• 제목/요약/키워드: Value-oriented promotion

검색결과 40건 처리시간 0.03초

Enhanced photocatalytic oxidation of humic acids using Fe3+-Zn2+ co-doped TiO2: The effects of ions in aqueous solutions

  • Yuan, Rongfang;Liu, Dan;Wang, Shaona;Zhou, Beihai;Ma, Fangshu
    • Environmental Engineering Research
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    • 제23권2호
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    • pp.181-188
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    • 2018
  • Photocatalytic oxidation in the presence of Fe-doped, Zn-doped or Fe-Zn co-doped $TiO_2$ was used to effectively decompose humic acids (HAs) in water. The highest HAs removal efficiency (65.7%) was achieved in the presence of $500^{\circ}C$ calcined 0.0010% Fe-Zn co-doped $TiO_2$ with the Fe:Zn ratio of 3:2. The initial solution pH value, inorganic cations and anions also affected the catalyst photocatalytic ability. The HAs removal for the initial pH of 2 was the highest, and for the pH of 6 was the lowest. The photocatalytic oxidation of HAs was enhanced with the increase of the $Ca^{2+}$ or $Mg^{2+}$ concentration, and reduced when concentrations of some anions increased. The inhibition order of the anions on $TiO_2$ photocatalytic activities was $CO{_3}^{2-}$ > $HCO_3{^-}$ > $Cl^-$, but a slightly promotion was achieved when $SO{_4}^{2-}$ was added. Total organic carbon (TOC) removal was used to evaluate the actual HAs mineralization degree caused by the $500^{\circ}C$ calcined 0.0010% Fe-Zn (3:2) co-doped $TiO_2$. For tap water added with HAs, the $UV_{254}$ and TOC removal rates were 57.2% and 49.9%, respectively. The $UV_{254}$ removal efficiency was higher than that of TOC because of the generation of intermediates that could significantly reduce the $UV_{254}$, but not the TOC.

문화관광축제 활성화를 위한 문화상품 디자인 개발 전략 연구(제 2보) -지역문화자원 활용을 중심으로- (Strategies for the Development of Cultural Product Design for the Promotion of Cultural Tourism Festivals(II) -Focusing on the Utilization of Local Cultural Resources-)

  • 정경희;이미숙
    • 복식
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    • 제60권2호
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    • pp.51-67
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    • 2010
  • The purpose of this study was to develop the high value-added cultural product design with local cultural resources, and to contribute to promoting cultural tourism festivals. To accomplish this study, first, a preliminary survey is carried out the investigation of cultural product stores and visitors' questionnaire survey. Next, based on these survey and prior study, this study established the development direction and concept of fashion cultural products and to developed fashion cultural products using local cultural resources. Adobe Photoshop 6.0, and Adobe Illustrator CS Program were used for the standardization of patterns, textile design and illustration. The results of this study were as follows; First, based on preliminary research results, the problems of the design of cultural tourism festival products were derived. As one solution to solve this problem, this study established the development direction and concept of fashion cultural products to develop fashion cultural products. The concept of the Andong Maskdance Festival was 'Tribal-Holic'; the Boryeong Mud Festival, 'Get away form it all'; the Gangjin Celadon Festival, 'Timeless Memories'; the Jinju Namgang Yudeung Festival, 'Lighting up the River'; the Chungju World Martial Arts Festival, 'Next Ergonomics Gym'; and the Muju Firefly Festival, 'Eco-Purity'. Second, based on the desired items of festival organizers and the survey of visitor's preference for cultural products, 4 items were selected by festival type. Then a total of 96 designs of 4 kinds each were developed using logos or characters, traditional patterns, special products, symbolizing region, or festival as a motif. Third, the strategy for development of cultural products design for promotion of cultural tourism festivals were 'Place identity design strategy', 'Market oriented design strategy', 'Buyer-Based pricing strategy', 'Regional brand strategy', and 'Distribution networks expansion strategy'.

