• 제목/요약/키워드: User Acceptance Model

검색결과 426건 처리시간 0.024초

Retail Distribution Strategies for Train Tickets: The Extended UTAUT Model

  • PARK, Yoon-Joo;AHN, Sung-Sook
    • 유통과학연구
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    • 제19권9호
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    • pp.5-17
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    • 2021
  • Purpose: As mobile devices are commonly used and contact-free services are widespread due to the COVID-19 pandemic in the recent distribution environment, this study suggests retail strategies for consumers using high-speed railways. To this end, we analyzed how consumer perception on technologies necessary for use of mobile apps is related to the attitude that drives consumers to continue using the app services. Research design, data and methodology: Based on the extended unified theory of technology acceptance and use of technology model by Venkatesh, Morris, Davis and Davis (2003), we added variables proposed by existing theories that studied the technology acceptance model from multiple perspectives and empirically analyzed the relationship between user satisfaction and use intention with structural equation modeling. Results: As expected, factors necessary for the use of app services such as performance expectancy, social influence, price value, facilitating conditions, security, and aesthetics had positive effects on user satisfaction, whereas the effect of effort expectancy on user satisfaction was rejected. And user satisfaction was found to have a significant effect on intention to use. Conclusions: The results provide implications that strategic retail management of the above factors can motivate passengers to continuously use high-speed railways.

정보시스템 사용과 성과에 있어서 자발성의 조절효과에 관한 연구 (A Study on the Moderating Effect of Perceived Voluntariness in the Organizational Information System Usage and Performance)

  • 이승창;이호근;정창욱;정남호;서응교
    • Asia pacific journal of information systems
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    • 제19권2호
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    • pp.195-221
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    • 2009
  • According to an industry report, a large number of organizations have invested in Organizational Information System(OIS) in the past few years. Several research results indicate that successful investments in OIS lead to productivity enhancement, while failed ones result in undesirable consequences such as financial losses and dissatisfaction among employees. In spite of huge investments, however, many organizations have failed in achieving the hoped-for returns from OIS. Thus, understanding user acceptance, adoption, and usage of new IS(Information Systems) is an important issue for IS practitioners. Indeed, study of the user acceptance of new information system has been one of the most important research topics in the contemporary IS literature. Several theoretical models are tested to examine 'user acceptance' and 'usage behavior' in IS context. While many research models incorporate 'ease of use' or 'usefulness' as important factors in explaining user acceptance, Technology Acceptance Model(TAM) has been one of the most widely applied models in user acceptance and usage behavior. Even in recent IS studies that employ theories of innovation diffusion in the area of IS implementation, a major focus has been on the user's perception of information technologies. In this research, we study 'voluntariness' as an important factor in IS acceptance by users. Voluntariness is defined as "the degree to which the use of the innovation is perceived as being voluntary, or of free will" When examining the diffusion of accepting OIS, a thoughtful consideration should be given to 'perceived voluntariness.' Current article has following research questions: 1) What models are appropriate to explain the success of OIS? and 2) How does the 'voluntariness' affect the success of OIS? In order to answer these questions, a research model is proposed to describe the detailed nature of association among three independent variables (IT usage level, task interdependency, and organizational support), a mediating variable (IS usage), a dependent variable (perceived performance), and a moderating variable(perceived voluntariness). The central claim of this article is that organizations hardly realize expected returns from OIS investments unless perceived voluntariness is effectively managed after operating OIS. As an example of OIS in this study we have selected the Intranet of Republic of Korea Air Force (ROKAF). ROKAF has implemented the Intranet in an attempt to improve communication and coordination within the organization. To test our research model and hypotheses, survey questionnaires were first sent out to 400 Intranet users. With the assistance of ROKAF, Intranet users were initially identified among its members, and subjects were randomly drawn from the pool. 377 survey responses were finally returned. The unit of measurement and analysis in this research is a personal level. Path analysis based on structural equation modeling was used to test research hypotheses. Construct validity represents accordance between the theoretical base concept of constructs and its measurement items. Tests for the reliability and discriminant validity are accepted, thus verifying our survey instrument. In this research, we have proposed a conceptual framework to highlight the importance of perceived voluntariness after organization deploys OIS. The results of our analysis present several key finding. First, all three independent variables (IT usage level, task interdependency, and organizational support) have significant effects on IS usage, which will eventually improve performance. Thus, IS usage plays a mediating role between antecedent variables (IT usage level. task interdependency, and organizational support) and performance improvement. Second, the effect of the task dependency was the highest for IS usage among the three antecedent variables. This is highly plausible since one of the Intranet's major capabilities is to facilitate communication among members within an organization. Accordingly, we conclude that the higher the task dependency, the higher Intranet usage. The effect of user's IT usage level was the second, while the effect of the organizational support was the third. Finally, the perceived voluntariness plays a pivotal role in enhancing perceived performance in personal level after launching the Intranet. Relationships among investigated variables were significantly different between groups with a high level and a low level of voluntariness. The impact of the Intranet usage on the performance was greater in the higher level voluntariness group than in the lower one. For the lower level voluntariness group, the user's IT usage had the highest effect on the Intranet usage among the three antecedent variables. In short, our study suggests that the higher the perceived voluntariness is the more IS usage will be. Perceived voluntariness was found to have a moderating effect on the relationships among user IT usage level, task interdependency, IS usage, and perceived performance, supporting all the hypotheses on the moderating effect. Most of all, user IT usage level has the strongest influence on IS usage, indicating that users with superior IT usage are more likely to enjoy a high level of perceived performance.

