• Title/Summary/Keyword: User's Intention

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Internet Users' Intention to Participate in Preventive Program of Depression (일부 인터넷 이용자의 우울수준에 따른 우울증 예방프로그램 참여의도에 영향을 미치는 요인)

  • Jo, S.J.;Yim, H.W.;Park, Y.M.;Lee, W.C.;Kim, Y.B.
    • Korean Journal of Health Education and Promotion
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    • v.24 no.1
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    • pp.1-16
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    • 2007
  • Objctives: This study purposed to examine the intention to participate in the preventive program of depression of Internet user and to offer the baseline data for development of mental health promotion program. Methods: The internet survey was performed using a self-reported questionnaire on intention to participate in the preventive program of depression, depressive symptom(with Zung's SDS) and so forth from 1,000 internet user (aged $13{\sim}49$ years) via two web sites at Feb($1st{\sim}10th$), 2006. We analyzed the intention to participate in preventive program of depression and the factors related with that intention by depressive level. Results: In the normal group, the intention to participate in a preventive program of depression was influenced significantly by counselling experience(s) on depression(p<.001), and perceived control(p<.001) over the barriers to participation in the preventive program of depression, and marginally by gender. In the depressive group, the smoking habit revealed marginal effect(p=.051) and perceived control over the barriers to participation in the preventive program of depression influenced on that intention significantly(p<.001). Conclusion: Among internet users, especially the solutions of barriers to participate in the preventive program of depression is more important at the intervention program for prevention of depression. In the normal group, we need to consider the use of messages tailored by counselling experience(s) on depression. Some intervention program dealing with two subjects, smoking cessation and prevention of depression concurrently, will be appropriate for the depressive group.

Study of User Reuse Intention for Gamified Interactive Movies upon Flow Experience

  • Han, Zhe;Lee, Hyun-Seok
    • Journal of Multimedia Information System
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    • v.7 no.4
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    • pp.281-293
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    • 2020
  • As Christine Daley suggested, "interaction-image" is considered to be typical in the age of "Cinema 3.0", which integrates the interactivity of game art and obscures the boundary between producers and customers. In this case, users are allowed to involve actively in the scene as "players" to manage the tempo of the story to some extent, it, thus, makes users pleased to watch interactive movies repeatedly for trying a diverse option to unlock more branch lines. Accordingly, this paper aims to analyze the contributory factors and effect mechanism of users' reuse intention for gamified interactive movies and offer specific concepts to improve the reuse intention from the interactive film production and operation perspectives. Upon integrating the Flow theory and Technology Acceptance Model (TAM) and separating the intrinsic and extrinsic motivations of key factors based on Stimulus-Organism-Response (S-O-R), the research builds an empirical analysis model for users' reuse intention with cognition, design, attitude emotional experience and conducts an empirical analysis on 425 pieces of valid sample data applying SPSS22 and Amos23. The results show that user satisfaction and flow experience impact users' reuse intention highly and perceived usefulness, perceived ease of use, perceived enjoyment, remote perception, interactivity, and flow experience have significant positive influence on user satisfaction experience.

A Study on the Influence of Subjective Norm and Task Media Fit of utilizing of Use intentions : Focused on the Mediating Effects of Consulting Application (SNS의 주관적 규범과 과업매체적합이 사용의도에 미치는 영향연구 : 컨설팅활용을 매개효과로)

  • Jo, Young-Jun;Lee, Seung-Hee
    • Journal of Digital Convergence
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    • v.10 no.4
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    • pp.147-157
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    • 2012
  • In this study, User intention also factors that Consulting application and Subjective norm, Task media fit factors also impact on User intention was examined. In this process, especially Subjective norm and Task media fit of SNS in each dimension to User intention about the impact of Consulting application was in each carried out to examine the mediating effect. The test result used in this study the Subjective norm, Task media fit and Consulting application in a significant positive(+) User intention also was effective. And verifying the results of the mediating effect of Consulting application, Subjective norm and Task media fit has proven to be effective in all parameters. The results of such individuals or companies with Consulting application of SNS. SNS Subjective norm and Task media fit are aware of the factors influencing the Strategy envisions an appropriate response, such as to provide Suggestions.

