행태간 연관성 및 차이 분석: 주요 국적별(미·일·중) 외래관람객 비교)

  • Kim, Ju-Yeon;Choi, Hyun-Joo;Ahn, Kyung-Mo;Purevjav., B
    • The Journal of the Korea Contents Association
    • /
    • v.17 no.6
    • /
    • pp.116-123
    • /
    • 2017
  • This research was designed to seek and plan the foreign tourists visiting the National Hangeul Museum revitalization method; foreign tourists in this research refer to Japanese, Chinese and Americans tourists since they make up the big proportion of foreign tourists visiting the National Hangeul Museum. This research was aimed to seek the visiting revitalization method through correlation analysis among: foreign tourists' visiting purpose, requested improvement on exhibition facility and service, satisfaction level on exhibited contents and service quality, overall satisfaction level on viewing exhibition and behavior intention. As the result of research, tourists visiting purpose from three countries showed a difference; American and Japanese tourists picked 'guidance system in foreign language' while Chinese tourists picked 'experiment programs' as the most requested improvement on exhibition facility and service. Also, Tourist' satisfaction level on exhibited contents and service quality showed a difference among tourists from three countries; American tourists' satisfaction level was shown higher than that of Japanese and Chinese tourists. In addition, American tourists' overall satisfaction level on exhibition and behavior intention after viewing the exhibition in National Hangeul Museum tends to be higher than that of Japanese and Chinese tourists. Based on this research, visiting revitalization method to attract more foreign tourists to the National Hangeul Museum, such as contents development is suggested in the research.

Relationships between the Use Behavior, Motivation, Satisfaction, and Behavioral Intentions of Slow Tourism Tourists -With Focus on Daegu Ole Palgong Mountain Courses- (슬로우 투어리즘 관광객의 이용행태, 관광동기, 만족도와 행동의도간의 관계 -대구올레 팔공산 코스를 중심으로-)

  • Na, Hye-Hyun;Lee, Ju-Hee
    • Journal of Korean Society of Forest Science
    • /
    • v.101 no.4
    • /
    • pp.663-676
    • /
    • 2012
  • The purpose of this study was to examine differences in motivation of the tourists, who visited the Daegu Ole Palgong mountain courses, according to the slow tourism tourists' demographic characteristics and use-behavior, and to examine the relationships between motivation and the degree of satisfaction of tourists and behavioral intention. Also, it was to present motivations and characteristics of slow tourism tourists and the accompanying managerial implications. In order to achieve this research purpose, a survey was conducted from May 8, 2010 to May 23, 2010 on the tourists who visited Daegu Ole Palgong mountain courses. The results of testing the hypotheses through empirical analysis were as follows. First, differences in motivations according to demographic characteristics and demographic characteristics and the use behavior of the tourists were partially adopted. Second, there were significantly positive (+) relationships between the motivations of visitors to the Daegu Ole Palgong mountain courses and the overall degree of satisfaction. Finally, the overall degree of satisfaction with the visits to Daegu Ole Palgong mountain courses had significantly positive (+) relationships with revisit intentions. These imply that it is necessary to provide differentiated strategies and programs and inducing strategies in accordance with the results presented. as well, marketing strategies to enhance the degree of satisfaction of the tourists should be considered.

Analysis of User Perception Gap regarding User Management by the Characteristic of Districts in Gyeongju National Park (경주국립공원 지구특성에 따른 이용자 관리 정책에 대한 인식 차이 분석)

