• 제목/요약/키워드: Vietnamese Users

검색결과 21건 처리시간 0.021초

Key Determinants for Users Intention to Use Smarthome Devices in Vietnam

  • Nguyen, Thi-Hong-Linh;Duong, Minh-Hung;Nguyen, Hai-Dang;Vo, Dang-HongNgan;Vu, Duy-Phuong-Trinh;Le, Hoanh-Su
    • Journal of Multimedia Information System
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    • 제5권4호
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    • pp.283-290
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    • 2018
  • Smarthome is one of the remarkable fields of the industrial revolution 4.0, which are popular in many countries such USA, EURO, Japan and Korea. However, how Vietnamese people are considering and having intension to use smarthome devices is still a question for marketers and researchers. This study develops a comprehensive research model that can explain potential customers' behavioral intentions to adopt and use Smarthome services in Viet Nam and figure which key factors affect the intention. This study proposes and validates a new theoretical model that extends the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). The model consists of eight factors that affect one element (Behavioral Intention), specifically: Habits, Perceived usefulness, Perceived ease of use, Trust, Innovativeness Personal, Perceived value, Hedonic motivations and Social influences. Data were collected from 304 Vietnamese citizens by sending the email to survey questionnaire, direct contact with the experienced smarthome users. Through regression analysis, data from samples were analysed with SPSS 20 software and verification of hypotheses, the results show the key determinants affecting the intention to use smarthome appliances in Vietnam: Perceived Value, Social Influence, Perceived Usefulness, Perceived Ease of Use and Trust. From this result, several recommendations have been suggested to to smarthome devices vendors and marketer to improve products as well as marketing approaches to meet customer needs.

Effects of Corporate Governance and Earning Quality on Listed Vietnamese Firm Value

  • DANG, Hung Ngoc;PHAM, Cuong Duc;NGUYEN, Thang Xuan;NGUYEN, Hoa Thi Thanh
    • The Journal of Asian Finance, Economics and Business
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    • 제7권4호
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    • pp.71-80
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    • 2020
  • The paper examines the influence of corporate governance (CG) and earning quality (EQ) on corporate value (FV) of Vietnamese enterprises. The study uses GLS regression and linear structure model using data collected from companies listing on the stock market in Vietnam during 2008-2018, with a total of 2,937 observations. The research results indicate that EQ and CG represented by the Integrated Board of Directors and the Integrated Supervisory Board have a positive effect on FV directly and indirectly. The results show that the Integrated Board of Directors has a positive effect on EQ, whereas the Integrated Supervisory Board has a negative effect on EQ. Based on the research results, we suggest that companies need to strictly comply and implement GC, so to bring down the agency cost and consequently to increase performance. The companies also should establish the Board of Director of a proper size, with financial and accounting specialty, and including women board members. The government also needs to improve the management mechanism asking for firms to prepare and publish financial statements with reliable company information, which could be provided to users. These recommendations are a useful basis to help businesses improve FV via changes in the corporate governance factors in each enterprise.

Critical Factors Influencing Consumer Online Purchase Intention for Cosmetics and Personal Care Products in Vietnam

  • NGUYEN, Lan;LE, Hoa Chi;NGUYEN, Thuy Thu
    • The Journal of Asian Finance, Economics and Business
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    • 제8권9호
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    • pp.131-141
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    • 2021
  • With the rapid development of the Internet, online shopping has grown so fast that almost any good or service can be sold online today. The popularity and rapid growth of e-commerce signal a huge market opportunity for e-retailers. From the organizational perspective, it is necessary to evaluate and explore what drives customers to buy their products or to use their services. This study, therefore, aims to explain the online purchase intention and its determinants of Vietnamese customers for cosmetics and personal care products. Quantitative data was collected from an online survey conducted among university students, then was put into SPSS and AMOS for further analysis. Descriptive statistics, Cronbach's alpha test, exploratory factor analysis (EFA), regression analysis, and SEM were used to examine data from 434 valid answers. The research findings reveal that four factors positively affect purchase intention: Shopping enjoyment has the most significant impact, followed by trust, benefit, and website quality. On the other hand, perceived risk negatively influences purchase intention. While the cosmetics and personal care industry is thriving with a huge number of producers and consumers throughout the world, this study contributes to the existing literature in terms of capturing customers' needs and developing effective strategies to attract more online users.