한국인의 영적건강에 관한 유형별 탐색 - Q 방법론적 접근 - (Spiritual Health in Korean Culture -Q methodological approach-)

  • 심형화
    • 기본간호학회지
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    • 제22권2호
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    • pp.129-138
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    • 2015
  • Purpose: This paper is a basic study done to establish spiritual health concepts according to Korean culture. The focus was on identifying perceived concepts of spiritual health in Korean people. Methods: The Q method, which is effective in measuring individual subjectivity, was used in this study. Results: Perception of the concept of spiritual health was found to have 3 independent types, Type I is a self-directed, present life centered type. This is a group stressing the importance of planning self-directed life and the people of this group consider the values of the present life as important. Type II is a faith-oriented, afterlife centered type. This is a group whose essence of spiritual health is religious devotion like faith in god and the people of this group do not sympathize with the oriental world view. Type III is an oriental, value-sharing type. This is a group with an oriental world view and the people of this group stress importance in sharing values with communities or others. Conclusion: These results not only become the basis for understanding the concept of spiritual health among Koreans, but also suggest the necessity of comprehensive education for spiritual health promotion.

보전적 측면에서 바라본 한국과 일본의 국립공원제도 비교 (Study on Comparison of Korean and Japanese National Park Systems from the Conservation Perspective)

  • 조태동
    • 한국환경과학회지
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    • 제13권10호
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    • pp.871-882
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    • 2004
  • Korea's national park system resembles that of Japan in many ways. In this study, National park Systems of the two countries are compared from a standpoint of their historical backgrounds to be formed and in aspect of its conservation by the main revision of national park laws in perspective. In conclusion it was found out that Korea's toleration-based regulations on building park amenities have gradually neglected the park conservation effort, whereas Japan's authorization-oriented regulations have streng thened their emphasis on park conservation. From the comparison as above, the polices to be modified for Korean national park are proposed as follows: 1. National park system, which values diversity of species, is to be proposed. For this, the Article 8 which allows a development of National parks, Enforcement Ordinance Article 4, The Article 18 of Law, Enforcement Regulation Article 6 & 7 of National Park Law should be reviewed for deletion and revision. 2. On the basis of the laws, zoning system should be readjusted by discriminated conservation policy. Also, the readjustment of zoning system should be enforced after thorough analysis and research on the value of natural resources in the national park. 3. Korea should closely review the recently revised Japanese laws on the national parks and nature revitalization promotion for applying them to conservation policy of Korean national parks.

게임 신제품 출시에 따른 소비자 지향적인 가격결정 (Consumer Oriented Pricing According to the New Game Product Launching)

  • 이지훈
    • 한국게임학회 논문지
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    • 제5권2호
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    • pp.29-36
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    • 2005
  • 게임 신제품 가격결정은 기업의 유지 및 운영에 많은 영향을 미치는 부분이다. 적정한 제품가격 결정에 따라 소비자들의 선호 및 반복적인 구매의욕을 자극할 수 있기 때문이다. 하지만 게임업계에서는 제품특성과 광고, 원자재 등에 포함되는 지출 금액에 따라 가격책정을 하는 것을 선호하고 있고, 경쟁기업대비 가격 결정 등 기업의 입장 및 시장동향에 의한 가격을 결정하고 있는 경우가 현 기업의 상황이다. 따라서 많은 기업들은 제품의 가치를 제대로 평가받지 못하여 현 가격보다 낮게 또는 높게 책정해 매출 부진, 고객이탈, 신규고객유치 부진 등 경영상에 많은 악영향을 미치고 있다. 이러한 차원에서 본 연구의 방향을 기업입장 및 시장동향에 의한 가격결정보다는 소비자가 신제품을 바라보는 관점에서 제품을 평가하는 부분에 초점을 맞추어 신제품 가격을 결정하고자 하는데 중점을 두었다. 게임유형별 적정가격을 분석한 결과를 보면 한국의 게임 사용자들은 시뮬레이션 게임, RPG 게임, 아케이드 게임의 경우 "3만원 때의 가격"을 선호하는 것으로 나타났으며, 온라인 게임인 경우 "2만원 때의 가격"을 선호하는 것으로 나타났다. 이는 각 게임유형별로 가지고 있는 특성을 잘 반영하여 나타난 것으로 분석된다.

