• Korean Journal of Human Ecology
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• v.8 no.2
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• pp.399-417
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• 1999

Viewers have always switched channels and they have selected by turning away from the TV and returning to the set when the content seemed more amusing. Also, people usually watch television with their family members and thus the experience of viewing is embedded uniquely in ongoing processes of family interaction. In other words, people develop patterns and habits through the act of viewing together. As viewing with family members is the most frequent mode of media exposure, the context of family viewing needs to be thoroughly examined if we are to understand the family's use of television. The purpose of this paper is to investigate the dynamic nature of television viewing behavior. With the people meter's second-by-second viewing information, first we analyze who, when, and why viewers change channels. The ensuing reduction of advertising impact due to zapping will be investigated as well. Then the focus will be shifted to the dynamic interaction of coviewing among family members. In order to further explore the in-depth nature of television viewing, actual viewing information should be cross-analyzed with respect to both demographic and psychographic variables. In this study we surveyed individual characteristics such as television watching patterns, program type preference, attitude toward commercials, channel control intensity, and personalities. We have demonstrated that the results of an meticulus analysis of survey data provide valuable insights into the dynamics of television viewing among family members.

• Korean Institute of Interior Design Journal
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• v.15 no.4 s.57
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• pp.106-114
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• 2006

The purposes of natural science museums are to educate the general public on the principles and application of science, and help them understand various aspects of science technology. Data should be analyzed by considering these educational aspects of exhibition, and the methods of presenting exhibits should be decided. Accordingly, the composition of exhibition contents with various exhibition elements has an important role at natural science museums. The relation and structure of exhibition themes are significant factors in helping visitors understand the principles of science and a system of viewing circulation can be used as an important tool for understanding the flow of exhibition. In other words, at the planning stage for the composition of exhibition contents, the relation of exhibition themes as well as the circulation patterns of viewers can induce active viewing behaviors. Therefore, centering on the patterns of viewing circulation as well as on the connectivity of exhibition themes at natural science museums, the purposes of this research are: 1) to conceptualize the composition of exhibition contents; and 2) to find elements that can induce active viewing behaviors by analyzing visitors' viewing behaviors. This research was establishing an analytical indicator of contact for viewing behaviors observed from the composition of exhibition scenarios, the active viewing patterns of engagement, first contact, and repeated contact were analyzed. First, a composition pattern with a high participation rate, in contact with exhibits, was found to induce an overall-viewing circulation and have a big ring of the composition of exhibition themes. Second, by inducing a partial-viewing circulation pattern, a high rate of first contacts was observed from a ring pattern of theme connection. Even for the structure with theme connection with depth, a high frequency of contacts with various exhibits was found when exhibition themes have a ring pattern. Third, the repeated contacts were mostly found in the form of scenarios, which has a successive structure of ring and cross patterns.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2000.11a
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• pp.133-136
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• 2000

We investigated the improvement of viewing angle using a patterned double twisted (PDT) vertical-alignment (VA) cell mode on a homeotropic alignment layer. Good voltage-transmittance curves for negative dielectric anisotropic nematic liquid crystal (NLC) using the PDT-VA cell without a negative compensation film were obtained. The viewing angle of the PDT-VA cell without a negative compensation film was wider than that of a conventional VA cell.

• Proceedings of the Korean Institute of Electrical and Electronic Material Engineers Conference
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• 2000.11a
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• pp.133-136
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• 2000

We investigated the improvement of viewing angle using a patterned double twisted (PDT) vertical-alignment (VA) cell mode on a homeotropic alignment layer. Good voltage-transmittance curves for negative dielectric anisotropic nematic liquid crystal (NLC) using the PDT-VA cell without a negative compensation film were obtained. The viewing angle of the PDT-VA cell without a negative compensation film was wider than that of a conventional VA cell.

• Korean Journal of Optics and Photonics
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• v.23 no.6
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• pp.255-263
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• 2012

In this paper, we designed a tabletop display which enables two viewers each to see a different image simultaneously within his/her defined viewing zone. In order to construct the designed viewing zones, we found the basic design conditions for a parallax barrier with a commercial LCD panel. As the viewing zones for two viewers are formed with only two view-point design, the interval between the center positions of each viewing zone and the width of each viewing zone are small compared to designed values. We analyzed the primary cases, introduced two modified design methods to enlarge the interval and the width of the viewing zones, and simulated their characteristics. As designed with six unit view-point and each viewing zone of each viewer is formed with a merged view-point, we found that adequate interval and width of viewing zones can be made, and we verified it in comparison with the tabletop display module that we fabricated.

• 한국정보디스플레이학회:학술대회논문집
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• 2004.08a
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• pp.15-18
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• 2004

Recent progress of the in-plane switching (IPS) TFT-LCD technologies is reviewed. We call the improved new technology 'advanced super IPS TFT-LCD(AS-IPS)'. After suppressing the viewing angle dependency of essential display characteristics, recent brightness, viewing angle and motion picture quality has been highly improved. The stage is now introducing it into consumer information appliance for higher display performances, by which we could open a large size digital LCD TVs application.

• 한국정보디스플레이학회:학술대회논문집
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• 2008.10a
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• pp.292-294
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• 2008

We have developed new reflective LCD for Mixed twist nematic LC mode with high quality image. We have found out an optimal twist angle of LC and optical film's axis by simulation. Also we measured electro-optic characteristics for new design panel. As a result, high reflectance and wide viewing angle characteristics were achieved.

• 한국정보디스플레이학회:학술대회논문집
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• 2002.08a
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• pp.452-455
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• 2002

We demonstrate the wide-viewing characteristics of a twisted nematic liquid crystal display (LCD) with self-formed micro-domains through the topographical alignment and fringe field effects of dielectric surface gratings (DSG). The mutual optical compensation between micro-domains within each pixel eliminates the contrast inversion phenomenon of TN mode without complex surface treatments.

• 한국정보디스플레이학회:학술대회논문집
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• 2005.07a
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• pp.371-373
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• 2005

We demonstrated a replica molding technique for producing a self-formed multidomain structure displays (LCDs). The multidomain structure was naturally obtained on a replica mold film having periodic patterns which have two dimensional microgrooves. It was found that with the axially symmetric multidomain structure along the microgrooves exhibits excellent viewing characteristics.

• 한국정보디스플레이학회:학술대회논문집
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• 2007.08a
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• pp.101-104
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• 2007

We propose a novel optical configuration for transmissive and reflective mode in the IPS LC cell to improve the viewing angle characteristics in a diagonal direction. The optical design was performed on a Poincar$\dot{e}$ sphere. From the calculation, we confirmed that the proposed configuration provides excellent viewing angle characteristics.