• Asia pacific journal of information systems
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• 제32권1호
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• pp.125-150
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• 2022

Technology companies launched their intelligent personal assistants (IPAs). IPAs not only provide individuals with a convenient way to interact with technology but also offer them the opportunity to interact with AI in a useful and meaningful form. Therefore, the global IPAs have experienced tremendous growth over the past decade. But maintaining continuous usage intention is still a massive challenge for developers and marketers and previous technology adoption models are not enough to explain continuous usage intention of IPAs. Thus, we adopted the bi-dimensional perspectives of utilitarian and hedonic value in this research model, and investigated how three characteristics of IPAs - anthropomorphism, autonomy, and intelligence - affect utilitarian value and hedonic value, which in turn continuous usage intentions. 227 data were collected from IPA users. The results showed that IPAs' continuous usage intention is significantly determined by both utilitarian and hedonic value, with the hedonic value being more prominent. In addition, the results showed that anthropomorphism and intelligence are the most important antecedents of utilitarian and hedonistic value. The results also illustrated that autonomy is a crucial predictor of utilitarian value rather than hedonistic value. Our work contributes to current research by widening the theoretical understanding of the effect of IPA characteristics on continuous usage intention through bi-dimensional values. Our paper also provides IPAs' developer and marketer guidelines for enhancing continuous usage intention.

• Asian Journal of Innovation and Policy
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• 제6권2호
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• pp.225-244
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• 2017

When evaluating the economic value of technology or business project, we need to consider the period and cost for commercialization. Since the discounted cash flow (DCF) method has limitations in that it can not consider consecutive investment or does not reflect the probabilistic property of commercialization cost, we often take it desirable to apply the concept of real options with key metrics of underlying asset value, commercialization cost, and volatility, while regarding the value of technology and investment as the opportunity value. We at this moment provide more elaborated real options model with the effective region of volatility, which reflects the uncertainty in the option pricing model (OPM).

• 통상정보연구
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• 제11권1호
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• pp.157-176
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• 2009

This study analyzed the information factors which determine cash liquidity in Korean export-oriented companies. In this paper, cash liquidity means the ratio of the value of cash or cash equivalent to the asset value subtracted marketable securities value from total asset value. The empirical test shows that main information factors are the size of company, the growth opportunity of company, the volatility of operating cash flows and free cash flows, the credit yield spread of company, the debt ratio, the turnover ratio of cash flows and free cash flows, and the estimate of bankruptcy that amounts to the inverse number of Z score. In summary, the size of company, debt ratio, turnover ratio of cash flows and free cash flows, and Z-score have negative influence on the cash liquidity of Korean export-oriented companies. but the volatility of operating cash flows affect the cash liquidity positively.

• 품질경영학회지
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• 제35권1호
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• pp.35-51
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• 2007

In terms of company management for market segmentation and creating new market opportunity, Blog service has much important meanings. This study was designed to investigate the casual relationship among service quality, service value, customer satisfaction, and customer loyalty in the given blog service site "Cyworld". Through the empirical results, specific factors of blog service quality were discovered to be amusement, interaction, customization, reliability and convenience. Also rte confirmed that service value intervening between blog service quality and customer satisfaction plays an important role. This paper presents much implications both theoretical and practical side.

• Asia Marketing Journal
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• 제26권1호
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• pp.11-22
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• 2024

In the uncertainty fueled by the COVID-19 pandemic, mergers and acquisitions (M&As) have emerged as key strategic responses by firms. This study explores the impact of M&As on acquirers' firm value, utilizing a firm-level panel dataset from SDC Platinum. Empirical evidence recognizes the potential negative impact of transaction value in M&As and the pandemic's effect on market uncertainty that may occasionally exacerbate the adverse influence on acquirers' firm value. The findings indicate that effective marketing strategies, such as enhancing consumer awareness through increasing advertising expenditures, can counterbalance these influences, particularly during uncertain times. This study accentuates the importance of adaptability and a responsive marketing approach in managing M&As during a global crisis. It provides valuable perspectives on consumer awareness in strategic decision-making, offering insights for both academic and business communities and focusing on actionable strategies for navigating the global market turmoil transformed by COVID-19.

• Asia pacific journal of information systems
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• 제30권1호
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• pp.214-228
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• 2020

Shared value enhances the competitiveness of a company while simultaneously reducing societal burdens. By allowing companies to share their resources, collaborative logistics systems provide companies with an opportunity to create shared value, namely, not only economic value by enhancing the utilization of resources, but also social value by reducing energy consumptions and greenhouse gas emissions associated with logistics and transportation. Emerging businesses, such as ES3 and Flexe, have recently demonstrated how they created shared value through collaborative logistics services, for example, ES3's collaborative warehousing and direct-to-store (D2S) program, and Flexe's on-demand warehousing platform. However, the development of collaborative logistics systems is currently at a nascent stage. There are quite a few socio-technical barriers to overcome for sharing resources (data as well as infrastructure). Drawing on the socio-technical approach, this research examines how companies create both economic and social value from collaborative logistics systems. We highlight socio-technical barriers, particularly one set of social barriers, that is, competition-oriented conservatism prevalent among companies. Using the case study methodology and interview data, we closely investigate ES3 and Flexe, which provide collaborative logistics services, and demonstrate how technical and social barriers are addressed to create shared value from collaborative logistics systems.

