• 제목/요약/키워드: Vertical Differentiation

검색결과 47건 처리시간 0.033초

수직적.수평적 차별화 시장에서의 서비스 요금전략 : 와이브로와 HSDPA 서비스를 중심으로 (Price Competition in Horizontal and Vertical Differentiation : Focusing on the WiBro and HSDPA)

  • 김도환
    • 경영과학
    • /
    • 제26권3호
    • /
    • pp.67-78
    • /
    • 2009
  • In this paper, I analyze the mobile broadband services market characterized by vertical and horizontal differentiation. Vertical differentiation as service quality differentiation is based on the transmission speed of mobile internet service and horizontal differentiation as spatial differentiation is based on the service coverage. Theoretical explanations for the competitive price policy have been developed in the game context of WiBro which represent the high quality within the limited service coverage and HSDPA which represent relatively low quality with nation-wide service. When the WiBro has a mobile broadband service quality advantage and the difference in quality is sufficiently low, the price of WiBro with limited service coverage is relatively lower than that of HSDPA. This occurs because the advantage of WiBro's vertical service differentiation is offset by the disadvantage of horizontal differentiation. The difference in the quality of mobile internet service, however, is not too high, the price of WiBro is relatively higher than that of HSDPA. Moreover, when the service quality of WiBro is sufficiently high, the low quality HSDPA service faces no demand.

Relationship of Vertical versus Horizontal Individualism and Collectivism with Self-differentiation among Korean College Students

  • Chung, Hye-Jeong
    • International Journal of Human Ecology
    • /
    • 제10권1호
    • /
    • pp.47-59
    • /
    • 2009
  • This study investigates the relationship of self-differentiation with individualism and collectivism among college students. Special focus was on whether distinctions between vertical and horizontal individualism and collectivism were more useful in examining the relationship with self-differentiation. The results reveal that different aspects of individualism and collectivism were differently related to self-differentiation, indicating that self-differentiation was negatively associated with all aspects of collectivism and with vertical individualism, but positively with horizontal individualism. This study proved that four distinct constructs were more useful in explaining the effects on self-differentiation. The implications of the findings are discussed for clinicians and future research.

망 중립성 이슈에서 ISP 사업자의 전송 차등화와 수직계열화에 대한 연구 (The study for the differentiation of transmission and vertical integration of Internet Service Provider over the issue of network neutrality)

  • 이재호;변동식;김희경
    • 한국언론정보학보
    • /
    • 제62권
    • /
    • pp.200-222
    • /
    • 2013
  • 최근의 망 중립성 논쟁은 전송 차등화와 그에 따른 비용정산으로 전환되고 있으며, 이와 같은 현상은 수직 계열화된 네트워크 사업자가 경쟁 사업자를 배제하기 위한 전략이라는 주장이 제기되고 있다. 이와 같은 맥락에서 본 연구는 네트워크 사업자의 전송 차등화 사례를 분석하고, IX 시장에서 수직 계열화된 네트워크 사업자의 문제점을 검토했다. 연구결과 전송 차등화 현상은 향후 OTT나 스마트TV 응용 프로그램과 같이 범용 망을 사용하는 콘텐츠에 대한 차별화 현상을 가중시킬 것으로 전망되며, 관련법에서는 이와 같은 문제를 해결할 수 있는 방법이 애매한 것으로 나타났다. 더욱이 ISP 시장에서 수직 계열화되어 있고, 상업적으로 운영되는 IPS 사업자들은 경쟁 사업자를 차별하고 이와 같은 현상은 관련법에서도 노골적으로 명시되고 있는 것으로 나타났다.

  • PDF

망외부성이 존재하는 상품에 대한 독점 기업의 수직차별화 전략 분석 (Analysis of Vertical Differentiation Strategy of a Monopolistic Company under Network Externality)

  • 조형래;이민호
    • 산업경영시스템학회지
    • /
    • 제41권2호
    • /
    • pp.159-166
    • /
    • 2018
  • The proliferation of information technologies made it possible to produce information products of different versions at much lower cost comparing to traditional physical products. Thus it is common for information product manufacturers to consider vertically differentiated product line for more profit through improved market coverage. Another salient characteristic of most information product is network externality. Existing researches dealing with vertical differentiation and network externality usually assumed oligopolistic market where vertically differentiated products are provided by competing companies, respectively. Moreover, they analyzed the essentially dynamic characteristic of network externality statically. In this study, different from the previous researches, the vertical differentiation strategy of a monopolistic company under network externality is dynamically analyzed. We used a two-period model to accommodate the dynamic feature of network externality. Based on the two-period model, the profit maximizing solutions are analyzed. The results showed that a monopolistic company has no incentive to differentiate products vertically when the network externality is absent. On the contrary, when the network externality exists, the monopolistic company can derive more profit by vertically differentiating the product line. It is also shown that, for more profit, the monopolistic company should keep the quality difference between the high quality product and the low quality product as greater as possible.

