• Title/Summary/Keyword: Vietnamese University

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Consumer Value and Social Media Usage on Luxury Product for Vietnamese Consumers

  • Hyun, Hyowon;Park, JungKun;Pham, Tuan Ba;Ren, Tianbao
    • Asia Marketing Journal
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    • v.19 no.4
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    • pp.15-36
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    • 2018
  • Vietnamese luxury market is rapidly growing, however, there is a few researches on Vietnamese consumers' perceptions of luxury products and influential factors in purchasing intention. The purpose of this study is to explore Vietnamese consumers' value dimensions and mediating effect of social media information for their decision making for luxury product. Data were collected using self-administered mail survey. This study examines the influences of consumers' perceptions of quality and value, and social media word-of-mouth on Vietnamese consumers' luxury purchase intention.

A Study on the Classifications and Symbolic Meanings of Vietnamese Traditional Patterns

  • Anh, Pham Ho Mai;Lee, Yonn-Soon
    • International Journal of Human Ecology
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    • v.9 no.1
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    • pp.29-40
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    • 2008
  • This study clarified the classifications of Vietnamese traditional patterns and analyzed the symbolic meanings that reflect the emotional and cultural background of the Vietnamese. The type and symbolism of Vietnamese traditional patterns were analyzed through research on the history of Vietnamese costumes, the history of Vietnamese arts, the history of Vietnamese traditional culture, and a Vietnamese museum survey. The results of this study were as follows: 1. Animal patterns are diverse and include dragons, unicorns, tortoises, phoenixes, cranes, lions, bats, tigers, and buffalo patterns. 2. Dragon patterns are the most utilized pattern for practical purposes. They are often used in royal costumes, Vietnamese traditional dresses, mandarin boots, bamboo fans, silk, satin, ceramics, and other detailed decorations. 3. The patterns symbolized fortune that meant good luck and longevity so people can live long and happy. Then the symbolic meanings of patterns were followed by prosperity, nobleness, apotropism, prolificacy, and wealth. 4. Since the most of animal patterns have symbolic meanings of fortune and longevity, animal patterns can be utilized as the source of traditional patterns of design inspiration for the development of Vietnamese modern patterns and the application on Vietnamese fashion products.

Vietnamese Food Culture and Vietnamese Food in Korea (베트남의 음식 문화와 한국 속의 베트남 음식)

  • LEE, Yo-Han
    • The Southeast Asian review
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    • v.21 no.1
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    • pp.49-91
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    • 2011
  • Since mid of 1990's Vietnamese food had been advanced in Korea, the franchises and branches of the Vietnam food restaurant remarkably has grown in numbers. It was estimated that the number of Vietnamese food franchise was not less than 30's and the market size of food industry would be around 200 million dollars in Korea. While the interests and study on the globalization of Korean food had been recently increasing, the Southeast Asian food, especially Vietnamese food which had significantly taken place as one kind of food service had few academic approaches to research on the current situation and transition on Vietnamese food in Korea. This study is an experimental attempt to inquire for the Vietnamese food culture and the Vietnamese food in Korea. Through the field research at local(Vietnamese) restaurant, the interviews with the local residents and questionnaire survey on the Vietnamese food from Korean customers, the article examined the 'Southeast Asian Phenomena' in Korea by tracing the origins and pathway how Vietnamese food could be established in Korean food market. In addition, it tries to prove that current growth of Vietnamese food in Korea could be extend and explicated as real 'Vietnamese Phenomena'.

Postmodern Vietnamese Literature

  • Le, Huy Bac
    • SUVANNABHUMI
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    • v.6 no.1
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    • pp.137-160
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    • 2014
  • This study explores postmodernism in Vietnamese literature. While there has been much dispute among critics regarding postmodernism in Vietnamese literature, postmodernism is now thought to be something that cannot be denied. Vietnamese postmodernism has Vietnamese characteristics and is strongly influenced by American literature. The structure of some Vietnamese short stories is similar to that of some American writers. In the writings of Jean-François Lyotard, Jean Baudrillard and Ihab Hassan, for example, we find out many characteristics which are ascribed to postmodern Vietnamese literature. We propose the use of the term 'Lao Tzu discourse'which is to include the main concepts of postmodernism such as chaos, nothingness and fragmentation. We propose that postmodern Vietnamese Literature appeared in the 1940s with the collection, Fall Spring Poems (1942), and is also seen with the prose of Nguyen Khai and Nguyen Minh Chau in the 1980s, and the drama written by Luu Quang Vu in the 1980s. There now exists a large group of postmodern Vietnamese writers, like Le Dat, Thanh Thao, Bao Ninh, Cao Duy Son, Nguyen Ngoc Tu and Nguyen Binh Phuong, among others.

