• 제목/요약/키워드: Value distinction

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Dimensions of Brand Equity of Luxury Fashion Brands (Part I) (패션명품의 상표자산 구성요소에 관한 연구(제1보))

  • 최윤정;이은영
    • Journal of the Korean Society of Clothing and Textiles
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    • 제28권7호
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    • pp.1007-1018
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    • 2004
  • Luxury fashion brand business is one of the most successful global businesses in these days. The luxury fashion brands with strong brand power permeates through various regions of the world with high added value and buying power. This study was conducted to determine the dimensions of the luxury fashion brand equity so that the fashion marketers can develop strategies to increase their brand power. ID find out the dimensions of the luxury fashion brand equity, qualitative as well as quantitative research methods were employed. Qualitative research was conducted by interviewing 12 consumers who were loyal to the luxury fashion brands. A total of ten dimensions(uniqueness, sophistication, display, economical and utility value, overall pleasure, satisfaction, reputation, trust respect, social acceptance) were identified as a result of the literature review and the qualitative analysis, and a questionnaire was developed based on them. The questionnaire was administered to 250 subjects and the responses were analyzed by factor analysis to confirm the dimensions empirically. As a result of factor analysis, 7 dimensions of fashion luxury brand equity are 'chic and pleasure', 'trust', 'distinction', 'reputation', 'economical and utility value', 'social acceptance', and 'status'. First, 'reputation', 'economical and utility value' and 'social acceptance' are similar to the result of the literature review and the qualitative analysis. Next, 'Chic and pleasure' included 'overall pleasure','display'and'sophistication'that were identified previously. We knew that People would expect emotional responses such as display through luxury fashion brand. 'Trust' included 'trust' and 'satisfaction' that were identifed previously. 'Distinction' included 'uniqueness' and 'respect' that were identifed previously. Finally, 'status' included 'sophistication' and 'reputation' It seemed that the concept of 'sophistication' was near symbolic rather than descriptive.

Establishment of Effluent Limitation based on Wastewater Characteristics and Treatment Technology (폐수특성 및 처리기술에 근거한 산업폐수 배출허용기준 설정체계 연구)

  • Kwon, Ohsang;Jung, Jinyoung;Heo, Teayoung;Jun, Hangbae;Lee, Younhee;Park, Sangmin
    • Journal of Korean Society on Water Environment
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    • 제28권6호
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    • pp.804-812
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    • 2012
  • This study contemplated domestic and other country's effluent limitation standards and suggested a methodology to establish technology-base limitation value. Current effluent limitation regulates industrial point sources discriminated by discharge flow rate and by regional distinction in Korea. Discharged $BOD_5$ load from large-scale plants(flow rate above $2,000\;m^3/day)$ exceeds 50% of overall industrial wastewater, which present rationale for discrimination based on plant size. However, regional distinction and pollutant- specific regulation might be insufficient to meet practical effectiveness of wastewater management policy, due to the nearly same limitation. Water quality data and treatment methods were investigated in hospital industry. And their distribution of effluent $BOD_5$ concentrations was statistically analyzed to suggest limitation value. Effluent $BOD_5$ concentrations showed lognormal distribution and $95^{th}$ percentile was corresponded to 87.9 mg/L, which could be suggested as tentative effluent limitation in hospital industry. The $95^{th}$ percentile of log-transformed distribution showed similar value of 86.5 mg/L. This study demonstrated reasonable methodology for establishing effluent limitation reflecting wastewater characteristic and treatment technology in separately categorized industry.

Fault Detection and Identification of Uninhabited Aerial Vehicle using Similarity Measure (유사측도를 이용한 무인기의 고장진단 및 검출)

  • Park, Wook-Je;Lee, Sang-Hyuk
    • Journal of the Korean Society for Aviation and Aeronautics
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    • 제19권2호
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    • pp.16-22
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    • 2011
  • It is recognized that the control surface fault is detected by monitoring the value of the coefficients due to the control surface deviation. It is found out the control surface stuck position by comparing the trim value with the reference value. To detect and isolate the fault, two mixed methods apply to the real-time parameter estimation and similarity measure. If the scatter of aerodynamic coefficients for the fault and normal are closing nearly, fault decision is difficult. Applying similarity measure to decide for fault or not, it makes a clear and easy distinction between fault and normal. Low power processor is applied to the real-time parameter estimator and computation of similarity measure.

