FCB GRID from that participation sensitivity territory of model effective research of T.V-CM (Fact technique and animation technique in favorite foodstuffs in center) (FCB GRID모델의 저관여 감성영역에서 TV-CM의 효과 연구 (기호식품중 실사와 애니메이션기법을 중심으로))
-
- Proceedings of the Korea Society of Design Studies Conference
- /
- 2004.05a
- /
- pp.156-157
- /
- 2004