• Spatial Information Research
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• 제22권3호
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• pp.47-58
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• 2014

삼림전용 축소를 통한 온실가스 흡수량의 검증 및 인증(MRV: Measurement, Reporting, Verification)이 REDD의 기회비용 산정과정에서 핵심요건으로 부각되고 있다. 본 연구의 목적은 북한 금강산을 사례지역으로 UN-REDD 기회비용 산정과정에서 위성영상을 활용한 MRV의 잠재력을 파악하고, MRV과정에서 발생할 수 있는 입증책임에 관련된 쟁점들을 사전에 점검하는 데 있다. UN-REDD 기회비용을 산정하는 과정에서, MRV에 필요한 지표를 도출하고 위성영상을 활용하여 역사적 벌채율, 토지이용, 토지피복, 탄소저장량 등에 대한 정보의 수집여부를 평가하였다. 위성영상의 육안판독은 금강산의 MRV 여건(산림면적, 산림의 황폐화 추세 등)을 대, 중, 소 3단계의 분류체계에 의거하여 가시적인 기록으로 제시하였다. 위성영상이 국제사법재판소, UN, UN-REDD 등에서 증거자료로 인정되기 때문에 기회비용 산정과정에서 법적으로 구속력을 가진 증빙자료로 활용될 수 있을 것으로 판단된다. 현지조사와 문헌조사를 활용한 MRV에 대해서도 측정자료 확보에 대한 불확실성과 불안으로 인하여 북한의 REDD에 대한 활발한 투자가 어렵게 되고, 북한의 산림보전에 관련된 정부 기업 개인들과 거래하는 것을 꺼려할 정도로 대안이 없는 것이 아니라는 것이 확인되었다. 본 연구를 통해 도출된 결과는 북한에서 REDD사업을 하려는 남측 기업과 GCF(녹색기후기금, Green Climate Fund)를 비롯한 탄소무역 분야에서 실무를 수행하는 관계자들에게 구체적인 참고자료로 활용될 수 있을 것으로 판단된다.

• 재무관리연구
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• 제27권2호
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• pp.115-144
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• 2010

본 연구는 투자자보호가 위험선호에 미치는 영향이 성장기회에 따라 달라질 수 있음을 실증적으로 검증하는 것을 목적으로 한다. 또한 그러한 위험선호가 기업가치에 미치는 영향도 성장기회에 따라 다를 것이라는 점을 검증하고자 한다. 이러한 연구는 모든 기업에서 위험을 선호하는 것이 투자자의 이해와 일치한다는 전제에 따라 투자자보호와 위험선호 간의 관계를 일률적으로 분석한 기존연구와 달리 성장기회에 따라 투자자보호와 위험선호간의 관계가 다르다는 것을 고려한다는 점에서 차별화된다. 분석결과에 따르면 성장기회가 큰 기업의 경우에서는 투자자보호 수준이 높을수록 기업의 경영위험 선호가 높아지지만, 성장기회가 낮은 기업의 경우에서는 투자자보호 수준이 경영위험 선호에 영향을 미치지 않는 것으로 나타났다. 그리고 성장기회가 큰 기업에서는 경영위험 선호가 기업가치 제고에 통계적으로 유의한 양의 영향을 끼치지만, 성장기회가 낮은 기업에서는 경영위험 선호가 기업가치 제고에 미치는 영향이 작거나 영향을 미치지 않는 것으로 나타났다.

• 한국디지털건축인테리어학회논문집
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• 제9권2호
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• pp.57-65
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• 2009

Housing Re-Development business is to improve the environment of old residential area and secure insufficient infrastructure facilities for the public, and to provide housing of fine quality for the individuals and it is taken as an opportunity for the individuals to be able to increase their property. However, it is true that the benefits from the redevelopment has not offered to the original dwellers who has lived there for a long time. This research studies the related systems of the Rental House Redevelopment Supply Service and is to present the schema to raise resettlement rate through the investment on the rate of tenants who chose the rental house and their specific characters. This study is to present the reform measures about the following 3 problems, on the basis of prior theoretical studies which deals with the common factors having low rate to move in the rental house of the tenants. (1) Physical side, the problem of supply structure, which is not appropriate Housing Supply Structure, (2) Psychological side, the problem of socially excluded rental house residents (3) Economical side, low re-settlement rate of tenants caused from the unreasonableness of the estimated rental value. This study presents that the compulsory rental housing supply rate should be changed to the gross area not from the number of households, and the supply of rental houses should correspond to the household size of tenants through prior demand survey. Secondly, it proposes the housing complex layout for intermixing to solve the social problems to allow a housing for sale and rental houses mixing in a building. And it proposes that the rental value should be calculated considering the neighboring value and in the long run, it should be calculated considering the tenants' income instead construction cost estimate. Also, it should be arranged to provide an opportunity to create income through resident welfare center improvement and provide self-sufficiency functions leading residents to participate in the residential area's repairing and maintenances.

• 경영과정보연구
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• 제5권
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• pp.61-79
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• 2000

This research suggests the strategic adoption methodology of Customer Relationship Management. The backgrounds of CRM is the business environment changing that Market power is shifting to the customer who has unprecedented powers of choice today. The strategic adoption of Customer Relationship Management determines the value, needs and preferences of each customer or customer segment. Customer Relationship Strategy is an explicitly defined plan for how a company has decided to connect with, relate to, and focus on its chosen customers to create value. Deliberate decisions must be made, often involving trade-offs, so that investments are aligned with customer needs and value. Plan defined in terms of target customers value proposition, role in value delivery, and risk/reward sharing. All customers are not created equal; specific customers and/or customers segments are more desirable/valuable to pursue. Key premise of CRM is that value can be created by changing company's business model to better connect with customers. Area of service of Customer Relationship Management are as follows. Portfolio strategy, Market Opportunity Assessment, Brand Equity, Market Positioning, Pricing, Channel Strategy, Market Segmentation. Target Market Identification, Customer LifeTime Value Analysis, Customer Profitability, Customer Connections Economics Analysis. The objects of CRM are maximizing customer service effectiveness, improving customer loyalty, increasing customer service efficiency, optimizing intelligence about customer behaviors and preferences.