• Title/Summary/Keyword: Vertical Integration Strategy

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제조업의 성과측정 시스템 특성에 관한 탐색적 연구

  • 이승규;박상범
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 1998.10a
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    • pp.118-121
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    • 1998
  • We present an early result of a research for formalization of the characteristics and effectiveness of manufacturing performance measurement systems (PMS). Recently manufacturing PMS has been a focus of broad research efforts due to its practical role playing in managers' decision making process. There have been so many suggestive researches that explain the troubles with old cost accounting-based PMS and describe the desirable properties of PMS in strategic management of manufacturing operations. The lack of empirical investigation in this area, however, has left us unsure about what are the real characteristics that distinguish one PMS from another. In this paper, we propose a conceptual framework that can be used to describe the environment, in which a specific PMS works, the characteristic and the utilization variables of a PMS. Then we report the result of a field survey, where we found three distinctive characteristics of a PMS, contents, vertical integration, and horizontal integration. Further, we discuss the relationships of the variables with the utilization of PMS, manufacturing strategy, manufacturing improvement programs, and business performance.

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A Study on the Characteristics of Marketing Strategy on the SPA Brand (국내외 SPAqmfosem의 마케팅전략 특징 연구)

  • Kim, Hee-Sun
    • Journal of the Korea Fashion and Costume Design Association
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    • v.14 no.1
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    • pp.131-150
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    • 2012
  • The purpose of this study is to provide the characteristics of marketing strategy on the SPA(Specialty store retailor of Private label Apparel) brand. This research can be used as information for the domestic SPA brand to enhance its international competitiveness. The characteristics of marketing strategy on the SPA brand are as follows. 1. One company integrate vertically the process of planning, production, promotion and distribution. 2. As using the advanced information, productions, and logistics systems, they are carried out speedy management. 3. The production strategies are focused on providing new goods of fast cycle and very diverse styles in a season, developing products that accurately reflect the general market trend and consumer demands, extending the line of goods, outsourcing of the place to reduce production costs. For high-quality goods, they are collaborating with the famous designers and developing of new and green environment materials. 4. Generally, the SPA brand emphasizes the low price strategy against the quality. 5. The promotion strategies are focused on conducting various unique and high sensible VMDs, fashion shows, star marketing, campaigns, aggressive publicity, magazine & outdoor advertisement and various events through the internet website, etc. 6. The place (distribution) strategies of SPA brand are focused on launching into global, expanding number of stores, increasing large-sized stores and diversifying the forms of store and selling.

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An Empirical Study on the Fitness between Manufacturing Technology Strategy and product Structure - Based on Korean Electric and Electronic Industry - (제품구조와 생산기술간의 적합성에 관한 실증적 연구 - 우리나라 전기 . 전자산업을 중심으로 -)

  • 이경환;임재화
    • Proceedings of the Technology Innovation Conference
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    • 1992.12a
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    • pp.119-155
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    • 1992
  • Traditionally, the target of manufaturing technology strategy was derived in a efficiency, cost and productivity. So most activities of the manufacturing brought focus into the engineering technology, equipments and research and improvement of new products to maximize the efficiency. As a resell of this legacy, most of the activities of manufacturing has been executed on the method of quality improvement, development of new equipment to incense the efficiency and the research of materials for new products. Those trends, however overlook the operation management activities which is very important as a assets in competitive strategy. But the market enviornment of morden manufacturing companies faced to the uncertainty and complexity. So they need capability of competition which requires new concept of manufacturing technology strategy to grasp the competitive advantages. In this point of view, this paper deal with the empirical study in korean manufacturing technology strategy of the electic and electronic industry. For the empirical study, check list was made to survey the 98 manufacturing companies. The analysis procedures are as below. First, identify the manufacturing technology group an product structure group by each variable. Second manufacturing technology variables are segmented into product technology and vertical integration, suborder and infrastructure, to analyse the decision making pattern which derive the strategy groups. Third, by the fitness analysis between product structure group and manufacturing technology group, the economic results of a growth rate of sale and a profit rate of sale are tested. In this approach, fitness analysis between product structure group and manufacturing technology group show, as a whole, the no significant values in economic results of the company. But investigating the statistical values shows the trend that econmic result of the complany is somewhat higher when the degree of fitness of manufacturing technology strategy by product structure has high value. Concluding the remarks, the competitive advantages of company lies not in the efficiency of manufacturing systems but in the way of the structure and decision making pattern of the manufacturing system. And the cons i stoney between strategy target and manufacturing technology strategy, and the consistency of manufacturing technology strategy and product structure are the term of competitive advantages.

