• 제목/요약/키워드: Variety-seeking

검색결과 135건 처리시간 0.026초

VMD에 따른 백화점 여성캐주얼 매장구성계획에 관한 사례연구 (A Study on Formation Plans of the Lady′s Casual shop in Department store by Applying VMD)

  • 윤갑근;이화숙;한세민
    • 한국실내디자인학회논문집
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    • 제13권2호
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    • pp.150-158
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    • 2004
  • Customers demands seeking the variety and individualization in the rapidly changed consumption environment with these changes in the distribution market expect the environment in the shops providing the degage and abundant lives and environmental change in the environment of sale providing abundant values in the life other than simple sale of goods. More effective marketing strategies are desperately required for corresponding to these customers demands. VMD is the consolidated visual plans for the emotional communication with customers through CI which is the visual element influencing customers visual environment, SI, interior and exterior designs, presentation of goods, advertising and marketing. This is the marketing strategy providing customers with joyful shopping space and enabling customers to get the information and characteristics of goods more effectively by means of visual elements in the comfortable environment of the shop and the main factor allowing the competitiveness differentiated from the competing companies. To achieve these goals, we herewith suggest the effective VMD Strategy and alterative by applying VMD as the consolidated marketing communication to the Lady's casual shop in the Hyundai department located in Gwangju after complementing problems found In the course of studying and analyzing the VMD Cases.

An interactive and iterative control panel layout

  • 박성준;정의승;조항준
    • 한국경영과학회:학술대회논문집
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    • 대한산업공학회/한국경영과학회 1994년도 춘계공동학술대회논문집; 창원대학교; 08월 09일 Apr. 1994
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    • pp.103-111
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    • 1994
  • An interactive and iterative design method based on the constraint satisfaction problem (CSP) technique was developed to generate an ergonomically sound layout of a control panel. This control panel layout method attempts to incorporate a variety of relevant ergonomic principles and design constraints, and generate an optimal or, at least, a "satisfactory" solution through iterative interactions with the designer. The existing panel design and layout methods are mostly based on the optimization of single objective function formulated to reflect and trade off all ergonomic design objectives which are largely different in their nature. In fact, the problem of seeking an ergonomically sound panel design should be viewed as a multiple objective optimization problem. Furthermore, most of the design objectives should be understood as constraints rather than objectives to be optimized. Hence, a constraint satisfaction approach is proposed in this study as a framework for the panel designer to search through the design decision space effectively and make various design decisions iteratively. In order to apply the constraint satisfaction approach to the panel design procedure, the ergonomic principles such as frequency-of-use, importance, functional grouping, and sequence-of-use are formalized as CSP terms. With this formalization, a prototype system was implemented and applied to panel layout problems. The results clearly showed the effectiveness of the proposed approach since it permits designers to consider and iteratively evaluate various design constraints and ergonomic principles, and, therefore, aids the panel designer to come up with an ergonomically sound control panel layout.

사망재해 발생 기업에 대한 형사책임 강화 - 영국의 '법인 과실치사법'을 중심으로 - (Reinforcement of Criminal Responsibility of Corporations in the Occurrence of an Accidental Death in the U.K.: Focusing on "Corporate Manslaughter and Corporate Homicide Act 2007")

  • 정진우
    • 한국산업보건학회지
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    • 제23권4호
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    • pp.374-383
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    • 2013
  • Objectives: The major objective of this study is to review overall and in detail the Corporate Manslaughter and Corporate Homicide Act 2007 in the U.K.and the principal contents of this act. Methods: A variety of articles related to the background and circumstances under which the legistration was enacted and the details of this act were investigated and analyzed. Results: In enacting Corporate Manslaughter and Corporate Homicide Act 2007, legislators mainly took elements of legal culture into account and focused on seeking to broaden the law on corporate manslaughter. An indictable offence is considered to have been committed if the way in which an organization's activities are managed or organised causes a person's death and amounts to a gross breach of the relevant duty of care owed by the organization to the deceased. The way in which its activities are managed or organized by its senior management is a substantial element in the breach. Upon conviction, a corporation may be ordered to remedy any breach, publicize its failures, or be given an unlimited fine. Conclusions: The enactment background and details of Corporate Manslaughter and Corporate Homicide Act 2007 is understood accurately. On the basis of the findings, it is necessary to heighten effectiveness of punishment.for senior management or corporations that cause a person's death in Korea.

