• 한국과학예술포럼
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• 제30권
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• pp.217-230
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• 2017

The purpose of this study is to develop a theoretical model identifying how consumers accept a fashionable technology product. A systematic review of 39 influential TAM studies focusing on theory development in the context of information technology results in three tendencies, which become backbone of the model of fashionable technology acceptance. A subsequent review of the nature of fashion fleshes out the backbone with detailed propositions in the more specific context of fashionable technology. The model of fashionable technology acceptance includes key propositions of Theory of Reasoned Action, in which internal beliefs consist of functional, aesthetic and symbolic values, and other factors, such as technology features (i.e., hardware specification, software specification, brand, and price factors), environmental conditions (i.e., technical infrastructure and user occasion), individual differences (i.e., age, gender, experience, personality, aesthetic sense, fashion innovativeness, and income), and social influence (i.e., subjective norms, social reputation, and cultural difference). Implications, limitations, and suggestions for future research are also discussed.

• 한국게임학회 논문지
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• 제9권3호
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• pp.107-119
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• 2009

온라인게임 산업은 게임 콘텐츠라는 문화기술(CT)과 네트워크 통신망이라는 정보기술(IT)이 융합된 기술 기반의 서비스 산업이로, 최근 그 시장규모가 급격하게 증가하고 있다. 그럼에도 불구하고, 온라인게임에 대한 소비자들의 수용 요인에 대한 연구는 아직 미흡하다. 본 연구에서는 온라인게임이라는 엔터테인먼트 기반 기술의 수용이 타 기술의 수용에서 확인된 바와 같이 개인의 신념(Belief)-태도(Attitude)-의도(Intention)라는 연속적인 수용 과정임을 밝히고, 동시에 온라인게임의 경우 그 기술적 특성에 따른 쾌락적, 실용적 수용 동기가 이 수용과정에 작용하고 있음을 고찰하고자 한다. 이를 위해 본 연구에서는 기존 기술 수용 모형(Technology Acceptance Model, TAM) 연구를 바탕으로 도출된 구조화된 설문지를 통해, 온라인게임 수용에 영향을 미치는 잠재변수를 유용성, 용이성, 즐거움, 편익으로 세분화하여 측정하였다. 측정된 변수 간 구조적 연관성을 구조방정식 모형을 이용하여 측정한 결과, 엔터테인먼트 기반의 기술인 온라인게임의 수용에 있어 그 기술적 특성인 쾌락적 측면(즐거움)과 실용적 측면(자기 개발 가능성, 금전적 편익)을 나타내는 잠재변수가 이용자의 태도 및 행위의도와 유의미한 영향을 미치는 것으로 나타났다. 본 연구는 온라인게임의 수용에 영향을 미치는 주요 요인을 규명함으로써 이론적으로 엔터테인먼트 기반 기술의 수용에 영향을 미치는 잠재변수들을 파악함과 동시에 게임 기업으로 하여금 이용자의 채택 및 시장에서의 확산을 유인하는 비즈니스 모델을 설계하는데 전략적 시사점을 제공할 수 있을 것이다.

• 한국정보시스템학회지:정보시스템연구
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• 제25권2호
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• pp.27-50
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• 2016

Purpose The purpose of this study is to examine the effect of the acceptance intention towards healthcare wearable device in Korea. Specifically, this study attempted to identify the relationships among the acceptance intention towards healthcare wearable device, technical characteristics and user's personal characteristic based on UTAUT(Unified Theory of Acceptance and Use of Technology) model. Design/methodology/approach For this purpose of research, we conducted against consumers who use the wearable devices and we collected data from 219 wearable device users. The analyses were conducted using SPSS and AMOS19.0 which is powerful structural equation modeling (SEM) software. Findings The main findings are as followed; First, functional diversity, wearability, trend sensitivity and health perception are significantly related to performance expectancy, while visual aesthetic and enjoyment are not significantly related. Second, performance expectancy and effort expectancy are significantly related to acceptance intention towards healthcare wearable device. Third, effort expectancy is significantly related to performance expectancy.

