• Title/Summary/Keyword: VI design

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The effects of growth medium and partial shade on early growth of milkweed (Calotropis procera L.) under drought stress

  • Taghvaei, Mansour;Kordestani, Mojtaba Dolat
    • Journal of Ecology and Environment
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    • v.35 no.4
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    • pp.343-349
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    • 2012
  • The use of growth medium is often recommended milkweed seedlings to grow and develop after emergence, and it is affected by growth medium and local habitat conditions. The effects of growth medium and partial shade on early growth of milkweed under drought stress (Calotropis procera L.) were studied in a field experiment. A split-split plot experimental design with three replications was carried out in the nursery. The main treatment plot was divided into two levels of shade; (no shading and partial shading). Sub treatment plot1 included growth medium at four levels (G1 = clay [suitable for milkweed growth], G2 = clay + sand, G3 = clay + perlite, G4 = clay + perlite + sand) and sub treatment plot2 included drought (irrigation intervals) at six levels (D1 = 2 [control], D2 = 4, D3 = 6, D4 = 8, D5 = 10, and D6 = 12 days per for three month). The results showed that drought stress significantly decreased emergence percentage, shoot length, shoot dry weight (SDW1), root dry weight (RDW), seedling dry weight (SDW2) and vigor index (VI). The use of growth medium increased all seedling characteristics. The G3 (clay + perlite) growth medium showed the highest performance, especially in terms of emergence percentage and seedling dry weight. Partial shade improved shoot length, shoot dry weight, and vigor index. Our results showed that the best treatment for high-vigor milkweed seedlings under drought stress was G3 (clay + perlite) growth medium and partial shade.

Impacts of Mt. Bongeui on Atmospheric Purification in Chuncheon

  • Piao, Zhi Hui;Jo, Hyun-Kil
    • Journal of Forest and Environmental Science
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    • v.34 no.2
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    • pp.165-168
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    • 2018
  • Mt. Bongeui is a neighborhood park of 66.4 ha as a major natural landscape resource located in the center of Chuncheon City. This study quantified the reduction of carbon, $SO_2$, $NO_2$, $O_3$, and $PM_{2.5}$, and the production of $O_2$ to explore the role for Mt. Bongeui to contribute to annual atmospheric purification. The main forest types and age classes of the study site included age-class III broadleaved forest at 35.8%, age-class VI coniferous forest at 17.2%, and age-class IV broadleaved forest at 15.7%. The annual atmospheric purification effect per unit area was as follows: 7.6 t carbon/ha/yr, 16.6 kg $SO_2/ha/yr$, 40.4 kg $NO_2/ha/yr$, 41.5 kg $O_3/ha/yr$, 53.7 kg $PM_{2.5}/ha/yr$, and 20.2 t $O_2/ha/yr$. The economic value of these effects was equivalent to about 12.9 million KRW/ha/yr. The study site annually offset carbon emissions of about 300 citizens, $SO_2$ emissions of 220 citizens, and $NO_2$ emissions of 92 citizens in Chuncheon. It also played an important role in annually producing 1.5% of the amount of $O_2$ necessary for the respiration of Chuncheon's total population. This study pioneers in comprehensively quantifying the atmospheric purification effect and could be useful in guiding the planning and management to improve the effect.

Factors Affecting Reproductive Performance in the Nepalese Pakhribas Pig:Effects of Nutrition and Housing during Gilt Rearing