부산대학가 외식 유형과 고객 선호도 연구 (Patterns and Preference of Eating out in Pusan National University Area)

  • 신애숙;노승배
    • 동아시아식생활학회지
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    • 제10권3호
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    • pp.179-189
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    • 2000
  • Changes in eating culture patterns has been observed among modern Koreans from seeking out traditional types of eating out restaurant to the modern, luxurious, and hybrid food. This study aimed to investigate the patterns of eating out and preference of food in Pusan National University (PNU) area, representing typical Patterns of eating out in Pusan. Data revealed that the most popular places in which the subjects visited were Korean traditional restaurants and snack bars. The names of the places were in trendy style of Korean connotation, with Intention to appeal to the new generation. The interviewee reported that decision making on choice of plates were made by taste, price, and service in that order. The frequency of eating out was once In two or three days, Korean traditional restaurants, noodle shops, and restaurants of offering fusion food being the Place of choice. Preferred reasons for the PNU area were reported to be low price, followed by variety of food offered and geographical accessibility to the places. Most of the interviewees in the area were satisfied with the taste of food and service quality. A list of food they were willing to introduce to oversea foreigners included raw fish, Dongrae Pajon, Pulgoki, Kimchi and dog soup in that sequence. The results of survey indicator that changes in the eating out environment in Pusan were improvement of service quality, development of new recipes, improvement of hygiene standards and development of area-specific food. The results may also act as a guide in changing the eating out environment and developing tourism in Pusan.

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서울메트로 1일 승차권 도입 방안 연구 (The Introduction of Railroad Pass for One Day in Seoul Metro)

  • 이동욱;이태식;류종원;정철
    • 한국철도학회:학술대회논문집
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    • 한국철도학회 2007년도 춘계학술대회 논문집
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    • pp.1221-1226
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    • 2007
  • The subway with the initial constructive expense which is enormous together is the public transportation means where the many expense is expended in the operation and maintenance civil official. Seoul Metro until initial opening to traffic after present time cannot escape every year deficit to be, the cause is a possibility of seeking from the fare system which is short in transportation prime cost. Currently Seoul Metro is operating with the distance proportional fare system the passenger ticket system which is simple (usual volume, group volume and fixed amount volume, affection renunciation, charge free volume). When the biased characteristic of the user it plans considering from the goods development side for the variety for and a deficit solution, against the fare system systematic it researches and solution plan politically. Financial of the subway operation agency young the investigation against the present condition of the hazard subway fare system which is solved the bud with problem point a fare system from the research which it sees consequently and improvement program under analyzing the man with underdeveloped genital organ. Base on the reporter to analyze the introduction plan which with the character which will reach it follows with the necessity of introduction of the 1st passenger ticket (24 hour volume).

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Challenges and Outlook for the UICC-Asian Regional Office

  • Akaza, Hideyuki
    • Asian Pacific Journal of Cancer Prevention
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    • 제14권8호
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    • pp.4935-4937
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    • 2013
  • At the United Nations High-level Meeting on Non-communicable Disease Prevention and Control in 2011 the link between health and socioeconomic issues was raised, becoming a global political issue. Health equity is one challenge that has hitherto not been addressed directly, although there is a growing shared recognition that cancer in Asia is an urgent social issue. At the UICC-ARO we are working to promote and widen networks of individuals and organizations in Asia and involve them in cooperation for this purpose. As part of our current activities, we are addressing the question of the "Economic burden of cancer in Asian countries: How should we face the current situation?" from a variety of angles and seeking to bring together a wealth of multidisciplinary knowledge about cancer in Asia and its related socioeconomic factors. It is essential to ensure that the real picture of cancer in Asia, which is currently not accurately understood, is conveyed clearly to all concerned, and also that the differences between cancer in Asia and in the West are highlighted.