Study of Vegetation Structure in Gundal Mountain, Hwasung-shi (화성시 건달산의 산림식생 구조 분석)

  • Lee, Sang-Hwa;Kang, Bang Hun
    • Journal of the Korean Society of Environmental Restoration Technology
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    • 제10권5호
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    • pp.51-57
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    • 2007
  • In order to study the characteristics of vegetation structure in Gundal mountain, we investigated forest community using belt transect method at 30 sites in Gundal mountain. As the result of important value' calculation on over DBH 2cm, Pinus densiflora (56.8), Quercus mongolica (48.5), Pinus rigida(41.4), Castanea crenata (22.3), Quercus variabilis (22.3), Carpinus laxiflora (16.9), Quercus aliena (11.3), Sorbus alnifolia (8.6), and Quercus acutissima (8.5) were in the order of important value. According to the ordination analysis of Gundal mountain forest, Quercus mongolica was found in north face and high of mountain. Carpinus laxiflora was found in north face steep slope and middle of mountain. As DBH analysis, the study community will be dominated by Quercus species. The correlation between the forest community and environment factor could be thought as distinction by soil nutrition etc., but we need more study about environment factors.

Random Number Statistical Test Using fuzzy Set Operation

  • Sung-joo;Park, Jin-suk
    • Proceedings of the Korean Institute of Intelligent Systems Conference
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    • 한국퍼지및지능시스템학회 2002년도 추계학술대회 및 정기총회
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    • pp.41-45
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    • 2002
  • From the paper which it sees a strong random number generator it uses a fuzzy set from 16 method of the statistical test which is a cryptograph random number test it verifies. 16 statistical test of NIST extends in crptograph and engineering whole it is a scale which is important distinguishes the distinction incapable characterstic of the random numbers which are used. To try introduce a fuzzy set the possibility of having a more strong randomness in order to be, it strengthens the function of the random number generator.

Postmodern Feminism Expressed in the Fashion of Modern Consumer Society (현대(現代) 소비사회(消費社會)의 패션에 표현(表現)된 포스트모던페미니즘)

  • Park, Mi-Ryung
    • Journal of Fashion Business
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    • 제7권2호
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    • pp.26-36
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    • 2003
  • The purpose of this study is to examine the concept of modern consumer society and to analyze how the meaning of postmodern-feminism is consumed into what image of preference in fashion. The function of modern society has changed into the system which is centered around consumption from the one that emphasizes labor and production of mass consumption age by mass production. In this consumer society, consumption means just not to waste of production but to consume the commodity sign reflected on the desire of a moderner. In other words, it means what is consumed will be the meaning, preference, symbol, and image mood not goods itself with physical feature. Existing feminism has affected by postmodernism. Due to that, postmodern-feminism has developed, taking to pieces the paternal argument since the late 1960s. It has tried to give up hope this idea, regarding sex distinction as a socially organized category contrary to women's identity of biological aspect suppressed in the paternal system of value. Especially it has demanded only one type on sex should be translated into a distinctive quality, multiple meaning, and sex. Accordingly in modern fashion, this aspect is expressed like the followings : distinction into women's image evaded fixation, multiple meaning into image of androgyny, multiple sex into that of mixture. And this is used as the image of symbolic goods, also the purpose of brand difference.

