• Asia Marketing Journal
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• 제21권4호
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• pp.45-57
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• 2020

With the development of new technologies, virtual reality (VR) is emerging as a new consumer marketing platform. Yet, only a few studies have investigated VR in the consumption context. The current research explores how experiencing a product through VR influences consumer attitude and purchase intention for the product. Although assessing products in real life is believed to be more diagnostic than that through VR, the present research revealed that experiencing a product through VR could lead to a more positive attitude toward and higher purchase intention for the product. We also demonstrated that "enjoyment" has a mediating effect while evaluating the product through VR. To compare product experience through VR to that in real life, we employed the HTC Vive VR system to implement a VR environment. In the VR condition, participants evaluated plastic building blocks using a VR headset and a motion controller; and in the real life (reality) condition, they evaluted plastic building blocks printed using a 3D printer to make them look exactly the same as the blocks used in the VR condition. Finally, implications and suggestions are discussed.

• 한국CDE학회논문집
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• 제1권3호
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• pp.203-214
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• 1996

An information sharing system, namely World Design View, is developed for browsing product design data on the World Wide Web environment. For the last few years information sharing has been rapidly emerging as an important research issue in the areas of concurrent engineering, product data management, virtual manufacturing, and so on. Since we are mainly concerned with product development, the key information that needs be communicated and shared is product data. The developed system puts the major advantages of STEP, OODB, and VRML together. The STEP standard provides a consistent data exchange format and application interfaces among different CAD/CAM systems. OODB is efficient and effective in dealing with complex data structures often found in engineering applications. Virtual worlds for 3-D product models can be created by VRML which is networked via the global Internet and hyperlinked with WWW. The World Design View system can support for members of virtual design teams, possibly distributed all over the world, to share 3-D shape information quickly and easily.

• 한국전산구조공학회:학술대회논문집
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• 한국전산구조공학회 2002년도 봄 학술발표회 논문집
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• pp.433-450
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• 2002

The concept of VDD(Virtual Design & Development) based on high performance computing technology is introduced. The whole process of design and development could be carried out in cyber space through VDD technology in which high-precision simulation technology is combined with virtual reality technology. Therefore, time for design and development of a new product can be shorten and quality of product can be also improved. However, efficient simulation technology must be developed and appropriate supercomputing system must be available to realize VDD technology. In this work, several technologies for obtaining cost-effective supercomputing systems for VDD technology are introduced and investigated. The detail informations about optimization technology for PC(Personal Computer) computing, clustering technology, Internet Supercomputing technology, and Piggyback technology are provided and numerical results are also presented.

• 대한인간공학회:학술대회논문집
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• 대한인간공학회 1997년도 춘계학술대회논문집
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• pp.196-199
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• 1997

This paper describes the implementation process of Virtual Modeling system for a customer-oriented product. The human sense is measured and analyzed by physical design factors and can be applied also for the product design. The first step implementing virtual modeling is to make a human sensibility("Kansei") database. Human sensibility database is constructed with the relational data of Kansei words and design factors. The next step is extraction the design information from the human sensibility database by fuzzy inference algorithm. This design information is used for the input data for the graphic database. Virtual implementation software compounds 3D shape of product. The final product can be modified according to the customer's requirement.quirement.

• 한국CDE학회논문집
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• 제12권5호
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• pp.382-394
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• 2007

Nowadays, manufacturing industries undergo constantly growing pressures for global competitions, and they must shorten time and cost in product development and production to response varied customers' requirements. Digital virtual manufacturing is a technology that can facilitate effective product development and agile production by using digital models representing the physical and logical schema and the behavior of real manufacturing systems including products, processes, manufacturing resources and plants. For successful applications of this technology, a digital virtual factory as a well-designed and integrated environment is essential. In this paper, we developed a new classification and coding system for effective managements of digital virtual factory objects, and implement a supporting application to verify and apply it. Furthermore, a digital virtual factory layout management system based on the classification and coding system has developed using XML, Visual Basic.NET and FactoryCAD. By some case studies for automotive general assembly shops of a Korean automotive company, efficient management of factory objects and reduction of time and cost in digital virtual factory constructions are possible.