Education, Industry 4.0 and Earnings: Evidence from Provincial-Level Data of Vietnam

  • TU, Anh Thuy;CHU, Phuong Thi Mai;PHAM, Truong Xuan;DO, Ngoc Minh
    • The Journal of Asian Finance, Economics and Business
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    • 제8권2호
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    • pp.675-684
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    • 2021
  • This paper aims to analyze factors influencing earnings of workers in Vietnam using provincial-level data from 2016 to 2018. We show the important determinants of earnings of workers of more than 15 years old including working hour, labor force, life expectancy, education, regulation measured by Provincial Competitiveness Index (PCI) and especially Industry 4.0, our major depart from literature proxies by government expenditure on science and technology, number of phone lines, and number of internet users. Working hours are a typical measurement of quantity of labor supplied. Labor force represents market size from the supply side. Life expectancy measures the health of laborers, a physical quality measure of workers. PCI stands for institutional status of the locality. Two most important factors of our interest are education, representing qualification of workers, and Industry 4.0, reflecting the new working environment of workers. By estimating a robust standard error fixed-effect model, we have evidence that all factors are significant in explaining earnings of Vietnamese workers. Education and IR4.0 play an important role in earnings of workers of Vietnam. Results also provide an estimation of Vietnam's labor supply in the context of Industry 4.0. In addition, findings contribute to explain the income discrepancy among Vietnamese provinces.

Financial Ratios Affecting Disclosure Level in Interim Report of Vietnamese Listed Enterprises

  • TRAN, Quoc Thinh;NGUYEN, Ngoc Khanh Dung;TO, Pham Que Anh
    • The Journal of Asian Finance, Economics and Business
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    • 제7권10호
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    • pp.43-50
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    • 2020
  • Disclosure level in interim financial reporting is important for information users to make business decisions. This has received much attention from the information users. The article is aimed at determining the factors of financial ratios, which impact on the disclosure level in interim financial reporting. The authors use the ordinary least squares to test. The sample consists of 418 VN100 over a 6-year period from 2014 to 2019. The results show that there are four factors that positively impact on the disclosure level in interim financial reporting: Enterprise size (SIZE); Liquidity (LIQI); Sales growth (GROW) and Profitability (ROE). The article proposes some policy recommendations to contribute to improving disclosure level in interim financial reporting. Accordingly, State Securities Commission of Vietnam should strengthen the regular inspection of VN100's disclosure level in interim financial reporting and also should enforce strict sanctions or may consider delisting in cases of listed enterprises with incomplete disclosure. The managers of VN100 need to raise the sense of responsibility of information providers to ensure adequate information in interim financial reporting. Investors should also pay attention to the financial ratios of VN100 such as firm size, return-on-equity, liquidity, and sales growth to get useful information and ensure sound business decisions.

Determinants of The Level of Information Distribution on Financial Statement

  • Van Thi Hong NGUYEN;Anh Phuong PHAM
    • 유통과학연구
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    • 제21권6호
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    • pp.91-97
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    • 2023
  • Purpose: Interim financial statements provide timely and qualified financial information for users. Hence, the importance of the interim financial statement is increasingly noticeable among information users. This research studies determinants of interim financial statements disclosure in Vietnamese-listed enterprises. Research design, data and methodology: The sample is 55 enterprises listed in VNIndex and is in the list of Forbes top 100 largest companies in 2020. Data was collected from interim financial statements for four years, from 2018 to 2021. GMM is used in this study. Results: The regression analysis results show that reporting lag has a positive impact on the level of information distribution of interim financial reporting; companies audited by BIG4 tend to have a higher level of information disclosure. The higher the return on assets, the more disclosure is made; the larger the company size, the greater the disclosure level. Owner equity structure and Leverage do not affect the disclosure level of interim financial reporting. Conclusions: The information disclosure level on the interim financial statement should be improved to increase transparency. In addition to continuing to encourage these companies to provide more information voluntarily, government authorities should have effective regulations to require sufficient information disclosure from other listed companies.