U-City 서비스 수용에 영향을 미치는 요인에 관한 연구 (A Study on the Affecting Factors of U-City Service Acceptance)

  • 한동훈;김광수;임춘성
    • 한국전자거래학회지
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    • 제19권2호
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    • pp.53-74
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    • 2014
  • 유비쿼터스 도시(이하 U-City)는 ICT 기술을 활용하여 도심화의 문제를 해결하는 새로운 패러다임으로 각광받고 있다. 하지만 수익 창출 저하 및 시민체감형 서비스의 부족 등의 문제로 인해 U-City 서비스의 인식은 부정적인 수준에 머무르고 있다. 따라서 사용자 중심의 수익창출형 서비스 개발을 위한 연구가 필요하다. 본 연구는 U-City 서비스 개발을 위한 기반연구로서 U-City에 생활하는 시민들은 어떠한 요인에 의해 U-City 서비스를 수용하는지에 대해 도출해 보고자 한다. 연구의 기본모델로는 새로운 기술수용 연구에 일반적으로 사용되는 기술수용모델을 활용하였다. 기술수용모델의 변수들은 U-City의 특성을 반영하여 사용자, 기술, 서비스 관점으로 나눠 설계하였다. 실제 U-City 선정 지역 중 7개 도시의 600명 시민을 대상으로 설문조사를 실시하였으며, 가설을 검증하기 위해 구조방정식 모델을 사용하였다. 연구결과의 주요 내용들을 이론적인 측면과 실용적인 측면으로 나눠 시사점을 제시하였으며, 향후 U-City 서비스 설계시 기반 연구로써 활용될 수 있을 것으로 사료된다.

의료기관 모바일 서비스 이용자의 직무성과에 관한 연구 : 개인특성과 직무-기술 적합 모형을 중심으로 (A Study on the Task Performance of Mobile Service Users in Medical Institute: Emphasis on Individual Characteristics and Task-Technology Fit(TTF) Model)

  • 이건창;김진성
    • 산업공학
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    • 제17권3호
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    • pp.314-329
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    • 2004
  • The rapid growth of investments in mobile service to reach a large and growing body of customers, coupled with low communication costs, has made user acceptance an increasingly critical management issue. The study draws upon the task-technology fit (TTF) model as its theoretical basis and its empirical findings to pragmatically explain the key factors that affect the performance and user acceptance of mobile service in medical field. A total of 110 usable responses were obtained. The findings indicate that the task, technology, and individual user characteristics positively affect task-technology fit and mobile service usage. The task-technology fit and mobile service usage are the dominant factors that affect mobile service performance. The result points out the importance of the fit between technologies and users' tasks in achieving individual performance impact from mobile service in medical arena.