• 경영과정보연구
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• 제30권4호
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• pp.117-146
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• 2011

본 연구는 WCDMA로 대표되는 제 3세대 이동통신서비스의 수용의향과 관련된 동기를 파악함으로써 테크놀로지 수용과 관련된 메커니즘을 이해하기 위해 진행되었다. 이를 위해 지각된 유용성과 지각된 편의성이 수용의향을 설명하는 이론중의 하나인 정보기술수용모형을 적용하여 살펴보았다. 나아가 지각된 유용성과 지각된 편의성 두 가지 요인의 선행 변수로 내재적 동기를 상정하였으며, 이것이 다시 수용의향에 이르는 통합된 정보기술수용모형을 검증하였다. 이를 위해 본 연구는 서울 및 대도시 거주 만 13세 이상 49세 이하 현 이동통신 서비스를 가입, 이용하고 있는 사람들을 대상으로 설문조사를 실시하였다. 모바일 서비스 수용과 관련된 제반 변수들의 영향 관계 및 모형의 설명력을 검증하기 위해 구조방정식을 통해 연구결과를 도출하였다. 그 결과 WCDMA 서비스에 대한 지각된 유용성과 지각된 편의성은 수용의향에 영향을 미치고 있었으며, 지각된 유용성은 지각된 편의성의 영향을 받고 있는 것으로 나타났다. 또한 내재적 동기는 지각된 유용성과 지각된 편의성에 직접적인 영향을 미치고 있었다. 연구결과에서 보여지듯 정보기술수용모형의 타당성을 다시 한번 확인할 수 있었으며 테크놀로지 이용에 있어 내재적동기에 의한 이용의 중요성을 시사해준다고 할 수 있다.

• The Journal of Asian Finance, Economics and Business
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• 제7권12호
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• pp.711-720
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• 2020

This research aims to analyze the factors affecting the acceptance of social commerce, including performance expectancy, effort expectancy, social support, facilitating conditions, hedonic motivation, habitability, price saving orientation, and privacy concerns using the Unified Theory of Acceptance and Use of Technology (UTAUT2). UTAUT2 has been examined and modified in various contexts. The research model studies the acceptance and use of technology in the context of customers. This study adopts a quantitative method using the partial least squares regression (PLS) approach involving 244 respondents. The respondents are users of social commerce in Indonesia. The result of this research indicates that social influence, facilitating conditions, hedonic motivation, habit, price value orientation, and privacy concerns have a significant effect on behavioral intention. On the other hand, performance expectancy and effort expectancy does not affect behavioral intention. Furthermore, price value has a significant effect on social commerce user behavior. Lastly, facilitating conditions and habits does not affect social commerce user behavior. This research contributes to the development of theory by examining an additional variable, which is privacy concern. This study is significant since social media and social commerce have grown exponentially nowadays. Implications of the results for the development of the theory (UTAUT2) and practice are discussed in the article.

• 한국IT서비스학회지
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• 제19권5호
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• pp.107-124
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• 2020

Due to spread of covid-19, which began in December 2019, the usage of online distance learning has expanded within colleges. However, because of the lack of readiness for running online distance learning, professors and students had to experience a lot of inconvenience. In the near future, the usage of online distance learnig is expected to more expand, thus, it seems that there should be a strategies for sustainable online learning operations. This study aims to investigate which factors have impact on the continuance intention to usage of online distance learning of airline department students, focused on Post-Acceptance Model. For the empirical analysis, this study utilized a structural equation model after collecting 136 survey data. The results is as follow; First, user interface has positive impact on confirmation and confirmation has positive impact on satisfaction of online distance learning. Seconds, confirmation has positive impact on perceived usefulness, flow and social presence. Third, social presence has positive impact on satisfaction of online distance learning, but perceived usefulness and flow didn't have statistically meaningful impact on satisfaction. Finally, statisfaction of online distance learning has huge positive impact on continuance intention to usage. It is expected that the implications of this study enable colleges effectively to run online distance learning in preparation for the post-covid 19 era.