  • Lee, Seul Bee;Son, Soo-Hang;Kang, Eun-Jee;Kim, Yong-Geun
    • Journal of the Korean Institute of Landscape Architecture
    • /
    • v.43 no.4
    • /
    • pp.75-86
    • /
    • 2015
  • The survey was taken from July to August 2012 by users who visited Gyeongju National Park to compare the perceived gap of users regarding management policy by characteristic of Gyeongju National Park district type in this study. Gyeongju National Park users' characteristic, use pattern and perception regarding park management policy were created as survey items. First, district type was classified based on use pattern of the visitor and the key resources of 8 districts in Gyeongju National Park. Tohamsan District, which has many visitors for the purpose of scenery appreciation and recreation with Bulguksa and Seokguram Grotto, is classified as tourism type, Namsan and Daebon District, which bring in many visitors seeking to learn about historical culture and environmental education, could be classified as historical culture education types, and Hwarang, Seoak, Sogeum River, Gumisan District are places residents use for physical training, hiking and walking to improve health, thus classifying them as neighborhood park types. People perceived that the tourism type is where users for historical artifact tours are concentrated, thus consideration for plans that can improve visitors' satisfaction from a user limit policy is required, and a manager's right to control use behavior must be reinforced in historical culture education types. On the other hand, users of neighborhood parks found the lowest necessity for most of the policy, and this showed that users of each of Gyeongju National Park's districts felt differently about the need for policies. This result is expected to be utilized as a database for introducing policy that reflects the perception of users in each districts of Gyeongju National Park in the future.

Research on Market Segmentation by Beer Franchise Restaurants Selection Attribution (맥주 프랜차이즈 전문점의 선택속성에 따른 시장세분화연구)

  • Sohn, Il-Nak;Kim, Yeon-Sun
    • The Journal of the Korea Contents Association
    • /
    • v.8 no.10
    • /
    • pp.351-360
    • /
    • 2008
  • The purpose of this study is to segment visitors for beer franchise restaurants. Total of 308 questionnaires were distributed to the beer franchise restaurant customers of Kangnam area, Seoul. To accomplish the aim of this study, author took the following three steps. Firstly, literature review was done to find out selective attributes for restaurant and bar and market segmentation. secondly, Selective attributes of beer franchise were analyzed and five factors, -'additional service', 'side dish quality', 'service class', 'accessibility' and 'outlet image'- were extracted. Lastly, customers of beer franchise shop were divided into two groups by the selective attributes, -'simple visiting group' and 'active lover group'. Those variables-loyalty, intent to recommend and overall satisfaction- have significant influence on 'active lover group'. Other than that, other variables -demographic characteristics and customer's behavior characteristics- didn't play important role to distinct two groups. As a result, only basic information for setting up marketing strategy of each market was provided.

A Study on the Information Services for People with Disabilities in the Culture and Art Complex (복합문화예술센터 장애인 정보서비스에 대한 연구)

  • Kwak, Chul-Wan;Kim, Ho-Yeon
    • Journal of the Korean Society for Library and Information Science
    • /
    • v.46 no.1
    • /
    • pp.241-261
    • /
    • 2012
  • The purpose of this study was to propose information services for people with disabilities in the culture and art complex. As a research method, group interviews were conducted. Data were collected from three different groups of people with physical disabilities, hearing impairments, and visual impairments in order to investigate specific information services for these groups of people. The results of the information services needed were indicated, based on four sections: the center web pages, information desk, orientation area, and information search area. Specifically, the results showed that more active supports would be provided at the information desks for people with hearing impairments and visual impairments as well as facilities for people with physical disabilities. In the orientation area, special equipment would be provided for people with hearing impairments and visual impairments, and exclusive seats for wheelchair users. For further studies, a detailed research about the information behavior for visitors with disabilities in the culture and art complex would be needed.