대학생의 자아분화 및 거부민감성이 대인불안에 미치는 영향 : 성별에 따른 조절된 매개효과 (The Effects of University Students' Self-Differentiation and Rejection Sensitivity on Interpersonal Anxiety : Moderated Mediating by Gender)

  • 김나루미;박부진;김세영
    • 가정과삶의질연구
    • /
    • 제34권4호
    • /
    • pp.111-125
    • /
    • 2016
  • The purpose of this study was to model the relations between male and female university students' self-differentiation, rejection sensitivity, and interpersonal anxiety. Questionnaires from 502 university students in Seoul were analysed. The findings are as follows. Firstly, self-differentiation, rejection sensitivity, and interpersonal anxiety were significantly different according to gender. Secondly, the level of differentiation from family regression was higher for both male and female students. And the lower the rejection sensitivity experiencing in vertical relations became, and the lower the rejection sensitivity on horizontal relations was, the lower the interpersonal anxiety became. Thirdly, it was confirmed that for male students, differentiation from family regression affected rejection sensitivity on horizontal relations, and for females, differentiation from emotional reactivity affected ejection sensitivity on both horizontal and vertical relations. Finally, rejection sensitivity played a full mediation parameter when self-differentiation affected interpersonal anxiety, and it was demonstrated differences by gender. This study was meaningful in that it confirmed the relations between male and female university students' self-differentiation, rejection sensitivity, and interpersonal anxiety.

비선형 현가요소를 가진 철도차량의 승차감 민감도 해석 (Ride Sensitivity Analysis of a Train With Non-linear Suspension Elements)

  • 전형호;탁태오
    • 한국철도학회논문집
    • /
    • 제5권1호
    • /
    • pp.40-47
    • /
    • 2002
  • In this study, and analytical method for ride sensitivity analysis of a train with non-linear suspension elements are proposed. Non-linear characteristics of springs and dampers for primary and secondary suspensions of a train are parameterized using polynomial interpolation. Vertical dynamic model of a three-body train running on straight rail with the predetermined roughness expressed in terms of spectral density function is set up and its equations of motion for ride analysis are derived. Using the direct differentiation method, sensitivity equations of the vertical dynamic model with respect to design parameters associated with non-linearity of suspensions are obtained. Based on the sensitivity analysis, improvement of ride is achieved by varying appropriate suspension parameters.

Green market과 환경정책수단의 오염감축효과에 대한 소고(小考) (A Note on Environmental Policy Measures in a Green Market)

  • 이호생
    • 자원ㆍ환경경제연구
    • /
    • 제13권1호
    • /
    • pp.119-131
    • /
    • 2004
  • 환경친화적인 소비형태란 제품의 환경친화도에 따라 그 제품에 대한 지불용의가 달라지는 것을 의미한다. green market은 환경친화적인 소비형태를 보이는 소비자로 구성된 시장이다. 이러한 green market에서 시행되는 환경정책수단의 효과에 대해 소수의 연구가 시도되었다. 버트란드모형을 바탕으로 한 기존의 연구에서는 단위배출기준이나 제품에 대한 환경세를 통해 배출량 감축효과를 거둘 수 없다는 결과가 도출되었는데, 이는 직관적인 예상과 어긋난다. 본 연구에서는 쿠르노모형을 상정하여 단위배출기준과 환경세의 효과를 분석하였다. 여전히 제품에 대한 환경세의 환경적 유효성은 결여되어 있는 것으로 나타났으나,(버트란드모형과는 다르게) 단위 배출기준은 오염감축효과를 보이는 것으로 나타났다. 이는 기업간 경쟁방식이 어떤 한지가 환경정책수단의 유효성을 결정하는데 중요한 역할을 하게 된다는 것을 의미한다.