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The Parallel Corpus Approach to Building the Syntactic Tree Transfer Set in the English-to- Vietnamese Machine Translation

  • Dien Dinh;Ngan Thuy;Quang Xuan;Nam Chi
    • Proceedings of the IEEK Conference
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    • summer
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    • pp.382-386
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    • 2004
  • Recently, with the machine learning trend, most of the machine translation systems on over the world use two syntax tree sets of two relevant languages to learn syntactic tree transfer rules. However, for the English-Vietnamese language pair, this approach is impossible because until now we have not had a Vietnamese syntactic tree set which is correspondent to English one. Building of a very large correspondent Vietnamese syntactic tree set (thousands of trees) requires so much work and take the investment of specialists in linguistics. To take advantage from our available English-Vietnamese Corpus (EVC) which was tagged in word alignment, we choose the SITG (Stochastic Inversion Transduction Grammar) model to construct English- Vietnamese syntactic tree sets automatically. This model is used to parse two languages at the same time and then carry out the syntactic tree transfer. This English-Vietnamese bilingual syntactic tree set is the basic training data to carry out transferring automatically from English syntactic trees to Vietnamese ones by machine learning models. We tested the syntax analysis by comparing over 10,000 sentences in the amount of 500,000 sentences of our English-Vietnamese bilingual corpus and first stage got encouraging result $(analyzed\;about\;80\%)[5].$ We have made use the TBL algorithm (Transformation Based Learning) to carry out automatic transformations from English syntactic trees to Vietnamese ones based on that parallel syntactic tree transfer set[6].

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Intrahousehold discrepancy regarding food insecurity within intermarried couples of Vietnamese wives and Korean husbands in South Korea

  • Choi, Ha-Ney;Chung, Hye-Won;Hwang, Ji-Yun;Chang, Nam-Soo
    • Nutrition Research and Practice
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    • v.5 no.5
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    • pp.471-480
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    • 2011
  • Our previous studies have demonstrated the inadequate nutritional status of Vietnamese female marriage immigrants in Korea. Major possible reasons include food insecurity due to economic problems as well as a lack of adjustment to unfamiliar Korean foods and limited access to Vietnamese foods; however, no study has investigated food insecurity among such intermarried couples. This study was performed to investigate the prevalence of food insecurity in Korean-husband-Vietnamese-wife couples and to determine whether they exhibit an intrahousehold discrepancy regarding food insecurity. A cross-sectional analysis of the Cohort of Intermarried Women in Korea study was performed with 84 intermarried couples. Among the 84 Vietnamese immigrants, 48.8% and 41.7% had food insecurity due to economic problems and a lack of foods appealing to their appetite, respectively. There was a marked discrepancy in reporting food insecurity between Vietnamese wives (22.6-38.1%) and their Korean husbands (6.0-15.5%). Vietnamese wives were five and two times more food-insecure due to economic problems and no foods appealing to their appetite, respectively, than their Korean spouses. A follow-up study is needed to investigate the causes of this discrepancy and ways of reducing food insecurity among female marriage immigrants living in low-income, rural communities.

The Appearance and Its Development of Vietnamese Blue and White Porcelain (베트남 청화백자의 출현과 전개)

  • KIM, In Gyu
    • SUVANNABHUMI
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    • v.2 no.1
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    • pp.1-16
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    • 2010
  • Vietnamese Blue and White Porcelain is famous for its unique form and colour of cobalt. It is said to be producted from the late of 14th Century to now. Vietnamese Blue and White Porcelain of 14th Century has a Mum design similar to that of Blue and White Porcelain of 14th Century in China. The Vietnamese Blue and White Porcelain of 15th, 16th Century was trade Ceramics which were shipped overseas. A base, having a dated inscription corresponding to 1450 and kept in the Topkapi Saray Museum is the best example of Vietnamese trade ceramics. The Vietnamese Blue and White Porcelain of 15th, 16th Century was a substitute for Chinese trade ceramics in these times when China had a police of the closure of China borderers to sea trade to protect China and was exported to the western Asia and the Southeast Asia. In recent, Fustat relics of Egypt was excavated the Vietnamese Blue and White Porcelain. It means that Vietnamese Ceramics of 15th, 16th Century was substitute for Chinese trade ceramics. In addition, Thai Blue celadon of 15th Century was exported to the western Asia as like Vietnamese Blue and White Porcelain. But when a police of the closure of China borderers to sea trade in China was stopped in the late of 16th Century and Chinese Ceramics were reborn in the same time, the Vietnamese Blue and White Porcelain was declined as trade items.