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The Strategy of GM for the Development of Autonomous Driving Technology and Related Policies (GM의 자율주행차 관련 기술개발 전략 및 정책에 관한 연구)

  • Hyun, Jae Hoon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.3
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    • pp.51-56
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    • 2020
  • This study examines the strategies employed by GM, who experienced bankruptcy in 2008. Specifically, we explore the autonomous driving-related technologies and execution, which GM began developing later than other car manufacturing companies. This study found that GM implemented aggressive M&A in search of vertical industrial integration for the development and production of autonomous vehicles. GM selected candidate firms to complement its technological gaps for the development and implementation of the autonomous vehicle. Secondly, GM achieved executive capacity by attempting to build a vertical integration in the wider scope of components, solution, service, and sales. Thirdly, the consistent governmental support and policies, such as the connected car project, M-City, and NCHRP Program expedited the development process. This study provides practical and policy implications for Korean companies and policymakers related to the automotive industry.

The context of concentration and polarization of Korean film industry (한국 영화산업의 집중성과 불균형의 맥락들)

  • KIM, Meehyun
    • Review of Culture and Economy
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    • v.21 no.1
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    • pp.3-20
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    • 2018
  • This study investigates a comprehensive context between the vertical integration and concentration of Korean film market. The concentration of distribution and screening markets are result of industrial strategy to defend demand uncertainty and to pursue economies of scale. Major distributors are increasingly inclined to defend industrial risk by concentrating resources on blockbusters and bargaining power of the multiplex is getting strengthened by distribution competition to secure as many screens as possible. Vertically integrated multiplexes operate discriminatory preferential treatment to their affiliates, however, there is a difference in degree of discrimination between vertically integrated groups. Furthermore, it is difficult to exclude each other from the distribution competition in which the largest screen number has to be secured. It is difficult for multiplex only to pursue the interests of affiliates and make negative choices in screening performance. As the number of screening screens increases, the seat occupancy also increases. As a result, the polarization of the distribution and screening markets, including the screen monopoly, is a phenomenon that occurs commercial films centered markets and the unfair behavior of the vertically affiliated multiplex has a limited effect on the movie market.

The Characteristic of Enterprise Groups and the Demand-Supply Relation Analysis in the Korea Solar Energy Industry (국내 태양광산업에서의 기업집단별 특성과 기업간 수요공급관계의 이해)

  • Park, Chang-Kirl
    • Journal of the Korean Solar Energy Society
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    • v.34 no.4
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    • pp.83-90
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    • 2014
  • South Korea's solar energy industry has been made vertical integration and specialization as part of the restructuring in the downturn of the world economy and the oversupply situation of raw materials. This study is to understand the characteristics of the solar energy industry, using data to systematic approach. In this study, it was defined the major business of firms as 22 business types and classified into 5 enterprise groups as technology and business strategy. After that, It was deduced features of Enterprise group by the statistical analysis and looked to draw a map of the industrial structure by social network analysis using the information on companies' demand and supply.