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전통공연예술산업의 수익 다원화를 위한 해외시장진출 모델연구 (A study on Strategies of Entering the Overseas Market for the Profit Diversification of the Traditional Performing Arts Industry)

  • 백정일;노수연
    • 한국콘텐츠학회논문지
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    • 제21권1호
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    • pp.55-65
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    • 2021
  • 본 연구의 목적은 한국 전통공연예술 산업이 무상지원에 의존하는 단일한 수익구조의 한계를 극복하는 데 해외시장진출이 기회요인이 될 수 있는지를 탐색하는 것이다. 이를 위해 먼저 산업가치사슬과 비즈니스모델의 개념을 응용하여 해외시장진출과정을 준비, 추진, 수확, 후속의 4단계로 구분한 분석 틀을 설계하였다. 또한 전통음악분야에서 시장지향적 사고를 갖고 능동적으로 해외시장개척에 나선 사례 3곳을 발굴하여 현 단계 한국 전통공연예술 산업의 해외진출모델을 도식화하였다. 해외시장이 아직은 주요 수익원이 되지는 못하지만 수익 다원화 차원에서 해외진출을 추진하는 전통공연예술종사자라면 본 연구에서 도출한 해외진출모델을 고려해 볼 수 있다. 한편 정부는 사례연구에서 지적되었듯이 전통공연예술 산업의 해외진출을 담당하는 전문기획자와 유통전문가를 양성하는 제도를 정비하고, 해외진출을 위한 일회성 경비지원 일색에서 벗어나 장기적인 정보제공 프로그램을 개발해야 한다.

소비자 중심의 OTT 서비스 가치가 소비자 인식을 통해 OTT 플랫폼 선택에 미치는 영향 (Impact of consumer-oriented OTT service value on OTT platform selection through consumer perception)

  • 이신복;노혜영
    • 문화기술의 융합
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    • 제10권3호
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    • pp.851-860
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    • 2024
  • 디지털 시대의 도래와 함께 전 세계적으로 확산한 온라인 스트리밍 서비스, 특히 OTT(Over The Top) 서비스는 소비자들에게 주요 콘텐츠 소비 매체로 자리매김하여 그 경쟁이 치열해지고 있다. 이에 본 연구는 OTT 서비스를 소비자 관점에서 미디어 소비 패턴에 미치는 영향을 분석하였다. 소비자 중심의 서비스 가치가 OTT 플랫폼 선택, 소비자 만족도, 브랜드 충성도에 어떤 영향을 미치는지에 대해 연구하였으며, 콘텐츠의 다양성, 사용 용이성, 가격성, 브랜드 인지도, 개인화 서비스 등 다양한 요소들을 분석하였다. 연구 결과, 콘텐츠의 다양성, 사용 용이성, 가격성은 소비자 만족도와 브랜드 충성도에 긍정적인 영향을 미치는 주요 요인으로 나타났으며, 이는 OTT 플랫폼 선택에도 중요한 동기가 됨을 보여준다. 반면, 개인화 서비스는 예상과 달리 유의미한 영향을 미치지 않았다. 이 연구는 OTT 서비스 제공자들이 소비자 중심의 가치를 강화하고 경쟁력 있는 서비스를 제공하기 위한 전략 수립에 중요한 통찰을 제공한다.

대학의 시간등록제 학습을 경험한 학습자의 학습동기가 학습자특성, 학습만족, 참여지속의도에 미치는 영향 (The effect of learning motivation of learners who have experienced university part-time registration system on learner characteristics, learning satisfaction, and intention to continue participation)

  • 이상우;오현성
    • 문화기술의 융합
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    • 제10권3호
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    • pp.915-922
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    • 2024
  • 현재 한국의 경우 저출산 고령화의 분위기에 따라 교육 대상층의 학습능력 향상에 관심이 높게 발생하고 있다. 인구가 줄어드는 딜레마는 결국 가용 가능한 인구자원의 활용성을 효율적으로 극대화 시킬 수 있는 방안이 마련되어야 한다는 부담을 유발한다. 이에 본 연구는 학습동기(활동지향동기, 학습지향동기)가 학습자 특성(학습가치, 학습효능감)과 학습만족에 미치는 영향을 탐색하고 결과적으로 평생학습 참여 지속의도(추천의도, 관계지속의도)에 어떤 영향을 주는지 실증 분석하였다. 분석결과, 학습동기는 학습만족에 유의미한 영향을 미쳤고, 이렇게 형성된 감정은 추천의도와 관계지속의도에 긍정적 영향을 미침을 발견하였다. 또한 학습지향동기는 학습만족과 학습자의 특성 모두에 유의미한 영향을 미쳤지만 학습효능감의 경우 추천의도에는 영향을 미치지 않음을 발견하였다. 본 연구는 학습자의 지향점과 개인의 성취방향 그리고 추천의도와 관계지속의도에 대한 전반적인 사항을 고려하여 관계유지 및 학습자의 특성에 기인한 교육체계의 기초를 제시하였다는 점에서 의의가 있다.

