• Title/Summary/Keyword: User Attitude

검색결과 406건 처리시간 0.045초

An Exploratory Study of the Utilitarian and Hedonic Values on Buying Intention in Mobile Service

  • Oh, Young-Sam;Lee, Young-Chul
    • 유통과학연구
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    • 제10권9호
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    • pp.23-29
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    • 2012
  • Purpose - The main purpose of this study is to find consumers' usage behavior in mobile services. To achieve these research goals, we empirically estimate the relationship between characteristics related to the use and provision of mobile services and factors influencing consumers' intentions. Research design / data / methodology - This study based on TAM, in which behavior is seen as a consequence of affect and intentions and used the theory of consumption values which is a means of explaining user decisions to employ a utilitarian and hedonic facet using by smart phone. Results - The result of the study verified that specific factors, such as expectations about pleasure and monetary value, had the biggest influence on the service usage pattern of mobile consumers. And typically, when consumers are expected to monetary damages, it will be avoided. However, in result of this study, it was found that mobile service users pay a high cost, but they are in pursuit of pleasure and fun. Conclusions - These results, a variety of applications in the mobile service are being provided to users. As information technology has developed, companies should have providing diverse application programs and good quality of services with advanced information technology.

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모바일 애플리케이션 업데이트 선택에 대한 사용자 후회 (User's Regret on Update Decisions of Mobile Applications)

  • 박상철
    • 한국정보시스템학회지:정보시스템연구
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    • 제24권3호
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    • pp.75-94
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    • 2015
  • Purpose While new versions of mobile applications could offer users better computing environment, users are not always comfortable with them for various reasons. Considering making update decisions is important task for users, it is crucial for us to understand users' behavior and attitude on app updates. The purpose of this study is to explain why mobile users succumb to both reactance toward the update and satisfaction to the current version, ultimately leading them to feel the regret by employing three theoretical perspectives including regret theory, status quo bias theory and the dual model. Design/methodology/approach Survey data collected from 204 mobile users was used to test the research model using partial least squares analysis. The results have shown that both reactance toward the update and satisfaction to the current version have negative impacts on individuals' decisions to update, which leading to their regret after updating the applications Findings By integrating both status quo bias and regret theory in the model, this study tried to explain why mobile users feel regret in application update settings. More specifically, this study has proposed a novel framework that introduces an individual's update decision on mobile applications.

사용자참여 디자인을 통한 열린 놀이터 만들기 - 서울 삼양초등학교 옥외공간을 중심으로 - (A Study on the Planning of Outdoor Playground Space Open to the Community through the Participatory Design Method)

  • 이영범
    • 교육시설
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    • 제12권3호
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    • pp.22-32
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    • 2005
  • This paper is to propose a design possibility that incorporates participatory process and also to emphasize the participatory process applied to the planning of outdoor playground space open to the neighboring community. Community design based on the participation method can be understood as an attitude about a force for change in the creation and management of environments for people who are the major users of them. Planning for outdoor space is an integral part of school education and a vital component of child development. For the design of outdoor space of Samyang Elementary School it first needs to examine the current and emerging needs of students, teachers and parents as community residents through the participatory design method. A series of workshops and interviews are taken to identify dreams and ideal spaces of each group. An assessment of existing school spaces and design possibility of reprogrammed outdoor spaces are proposed to match the major demands of participants. Selected outdoor places are chosen and designed to accommodate options for various play settings and to make the school pleasant places where members of the neighborhood can gather for relaxation in restful surroundings.

공공서비스 시설에 대한 사용자 요구도 및 만족도 분석 -구민회관을 중심으로- (User expectation and satisfaction toward public service facilities)

  • 이소영;이진영;강동원
    • 한국주거학회:학술대회논문집
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    • 한국주거학회 2008년도 춘계학술발표대회 논문집
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    • pp.376-381
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    • 2008
  • Among various service characteristics, the physical environment is one of important contributors to service quality. In public service buildings, public community facilities serve as arena for education, social interaction, leisure, health activities for community districts. The purpose of this study is to investigate the physical state of public community facilities and expectations of users toward physical environment and service aspects. Site visits to four public community facilities and survey method were conducted for this study. One hundred ninety two questionnaires were analyzed. It is found that the majority of users are housewives and live near the community facilities. In order to provide more equal benefits and service to the public, it is suggested that smaller facilities should be provided in several sites instead of providing a large complex community facility to one area. Facility users indicated larger gaps between expectation and current state of the facilities regarding lack of storage, noise and ease to use. In general, physical characteristics should be more improved than employee's attitude and service behavior, which result in service quality.