Discovering Community Interests Approach to Topic Model with Time Factor and Clustering Methods

  • Ho, Thanh;Thanh, Tran Duy
    • Journal of Information Processing Systems
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    • 제17권1호
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    • pp.163-177
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    • 2021
  • Many methods of discovering social networking communities or clustering of features are based on the network structure or the content network. This paper proposes a community discovery method based on topic models using a time factor and an unsupervised clustering method. Online community discovery enables organizations and businesses to thoroughly understand the trend in users' interests in their products and services. In addition, an insight into customer experience on social networks is a tremendous competitive advantage in this era of ecommerce and Internet development. The objective of this work is to find clusters (communities) such that each cluster's nodes contain topics and individuals having similarities in the attribute space. In terms of social media analytics, the method seeks communities whose members have similar features. The method is experimented with and evaluated using a Vietnamese corpus of comments and messages collected on social networks and ecommerce sites in various sectors from 2016 to 2019. The experimental results demonstrate the effectiveness of the proposed method over other methods.

e-러닝 사용 선행요인에 대한 3개국 비교연구-한국, 베트남, 싱가폴 (A Comparative Study on the Precedents of E-learning Use of the Internet among S. Korea, Vietnam, and Singapore)

  • 전용진
    • 디지털융복합연구
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    • 제16권6호
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    • pp.1-8
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    • 2018
  • 이 논문의 목적은 첫째 온라인에서 학습활동을 하는 e-러닝 이용자의 사후 태도에 영향을 미치는 선행요인을 파악하고, 어떤 요인들이 사후태도에 주로 영향을 미치는가를 파악하는 것이다. 둘째, 한국, 베트남, 싱가폴의 e-러닝 사용자들을 조사 대상으로 하여 3개국 간에 사회적, 문화적, 지리적 차이에 따라 e-러닝과 관련된 선행요인과 사후태도에 유의한 차이가 있는가를 파악하는 것이다. 이 논문에서는 ANOVA 기법을 사용하여 e-러닝 선행요인에 차이가 있는지 확인했으며, 회귀분석을 통하여 3개 국가별로 어떠한 선행요인이 e-러닝 후행요인에 영향을 주는지 밝히고, 국가간 차이를 확인하였다. 분석결과 국가간에 선행요인에 차이가 있었으며, 각 국가별로 e-러닝 후행요인에 영향을 미치는 선행요인도 차이를 발견할 수 있었다. 발견된 국가별 차이점은 각국의 e-러닝 사업 실무자에게 의미있는 시사점을 제공할 수 있다. 향후 조사대상을 초중고생에까지 확대 연구할 수 있을 것이다.

Understanding Consumer Purchase Intention via Mobile Shopping Applications: An Empirical Study from Vietnam

  • VO, Thi Huong Giang;LUONG, Duy Binh;LE, Khoa Huan
    • The Journal of Asian Finance, Economics and Business
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    • 제9권6호
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    • pp.287-295
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    • 2022
  • With the dramatic increase in mobile usage, more and more businesses see the potential of m-commerce. This study focuses on a subcategory of m-commerce, a mobile shopping application. To understand the purchase intention via m-commerce applications, this study is aimed to identify the main factors that are related to the applications and explore the influence of these factors on consumers' mobile shopping intention. This study uses quantitative research methods and selects Vietnam as its case study. The survey responses of 450 Vietnamese mobile shoppers were analyzed using partial least squares structural equation modeling (PLS-SEM). The results indicated that online reviews, e-service quality, and information quality are significant predictors of behavior intention, and perceived risk negatively influences consumer online purchase intention via the applications. The content enriches the combined research of detailed and possible models with quality dimensions and risk perception. Practitioners such as e-retailers and developers can enhance the quality of applications and determine strategies to reach potential users and maximize revenue. M-commerce providers should pay adequate attention to credible and influential online reviews since mobile shoppers heavily rely on reading reviews before buying a product.

The Bidirectional Relationship between Objective and Subjective Knowledge: Applying the Heuristic-systematic Model in Vietnamese Mobile Banking

  • Hai Nguyen Thi Thanh;Tommi Tapanainen;Yen Nguyen Thi Hoang
    • Journal of Information Technology Applications and Management
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    • 제31권3호
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    • pp.71-92
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    • 2024
  • This study investigates the contribution of customer knowledge to customer intention to adopt mobile banking by evaluating the interaction among knowledge, perceived risk and trust, and behavioral intentions. Analysis is conducted through structural equation modelling using SPSS and AMOS and data from 783 customers representing the seven largest banks in Vietnam. Our study is the first one to find the existence of the bidirectional perspective between objective and subjective knowledge. The study further shows that the attenuation effect in the heuristic-systematic model could be used to explain the stronger influence of objective knowledge on intention compered to subjective knowledge. Our findings suggest that customer knowledge, perceived risk and trust impact the intention of mobile banking users in different manners and to different degrees. Particularly, objective customer knowledge is the most influential predictor of mobile banking adoption. Having a greater understanding of these relationships can help firms in deciding the kind of intervention that is most likely to convince customers to adopt a service.