• Journal of Korea Multimedia Society
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• v.25 no.3
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• pp.537-545
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• 2022

Emotional experience (James, 1884)[1] can affect people's behavior. There are few types of research on VR marketing(Maojun Zhou, Zeru Yan, 2018)[2] design based on emotional experience. This article is based on emotional evaluation theory and empirical research, and the VR marketing case "Buy+" online shopping platform (Wu Yongyi, 2016). It is concluded that there are three levels of emotional experience definition on VR marketing which decompose the features of the VR marketing design of "Buy+ as an online-shop" correspondingly and find out the design features of VR marketing from the perspective of emotional experience. Finally, through the analysis of the questionnaire data, it verified that vividness, functionality and effectiveness could represent the features of VR marketing design. Moreover, it analyzed the correlation among these factors. Vividness and functionality have the closest relationship among them. The definition, the components, and the correlation of the three-layer emotional experience obtained from this research can provide theoretical support and reference for other VR marketing designs.

• Journal of Korea Game Society
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• v.20 no.3
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• pp.25-34
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• 2020

This study is a VR system design designed to evaluate the impact of interaction on user experience analyzed by developer's perspective for the interactive VR fashion show. In the VR fashion show design, we produced an interactive system through the four interactive elements of camera viewpoint, cloth, effects, and sound. The interactive design system is proposed based on three application facto rs in VR space design: speed, range, and mapping. The study focused on the user experience based on format conversion to apply the Unity3D engine using 3D model, animation, 2D UI design, and simulation.

• Korean Journal of Construction Engineering and Management
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• v.10 no.4
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• pp.101-110
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• 2009

The current virtual reality(VR) simulation functions in construction project are focused on the construction phase. This study attempts to extend the application of VR functions to the design phase. This study suggests various VR functions such as earthwork simulation by road alignment, alternative route selection simulation, structure type selection simulation and underground structure visualization simulation. These functions can visualize road route and earthwork condition and select an optimal design route by simulating virtual placement of alternative route. This study configures systematic methodology for suggested VR simulation functions and develops VR system by the functions. Finally this study suggests an improved design process of road construction project by using the developed VR functions

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.4
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• pp.49-55
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• 2020

Recently, companies are growing by introducing rational and optimized technology for all processes, including design. In particular, the emergence of ICT-based cloud platforms has given rise to solutions that are equipped with all the necessary business services in corporations and schools, affecting technical education and corporate growth that have not been experienced thus far. The virtual reality technology and convergence of HMD devices utilizing this platform is a new turning point in corporate development. Therefore, this study tested the VR functions used in design based on 3DEXP and HMD VR devices. Second, design utilization and this issue were examined through a survey based on the experimental data. The results showed that 3DEXP and HMD VR technologies are closely related in terms of design utilization and have demonstrated their mediated effects through statistical analysis. Nevertheless, it is not enough to generalize some engineering students as a result of the study. On the other hand, the introduction of HMD VR technology is one of the pillars of education and the implementation of virtual reality technology.

• Journal of the Korea Convergence Society
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• v.12 no.11
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• pp.221-228
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• 2021

This study was conducted to improve the convenience of design of mobile VR devices use in a way binds smart phones. Research on traditional mobile VR devices is insufficient. So the first survey was conducted on users 100 to understand the current status and status of mobile VR devices. As a result, it was found that the satisfaction with the convenience of use was significantly lowered, and countermeasures were needed. Then, a second survey of 30 Heavy Users was conducted to find out specific usability and problems of mobile VR devices. Through this, problems, ease of use, and other opinions of mobile VR devices were found. The survey results were analyzed through the Descriptive Statistics Act, and it was found that improvement was urgent due to low satisfaction with wearing and network. In-depth interviews were conducted with the same respondents. As with the problems derived first, problems such as wearing satisfaction, excessive head weight for long-term use, and lack of content could be found. Based on the previous studies, the focus group interview consisting of 6 experts derived the ease of use evaluation element. It consists of elements that can satisfy the convenience of use of mobile VR devices for creation, wearing satisfaction, network, morphology, learning, and spatiality, and has a total of 26. Using this evaluation elements, it is intended to provide better ease of use to users who will use the mobile VR device.

• Proceedings of the Korea Society of Design Studies Conference
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• 2003.11a
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• pp.102-103
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• 2003

• Journal of the Korea Convergence Society
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• v.9 no.8
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• pp.143-148
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• 2018

This study focused on the difference between Oculus Store of Oculus and FXGEARs. NOON VR Stores service platform. First the literature study considered the current status and prospect of the VR market and conducted a case study on the VR service platform. In addition, this study conducts the platform strategies of Andrei Hakgu and Hirano AtsushI. After that Interviewers were interviewed to investigate the usability of the VR service platforms. The result of this study is expected to be used as a design guideline to form a VR service platform in the future, and as a user experience study.

• The Journal of the Korea Contents Association
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• v.5 no.3
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• pp.53-61
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• 2005

This study reviewed research and design directions on VR-Tangible interaction and explored market-driven approach of VR-tangible interaction applications. As a case study, we studied autism remedy system based on VR-tangible interaction design. Literature and field study has done on autism and its remedy methodologies. Based on observation process about patients, therapists, and remedy programs, interaction factors for autism remedy are found and then design strategy, system configuration, and remedy contents scenarios are set up to solve time and resource problems, presence problems, and efficiency issues of remedy results.

• Proceedings of the Korea Committee for Ocean Resources and Engineering Conference
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• 2003.10a
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• pp.272-276
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• 2003

In this paper, current application of VR in naval architecture and ocean eng. Design is surveyed and VR process is implemented in ship navigation system. So far, very sophisticated VR applications have announced but not published yet. The reason not published may be that the application is for the navy ship of which the information could not be opened to the public. Also there is another area implementing Simulation Based Design, i..e., visualization of the integration process from initial design to the manufacturing. Herein, the tendency of VR in this area is surveyed, so the international application of VR is introduced. Trough the analysis the most appropriate applicability of VR in this area can be distinguished. And to show the application, ship navigation VR is programmed using OpenGL graphics software.

• Proceedings of the Korea Contents Association Conference
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• 2008.05a
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• pp.625-629
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• 2008

The purpose of study is to explore the design elements should be considered so that Web VR Contents can present a variety of experience to users in Web paradigm Changing, and describe through prototype of Busan Nurimaru APCE House's Web VR Contents.