• Journal of the Korea Convergence Society
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• v.10 no.7
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• pp.23-31
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• 2019

In this study, we collected data through online travel notes from January to December 2018 and analyzed the seasonal travel characteristics of individual visiting Chinese by utilizing social network analysis. The analysis showed that Seoul is a hub for Chinese travel to Korea and the main destinations for individual visiting Chinese are concentrated in Seoul, Busan, Jeju Island, Gyeongju and Gangneung, with wide differences in seasons. The research results can be used as basic data for the development of tourism courses for individual Chinese tourists to Korea, provision of tourism services and optimization of tourism facility layout. Future research can consider continuing to use network travel notes to study the tourist destination and the mode of transportation between tourist nodes, which can provide reference for the development of tourist market and the planning and design of tourist traffic.

• Korean Journal of Human Ecology
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• v.22 no.2
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• pp.283-300
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• 2013

As one of the most popular forms of social commerce, on-line social commerce can provide many benefits for consumers, such as lower prices, information sharing, and so on. This research attempted to compare the differences of social commerce participation behavior between Korean consumers and Chinese consumers. The paper also studied the effect of demographic factors and individual propensities on consumer's participation behavior, such as the need for cognition, innovativeness, interactivity, reliability, groupism, and price consciousness. The results and conclusions of this research are as follows. First, consumer's individual propensities are different between China and Korea. In general, Korean participants have a higher level of innovativeness and price consciousness and a lower level of groupism than Chinese participants. Second, the influential factors of social commerce website visiting frequency and the participation in social commerce are different between the two countries. In Korea, consumer's age, innovativeness, and price consciousness have evident effects on the visiting frequency of social commerce websites. While in China, consumer's education, job, innovativeness, and groupism are significant.

• The Journal of Industrial Distribution & Business
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• v.10 no.11
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• pp.7-13
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• 2019

Purpose: In the past, the South Korean government made various efforts to attract Chinese tourists, resulting in gradually more inbound tourists. In 2016, the number of Chinese tourists to South Korea peaked at 8.06 million and became the top source market. Nevertheless, increasing numbers of consumers choose to adopt the mobile payment tool instead of cash and credit cards in modern times with developed IT services. Research design, data, and methodology: IBM SPSS AMOS 23.0 and IBM Statistics 23.0 were used to analyze the data, which was collected from hotel employees in China from March 25 to May 10. Results: First, Interactivity, security, convenience, local information supply and user interface had positive effects on satisfaction and reliability. Second, it was believed that the convenience of Alipay played a positive role in increasing reliability and satisfaction through verification. Third, the role of use rate was found to be important in the development of Alipay functions. Conclusions: Based on the result, an analysis on the development of the Alipay market and the use of Alipay in South Korea is warranted. Furthermore, this paper will serve as a basis for flexible strategic plans for the development of Alipay and SMEs in South Korea.

• Journal of the East Asian Society of Dietary Life
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• v.27 no.5
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• pp.558-568
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• 2017

This study was conducted to examine the level of exposure, credibility and usefulness of the food tourism information channel perceived by foreign tourists visiting Korea. A total of 230 survey questionnaires were distributed to Japanese and Chinese tourists, who account for the highest percentage of tourists visiting Korea. The results showed that tourists were segmented into three groups based on their participation in food tourism activities: culinary tourists, experiential tourists and general tourists. Japanese tourists participated more actively in food tourism activities than Chinese tourists. The information channel used most frequently by tourists was 'word-of-mouth,' while the least used channel was 'e-mail catalog contains food tourism information.' Culinary tourist most actively used online and offline channels to search for food tourism information. Perceived credibility and usefulness of the food tourism information channel differed by nationality and food tourist segments. This study provides meaningful implications regarding food tourism promotion strategies.

• Culinary science and hospitality research
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• v.11 no.3 s.26
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• pp.70-88
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• 2005

This research is to 1) examine the perception of an exhibition organizer in holding an exhibition and its time, and 2) find out participants' satisfaction in the exhibition services according to time and purposes of visiting. The questionnaire was distributed to employees who work for exhibition companies, and exhibition visitors that have participated in any kind of international exhibitions which were held in COEX from 27, March to 2, May, 2003. The results of this study are as follows; First convenience facilities nearby, promotion, parking facilities strongly affected participants' overall satisfaction. Secondly, the purposes and time of visiting showed significant factors on the participants' satisfaction in the exhibition services. In turn, buying merchandise and obtaining useful information significantly affected convenience facilities nearby. Also, simple visiting purposes affected the cost of staying and service related to tourism. Finally, the number of workers, time and occupation of exhibitions are showed as important factors for the perception of an exhibition provider in the exhibition services.