Developing a University-Community Partnership Model Integrating Research and Intervention to Improve Food Decisions in Families and Communities

  • Gillespie, Ardyth H.
    • 대한지역사회영양학회지
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    • 제3권1호
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    • pp.120-132
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    • 1998
  • A major goal of the Community Plant Food Project is to develop partnerships between the Cornell Community Nutrition Program and Community-based organizations, including Cooperative Extension. A core principle behind this work is integrating research and intervention. Based on our work in Rochester, New York, we have developed a process and principles for effective partnerships. This new paradigm what we call the University-Community Partnership Model is a team effort that builds on the experiential literature in the fields of communication, leadership, community and team development, sociology, and participatory research and action. We have applied this model both to increase our understanding of Family Food Decision-making and to develop programs for families. In this project, we have used a variety of qualitative methods to understand food decisions from the perspectives of families and community stakeholders, including a group method for analyzing our qualitative interview data. For our survey of families, we developed the Enhanced Response Method, an approach for improving the validity and reliability of community surveys with families and, at the same time, building relationships with families and other stakeholders in the community for integrated and sustainable interventions. Because the knowledge we develop through the partnership and the interventions we seek to implement are products of the process, we are constantly seeking to refine this knowledge and to adapt emerging interventions through an ongoing evaluation process we call the Continuous Improvement Method.

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Influencing Factors in High vs. Low Share Brand Choice

  • Kang, Yong-Soon;Moon, Sang-Kil;Suh, Jae-Beom
    • Management Science and Financial Engineering
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    • 제13권1호
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    • pp.73-91
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    • 2007
  • We investigate factors that influence the choice of high-share brands(HSBs) vs. low-share brands(LSBs) among various product and consumer characteristics related to brand-share perceptions. Specifically, using 8 product categories varying in terms of purchase decision involvement, we show how the influencing factors vary across the categories. At the general level that cover all the 8 categories, our hierarchical Bayesian regressions analysis shows that factors that favor high-share brands are purchase decision involvement, search goods, experience goods, price-quality relationship, positive network externalities, and price-prestige beliefs. Conversely, consumers who value variety seeking and need for uniqueness favor low-share brands. The effects of these factors, however, vary across product categories. The identification of these characteristics can help brand managers establish a more effective brand-share strategy in such areas as setting an optimal market share goal, extending a brand, and developing ad copy. Furthermore, our consumer segmentation analysis demonstrates the general market has two distinct segments - (1) a segment composed of HSB buyers(86%) and (2) a segment composed of LSB buyers(14%). The two segments are also shown to have different significant factors that explain their brand choice. Our segmentation analysis can help marketers establish a marketing strategy that targets a specific segment of interest.

중.장년층 기혼여성의 라이프스타일에 따른 주거양식에 관한 연구 (A Study on the Dwelling Style by Lifestyle of Middle-aged Married Women)

  • 윤정숙;박지민
    • 한국주거학회논문집
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    • 제21권4호
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    • pp.81-88
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    • 2010
  • Recently, house demander's needs has diversified in the increasingly by the drastic change in the social environment, changes in family structure and population, the growing interest of living environment. So in the future, housing supply to respond to a variety of housing needs is absolutely necessary to differentiate. The purpose of this study is to analyze the lifestyle types of middle-aged married women with high purchasing power in the current housing market and propose the dwelling style by housing awareness and needs analysis. To collect the data, LOV survey method was used for 528 residents in Seoul and metropolitan area. The data analysis used SPSS PC 14.0 to find the frequency, chi-square, factor analysis, and cluster analysis. The results of analysis are as follows: First, the lifestyle was segmented into four groups such as Conservative goal-achieving lifestyle, Individual self-developing lifestyle, Positive self-trusting lifestyle, Outgoing trend-seeking lifestyle. Second, largely the dwelling style according to lifestyle types was divided into living room-kids room type and living room-kitchen type. Third, there were different preferences on the each type of housing space and the $\alpha$-space by different clusters.

블루투스를 이용한 거주환경 개선에 관한 연구 (A Study on Improvement of Living Environment using Bluetooth)

  • 최재호;김분도;주형열;김남호
    • 한국정보통신학회:학술대회논문집
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    • 한국정보통신학회 2015년도 추계학술대회
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    • pp.545-548
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    • 2015
  • 사회가 고도의 스마트 시대로 발전함에 따라, 편리하고 안전한 거주환경에 대한 수요가 증가되고 있으며 거주의 편리성, 안전성 및 안락함을 추구하는 방향으로 많은 연구가 진행되고 있다. 따라서 본 논문에서는 거주환경의 편의성과 안전성을 제공하기 위해, 블루투스 통신을 이용하여 온도, 습도, 가스 등의 다양한 센서에 의해 측정된 정보를 스마트 기기에 전송하고, 스마트 기기를 이용하여 거주지 내의 기기를 제어하는 방법을 제안하였다.

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