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디지털 홈 거주자의 홈오토메이션 시스템에 대한 거주 후 평가 사례 연구 - H 초고층 아파트 거주자를 중심으로 - (A Case Study of Post-Occupancy Evaluation of Home Automation System by Digital Home Residents - Focused on H Highrise Apartment -)

  • 권오정
    • 한국주거학회논문집
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    • 제19권1호
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    • pp.17-27
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    • 2008
  • Recently, newly built apartments in Korea are provided various home automation (HA) systems based on information technology(IT) for residents' safer, healthier and more convenient living. However, the residents in these digital apartments are often not able to use the home automation systems effectively because of lack of their IT knowledge, attitude, or education. However, there are few researches have been done to find out the HA systems' real problems with regard to residents' aspects who use those systems everyday. The purpose of this study was to find out residents' current uses, satisfaction level and existing problems of HA systems by residents' POE. The findings of this study will give useful information to digital home construction companies to provide user-friendly digital home services for increasing users' satisfaction. One distinctive apartment equipped with home automation systems located in Seoul was selected for in-depth personal interview. The researcher developed a survey instrument and collected the data from 58 residents in January, 2007 who had been living there for more than a year. The results of the study found that critical problems were existed in several systems and they caused a lot of dissatisfaction from the residents. Also, some residents do not use several systems although they need to use them due to the burden of maintenance fee. Further detail findings and suggestions of this study were discussed.

3D Spatial Interaction Method using Visual Dynamics and Meaning Production of Character

  • Lim, Sooyeon
    • International journal of advanced smart convergence
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    • 제7권3호
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    • pp.130-139
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    • 2018
  • This study is to analyze the relationship between character and human semantic production through research on character visualization artworks and to develop a creative platform that visually expresses the formative and semantic dynamics of characters using the results will be. The 3D spatial interaction system using the character visualization proposed generates the transformation of the character in real time using the interaction with user and the deconstruction of the character structure. Transformations of characters including the intentions of the viewers provide a dynamic visual representation to the viewer and maximize the efficiency of meaning transfer by producing various related meanings. The method of dynamic deconstruction and reconstruction of the characters provided by this system creates special shapes that viewers cannot imagine until now and further extends the interpretation range of the meaning of the characters. Therefore, the proposed system not only induces an active viewing attitude from viewers, but also gives them an opportunity to enjoy watching the artwork and demonstrate creativity as a creator. This system induces new gestures of the viewer in real time through the transformation of characters in accordance with the viewer''s gesture, and has the feature of exchanging emotions with viewers.

사용자 행동 기반 다속성 태도 모델 기반의 유사도 측정 연구 (A Study on User behavior-based multi-attribute attitude models and based on cross-correlation)

  • 안병익;정구임;최혜림
    • 한국정보처리학회:학술대회논문집
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    • 한국정보처리학회 2016년도 춘계학술발표대회
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    • pp.554-557
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    • 2016
  • 2015년 우리나라 스마트폰 보급률이 83%에 다다르고 인터넷 정보 검색은 PC보다 모바일이 추월한지 오래다. 범람하는 정보 안에서 편하고 빠른 것에 익숙해진 사용자들은 이제 개인화된 맞춤형 추천 정보의 제공을 원한다. 맞춤형 추천을 위해서는 사용자의 행동을 이해하고 추천하는 것이 필요하다. 현재 대중화된 개인 추천 서비스는 책과 영화가 있는데 생활에 많은 부분을 차지하고 있는 음식점 방문에 대해서도 맞춤형 추천 서비스를 제공해 줄 수 있다. 본 논문에서는 음식점 방문에 대한 비슷한 태도를 보인 사용자를 추출한 후 방문했던 장소를 비교하여 추천하는 사용자 행동 기반 다속성 태도 모델 기반의 장소 추천 모델을 연구한다. 다속성 태도점수를 산출하기 위해 피쉬바인(Fishbein) 방정식을 활용하고 피어슨 상관계수를 이용하여 사용자들간의 유사한 장소를 추출했다. 그리고 그룹렌즈의 선호도 예측 알고리즘을 활용하여 추천 대상 장소를 선정하고 유클라디안 거리법으로 사용자의 거리기반 장소를 추천하였다. 또한 본 논문에서는 실제 데이터를 이용한 실험을 통해 본 논문에서 제시한 시스템의 우수성도 입증하였다.