• 한국군사과학기술학회지
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• 제18권5호
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• pp.594-601
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• 2015

The purpose of this research is to propose a maintenance support system for deciding assembly sequence of the product and appropriate tools that are used to assembly and disassembly of parts in the product when geometric properties of the product. The digital maintenance system (DMS) is developed to generate the maintenance guideline and the initial experiment is conducted especially for an underwater weapon system with cylindrical structure. DMS considers four factors to find the efficient assembly and disassembly procedure automatically: (1) assembly tree, (2) properties of each part, (3) distance from the center of the product, and (4) volume. Based on the factors, DMS simulate the movement of each tool virtually and the properties of tools are investigated to find an appropriate tool for using assembly and disassembly of each part in the product. The proposed approach integrates modeling, simulation, data configuration, and virtual reality to allow a development of preliminary maintenance guidance.

• 한국정밀공학회:학술대회논문집
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• 한국정밀공학회 2009년도 추계학술대회 논문집
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• pp.735-736
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• 2009

• 한국경영과학회:학술대회논문집
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• 한국경영과학회/대한산업공학회 2005년도 춘계공동학술대회 발표논문
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• pp.854-861
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• 2005

The functional behavior of a portable consumer electronic (PCE) product is nearly all expressed with human-machine interaction (HMI) tasks. Although physical prototyping and computer aided design (CAD) software can show the appearance of the product, they cannot properly reflect its functional behavior. In this paper, we propose a virtual prototyping (VP) system that incorporates virtual reality and HMI functional simulation in order to enables users to capture not only the realistic look of a PCE product but also its functional behavior. We obtain geometric part models of the product and their assembly and kinematics information with the help of CAD and reverse engineering tools, and visualize them with various display tools. We adopt state transition methodology to capture the HMI functional behavior of the product into a state transition chart, which is later used to construct a finite state machine (FSM) for the functional simulation of the product. The FSM plays an important role to control the transition between states of the product. The proposed VP system receives input events such as mouse clicks on buttons and switches of the virtual prototype model, and it reacts to the events based on the FSM by activating associated activities. The VP system provides the realistic visualization of the product and the vivid simulation of its functional behavior. It can easily allow users to perform functional evaluation and usability testing. Moreover, it can greatly reduce communication errors occurring in a typical product development process. A case study about VP of an MP3 player is given to show the usefulness of the proposed VP system.

• 한국멀티미디어학회논문지
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• 제15권1호
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• pp.148-165
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• 2012

가상목업을 이용한 정비 시뮬레이션을 제품 설계 단계에 적용함으로써 시제품 제작 전 정비성을 검증할 수 있고, 제품 개발 비용을 절감할 것으로 기대되고 있다. 정비 시뮬레이션 결과는 정비 매뉴얼 컨텐츠로 재사용하거나 RAM (Reliability, Availability, Maintainability) 분석 자료로 활용할 수 있다. 가상 환경에서 설계 타당성을 검증하기 위해 정비 시뮬레이션은 가상 제품의 물리특성, 부품의 조립관계, 조작 과정을 실제 환경과 유사하게 제공해야 한다. 시뮬레이션 시스템은 협업 정비 절차를 수행하기 위해 가상 협업 환경으로 확장되어야 한다. 본 논문은 현재 알려진 정비 시뮬레이션을 가상 협업 환경으로 확장하기 위한 3계층 시스템 구조와 물리모의 기반 협업 인터렉션 기술을 제안한다. 제안된 협업 정비 시뮬레이션 시스템은 가상목업 정비 시뮬레이션 시스템으로 구현하였으며, 시뮬레이션 결과를 VADE (Virtual Assembly Design Environment) 사례와 비교하여 물리모의 기반 협업 인터렉션 기술로 다양한 정비 작업을 모의하는 것이 가능함을 확인하였다.

• 한국의류산업학회지
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• 제19권5호
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• pp.595-601
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• 2017

Advances in 3D garment simulation technology contribute greatly to consumers becoming more immersed in movies and games by realistically expressing the garments the characters in the movie or game are wearing. The fashion industry has reached a point where it needs to maximize efficiency in production and distribution to go beyond time and space in order to compete on the global market. The processes of design and product development in the fashion industry require countless hours of work and consume vast resources in terms of materials and energy to repeat sample production and assessment. Therefore, the design and product development tools and techniques must aim to reduce the sample making process. Therefore, this study aims to study a case for comparing the real garment sample making process to the virtual garment sample making process. In this study, we have analysed the differences between the real and virtual garment making processes by choosing designated patterns. As we can see from the study results, the real and virtual garments generally are made through similar processes in manufacturing, while the time consumed for each shows great variation. In real garment making, scissoring and sewing require the greatest number of work hours, whereas in virtual garment making, most of the time was spent in the simulation process.