확장된 UTAUT 모형에 기반한 개인차원에서의 클라우드 컴퓨팅 수용 (Cloud Computing Acceptance at Individual Level Based on Extended UTAUT)

  • 정철호;남수현
    • 디지털융복합연구
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    • 제12권1호
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    • pp.287-294
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    • 2014
  • 클라우드 컴퓨팅은 새로운 컴퓨팅 기술이고 조직에서는 정보자원을 전략적으로 관리할 수 있게 하는 수단을 제공한다. 사용자 관점에서 클라우드 컴퓨팅은 원격의 어플리케이션에 접근하고, 데이터를 저장하며, 개인간 협업을 지원하는 등의 이슈를 수반한다. 조직에서 클라우드 컴퓨팅 효과적으로 적용되기 위해서는 우선 사용자의 채택이 전제조건이다. 본 논문에서 우리는 개인차원의 클라우드 컴퓨팅 수용을 설명하기 위하여 기존의 UTAUT 모형을 수정하고 확장한 모형을 제안하고, 설문 데이터를 이용하여 이 모형의 타당성을 검정한다.

항공과 대학생들의 실시간 온라인 원격수업의 지속사용의도에 영향을 미치는 요인에 관한 연구 : 후기수용모델을 중심으로 (An Empirical Study on the Factors Affecting Continuance Intention to Use of Online Distance Learning of Airline Department Collegue Students : Focused on Post-Acceptance Model)

  • 이유진
    • 한국IT서비스학회지
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    • 제19권5호
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    • pp.107-124
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    • 2020
  • Due to spread of covid-19, which began in December 2019, the usage of online distance learning has expanded within colleges. However, because of the lack of readiness for running online distance learning, professors and students had to experience a lot of inconvenience. In the near future, the usage of online distance learnig is expected to more expand, thus, it seems that there should be a strategies for sustainable online learning operations. This study aims to investigate which factors have impact on the continuance intention to usage of online distance learning of airline department students, focused on Post-Acceptance Model. For the empirical analysis, this study utilized a structural equation model after collecting 136 survey data. The results is as follow; First, user interface has positive impact on confirmation and confirmation has positive impact on satisfaction of online distance learning. Seconds, confirmation has positive impact on perceived usefulness, flow and social presence. Third, social presence has positive impact on satisfaction of online distance learning, but perceived usefulness and flow didn't have statistically meaningful impact on satisfaction. Finally, statisfaction of online distance learning has huge positive impact on continuance intention to usage. It is expected that the implications of this study enable colleges effectively to run online distance learning in preparation for the post-covid 19 era.

모바일 오피스에 대한 이용자 인식과 수용에 관한 실증 연구 (An Empirical Study on End-user's Perception and Acceptance of Mobile Office)

  • 이지은
    • Journal of Information Technology Applications and Management
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    • 제19권4호
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    • pp.97-113
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    • 2012
  • In order to implement the real-time enterprise (RTE) and smart work effectively, many companies have introduced a mobile office. A mobile office improves employee productivity and increases ability to respond to business opportunities by helping employee manage their business anytime and anywhere. However, it also raises the user's stress level. We conducted in-depth interviews with users to assess user's perception of a mobile office according to Saaty's BOCR model. Based on the results of the interviews, we set variables affecting user's perception of the mobile office using factor analysis. This study revealed that support for real-time business, support for communication and collaboration, and information processing quality were positively related to continuous intention to use mobile office. Further study demonstrated that three variables have mediating effect between the psychological stress and continuous intention to use. This result implies that the system quality and function are the key elements of mobile office and may contribute to the continuous use.

기업 모바일 소셜네트워크서비스 특성요인이 사용자 만족과 지속적 사용의도에 미치는 영향에 관한 연구 (The Study of the Effects of the Enterprise Mobile Social Network Service on User Satisfaction and the Continuous Use Intention)