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The comparative study of resonance disorders for Vietnamese and Korean cleft palate speakers using nasometer

  • Shin, Yu-Jeong;Kim, Yongsoo;Kim, Hyun-Gi
    • Maxillofacial Plastic and Reconstructive Surgery
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    • v.39
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    • pp.9.1-9.5
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    • 2017
  • Background: Nasalance is used to evaluate the velopharyngeal incompetence in clinical diagnoses using a nasometer. The aim of this study is to find the nasalance differences between Vietnamese cleft palate children and Korean cleft palate children by measuring the nasalance of five oral vowels. Methods: Ten Vietnamese cleft palate children after surgery, three Vietnamese children for the control group, and ten Korean cleft palate children after surgery with the same age participated in this experimentation. Instead of Korean control, the standard value of Korean version of the simplified nasometric assessment procedures (kSNAP) was used. Result: The results are as follows: (1) the highest nasalance score among the Vietnamese normal vowels is the low vowel /a/; however, that of Korean normal vowels is the high vowel /i/. (2) The average nasalance score of Korean cleft palate vowels is 18% higher than that of Vietnamese cleft palate vowels. There was a nasalance score of over 45% among the vowels /e/ and /i/ in Vietnamese cleft palate patients and /i/, /o/, and /u/ in Korean cleft palate patients. Conclusion: These different nasalance scores of the same vowels seem to cause an ethnic difference between Vietnamese and Korean cleft palate children.

Validation of a Path Model of Vietnamese Migrant Workers' Occupational Stress (베트남 외국인 근로자의 직무 스트레스 영향요인 경로분석)

  • Jeon, Hye Jeong;Lee, Ga Eon;Yu, JungOk
    • Research in Community and Public Health Nursing
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    • v.29 no.4
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    • pp.404-413
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    • 2018
  • Purpose: The purpose of this study is to construct and verify a path model for the influencing factors on occupational stress of Vietnamese migrant workers in Korea. Methods: Participants were 193 Vietnamese migrant workers recruited from Foreign Workers Support Centers. Data were collected by a self-administered survey with copies of a Questionnaire written in Vietnamese. Data were analyzed with descriptive statistics, Pearson's correlation coefficients and path analysis using SPSS/WIN 23.0 and Amos 20.0 program. Results: Length of residence, homeland friends' and Korean colleagues'supports, and acculturation have been found to have significant direct effects on occupational stress of Vietnamese migrant workers. Meanwhile, Length of residence, homeland friends', Korean colleagues', and their families' supports showed indirect effects on their occupational stress. What had the greatest direct effect on occupational stress of Vietnamese migrant workers was Korean colleagues' support. Conclusion: For reducing occupational stress of Vietnamese migrant workers, it is necessary to strengthen their Korean colleagues' supports in work places. In addition, community organizations should take strategies to enhance homeland friends' supports and to improve acculturation of Vietnamese migrant workers.

The Impacts of Oil Price and Exchange Rate on Vietnamese Stock Market

  • NGUYEN, Tra Ngoc;NGUYEN, Dat Thanh;NGUYEN, Vu Ngoc
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.8
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    • pp.143-150
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    • 2020
  • This study aims to investigate the effect of oil price and exchange rate on the two Vietnamese stock market indices: VN index and HXN index. This study uses the daily data from August 1st 2000 to October 25th 2019 of the two Vietnamese stock indices: VN index and HNX index, the two oil price indices: BRENT and WTI, and the two exchange rates: US dollar to Vietnamese dong and Euro to Vietnamese dong. Due to the presence of heteroskedasticity in our data, we use GARCH (1,1) regression model to perform our analysis. Our findings show that the oil price has a significant positive effect on the two Vietnamese stock market indices. In terms of the stock index volatility, both the VN index and HNX index volatilities are negatively impacted by the return of oil price. While the conclusion about the impact of oil price remained consistent through all three robustness tests, the effect of exchange rate on Vietnamese stock market indices is not consistent. We find thatchanges of the USD/VND exchange rate significantly impact the return and volatility of HNX index only in GARCH (1,1) setting. Our analysis also survives a number of robustness tests.