  • PDF

Spatial Price Competition in the Korean Retail Gasoline Market

  • Kim, Donghun;Lee, Jiyon
    • 자원ㆍ환경경제연구
    • /
    • 제23권4호
    • /
    • pp.553-581
    • /
    • 2014
  • This paper analyzes competition among service stations in the Korean gasoline market. We consider spatial differentiation as a source of product differentiation as well as the characteristics of the stations and vertical contracts between refiners and retailers as factors causing changes in equilibrium prices in the Korean gasoline retail market. The effect of the government's price disclosure policy on the retail market competition is also analyzed. Moran's I test indicates that the prices of neighboring gas stations are spatially correlated in the market. It is also found that gasoline prices for vertically integrated stations are much lower than those for independent stations. In addition, unbranded stations charge lower prices than branded stations but also induce branded stations to price more competitively. Meanwhile, the government's price disclosure policy did intensify price competition in the retail gasoline market. It is inferred that the price disclosure policy contributed to retailers gaining more bargain power in price negotiation with refiners, causing an eventual increase in retail prices.

Intracellular Electrical Stimulation on PC-12 Cells through Vertical Nanowire Electrode

  • Kim, Hyungsuk;Kim, Ilsoo;Lee, Jaehyung;Lee, Hye-young;Lee, Eungjang;Jeong, Du-Won;Kim, Ju-Jin;Choi, Heon-Jin
    • 한국진공학회:학술대회논문집
    • /
    • 한국진공학회 2014년도 제46회 동계 정기학술대회 초록집
    • /
    • pp.407-407
    • /
    • 2014
  • Nanotechnology, especially vertically grown silicon nanowires, has gotten great attentions in biology due to characteristics of one dimensional nanostructure; controllable synthetic structure such as lengths, diameters, densities. Silicon nanowires are promising materials as nanoelectrodes due to their highly complementary metal-oxide-semiconductor (CMOS) - and bio-compatibility. Silicon nanowires are so intoxicated that are effective for bio molecular delivery and electrical stimulation. Vertical nanowires with integrated Au tips were fabricated for electrical intracellular interfacing with PC-12 cells. We have made synthesized two types of nanowire devices; one is multi-nanowires electrode for bio molecular sensing and electrical stimulation, and the other is single-nanowires electrode respectively. Here, we demonstrate that differentiation of Nerve Growth Factor (NGF) treated PC-12 cells can be promoted depending on different magnitudes of electrical stimulation and density of Si NWs. It was fabricated by both bottom-up and top-down approaches using low pressure chemical vapor deposition (LPCVD) with high vacuuming environment to electrically stimulate PC-12 cells. The effects of electrical stimulation with NGF on the morphological differentiation are observed by Scanning Electron Microscopy (SEM), and it induces neural outgrowth. Moreover, the cell cytosol can be dyed selectively depending on the degree of differentiation along with fluorescence microscopy measurement. Vertically grown silicon nanowires have further expected advantages in case of single nanowire fabrication, and will be able to expand its characteristics to diverse applications.

  • PDF

망외부성이 존재하고 수직적으로 차별화된 제품 간의 호환성 전략 분석 (Analysis of Compatibility Strategy between Vertically Differentiated Products under Network Externality)

  • 조형래;이민호
    • 산업경영시스템학회지
    • /
    • 제43권1호
    • /
    • pp.7-15
    • /
    • 2020
  • It is a general phenomenon for manufacturers to provide vertically differentiated product line for more profit through improved market coverage. For such manufacturers, the compatibility between vertically differentiated products is an important decision issue. Some manufacturers provide full compatibility between high and low version products, whereas some provide only downward compatibility for the purpose of recommending high version product. In this study, the two representative compatibility strategies, full or downward, between vertically differentiated products produced by a single manufacturer are analyzed, especially under network externality and in the viewpoint of profit maximization. To do this we used a market model which captures the basic essence of vertical differentiation and network externality. Based on the proposed market model, the profit maximizing solutions are derived and numerically analyzed. The results can be summarized as follows : (1) Regardless of compatibility strategy, under network externality, vertical differentiation is always advantageous in terms of profit. (2) The full compatibility strategy is shown to be the most advantageous in terms of profit. In addition, it is necessary to make quality difference between differentiated products as wide as possible to maximize profit. (3) To gradually drive low version product out of the market and shift the weight pendulum of market to high version product, it is shown that the downward compatibility strategy is essential. Unlike intuition, however, it is also shown that in order to drive low version product out of market, it is necessary to raise the quality of the low version product rather than to lower it.