An Evaluation of Determinants to User Acceptance of Blockchain Technology for the Implementation of Public Rental Housing Management System: Approached by the Unified Theory of Acceptance and Use of Technology (공공임대주택 관리시스템 구축을 위한 블록체인 기술 수용의도의 선행요인 평가: 통합기술수용모형을 기반으로)

  • Kim, YongHa;Kim, YoungJun
    • Journal of Information Technology Services
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    • v.20 no.6
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    • pp.17-43
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    • 2021
  • Currently, various discussions are underway to establish a more advanced management system for public rental housing. Also, it calls for improvement methods for problems arising in management of the current rental housing system. In this regard, this study aims to evaluate determinants that affect user acceptance intention of blockchain technology to implement a new system that complements drawbacks of the current public rental housing system. The study uses the Unified Theory of Acceptance and Use of Technology (UTAUT) as a theoretical model; the study model utilizes three UTAUT variables -performance expectancy, social influence, and Facilitating conditions-, applies security, availability, and reliability that are perceived from blockchain technology as external parameters to facilitate understanding of user acceptance intention of blockchain technology, and evaluates whether innovativeness can regulate the influence of performance expectancy, social influence, and Facilitating conditions on user acceptance intention of blockchain technology. Based on the significant survey result where 274 IT technicians participated, the study applies structural equation modeling to explore structure of user acceptance intention in the blockchain-based management system for public rental housing. As a result, security-reliability and availability are found to factors as determinants for user acceptance intention, affecting implementation of the public rental housing management system, while innovativeness shows no significant statistical results related to regulation effect. This study has implications in that it understands characteristics of blockchain and empirically analyzes the relationship between the characteristics and acceptance intention to enable blockchain's contribution to activate the public rental housing management system in the future.

Analysis of Influence Factors on the Intention to Use Personal Cloud Computing (개인용 클라우드 컴퓨팅 사용에 미치는 영향요인 분석)

  • Ryu, Jae Hong;Moon, Hye Young;Choi, Jinho
    • Journal of Information Technology Services
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    • v.12 no.4
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    • pp.319-335
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    • 2013
  • Cloud computing allows users to access software or specific programs that support the cloud platform through an information communicating device that can connect to the internet anywhere or anytime. Also, the cloud architecture not only reduces the expenses of IT infrastructure construction and maintenance, but also speeds up processing and mobility, which leads to a significant ease of use. In spite of the advantages of cloud computing, previous studies have been centered on case studies of the execution, advantages, and problems of cloud computing. In contrast, empirical research on individual cloud computing up till now is very insufficient. Thus, the research aims to create a model of an individual user's perspective and verify validation. This study reveals types of influence that characteristics can have on an individual user's intention to use, by searching the characteristics that the individual user recognizes on cloud computing services. The results are as follows:first, the characteristics of cloud computing indicates a significant influence on usage intention. Second, all characteristics in cloud computing, accessibility, reliability, perceived ease of use, and fusibility, are confirmed in providing significant influences in shaping social influence forms. Third, social influence has a significant influence on usage intention.

Factors Influencing the User's Satisfaction on Biosafety Portal Sites (사이트 사용자 만족도 및 사용의도에 영향을 미치는 요인에 관한 실증연구;바이오안전성포탈을 중심으로)

  • Song, Woo-Yong;Hwang, Kyung-Yeon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.1 no.2
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    • pp.1-25
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    • 2006
  • The purpose of this research is to examine the major determinants affecting the user's satisfaction and usage intention on Biosafety Portal Site. The development of the research model is based on the empirical studies on the web site. Five hypotheses are derived and tested using regression analysis. The results from regression analysis suggest that technology, content, design and navigation all contributed significantly to the user's satisfaction. In addition, user's satisfaction with portal had a very significant influence on the continuance intention.

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Study on the effects of digital contents traits on the relationship quality and continuous intention of using (디지털콘텐츠 특성이 관계품질, 지속적인 이용에 미치는 영향에 관한 연구)

  • Sung, Tae-Kyong;Hong, Sang-Jin;Yoon, Ji-Eun
    • Management & Information Systems Review
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    • v.26
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    • pp.91-116
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    • 2008
  • This study demonstrates some major traits of digital contents as information, playfulness, individuality, as satisfaction and commitment, user behavior as use intention. To make an empirical analysis the study, it is hypothesized that traits of digital contents, relationship quality, and user behavior. The major finding of this study can be summarized as follows, traits of digital contents are positively affected by satisfaction in relationship quality and use intention. Theoretical implication of this study are as follows. First, users wanted to choice only needed information. Second, users recognized digital contents as a part of life. So, user's ability is very important in this environment. According to this, business related with or interested in digital contents must have developed digital contents in variety aspect. Users must have concerned using digital contents, also.