음식관광에 대한 소비자의 인식 및 요인분석 (A Study on the Consumer Perception and Factor Analysis of Food Tourism)

  • 김은혜;이민아
    • 대한지역사회영양학회지
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    • 제15권1호
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    • pp.83-93
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    • 2010
  • The purpose of this study is to investigate consumer perception and importance of food tourism properties and performance of the properties in Sangju province of Gyeongsangbuk-do. The study has found that persons who have food tourism experiences (75 persons, 50.7%) had slightly more than not experience persons (72 persons, 48.6%). Additionally, most of the respondents were usually satisfied with the local foods. Also, it was found that food tourism had been taken 1-2 times per 6 months (48 persons, 64.0%) on average, and 135 persons (91.2%) had intention of experiencing food tourism. According to the result of Importance-Performance Analysis (IPA) on consumers' food tourism properties, high importance was on 'There are attractive landscapes.' ($4.52\;{\pm}\;0.56$), 'Accommodations with reasonable price.' ($4.18\;{\pm}\;0.80$), and 'The food of the area is famous.' ($4.15\;{\pm}\;0.73$); and the properties such as 'There are local specialty shops or markets selling local produce.' ($3.03\;{\pm}\;0.83$), 'The climate is temperate.' ($3.03\;{\pm}\;0.87$), and 'There are attractive landscapes.' ($3.02\;{\pm}\;0.98$) showed average performance. A factor analysis about consumers' importances to the food tourism properties shows that the factors were divided into four kinds and each of the factors were named as 'convenience-stable propensity', 'valued-oriented propensity', 'adventurous-aggressive propensity' and 'traditional-active propensity'. Variance ratios of each factor were 22.319%, 10.286%, 8.723% and 6.239%, respectively. According to the result of a reliability analysis, Cronbach's alpha value was 0.8621, implying that reliability of each item was very high. Therefore, it is considered that development of food tourism products and promotion strategies therefore should be designed based on the importance of food tourism properties hereafter.

실내디자인 트랜드 분석 프로그램 개발 및 소비자 선호도 측정 방법에 관한 연구 - 아파트 거실공간을 중심으로 - (A Study of Development of the Analysis Program for Interior Design Trends and of Measurement of Consumers' Preference - Focusing on living rooms of apartments -)

  • 한영호;장중식;신화경
    • 한국실내디자인학회논문집
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    • 제14권1호
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    • pp.168-176
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    • 2005
  • As the pluralistic value in which various cultures and trends exist develops the world at large, development of interior design is required to examine consumers by group. This requirement purports to set up a strategic model of operating interior design organizations under cross-cultural (past and present) enviroment, not to express new researches of interior design following the direction of the developed media service. Based on the educational and complex cultural approach to design matters - the key issue in solving the cross-cultural design matters, this paper has suggested the structure of semi-centralized design process and the system for finding out consumers' trends under the new media-based cultural design environment. This study presents some expected effects. First, it will be able to enhance the consumer-oriented design mind by providing the information on the interior design system and design trend. Through analyzing the lifestyle in the 21st century and providing the relevant information, it will lead irrlprovement in living environment. And further, by using the program of searching consumers' new preference, the system of grasping consumers' propensity and making decisions will be materialized. Secondly, based on the background database of forecasted consumers' trends, marketing strategies can be established. Thirdly, through the better technology of designing living environment, efficiency will be increased and the economic foundations through use of new database will be constructed. Fourth, systematic interior design can be developed. Strategic correspondence to consumers' desires and reinforcement of competitiveness will become possible with development of database. By encouraging consumers' participation under digital environment, their trends can be forecasted, and by efficiently using information and new technology, resources can be saved and further, additional costs for promotion and sales will be reduced.