On-Machine Measurement of Sculptured Surfaces Based on CAD/CAM/CAI Integration : I. Measurement Error Modeling (CAD/CAM/CAI 통합에 기초한 자유곡면의 On-Machine Measurement : I. 측정오차 모델링)

  • Cho, Myeong-Woo;Lee, Se-Hee;Seo, Tae-Il
    • Journal of the Korean Society for Precision Engineering
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    • v.16 no.10
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    • pp.172-181
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    • 1999
  • The objective of this research is to develop a measurement error model for sculptured surfaces in On-Machine Measurement (OMM) process based on a closed-loop configuration. The geometric error model of each axis of a vertical CNC Machining center is derived using a 4${\times}$4 homogeneous transformation matrix. The ideal locations of a touch-type probe for the scupltured surface measurement are calculated from the parametric surface representation and X-, Y- directional geometric errors of the machine. Also, the actual coordinates of the probe are calculated by considering the pre-travel variation of a probe and Z-directional geometric errors. Then, the step-by-step measurement error analysis method is suggested based on a closed-loop configuration of the machining center including workpiece and probe errors. The simulation study shows the simplicity and effectiveness of the proposed error modeling strategy.

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Practical formula for determining peak acceleration of footbridge under walking considering human-structure interaction

  • Cao, Liang;Zhou, Hailei;Chen, Y. Frank
    • Structural Engineering and Mechanics
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    • v.83 no.6
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    • pp.729-744
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    • 2022
  • In this paper, an analytical formulation is proposed to predict the vertical vibration response due to the pedestrian walking on a footbridge considering the human-structure interaction, where the footbridge and pedestrian are represented by the Euler beam and linear oscillator model, respectively. The derived coupled equation of motion is a nonlinear fourth-order partial differential equation. An uncoupled solution strategy based on the combined weighted residual and perturbation method) is proposed to reduce the tedious computation, which allows the separate integration between the bridge and pedestrian subsystems. The theoretical study demonstrates that the pedestrian subsystem can be treated as a structural system with added mass, damping, and stiffness. The analysis procedure is then applied to a case study under the conditions of single pedestrian and multi pedestrians, and the results are validated and compared numerically. For convenient vibration design of a footbridge, the simplified peak acceleration formula and the idea of decoupling problem are thus proposed.

A Study on the Strengths of Cultural Content Company in the Long-Tail Market: Case of Kakao-Page (문화 콘텐츠 기업의 롱-테일 시장에서의 강점에 대한 연구: 카카오-페이지의 사례를 중심으로)

  • Seo, Jeong-Woo;Park, Hyunjun
    • Journal of Convergence for Information Technology
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    • v.10 no.11
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    • pp.117-130
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    • 2020
  • This study observes the case of Kakao-Page, a webtoon and web novel company, revealing the relationship between long-tail strategy and corporate competence in the cultural content industry market. This study investigated the various expansion strategies of Kakao-Page and investigated the strength of the strategy through value, rare, inimitability, and organization the method of VRIO analysis. The biggest strength of Kakao-Page is its diverse range of products ranging from 66,000, and not only does it gain merit as a long-tail, but it also becomes the core of the vertical integration and various expansion strategy. The study points out that the ability to secure a wide range of products is essential for platform content companies seeking access to the market. Also, the need for follow-up research regarding content platforms and long-tail.

A Study on Advanced Model for GIS Connection and Integration in Local Governments (지자체 GIS 통합.연계 고도화 모델 연구)

  • Kim, Eun-Hyung
    • Spatial Information Research
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    • v.15 no.3
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    • pp.189-202
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    • 2007
  • As applications of GIS technology have grown in local governments, the wider and integrated use of spatial information is demanded more than before. Particularly because 70-80% of administrative information in local governments are related spatial, it becomes a key issue to connect and integrate non-spatial information with spatial information for more advanced use of GIS applications in local governments. The purpose of this study is to establish an advanced Implementation model by analyzing obstacles in existing GIS applications and suggesting implementation strategies. The strategy, as an important part of the model, includes efficient information sharing, establishment of commonly usable GIS Database, architectural improvement for Enterprise GIS in terms of database and system implementation, standardization far the model, and establishment of spatial infrastructure in the local governments. The study concludes that administrative collaboration in a horizontal and vertical perspective has a highest priority for the implementation of the model.

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