  • Shrestha, N.P.;Edwards, S.A.;English, P.R.;Robertson, J.F.
    • Asian-Australasian Journal of Animal Sciences
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    • v.15 no.1
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    • pp.72-78
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    • 2002
  • The effects of housing and nutrition on the performance of growing gilts of the Nepalese Pakhribas breed were investigated. A total of 36 pigs were allocated according to a factorial design with 3 levels of nutrition, provided to achieve a target growth rate of 200, 300 or 400 g/day, and two types of housing, traditional or improved. The growth rate and body composition were monitored during the growing period and subsequent pregnancy. There was a significantly higher growth rate (p<0.01), greater $P_2$ backfat thickness (p<0.01), and greater eye muscle depth (p<0.01) at service in pigs given the higher level of nutrition. Similarly, there was a significantly higher growth rate (p<0.05), and greater eye muscle depth (p<0.10) with improved housing but no significant difference in $P_2$ backfat thickness. The conception rate was 90% at first service, with no difference between treatments. Gilts from the high plane of rearing produced a mean litter size of one piglet greater than those on the low plane, but this was not significant with the limited numbers. However, both improved plane of nutrition and reduced climatic penalty by improving housing resulted in increased birthweight of piglets (p<0.05). It is concluded that improvement in housing can give benefits equivalent to at least a 7% improvement in efficiency of feed use under traditional Nepalese circumstances for pig rearing.

Discovering Applicable Lessons for '3D Printing R/D Project' Implementation Through Studying the Process of Adopting Overseas Industrialized Building Production Technological Knowhow in the Korean Context (한국의 공업화건축 공법 도입활용과정 분석을 통한 3D 프린팅기술 개발 방향성 연구)

  • Lee, Sung-Min;Lee, Pil-Won;Cho, Hoo-Young;Lee, Jae-Heon
    • Journal of Korean Association for Spatial Structures
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    • v.17 no.4
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    • pp.59-68
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    • 2017
  • This paper aims at finding some lessons applicable to successful implementation of 'The 3D Printing R/D Project' through both examining the process of adopting overseas industrialized housing production technological knowhow by home builders during the 1970's~1980's period and thereafter until now the various efforts to adjust the technologies efficiently to the Korea's unique situation. Some meaningful lessons can be summarized as follows; I) Deep understanding of 3DP technological know-why along with its inheritance, II) Readjusting of R/D period and goals(cf. Global leader Winsun's 15 years experiment), III) Restructuring for more collaborative R/D B&E system among participating researchers IV) Fostering 3DP expert-engineers and technicians from the early stage, V) Clearing legal barriers in users' adopting 3DP methods necessary, VI) Development of appropriate building material besides concrete. Therefore, it is highly recommended that the above-mentioned 6 lessons positively accepted and applied to the Research Implementation Plan in due course, especially by KICT consortium and KAIA under the guidance of Ministry of Land, Infrastructure and Transport.

Tunnel Ventilation Controller Design Employing RLS-Based Natural Actor-Critic Algorithm (RLS 기반의 Natural Actor-Critic 알고리즘을 이용한 터널 환기제어기 설계)

  • Chu B.;Kim D.;Hong D.;Park J.;Chung J.T.;Kim T.H.
    • Proceedings of the Korean Society of Precision Engineering Conference
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    • 2006.05a
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    • pp.53-54
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    • 2006
  • The main purpose of tunnel ventilation system is to maintain CO pollutant and VI (visibility index) under an adequate level to provide drivers with safe driving condition. Moreover, it is necessary to minimize power consumption used to operate ventilation system. To achieve the objectives, the control algorithm used in this research is reinforcement teaming (RL) method. RL is a goal-directed teaming of a mapping from situations to actions. The goal of RL is to maximize a reward which is an evaluative feedback from the environment. Constructing the reward of the tunnel ventilation system, two objectives listed above are included. RL algorithm based on actor-critic architecture and natural gradient method is adopted to the system. Also, the recursive least-squares (RLS) is employed to the learning process to improve the efficiency of the use of data. The simulation results performed with real data collected from existing tunnel are provided in this paper. It is confirmed that with the suggested controller, the pollutant level inside the tunnel was well maintained under allowable limit and the performance of energy consumption was improved compared to conventional control scheme.

