• Proceedings of the Korean Society of Computer Information Conference
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• 2019.07a
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• pp.199-200
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• 2019

본 연구는 현재 중국인들이 자동차 공유 플랫폼에 있어서 사용하고자 하는 의도에 영향을 주는 요인이 무엇인지를 알아보고자 한다. 그 전에 오늘날 공유경제와 자동차공유경제에 대한 전반적인 상황을 알아보고 중국시장에서의 공유경제와 자동차공유경제에 대해 파악하기 위하여 디디추싱 회사와 관련한 데이터를 웹으로부터 수집하여 진행하고자 한다. 또한 수집된 데이터를 구조방정식모형을 이용하여 분석하고 이를 통해 발견된 결과는 추후 차량 공유 서비스를 촉진하기 위한 개선 방안을 개발하는 데 전략적 함의를 제공 할 수 있다.

• Knowledge Management Research
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• v.23 no.1
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• pp.111-131
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• 2022

Mobility service is a service that connects consumers and suppliers of transportation using information and communication technology (ICT), and aims to reduce inconvenience to users in the current transportation system and increase environmental sustainability. Recently, the use of mobility services is gradually increasing, and interest in it from academia and industry is growing. This study derives key influencing factors related to the increase in intention to use vehicle mobility services, and comparatively analyzes the influences between groups by service type (car-hailing vs. car-sharing services) and by generation (generation MZ vs. generation X). As a result of the comparative study, there were differences in user benefits between service type groups, and differences in user benefits and attitudes toward mobility platforms between generation groups. Through this comparative study, the main factors affecting the increase in the intention to use the vehicle mobility service by generation and service type and their differences were identified. This study provides implications to consider in terms of knowledge management for activating vehicle mobility services according to the major target users and service types.