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Understanding a User's Service Usage and Knowledge Sharing Behavior in the Context of Knowledge Search Service (지식검색 서비스 사용자의 서비스 사용과 지식 공유 행위에 관한 이해)

  • Kim, Byoungsoo;Jeon, Jin Ho;Kang, Young Sik
    • Knowledge Management Research
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    • v.10 no.2
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    • pp.85-103
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    • 2009
  • Web 2.0, characterized as openness, sharing, and participation, has enabled Internet users to easily generate a variety of contents, and to share them through Web 2.0 services. Knowledge search service (KSS) is positioning itself as one of typical Web 2.0 services. Yet, few studies have sharpened our understanding of users' knowledge sharing behavior in the KSS environment. In order to address this knowledge void, this paper attempts to explore antecedents of their usage behavior in the KSS environment. Typically, they utilize stored knowledge and share their knowledge simultaneously. Considering this characteristic, our study regards service usage intention and knowledge sharing intention as final dependent variables. This study advances a research model based on Bhattacherjee's expectation-confirmation model, which is expanded by incorporating trust belief. Because of the openness of KSS, trust belief is believed to play a critical role in forming users' service usage intention and knowledge sharing intention. Furthermore, this study examines the difference of the antecedents' effects in terms of users' gender. We collected data from 275 respondents who have experience in using KSS. PLS (partial least squares) was employed for the analysis of the data. Analysis results confirm the important role of user satisfaction and trust belief in the formation of users' service usage intention and knowledge sharing intention. More importantly, trust belief has a more salient effect on knowledge service usage intention than user satisfaction. This study also shows the moderating role of users' gender. Finally, this paper provides managerial guidance on strategic planning aimed at improving users' service usage intention and knowledge sharing intention in the KSS environment.

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Determinants of Intention to Use mobile E-book Based on the Technology Acceptance Model (기술수용모델에 기반 한 모바일 E-book 사용의도에 미치는 영향요인에 관한 연구)

  • Lee, Hyojung;Kim, Seonghee
    • Journal of Korean Library and Information Science Society
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    • v.46 no.2
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    • pp.131-151
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    • 2015
  • The purpose of this study was to identify factors on the user's intention of using mobile E-book based on TAM(Technology Acceptance Model). System quality(accessibility and convenience), information quality, and innovation as a user characteristics were chosen as the independent variable of this study, perceived easy of use and perceived usefulness were selected as potential variable, and user's use intention was selected as dependent variable. The survey was conducted by 170 high school students and structural equation modeling was used to analyze the relationships between factors. The results showed that information quality and the user's innovation have a positive impact on both perceived usefulness and perceived ease of use while the other system factors did not affect perceived usefulness and perceived ease of use for mobile E-book. Finally, the perceived usefulness was found to have a positive impact on the user's intention to use mobile E-book.

Factors affecting the User Satisfaction and Continuance Usage Intention of Social Network Service (SNS 사용자의 개인적·사회적 특성이 지속적 사용의도에 영향을 미치는 요인 : 생활 공유형 SNS를 중심으로)

  • Kim, Byung-Gon;Yoon, Il-Ki;Park, Heung-Soon
    • Journal of Information Technology Applications and Management
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    • v.23 no.2
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    • pp.207-224
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    • 2016
  • Investments in information and communication technologies (ICT) around the world have grown at an enormous rate over the past two decades, which reflects a new emphasis on consumer mobile devices. A social network service (SNS) is an online service that aims to build social relations among people who share interests and activities. The role of SNS is enormous for communicating ideas and opinions among social participants. The use of SNS has recently become one of the most popular social activities worldwide. This research investigated relation between personal characteristics, social characteristics and user satisfaction on SNS then, analyzed how these factors affecting continuance usage intention on SNS users. The conclusion is summarized as below. The study results show that informativeness, pleasure, innovativeness, relationship and empathy of SNS are having positive impact to some degree on the user satisfaction. Further, the user satisfaction of SNS users and quality of life have a positive impact on the continuance usage intention of SNS users. This results show that various SNS qualities are necessary to actively explore and obtain further information that users intend to find, while they are insufficient in function to provide the information other users require or exchange information with other users through the SNS.