• 한국의류학회지
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• 제27권6호
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• pp.654-664
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• 2003

The purpose of this study was to segment consumers based on sales promotion orientation and examine the differences between the consumer segments on shopping styles and demographics. A total of 462 responses collected from a questionnaire survey to subjects aged over 20 were analyzed. Cluster analysis on sales promotion orientation identified four groups including rational group(21%), active group(28%), insensitive group(22.1%), and interest group(28.9%) of sales promotion. MANOVA, ANOVA and $\chi$$^2$-test revealed significant differences among the four groups on shopping styles(high-quality prone, value prone, price prone. brand prone, fashion prone, hedonic shopping prone, and loyalty) and 4 demographic characteristics(i.e., age, marital status. occupation, and education). The rational group showed lower brand proneness than did other groups while the active group showed higher price and brand proneness. The interest group showed high value, brand, and hedonic shopping proneness while the insensitive group was the least engaged in shopping styles. The study developed a profile of each segment and provided marketing implications.

• 유통과학연구
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• 제11권11호
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• pp.83-88
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• 2013

Purpose - This study focused on consumers' perception about regulations for sales enforced by national and local governments in Korea. The study examined the relationship between perceived regulatory restrictions and subjective well-being (SWB), and perceived regulatory restrictions and shopping value, respectively. Research Design, Data, and Methodology - Data were collected from 135 college students and consumers in Gyeonggi Province to verify the relationships, moderating effects, and mediating effects, thus testing the theoretical model and its hypotheses. Results - First, consumers' positive perception of regulatory restrictions enabled enhancement of their SWB. Second, consumers' positive perception of regulatory restrictions had no significant positive influence on hedonic value but had a significant positive influence on utilitarian value. Third, utilitarian value exhibited a full mediating effect on the relationship between regulatory restrictions and SWB. Conclusion - This study showed that consumers' positive win-win attitude is based on social norms. Further, we expect that consumers experiencing discomfort due to regulatory restrictions resolve this by going to other distributors. Finally, to increase distributors' competitiveness and consumers' utilitarian value, it is suggested that distributors require a variety of marketing strategies.

• 한국의류학회지
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• 제27권11호
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• pp.1219-1228
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• 2003

This research was conducted to find out what the general globalization trends of Korean fashion enterprises are, and what the factors required the Korean fashion enterprises to improve the global competitiveness under the globalized circumstances are. The data were collected from the survey by questionnaire on Korean leading fashion enterprises and the Directory of Companies Branching out abroad in 2000/2001(Korea Trade-Investment Promotion Agency, 2000). The Results of the research are as follows: first, Korean fashion enterprises expanded evenly worldwide in the sales and distribution functions while relying heavily on Asian countries for manufacturing functions; Secondly, the globalization of Korean leading fashion enterprises was progressed, but still remains at the stage of the sales of manufacturing capability or the sales of low costs products rather than at the stage of manufacturing products of high added-value or the sales of design or marketing capability. Thirdly, the factors for the global competitiveness of the Korean fashion enterprises are related to capability of low cost, quick response, product development, marketing, internationalization and high value added.

• 한국의류산업학회지
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• 제19권3호
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• pp.289-295
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• 2017

This study aims to develop clothing sales forecast system using weather information. As the annual temperature variation affects changes in daily sales of seasonal clothes, sales period can be predicted growth, peak and decline period by changes of temperature. From this perspective, we analyzed the correlation between temperature and sales. Moving average method was applied in order to indicate long-term trend of temperature and sales changes. 7-day moving average temperature at the start/end points of the growth, peak, and decline period of S/S clothing sales was calculated as a reference temperature for sales forecast. According to the 2013 data analysis results, when 7-day moving average temperature value becomes $4^{\circ}C$ or higher, the growth period of S/S clothing sales starts. The peak period of S/S clothing sales starts at $17^{\circ}C$, up to the highest temperature. When temperature drops below $21^{\circ}C$ after the peak temperature, the decline period of S/S clothing sales is over. The reference temperature was applied to 2014 temperature data to forecast sales period. Through comparing the forecasted sales periods with the actual sales data, validity of the sales forecast system has been verified. Finally this study proposes 'clothing sales forecast system using weather information' as the method of clothing sales forecast.