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Study on Metal Microfilter Coated with Ceramics by Using Plasma Thermal Spray Method (플라즈마 용사를 이용한 복합세라믹 미세필터 연구)

  • Song, In-Gyu;Lee, Young-Min;Shin, Hyun-Myung;Choi, Hae-Woon
    • Transactions of the Korean Society of Mechanical Engineers A
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    • v.35 no.9
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    • pp.1035-1040
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    • 2011
  • This research was performed on a microfilter made of a hybrid material (ceramic + metal) that was coated with ceramics on the metal-filter surface by using the thermal spray method. The ceramic powders used were $Al_2O_3+40TiO_2$ powder with a particle size of $20{\mu}m$ and $Al_2O_3$ (98%+)powder with a particle size of $45{\mu}m$. The metal filters were filter-grade $20{\mu}m$, $30{\mu}m$, and $50{\mu}m$ sintered metal powder filters (SIKA-R 20 IS, 30 IS, 50 IS; Sinter Metals Filters) and filter-grade $75{\mu}m$ sintered mesh filter with five layers. Ceramic-coated filters that were coated using the thermal spray method had a great influence on powder material, particle size, and coating thickness. However, these filters showed a fine performance when used as micro-filters.

Determinants and Processes of Morphological Transformation of Apartment Complexes in Busan (부산 아파트 단지 배치형태 변화의 요인과 과정에 관한 연구)

  • Lee, Sangjin;Park, SoHyu
    • Journal of the Architectural Institute of Korea Planning & Design
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    • v.35 no.3
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    • pp.91-102
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    • 2019
  • This study explores the causes and processes of morphological transformation of apartment complexes in Busan. All apartment complexes built until the year 2016 were selected for statistical analysis, drawing/map examination, field observation, selected expert interviews based on 6 periodical groups: Period I(~1990), Period II(1991~1995), Period III(1996~2000), Period IV(2001~2005), Period V(2006~2010), and Period VI(2011~2016). The research argues for three 'arrangement' types, P1U, L1U and P2U, which have dominated the whole periods occupying 88% of the total 260 complexes. The switch of the leading type represents for morphological transformation of apartment complexes. Four aspects, density(F.A.R.), height(maximum number of floors), deformed-building-type ratio, and building-orientation, have affected the change of 'arrangement' types. Density was the major cause of the arrangement-type switch, from P1U to L1U, on Period II(1991~1995). The morphological change, from type L1U to P2U, on Period V(2006~2010) was caused by height and orientation, and is correlated with the increased number of deformed-type buildings. The first phase morphological change on Period II(1991~1995) was resulted by the supply side of apartment. However, the second phase transformation on Period V(2006~2010) had gone through the complex process including reflection of consumers' demands. The significance of research is to reveal the morphological transformation process of apartment complexes through analytical investigation of the entire apartment data in Busan. The result shows that the major change of urban paysage started to occur from Period V(2006~2010), and the superficial evaluation on apartment 'being monotonous and repetitive' may not be proper at least from the perspective of town plan.

Morphological Transformation of Building Blocks of Apartment Complexes in Busan (부산 아파트 단지의 주동 평면형태의 변화 특성에 관한 연구)

  • Lee, Sangjin;Park, SoHyun
    • Journal of the Architectural Institute of Korea Planning & Design
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    • v.35 no.8
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    • pp.3-14
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    • 2019
  • The research is to track the morphological transformation of residential towers of apartment complexes in Busan. Though apartment is one of the most important components in Korean society, it has not drawn enough attention from academia as well as the public, especially regarding its shape. In result, its morphological change has barely been recognized. Instead, negative, but superficial, evaluation has become dominant tendency to deal with the shape of apartment tower. There are numerous 'partial' evidences to inform the morphological change of apartment plan type, and understanding the change is critical since morphological resultant reflects culture, politics, economy of a society. The research has been done on the 261 apartment complexes built through 2016 in Busan. The analysis shows that $I^0$ type, to represent 'typical boring architectural shape' of Korean apartments, has been dominant until the year 2000. However, its portion has become drastically decreased since the mid-2000. Composite plan type, the geometrical precedents of which had never been existent, emerged in the mid-2000, and this phenomenon may symbolize the change of morphology of apartment. When tower plan types are grouped together according to geometrical shape, three types, I-type, L-type and Y-type, take the most of residential towers, explaining 97% of the total. As expected, I-type is the most dominant, but its influence has decreased as time passes. Y-type might become one of the most important type in the period V. L-type has become the leading type in the Period VI to exceed I-type by 12 percent.