Reproducing and Restoring Space Planning for Red Fox (Vulpes vulpes) Restoration - Focusing on Sobaeksan National Park - (여우(Vulpes vulpes) 복원을 위한 증식·복원장 공간 계획에 관한 연구 - 소백산국립공원 지역을 사례로 -)

  • Cho, Dong-Gil;Shim, Yun Jin;Hong, Jin-Pyo;Cha, Jin-Yeol
    • Journal of the Korean Society of Environmental Restoration Technology
    • /
    • v.16 no.4
    • /
    • pp.1-14
    • /
    • 2013
  • A species restoration plan requires a process where the first is to thoroughly study the target species, second is to provide them with an onsite reproduction and adaptation period, and finally, third is to release them to their natural habitat. This study focuses on the space planning for target species' successful onsite reproduction and adaptation. For the study, a site planning near Sobaeksan National Park was implemented with Red Fox's behavior and habitat characteristics in mind for its recovery, reproduction, and natural adaptation. During site selection and planning, the basic aim was to incorporate the existing site as much as possible thus reducing the impact on the environment from the recovery plan. In addition, for a stable recovery of the Red Fox population, the site was classified into three different areas : core area, buffer zone, and transition area. Then, the facilities that help Red Fox's reproduction and adaptation such as reproduction center, foraging site, adaptation training center were planned. Under the condition that the site will be off limit to the public, a limited number of paths for monitoring was provided. For the site's vegetation, the existing species were planted as much as possible with the addition of plants that the Red Fox consume. The facilities included as Red Fox's habitat were fox burrows for hiding and ecological ponds for drinking. From this study, the recovery of the endangered fox species is expected as well as the contribution to an effort to increase of awareness toward the biological resources in Korea through Nagoya protocol. Furthermore, it has the potential to change the public's attitude toward endangered species recovery projects through publicizing and providing experience to the national park visitors.

Relationship-oriented Social Media Marketing Strategy in Banking Service Company - Focusing on Industrial Bank of Korea (금융기업의 관계지향적 소셜 미디어 마케팅 성공 전략 -IBK 기업은행 사례를 중심으로)

  • Ro, Eun-Jik;Kim, Bo-Young
    • The Journal of the Korea Contents Association
    • /
    • v.12 no.1
    • /
    • pp.460-475
    • /
    • 2012
  • The relationship between Korean bank and customer are known as rigidity compare to other industry. The conservative organizational culture is often found in Korean banks. Today, Korean banks are facing dramatic change in digital world in that new wave in online intensifies the connectivity with bank customers and potentials. The introduction of social media would force to develop new marketing strategy in terms of the relationship oriented behavior. The case study presents the findings of a social media marketing strategy which was conducted in Industrial Bank of Korea in 2009-2011. More specifically, the study was designed to determine and evaluate the importance of social media marketing by retail bank in strategic instrument. Also it sets out to determine the perceived usefulness of the relationship oriented services offered by banks to their visitors and followers what these banks can do in order to improve bank services to improve competitive. Using the six relationship activity factors, the banks were examined in the study, a set of core activities (trusty worthy, empathy, shared value, emotional bonding, rich communication) are defined and described.

A Study on the Users' Awareness of Waterfront in Busan Area - Focusing on Haeundae & Jagalchi (부산지역 수변공간에서의 수변공간의식에 관한 연구 - 해운대와 자갈치를 대상으로 -)

  • Yang, Dong-Cheon;Kon, Masayuki;Lee, Myung-Kwon
    • Journal of Navigation and Port Research
    • /
    • v.37 no.5
    • /
    • pp.543-549
    • /
    • 2013
  • In this study, as waterfront space to represent the Busan, to elect (Haeundae, Minrak park, Gwangalli, APEC Naru Park, Dadaepo, Jagalchi, Taejongdae) the seven high degree of recognition, we conducted a pre-sample survey. We investigated the awareness of waterfront space to re-conducted a questionnaire survey (Haeundae, Jagalchi) the two places the property was most apparent on the basis of the result, visitors feel about waterside space. As a result, the Haeundae, has been answered ". Feels the breeze of the sea" (163 people) 81.5% of users, Jagalchi is the fruits of the sea "(111 people) 55.8% it is answered. "that can be eaten. In addition, the center of consciousness of waterfront space, we conducted an analysis of the overall satisfaction of waterfront space age group of each, depending on the desired behavior.