  • 김준희;하규수
    • 디지털융복합연구
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    • 제10권8호
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    • pp.135-148
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    • 2012
  • 본 연구는 기업 모바일 SNS 특성요인들이 사용자 만족과 지속적 사용의도에 영향을 미치는지를 규명하는데 그 목적이 있으며, 이를 위하여 정보시스템 성공 모형과 기술수용모델 그리고 수용 후 모델을 근거로 연구를 수행하였다. 본 연구를 수행하기 위한 자료는 서울소재 100명 이상의 종업원을 가진 기업체 9곳을 대상으로 기업 모바일 SNS의 사용 경험이 있는 종업원 276명으로부터 수집하였으며, 자료수집 도구로는 구조화된 자기기입식 질문지를 사용하였다. 주된 자료분석 방법으로는 SPSS 18.0과 AMOS 18.0을 사용하여 구조방정식모형분석기법을 적용하였다. 연구결과 3개의 기업 모바일 SNS 특성인 시스템적 특성요인(시스템 품질, 정보품질, 서비스 품질), 사용자 특성요인(개인의 혁신성, 개인의 친숙도), 시회적 특성요인(사회적 영향, 사회적 상호작용)이 지각된 유용성, 지각된 용이성, 지각된 즐거움을 통해서 사용자 만족과 지속적 사용의도에 영향을 미치며, 영향의 방향은 이론적 예측과 일치한다는 것을 발견하였으며, 이들 결정변수들과 매개변수들은 사용자 만족과 지속적 사용의도에 중요한 영향을 미치는 변수라는 것이 밝혀졌다. 이러한 연구결과를 위해 이론적 실천적 함의를 논의 하였고, 이들 연구의 문제점 및 향후 연구를 위한 제언을 제시하였다.

기술수용모델을 활용한 모바일 소액결제 시스템의 인지적 특성 분석 (A Study on the Perceived characteristics of the mobile payment service using the technology acceptance model)

  • 이석기;김성희
    • 한국컴퓨터정보학회논문지
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    • 제9권1호
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    • pp.103-109
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    • 2004
  • 모바일 소액결제 서비스는 소액결제 시장에서 최근에 새롭게 등장한 혁신 기술이다. 다른 결제 수단들에 비해서 사용되기 시작한 기간은 얼마 되지 않았으나 인터넷 혹은 모바일 상의 수많은 온라인 기업들에 의해 가장 널리 사용되고 있는 결제 수단이기도 하다. 하지만 전자결제와 관련한 기존의 연구들은 대개 결제 프로세스 그 자체에 많은 관심을 가져 왔다 그러다 보니 자연스레 프로세스 자체의 보안성이나 견고함 등에 연구의 초점이 맞추어지게 되고 상대적으로 전자결제 서비스가 가지고 있어야 하는 사용자 편의성이나 효율성 등에 대해 행동과학 측면에서 접근한 연구가 부족한 실정이다. 본 논문에서는 모바일 소액결제가 내재하고 있는 어떠한 특성요인이 서비스 사용자/비 사용자의 판명에 영향을 미치는지를 그 영향력의 크기와 함께 규명해 보고자 한다 이를 위해 Rogers 의 기술수용모델과 전자결제가 가지는 특성변수들을 함께 고려한 모형을 설계하였다. 결과적으로 사용용이성(ease of use), 취득용이성(convenience), 관측성(observability)등이 사용자/비 사용자 구분에 유의한 영향력을 미치며, 안전성(security)은 user status에 영향력이 없는 것으로 판명되었다.

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혁신확산이론에 따른 스마트폰 수용의도에 관한 연구: 스마트폰 미사용자를 중심으로 (A Study on the Acceptance Intention for Smart Phone by the Innovation Diffusion Theory: Focused on Smart Phone Non-Users)

  • 김정욱;김성일
    • 한국IT서비스학회지
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    • 제11권1호
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    • pp.15-37
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    • 2012
  • This study is progressed for understanding of the acceptance intention differentiated through the view of smart phone non-user's adopting plan. And the research model is proposed in the view of new technology adopting, Innovation Diffusion Theory, Rogers 1995, and Technology Acceptance Model, Davis 1989. In the survey, SPSS 18.0 and AMOS 18.0 are used to analyze the 685 smart phone non-users data. The results of the feasibility analysis and the factor analysis show the measured variables determined in the statistical significant range. Also, 11 hypotheses, among the 16 hypotheses, are adopted by the hypothesis tests through the path analysis, one-way-ANOVA and hierarchial regression analysis. The results indicate variables affect on the non-smart phone user's adopting intention. The primary factor is the perceived usefulness, secondary factor is the social property, and the rest is the playfulness. And, the primary adoption factor is affected to early majority and late majority among each innovation adopters.