Source Term Characterization for Structural Components in $17{\times}17$ KOFA Spent Fuel Assembly ($17{\times}17$ KOFA 사용후핵연료집합체내 구조재의 방사선원항 특성 분석)

  • Cho, Dong-Keun;Kook, Dong-Hak;Choi, Heui-Joo;Choi, Jong-Won
    • Journal of Nuclear Fuel Cycle and Waste Technology(JNFCWT)
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    • v.8 no.4
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    • pp.347-353
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    • 2010
  • Source terms of metal waste comprising a spent fuel assembly are relatively important when the spent fuel is pyroprocessed, because cesium, strontium, and transuranics are not a concern any more in the aspect of source term of permanent disposal. In this study, characteristics of radiation source terms for each structural component in spent fuel assembly was analyzed by using ORIGEN-S with a assumption that 10 metric tons of uranium is pyroprocessed. At first, mass and volume for each structural component of the fuel assembly were calculated in detail. Activation cross section library was generated by using KENO-VI/ORIGEN-S module for top-end piece and bottom-end piece, because those are located at outer core with different neutron spectrum compared to that of inner core. As a result, values of radioactivity, decay heat, and hazard index were reveled to be $1.40{\times}10^{15}$ Bequerels, 236 Watts, $4.34{\times}10^9m^3$-water, respectively, at 10 years after discharge. Those values correspond to 0.7 %, 1.1 %, 0.1 %, respectively, compared to that of spent fuel. Inconel 718 grid plate was shown to be the most important component in the all aspects of radioactivity, decay heat, and hazard index although the mass occupies only 1 % of the total. It was also shown that if the Inconel 718 grid plate is managed separately, the radioactivity and hazard index of metal waste could be decreased to 20~45 % and 30~45 %, respectively. As a whole, decay heat of metal waste was shown to be negligible in the aspect of disposal system design, while the radioactivity and hazard index are important.

The Effects of Online Service Quality on Consumer Satisfaction and Loyalty Intention -About Booking and Issuing Air Tickets on Website- (온라인 서비스 품질이 고객만족 및 충성의도에 미치는 영향 -항공권 예약.발권 웹사이트를 중심으로-)