• Journal of the Korean Society of Food Culture
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• v.31 no.4
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• pp.261-268
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• 2016

The purpose of this study was to survey the perception and preference for Korean food among Chinese students residing in Korea (Chinese foreign students, N=69) and China (Chinese-locals, N=98). A total of 76.8% of Chinese foreign students and 70.4% of Chinese-locals had ever eaten Korean food in China before visiting Korea, and motivation to try Korean food at first was 'easy access to Korean food restaurants' (Chinese foreign students 38.6%, Chinese-locals 44.9%). The most important factors in selecting Korean food were 'taste' and 'price' (Chinese foreign students 72.7% and 18.2%, Chinese-locals 59.1% and 22.7%, respectively), and needed improvements for Korean food were 'spicy and salty taste' and 'nutritional aspect' (Chinese foreign students 54.5% and 25.8%, Chinese-locals 33.3% and 36.4%, p<0.05). The scores for perception of Korean food were significantly lower in Chinese-locals (2.99) than in Chinese foreign students (3.31)(p<0.001). Chinese foreign students preferred Bulgogi (20.5%), Neobiani (20.1%), and Galbijjim (17.9%), whereas Chinese-locals preferred Bulgogi (16.1%), Gimbap (16.1%), and Samgyetang (15.2%) (p<0.001). The most preferred condiment was 'Garlic' (18.0%) in Chinese foreign students, and 'Red pepper powder' (16.4%) in Chinese-locals. The results of the study can be used as a foundation to prepare a globalization strategy for Korean Food.

• Journal of Distribution Science
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• v.15 no.10
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• pp.51-63
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• 2017

Purpose - The current study examines the shopping behavior of Chinese tourists who purchase Korean cosmetics when visiting Korea, based on expectancy-disconfirmation of shopping satisfaction and brand attitude toward Korean cosmetics. A moderating effect of consumer conformity on the relationships between cosmetics selection factors and two dimensions of disconfirmation - expectation and performance is also examined. Research design, data, and methodology - We conducted a survey with 250 Chinese tourists who visited Jeju, Korea and had purchased Korean cosmetics during their stay. Excluding 43 respondents' inputs because of incomplete answers and missing values, 207 responses were used in the final analysis. All hypotheses were tested using structural equation model (SEM). Results - We found that the Chinese tourist expectations had positive impact on their satisfaction, and the factors for cosmetic selection had a positive effect on shopping satisfaction and brand attitude. A moderating effect of consumer conformity was found to be significant. Conclusions - Given the significantly increased demand for Korean cosmetics from Chinese tourists, Korean cosmetics firms need to better understand cosmetics selection attributes and preference of Chinese tourists, which can provide a guideline to develop retail stores and distribution outlets for Chinese tourists.

• Asian Pacific Journal of Cancer Prevention
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• v.16 no.2
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• pp.607-611
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• 2015

Background: Chronic respiratory disease is an important factor for development of lung cancer. To explore the influence of hazy weather on respiratory diseases and its variation the present study was conducted. Materials and Methods: Data from air pollution surveillance from January to October 2014 and case records of visiting patients in the $263^{th}$ Hospital of Chinese PLA in the corresponding period were collected to analyze the relevance between different degrees of air pollution (hazy weather) and the number of visiting patients in Department of Respiratory Disease. Results: Air quality index (AQI) of hazy weather had significantly positive association with particulate matter 2.5 ($PM_{2.5}$) and the number of patients with 5 kinds of respiratory diseases i and different pollutants had distinct influences on various respiratory diseases. Conclusions: The degree of air pollution in Beijing City is in close association with the number of patients with respiratory diseases, in which $PM_{2.5}$ and $SO_2$ are in more significant influences on all respiratory diseases. This could have essential implications for lung cancer development in China.

• Asia-Pacific Journal of Business
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• v.7 no.1
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• pp.71-82
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• 2016

Korean popular cultural content, "Hallyu", is prevalent in China, and those have changed some life styles of the Chinese people, who are crazy with it. Korean popular cultural content is more than a cultural phenomenon, it has enhanced the national image of the country and the tourism department, especially those popular products which are closely related to our daily life. From this point of views, the current study is to identify the relationship between Korean popular cultural contents, Korean image, and visiting intention to Korea. The questionnaire takes a volunteering method, and analyzed the general characteristics through SPSS21.0. Factor analysis and reliability analysis are provided in order to test the reliability and validity. As the result of the study, Korean popular cultural contents can enhance economic and culture image of Korea, and those are the main factor for the potential customers from China to visit Korea. This study can provide information for maintaining popular cultural contents and gives an implication for enhancing the Korean tourism policy.

• The Journal of Information Systems
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• v.29 no.4
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• pp.171-191
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• 2020

Purpose The study aims to compare the online review writing behavior of users in China and the United States through text mining on online reviews' text content. In particular, existing studies have verified that there are differences in online reviews between different cultures. Therefore, the purpose of this study is to compare the differences between reviews written by Chinese and American tourists by analyzing text contents of online reviews based on cultural theory. Design/methodology/approach This study collected and analyzed online review data for hotels, targeting Chinese and US tourists who visited Korea. Then, we analyzed review data through text mining like sentiment analysis and topic modeling analysis method based on previous research analysis. Findings The results showed that Chinese tourists gave higher ratings and relatively less negative ratings than American tourists. And American tourists have more negative sentiments and emotions in writing online reviews than Chinese tourists. Also, through the analysis results using topic modeling, it was confirmed that Chinese tourists mentioned more topics about the hotel location, room, and price, while American tourists mentioned more topics about hotel service. American tourists also mention more topics about hotels than Chinese tourists, indicating that American tourists tend to provide more information through online reviews.