Korean Children's Knowledge of Reciprocal Sentences with Active and Stative Verbs

  • Kim, Mee-Sook
    • Language and Information
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    • 제9권2호
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    • pp.127-139
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    • 2005
  • In this paper I investigate whether Korean-speaking children know the basic meaning of reciprocal anaphors like each other. I further examine whether they have knowledge of subtle differences in the interpretations of such anaphors depending on the two types of verbs. Fiengo and Lasnik (1973) pointed out a contrast between reciprocal sentences with active verbs and stative verbs. For example, a sentence with an active verb like The men in the room are hitting each other, has both a strong reciprocal reading (i.e., everyone of them in the room is hitting every other one) and a weak reciprocal reading (i.e., certain pairs of men are not engaged in the action of hitting each other). In contrast, a sentence with a stative verb like The men in the room know each other allows only a strong reciprocal reading (i.e., everyone of them know every other one). 16 Korean children and 15 Korean adults were tested using the Truth Value Judgment Task methodology. The results of the present study show that like English children, Korean children know the meaning of reciprocal anaphor, and that they also know the semantic difference of reciprocal sentences with active and stative verbs. Therefore, the present study strongly supports the claim that the semantic distinction of reciprocal sentences with active and stative verbs may be universal, and that children's ability of this semantic distinction might be innately given.

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Relationships between Customer Value and Performance : Focusing on Family Restaurant Websites (고객 가치와 성과의 관계 : 패밀리 레스토랑 웹사이트를 중심으로)

  • Lim, Se Hun
    • Journal of Information Technology Services
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    • 제12권1호
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    • pp.215-227
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    • 2013
  • Currently, improved quality of life has facilitated consumers' indulgence in a diverse range of cultural cuisines. Consequently, the evolvement of the food service industry has been developing itself according to the diversified needs of the consumers. In particular, a great amount of interest has been expressed in a new form of food service known as family restaurants. Family restaurant service providers have begun to provide information regarding family restaurant usage, including various foods and services, through their websites in order to yield better service to consumers. For family restaurant service providers, comprehending the consumers' purpose of using the company's websites is a crucial managerial issue and it plays an important role in the development of good marketing strategies. There exists a distinction in websites usage purposes according to the different values of consumers; the hedonic value and the utilitarian value. When consumers gain satisfaction through family restaurant websites usage, this satisfaction extends to word of mouth communication effect. In order to develop good Internet marketing strategies, this study is prepared to assist family restaurant service providers understand the relationships among customer value, usage purpose, customer satisfaction, and word of mouth communication with regards to the family restaurant websites. The results of this study provide useful implications to understand consumer behavior and to develop marketing strategies in a family restaurant websites.

Role of Bypass Protein in Feeding Ruminants on Crop Residue Based Diet - Review -

  • Garg, Manget Ram
    • Asian-Australasian Journal of Animal Sciences
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    • 제11권2호
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    • pp.107-116
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    • 1998
  • Measurement of DCP is considered inadequate and unsatisfactory means of assessing the protein value of the diet as no distinction is made between the digestion in ferestomach and in the small intestine. Protein meals should be classified on the basis of rumen degradable protein (RDP) and rumen undegradable protein (UDP). Usually, protein meals naturally available with high level of UDP or bypass protein value should be preferred for incorporation in the diet of lactating and growing animals. However, if such resources are non-available or are expensive, protein meals having high degradability can be carefully subjected to heat or formaldehyde treatment to achieve desired level of rumen bypassability. Various studies conducted the world over have revealed that bypass protein feeding to ruminants, especially when animals are fed on crop residue based basal diet, help increasing feed conversion efficiency in growing and lactating ruminants.

A Study on representation between Brand Image and Architectural Material (브랜드이미지와 재료의 표현성 연구 - 루이뷔통 매장에서 나타나는 재료의 표현성 중심으로 -)

  • Choi Yong-Soo
    • Korean Institute of Interior Design Journal
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    • 제14권6호
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    • pp.228-235
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    • 2005
  • This study analyzes the new possibility of design through the research for the expression of cladding design architectural materials, and applies to connection with creative design concept. In these modern days, architectural materials became the subject of expression as itself thanks to the development of new technology and materials. The physical properties of materials and their beauty value made possible the variety and possibility of expression in space design. The expressional properties of materials can lead mutual communication between commodity and brand by association, presenting brand image and the distinction of its value. Therefore, the trends of designed material expression in space design according to modern aspect can offer the possibility of material space design for ahead. This study suggest an alternative idea for revitalizing design by materials.