  • Park, Jong-Gee;Ko, Do-Eun;Lee, Seung-Chang
    • Journal of Distribution Research
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    • v.15 no.3
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    • pp.71-110
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    • 2010
  • 1. Introduction Today Internet is recognized as an important way for the transaction of products and services. According to the data surveyed by the National Statistical Office, the on-line transaction in 2007 for a year, 15.7656 trillion, shows a 17.1%(2.3060 trillion won) increase over last year, of these, the amount of B2C has been increased 12.0%(10.2258 trillion won). Like this, because the entry barrier of on-line market of Korea is low, many retailers could easily enter into the market. So the bigger its scale is, but on the other hand, the tougher its competition is. Particularly due to the Internet and innovation of IT, the existing market has been changed into the perfect competitive market(Srinivasan, Rolph & Kishore, 2002). In the early years of on-line business, they think that the main reason for success is a moderate price, they are awakened to its importance of on-line service quality with tough competition. If it's not sure whether customers can be provided with what they want, they can use the Web sites, perhaps they can trust their products that had been already bought or not, they have a doubt its viability(Parasuraman, Zeithaml & Malhotra, 2005). Customers can directly reserve and issue their air tickets irrespective of place and time at the Web sites of travel agencies or airlines, but its empirical studies about these Web sites for reserving and issuing air tickets are insufficient. Therefore this study goes on for following specific objects. First object is to measure service quality and service recovery of Web sites for reserving and issuing air tickets. Second is to look into whether above on-line service quality and on-line service recovery have an impact on overall service quality. Third is to seek for the relation with overall service quality and customer satisfaction, then this customer satisfaction and loyalty intention. 2. Theoretical Background 2.1 On-line Service Quality Barnes & Vidgen(2000; 2001a; 2001b; 2002) had invented the tool to measure Web sites' quality four times(called WebQual). The WebQual 1.0, Step one invented a measuring item for information quality based on QFD, and this had been verified by students of UK business school. The Web Qual 2.0, Step two invented for interaction quality, and had been judged by customers of on-line bookshop. The WebQual 3.0, Step three invented by consolidating the WebQual 1.0 for information quality and the WebQual2.0 for interactionquality. It includes 3-quality-dimension, information quality, interaction quality, site design, and had been assessed and confirmed by auction sites(e-bay, Amazon, QXL). Furtheron, through the former empirical studies, the authors changed sites quality into usability by judging that usability is a concept how customers interact with or perceive Web sites and It is used widely for accessing Web sites. By this process, WebQual 4.0 was invented, and is consist of 3-quality-dimension; information quality, interaction quality, usability, 22 items. However, because WebQual 4.0 is focusing on technical part, it's usable at the Website's design part, on the other hand, it's not usable at the Web site's pleasant experience part. Parasuraman, Zeithaml & Malhorta(2002; 2005) had invented the measure for measuring on-line service quality in 2002 and 2005. The study in 2002 divided on-line service quality into 5 dimensions. But these were not well-organized, so there needed to be studied again totally. So Parasuraman, Zeithaml & Malhorta(2005) re-worked out the study about on-line service quality measure base on 2002's study and invented E-S-QUAL. After they invented preliminary measure for on-line service quality, they made up a question for customers who had purchased at amazon.com and walmart.com and reassessed this measure. And they perfected an invention of E-S-QUAL consists of 4 dimensions, 22 items of efficiency, system availability, fulfillment, privacy. Efficiency measures assess to sites and usability and others, system availability measures accurate technical function of sites and others, fulfillment measures promptness of delivering products and sufficient goods and others and privacy measures the degree of protection of data about their customers and so on. 2.2 Service Recovery Service industries tend to minimize the losses by coping with service failure promptly. This responses of service providers to service failure mean service recovery(Kelly & Davis, 1994). Bitner(1990) went on his study from customers' view about service providers' behavior for customers to recognize their satisfaction/dissatisfaction at service point. According to them, to manage service failure successfully, exact recognition of service problem, an apology, sufficient description about service failure and some tangible compensation are important. Parasuraman, Zeithaml & Malhorta(2005) approached the service recovery from how to measure, rather than how to manage, and moved to on-line market not to off-line, then invented E-RecS-QUAL which is a measuring tool about on-line service recovery. 2.3 Customer Satisfaction The definition of customer satisfaction can be divided into two points of view. First, they approached customer satisfaction from outcome of comsumer. Howard & Sheth(1969) defined satisfaction as 'a cognitive condition feeling being rewarded properly or improperly for their sacrifice.' and Westbrook & Reilly(1983) also defined customer satisfaction/dissatisfaction as 'a psychological reaction to the behavior pattern of shopping and purchasing, the display condition of retail store, outcome of purchased goods and service as well as whole market.' Second, they approached customer satisfaction from process. Engel & Blackwell(1982) defined satisfaction as 'an assessment of a consistency in chosen alternative proposal and their belief they had with them.' Tse & Wilton(1988) defined customer satisfaction as 'a customers' reaction to discordance between advance expectation and ex post facto outcome.' That is, this point of view that customer satisfaction is process is the important factor that comparing and assessing process what they expect and outcome of consumer. Unlike outcome-oriented approach, process-oriented approach has many advantages. As process-oriented approach deals with customers' whole expenditure experience, it checks up main process by measuring one by one each factor which is essential role at each step. And this approach enables us to check perceptual/psychological process formed customer satisfaction. Because of these advantages, now many studies are adopting this process-oriented approach(Yi, 1995). 2.4 Loyalty Intention Loyalty has been studied by dividing into behavioral approaches, attitudinal approaches and complex approaches(Dekimpe et al., 1997). In the early years of study, they defined loyalty focusing on behavioral concept, behavioral approaches regard customer loyalty as "a tendency to purchase periodically within a certain period of time at specific retail store." But the loyalty of behavioral approaches focuses on only outcome of customer behavior, so there are someone to point the limits that customers' decision-making situation or process were neglected(Enis & Paul, 1970; Raj, 1982; Lee, 2002). So the attitudinal approaches were suggested. The attitudinal approaches consider loyalty contains all the cognitive, emotional, voluntary factors(Oliver, 1997), define the customer loyalty as "friendly behaviors for specific retail stores." However these attitudinal approaches can explain that how the customer loyalty form and change, but cannot say positively whether it is moved to real purchasing in the future or not. This is a kind of shortcoming(Oh, 1995). 3. Research Design 3.1 Research Model Based on the objects of this study, the research model derived is