• 한국정보시스템학회지:정보시스템연구
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• 제27권2호
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• pp.115-134
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• 2018

Purpose In recent years, mobile payment service users have been rapidly increasing. Previous researchers focused on the mobile usage situation such as the elements of mobile payment service, usage pattern, and user behaviors, and the research that is approached from the viewpoint of the user is still insufficient. The aim of this study is to suggest a acceptance-resistance motivation model of choosing a mobile payment service based on the Herzbergs Two-Factor Theory by investigating users' motivation and hygiene factors. Design/methodology/approach For the purpose, literature reviews on factors of choosing a mobile payment service were conducted and classified motivation and hygiene factors. Two hypotheses were set as follows: Hypothesis I is that motivation factors have a positive impact on the choice of mobile payment service, and Hypothesis II is that hygiene factors have a negative impact on the choice of mobile payment service. To test two hypotheses, this study conducted an online questionnaire survey and a multivariate discriminant analysis. Findings The result found that mobile payment service is more likely to be replaced with mobile by improving convenience, simplicity, and ease of use that affect the acceptance motivation of mobile payment service. This result supported the Hypothesis I but not Hypothesis II and contributed to provide implications for future mobile payment service development and marketing utilization.

• 기술혁신연구
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• 제14권3호
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• pp.183-208
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• 2006

Mobile banking is one of the most representative services applied to the mobile technology. However, there are few recent studies about the user acceptance of mobile banking, and prior studies only have been related to the positive effects of the service acceptances such as e-commerce and Internet banking service. The purpose of this research is to grasp the particular risk essentials in mobile banking which customers perceive, and the risk degree of user recognition which affect customer intention to adopt mobile banking through the exploratory research. The perceived risk is segmented into the performance risk, financial risk, time risk, social risk (or psychological risk), and privacy risk based on Cunningham's research (1967) and other recent studies. In the Unified Theory of Acceptance and Use of Technology (UTAUT), we have attempted to determine how different perceived risks have influence on the mobile banking adoption intentions of both the mobile banking users and potential users. The results indicate that performance expectancy, effort expectancy, and social influence have positive influences on the intention to use mobile banking service while perceived risk has a negative influence on the intention to use and performance expectancy.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2017년도 추계학술대회
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• pp.219-222
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• 2017

본 연구에서는 음성 사용자 인터페이스가 적용된 시스템 사용 중 오류가 발생했을 때 제공되는 피드백이 시스템에 대한 사용자의 평가에 어떠한 영향을 줄 것인지에 대해 알아보았다. 피드백 유형(확인 피드백, 정교화 피드백)과 오류 유형(인식 실패, 수행 실패)을 독립 변수로 하고 사용자의 주관적 평가와 피드백 수용성, 향후 이용 의도를 종속 변수로 하는 요인설계 실험연구를 진행하였다. 이원 다변량 분산분석을 한 결과, 피드백 유형만 사용자의 주관적 평가와 피드백 수용성, 향후 이용의도에 영향을 미치는 것으로 나타났다. 또한, 피드백 수용성에 대해 피드백 유형과 오류 유형의 상호작용 효과가 발견되었다. 따라서 VUI 설계 시, 오류 정보를 자세히 알려주는 피드백을 제공하는 것을 고려해 볼 수 있을 것이다.

• 한국IT서비스학회지
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• 제9권2호
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• pp.73-92
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• 2010

E-government refers to the delivery of government information and services online through the Internet or other digital means. Unlike traditional structures, e-government systems are two-way, and available 24 hours a day, seven days a week. The interactive aspects of e-government allow both citizens and bureaucrats to send and receive information. Criticism about the provision of e-Government services, however, has proposed a more user-oriented approach. The user needs to be placed at the center of the development and the provision of e-Government services. Furthermore, e-government literatures seldom explore acceptance issues among the aged. Attempting to address this gap, we take the approach based on a combination of Technology Acceptance Model and Theory of Planned Behavior, with data gathered via a questionnaire from service users over 50 years and older. The findings indicate that perceived usefulness, ease of use, subjective norms, trust, visibility, facilitating conditions and political efficacy are direct or indirect predictors of citizens‘ intention to use an e-government service. Implications of this study for research and practice are presented.