• 한국융합학회논문지
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• 제12권6호
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• pp.173-181
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• 2021

그동안은 규모가 큰 기업 위주의 분석과 과거 경영실적과 특허권의 관계위주의 분석을 했으나, 본 연구에서는 실증분석을 통해 중소기업을 대상으로 특허를 보유한 기업의 미래 매출액 변동성에 대해 살펴보았다. 본 연구에서는 지식재산권인 특허권의 양적가치와 질적가치가 기업경영성과에 미치는 영향을 분석하였다. 특허의 양적가치로는 특허의 수를, 질적가치는 특허평균점수를 기업경영성과로는 평균매출액증가율을 사용하였다. SPSS를 이용한 판별분석을 통해 2가지 독립변수 모두 평균매출액 증가율이 2배 이상인 기업과 2배 미만인 기업을 구분하는데 유의적인 변수임을 확인하였다. 따라서 특허권 보유 중소기업에 대해 보증심사나 여신심사시 본 연구결과를 이용하여 향후 매출액이 어떻게 변경될지에 대한 분석의 틀을 이해관계자에게 제공한다는데 의의가 있다.

• 한국산학기술학회논문지
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• 제13권4호
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• pp.1625-1632
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• 2012

본 연구는 2000년부터 2007년 말까지 일본의 상장제조기업 중에서 자산을 매각한 기업과 그것을 구입한 기업을 대상으로 자산매각의 경제적 성과를 측정하고 이에 영향을 미치는 요인을 분석하였다. 사건연구 방법에 의한 분석결과, 자산매각 공시전후의 단기간에는 매각기업의 경우 양(+)의 초과 수익률을 얻었지만, 매수기업의 주주의 손익에는 변화가 없었다. 하지만, 같은 자산을 매각한 기업과 매수한 기업만을 분석한 결과 매각기업과 매수기업의 초과수익률은 유의한 양(+)이며 합동 초과수익률 또한 유의한 양(+)으로 나타났으므로 자산매각은 기업가치를 증가시키는 거래라고 결론지을 수 있다. 기업성과와 재무적 특성과의 횡단면회귀분석의 결과를 보면, 매각기업의 공시효과와 ROA, 부채는 유의적인 양(+)의 관계를 갖고 있고, 매수기업의 공시효과는 부채, 외국인 주주비율과 유의적인 양(+)을 보였지만 기업규모와는 유의적인 양(-)의 관계를 나타냈다. 그 외의 토빈의 q와 임원주주비율, 은행주주비율은 중요한 요인이 되지 못하고 있다.

• 지식경영연구
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• 제11권1호
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• pp.83-96
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• 2010

In this study, the effect of firm's patent competency on the their management performance was analysed. The number of patents granted to Korean firms, patent grade score as of the firm's patent competence were considered in the perspectives of patent volume and patent value respectively. Specially the analysis were implemented focusing on the high performance venture ranked 200th in Korea. The patent source data were from the Korean Intellectual Property Office, Korean Credit Evaluation Information Company, and the Patent Evaluation System of KIPO and KIPA. And the year sales and net profit volume as of the firm's management performance data from the KIS. Management performance data are consisted of the mean sales, net profit and ROI during the 4 years from FY2005 to FY2008. Major results are as follows. The regression model were proved significantly that the year sales volume and net profit are effected by the number of patents and patent grade score. But the model including the ROI were shown not significantly. So it can be concluded that patent volume and patent value are the important factors on firm's financial performance as of the year sales volume and net profit. Also the regression model including the control variables, firm's number of employee and business year, the number of patents and patent grade score are the significant factors on firms performance. And regression coefficients of patent value model were higher than these of patent volume model. So it can be recognized that patent value of firms' patent competency are more important factor than the patent volume.