    . 3.2 Hypotheses 3.2.1 The Hypothesis of On-line Service Quality and Overall Service Quality The relation between on-line service quality and overall service quality I-1. Efficiency of on-line service quality may have a significant effect on overall service quality. I-2. System availability of on-line service quality may have a significant effect on overall service quality. I-3. Fulfillment of on-line service quality may have a significant effect on overall service quality. I-4. Privacy of on-line service quality may have a significant effect on overall service quality. 3.2.2 The Hypothesis of On-line Service Recovery and Overall Service Quality The relation between on-line service recovery and overall service quality II-1. Responsiveness of on-line service recovery may have a significant effect on overall service quality. II-2. Compensation of on-line service recovery may have a significant effect on overall service quality. II-3. Contact of on-line service recovery may have a significant effect on overall service quality. 3.2.3 The Hypothesis of Overall Service Quality and Customer Satisfaction The relation between overall service quality and customer satisfaction III-1. Overall service quality may have a significant effect on customer satisfaction. 3.2.4 The Hypothesis of Customer Satisfaction and Loyalty Intention The relation between customer satisfaction and loyalty intention IV-1. Customer satisfaction may have a significant effect on loyalty intention. 3.2.5 The Hypothesis of a Mediation Variable Wolfinbarger & Gilly(2003) and Parasuraman, Zeithaml & Malhotra(2005) had made clear that each dimension of service quality has a significant effect on overall service quality. Add to this, the authors analyzed empirically that each dimension of on-line service quality has a positive effect on customer satisfaction. With that viewpoint, this study would examine if overall service quality mediates between on-line service quality and each dimension of customer satisfaction, keeping on looking into the relation between on-line service quality and overall service quality, overall service quality and customer satisfaction. And as this study understands that each dimension of on-line service recovery also has an effect on overall service quality, this would examine if overall service quality also mediates between on-line service recovery and each dimension of customer satisfaction. Therefore these hypotheses followed are set up to examine if overall service quality plays its role as the mediation variable. The relation between on-line service quality and customer satisfaction V-1. Overall service quality may mediate the effects of efficiency of on-line service quality on customer satisfaction. V-2. Overall service quality may mediate the effects of system availability of on-line service quality on customer satisfaction. V-3. Overall service quality may mediate the effects of fulfillment of on-line service quality on customer satisfaction. V-4. Overall service quality may mediate the effects of privacy of on-line service quality on customer satisfaction. The relation between on-line service recovery and customer satisfaction VI-1. Overall service quality may mediate the effects of responsiveness of on-line service recovery on customer satisfaction. VI-2. Overall service quality may mediate the effects of compensation of on-line service recovery on customer satisfaction. VI-3. Overall service quality may mediate the effects of contact of on-line service recovery on customer satisfaction. 4. Empirical Analysis 4.1 Research design and the characters of data This empirical study aimed at customers who ever purchased air ticket at the Web sites for reservation and issue. Total 430 questionnaires were distributed, and 400 were collected. After surveying with the final questionnaire, the frequency test was performed about variables of sex, age which is demographic factors for analyzing general characters of sample data. Sex of data is consist of 146 of male(42.7%) and 196 of female(57.3%), so portion of female is a little higher. Age is composed of 11 of 10s(3.2%), 199 of 20s(58.2%), 105 of 30s(30.7%), 22 of 40s(6.4%), 5 of 50s(1.5%). The reason that portions of 20s and 30s are higher can be supposed that they use the Internet frequently and purchase air ticket directly. 4.2 Assessment of measuring scales This study used the internal consistency analysis to measure reliability, and then used the Cronbach'$\alpha$ to assess this. As a result of reliability test, Cronbach'$\alpha$ value of every component shows more than 0.6, it is found that reliance of the measured variables are ensured. After reliability test, the explorative factor analysis was performed. the factor sampling was performed by the Principal Component Analysis(PCA), the factor rotation was performed by the Varimax which is good for verifying mutual independence between factors. By the result of the initial factor analysis, items blocking construct validity were removed, and the result of the final factor analysis performed for verifying construct validity is followed above. 