• Title/Summary/Keyword: Usres' review analysis

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Multi-Dimensional Keyword Search and Analysis of Hotel Review Data Using Multi-Dimensional Text Cubes (다차원 텍스트 큐브를 이용한 호텔 리뷰 데이터의 다차원 키워드 검색 및 분석)

  • Kim, Namsoo;Lee, Suan;Jo, Sunhwa;Kim, Jinho
    • Journal of Information Technology and Architecture
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    • v.11 no.1
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    • pp.63-73
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    • 2014
  • As the advance of WWW, unstructured data including texts are taking users' interests more and more. These unstructured data created by WWW users represent users' subjective opinions thus we can get very useful information such as users' personal tastes or perspectives from them if we analyze appropriately. In this paper, we provide various analysis efficiently for unstructured text documents by taking advantage of OLAP (On-Line Analytical Processing) multidimensional cube technology. OLAP cubes have been widely used for the multidimensional analysis for structured data such as simple alphabetic and numberic data but they didn't have used for unstructured data consisting of long texts. In order to provide multidimensional analysis for unstructured text data, however, Text Cube model has been proposed precently. It incorporates term frequency and inverted index as measurements to search and analyze text databases which play key roles in information retrieval. The primary goal of this paper is to apply this text cube model to a real data set from in an Internet site sharing hotel information and to provide multidimensional analysis for users' reviews on hotels written in texts. To achieve this goal, we first build text cubes for the hotel review data. By using the text cubes, we design and implement the system which provides multidimensional keyword search features to search and to analyze review texts on various dimensions. This system will be able to help users to get valuable guest-subjective summary information easily. Furthermore, this paper evaluats the proposed systems through various experiments and it reveals the effectiveness of the system.