• 한국콘텐츠학회논문지
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• 제18권7호
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• pp.49-63
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• 2018

본 연구는 부동산 취득 및 처분에 따른 공시효과와 장기성과에 대해 분석하고, 부동산 취득 및 처분금액과 주요 목적별(경영활동, 재무활동, 기타)로 차별적인 장기성과가 나타나는지를 검증하였다. 본 연구의 주요 분석결과를 요약하면 다음과 같다. 첫째, 취득표본은 공시일에 유의적인 주가반응이 없지만, 처분표본은 공시일에 (+)양의 주가성과를 보여 부동산 처분에 따른 공시효과는 긍정적으로 나타난다. 둘째, 부동산 취득 및 처분공시 이후 장기성과는 음(-)으로 나타나며, 취득 및 처분 목적별로 구분한 경우에도 동일한 결과를 보인다. 셋째, 부동산 취득의 경우 취득금액과 장기성과는 유의적인 음(-)으로 나타나지만, 부동산 처분표본의 경우에는 경영활동에 국한하여 처분금액이 증가할수록 기업가치는 상승한다. 전체적으로 기업의 부동산 취득 및 처분 이후에 공통적으로 장기성과는 하락한다. 따라서 부동산 취득에 따른 장기성과 하락은 대리인 이론으로 설명 가능하다. 또한, 부동산 처분 이후의 주가하락은 기업의 재무적 곤경을 시장에 알리는 신호 역할을 수행함으로써 장기성과가 악화된 것으로 해석해 볼 수 있다.

• 경영과학
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• 제34권1호
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• pp.71-84
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• 2017

The purpose of this study is to extract the characteristic cost through the time series analysis of each cost from 2003 to 2014, and to grasp the performance and relevance of the enterprise. Therefore, in this section, we analyzed the time-series analysis of selling, administrative, and non-operating expenses as described above. First, depreciation cost, advertising cost, transportation cost, research cost, current research cost, and ordinary development cost were extracted as the variables of interest to be verified in the empirical analysis. However, in the analysis of non-operating expenses, we could not extract the specific cost, but we could grasp the time-series flow of cost data before and after two epochs such as financial crisis and introduction of IFRS obligation. The results of this study show that sales management costs have a positive (+) effect on firm value. Empirical analysis confirms that management is trying to increase or decrease the cost This can be confirmed by the empirical results of this paper. At present, general enterprise accounting is done through ERP system. However, since the ERP system does not have an analysis system for each sales and management cost, the current system has difficulty in knowing the budget item for each cost each time the expenditure resolution for each cost item is made, It is a reality that the expenditure plan must be managed separately and it is inconvenient to keep it. However, if this practical difficulty is solved by the cost analysis system such as sales management cost, the present accounting information system will be further developed. Furthermore, the management will increase the profit item It is thought that coordination actions can also be prevented in advance.

• 한국관광식음료학회지:관광식음료경영연구
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• 제16권2호
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• pp.153-173
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• 2005

The purpose of a study was the present condition comparative analysis by the case of Bakery in Hotels. The sample was selected first grade hotels in seoul. The method of research was In-depth interview. The questionee were mamagers and chefs each hotel bakery. Interview was accomplished average 45minutes. The period of the research was from 1th of Februrary, 2002 to 28th of February, 2002. The survay was composed of product operation, employee operation, equipment operation, customer operation, sales and bakery characteristics. the data was analyized by SPSS10.0 mean, maximum value and minimum value were salected. Recently, as it is getting higher of importance of bakery in the food service market and many major companies run into a bakery industry, the researches about bakery have advanced, however in fact, materials or researches about hotel bakery are fewer than franchise, in-store bakery and mass production enterprise. Especially, each hotel exchanges their information through benchmarking but data analysis - accurate materials, sales, the present condition equipment is not easy to perform. The purpose of this study was to be helpful for studying hotel bakery for others by analysis. The data was analyzed by each hotel characteristics, employee, equipment, sales, productions and the present condition sales.