공동주택단지 커뮤니티 디자인을 위한 거주자 행태연구 (Users' Behavior Study for the Community Design in Apartment Housing)

  • 강혜경
    • 한국가정과학회지
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    • 제7권1호
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    • pp.69-80
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    • 2004
  • The purpose of this study is to suggest methods for the community design through users' behavior study in apartment housing. This study was approached by using both theoretical investigation and empirical research. The theoretical investigation actualized the concept of community design in apartment housing through a literature survey. The empirical survey focused on seeking out a user-oriented design criteria based on the analysis of residents' usage behavior and mental map. The results of this study are as follow: First. regarding the analysis of the residents' attitude toward the share community space(SCS), it was found that the SCS made a sense as community facilities in apartment housing. Second, regarding the SCS through the metal map, it was shown that the sketch map analysis was a useful research method for the community design by actualizing the residents' behavior characteristics. Third. as to the results of analyzing the metal map, it was found that the considered characteristics in recognition of the SCS were related to the liking with the main paths, cross nodes of the moving line, the location of center. and the complexity. In conclusion, the SCS is the main of community design in apartment housing and the above characteristics in recognition are useful as the guidelines in the SCS planning.

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인터넷 쇼핑몰의 사용자 채택에 대한 구매 단계별 영향 요인 (The Impact on the User Acceptance of Internet Shopping Malls by Purchase Stages)

  • 오창규
    • 한국정보시스템학회지:정보시스템연구
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    • 제15권4호
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    • pp.125-147
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    • 2006
  • Internet shopping mall has dual nature of information technology features defined by the web-based application system and marketing features explained by the shopping marketplaces. The purpose of this study aims at analyzing the consumer's attempt to purchase and re-purchase intention to the internet shopping mall to combine the IT perspective and the marketing perspective. This paper develop the integrated research model with the acceptance behaviors of customers through consumer's purchase decision process(pre-purchase stage and post-purchase stage). The results from an empirical survey as follows: First, the integrated model is valid in predicting the acceptance of the internet shopping malls by using structured equation modeling. Second, there are the differences between pre-purchase stage and post-purchase stage by each conceptual constructs. Finally, the results of MSEM(Multi-group Structured Equation Modeling) indicate the perceived ease of use and perceived trust to the attitude to the internet shopping mall is more effectively predicted at the pre-purchase stage. Vice versa, the perceived usefulness to the intention to the purchase intention of internet shopping mall is more effectively predicted at the post-purchase stage. This study provides an integrative approach to develop the effective and successful internet shopping mall strategy.

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Risk-Incorporated Trajectory Prediction to Prevent Contact Collisions on Construction Sites

  • Rashid, Khandakar M.;Datta, Songjukta;Behzadan, Amir H.;Hasan, Raiful
    • Journal of Construction Engineering and Project Management
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    • 제8권1호
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    • pp.10-21
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    • 2018
  • Many construction projects involve a plethora of safety-related problems that can cause loss of productivity, diminished revenue, time overruns, and legal challenges. Incorporating data collection and analytics methods can help overcome the root causes of many such problems. However, in a dynamic construction workplace collecting data from a large number of resources is not a trivial task and can be costly, while many contractors lack the motivation to incorporate technology in their activities. In this research, an Android-based mobile application, Preemptive Construction Site Safety (PCS2) is developed and tested for real-time location tracking, trajectory prediction, and prevention of potential collisions between workers and site hazards. PCS2 uses ubiquitous mobile technology (smartphones) for positional data collection, and a robust trajectory prediction technique that couples hidden Markov model (HMM) with risk-taking behavior modeling. The effectiveness of PCS2 is evaluated in field experiments where impending collisions are predicted and safety alerts are generated with enough lead time for the user. With further improvement in interface design and underlying mathematical models, PCS2 will have practical benefits in large scale multi-agent construction worksites by significantly reducing the likelihood of proximity-related accidents between workers and equipment.