4.3 Hypothesis Testing 4.3.1 Hypothesis Testing by the Regression Analysis(SPSS) 4.3.2 Analysis of Mediation Effect To verify mediation effect of overall service quality of and , this study used the phased analysis method proposed by Baron & Kenny(1986) generally used. As shows, Step 1 and Step 2 are significant, and mediation variable has a significant effect on dependent variables and so does independent variables at Step 3, too. And there needs to prove the partial mediation effect, independent variable's estimate ability at Step 3(Standardized coefficient $\beta$eta : efficiency=.164, system availability=.074, fulfillment=.108, privacy=.107) is smaller than its estimate ability at Step 2(Standardized coefficient $\beta$eta : efficiency=.409, system availability=.227, fulfillment=.386, privacy=.237), so it was proved that overall service quality played a role as the partial mediation between on-line service quality and satisfaction. As
    shows, Step 1 and Step 2 are significant, and mediation variable has a significant effect on dependent variables and so does independent variables at Step 3, too. And there needs to prove the partial mediation effect, independent variable's estimate ability at Step 3(Standardized coefficient $\beta$eta : responsiveness=.164, compensation=.117, contact=.113) is smaller than its estimate ability at Step 2(Standardized coefficient $\beta$eta : responsiveness=.409, compensation=.386, contact=.237), so it was proved that overall service quality played a role as the partial mediation between on-line service recovery and satisfaction. Verified results on the basis of empirical analysis are followed. First, as the result of , it shows that all were chosen, so on-line service quality has a positive effect on overall service quality. Especially fulfillment of overall service quality has the most effect, and then efficiency, system availability, privacy in order. Second, as the result of , it shows that all were chosen, so on-line service recovery has a positive effect on overall service quality. Especially responsiveness of overall service quality has the most effect, and then contact, compensation in order. Third, as the result of and , it shows that and all were chosen, so overall service quality has a positive effect on customer satisfaction, customer satisfaction has a positive effect on loyalty intention. Fourth, as the result of and , it shows that and all were chosen, so overall service quality plays a role as the partial mediation between on-line service quality and customer satisfaction, on-line service recovery and customer satisfaction. 5. Conclusion This study measured and analyzed service quality and service recovery of the Web sites that customers made a reservation and issued their air tickets, and by improving customer satisfaction through the result, this study put its final goal to grope how to keep loyalty customers. On the basis of the result of empirical analysis, suggestion points of this study are followed. First, this study regarded E-S-QUAL that measures on-line service quality and E-RecS-QUAL that measures on-line service recovery as variables, so it overcame the limit of existing studies that used modified SERVQUAL to measure service quality of the Web sites. Second, it shows that fulfillment and efficiency of on-line service quality have the most significant effect on overall service quality. Therefore the Web sites of reserving and issuing air tickets should try harder to elevate efficiency and fulfillment. Third, privacy of on-line service quality has the least significant effect on overall service quality, but this may be caused by un-assurance of customers whether the Web sites protect safely their confidential information or not. So they need to notify customers of this fact clearly. Fourth, there are many cases that customers don't recognize the importance of on-line service recovery, but if they would think that On-line service recovery has an effect on customer satisfaction and loyalty intention, as its importance is very significant they should prepare for that. Fifth, because overall service quality has a positive effect on customer satisfaction and loyalty intention, they should try harder to elevate service quality and service recovery of the Web sites of reserving and issuing air tickets to maximize customer satisfaction and to secure loyalty customers. Sixth, it is found that overall service quality plays a role as the partial mediation, but now there are rarely existing studies about this, so there need to be more studies about this.

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