• Safety and Health at Work
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• v.12 no.2
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• pp.141-146
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• 2021

Background: Violence against health professionals is an increasing problem in Turkey. This study aims to determine the societal perception of violence, experience of violence, and the intentions to use violence against health professionals. Methods: This descriptive study sample comprised 484 individuals. Data were collected by using the "Descriptive Information Form" and "Intentions to Use Violence against Health Professionals Scale." Results: Of the participants, 8.3% used violence against health professionals. Most of the participants (81.2%) stated that violence was not a solution, and 65.9% believed that health professionals did not deserve violence. Past behavior of the participants was the most influential factor on the intention to use violence (β = .473, p = 0.000). Conclusions: More than half of the participants believed that health professionals did not deserve violence and violence was not a solution. We found that intention to use violence was affected by past experiences.

• Women's Health Nursing
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• v.16 no.2
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• pp.194-203
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• 2010

Purpose: To promote condom use for young men, there is necessary to meet their varying needs for condom. The purpose of this study was to examine what predicts condom use intention according to experience of sexual intercourse among Korean male college students. The conceptual framework for the study was the theory of planned behavior and the health belief model. Methods: A cross-sectional descriptive design was used with self-report questionnaires, which were completed by 399 subjects. Logistic regression analysis was done to examine predictors of condom use intentions according to experience of sexual intercourse. Results: The susceptibility to sexual transmitted diseases/ Acquired Immune Deficiency Syndrome (STDs/AIDS) and pregnancy and benefits from condom use were significant predictors of condom use intentions in the non-experienced group. The significant predictors of condom use intention for the experienced group were barriers to condom use and condom use self-efficacy. Conclusion: These findings suggest that sex education program should be developed to overcome barriers to condom use, enhance condom use self-efficacy, and maximize the benefits from condom use as well as increase the perceived susceptibility to STDs/AIDS and pregnancy. To enhance condom use self- efficacy, practicing and increasing ability in interactive negotiation to use condom should be included.

• Asian Journal of Innovation and Policy
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• v.7 no.2
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• pp.338-363
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• 2018

Mobile marketing is a brand new phenomenon. In Malaysia, marketeers do not seem to understand well enough the perceptions of consumers according to mobile marketing, especially to the mobile service users. This study analyses and evaluates any significant relationship between consumer perceptions and intentions with respect to mobile marketing, and seeks to determine the expectations, preferences, pattern and usage of the consumers of Mobile Marketing Product and Service (MMP&S). The data was obtained by convenience sampling in the big cities of Malaysia. A total of 500 questionnaires were distributed and a sample of 112 usable questionnaires was selected. The result of this research applying the Technology Acceptance Model (TAM) point to the fact that perceived usefulness, perceived ease of use, perceived innovative, social influence have a direct positive relationship with the intention to use mobile marketing. This, in turn, can shed light on the main factors determining consumer intentions to use mobile marketing that may control consumer adoption of mobile marketing.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.16 no.2
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• pp.676-691
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• 2022

An increasing number of companies in the fashion industry are using AI curation services. The purpose of this study is to investigate perceptions of and intentions to use AI fashion curation services among customers by using text mining. To accomplish this goal, we collected a total of 34,190 online posts from two Korean portals, Naver and Daum. We conducted frequency analysis to identify the most frequently mentioned keywords using Textom. The analysis extracted "various," "good," "many," "right," and "new" at the highest frequency, indicating that consumers had positive perceptions of AI fashion curation services. In addition, we conducted a semantic network analysis with the top-50 most frequently used keywords, classifying customers' perceptions of AI fashion curation services into three groups: shopping, platform, and business profit. We also identified the factors that boost continuous use intentions: usability, usefulness, reliability, enjoyment, and personalization. We conclude this paper by discussing the theoretical and practical implications of these findings.

• Journal of Society of Preventive Korean Medicine
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• v.25 no.2
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• pp.85-98
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• 2021

Objectives : This study aimed to analyze characteristics of the Korean Medicine users aged 19-39 years, the determinants of Korean Medicine use and effects of Korean Medicine use experience on behavioral intentions among youths. Methods : We studied Korean Medicine Utilization and Herbal Medicine Consumption Survey(2017) data set by complex-sample survey data analysis. In order to derive the characteristics of younger users, Rao-scott χ² test and t-test were conducted. Through multiple logistic regression model adjusted by general characteristic variables, the determinants and behavioral intentions of the Korean Medicine utilization among youths were derived. Results : Fist of all, young users and non-users have significant differences in socio-demographic characteristics and perception on Korean Medicine. Among the general characteristic variables, region, age, marital status, occupation, chronic disease, and private health insurance plans had an effect on the Korean Medicine use in young people(Model II). And adjusted by general characteristic variables as control variables, awareness of Korean Medicine and perception of safety of herbal medicine were deduced as determinants of Korean Medicine use(Model III). Secondly, Korean Medicine use experience increased intentions to use and recommend Korean Medicine services(Model IV-1, 3). Conclusions : In order to increase the use of Korean Medicine among young people, Korean Medicine institutions should strive to increase users' satisfaction, and public health insurance coverage for Korean Medicine services needs to be expanded.

• Journal of the Korean Dietetic Association
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• v.23 no.1
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• pp.106-119
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• 2017

The purpose of this study was to examine restaurant customers' use of menu labeling and their perception of menu labeling attributes. Further, the study investigated relations of menu labeling use behavior, and perception of menu labeling attributes with behavioral intentions toward menu labeling. Using a self-administered survey conducted for 2 weeks from the 2nd week of October, 2015, data were collected from restaurant customers who were exposed to menu labeling over 3 months at the time of the survey. A total of 426 respondents completed the survey. Respondents were asked about use of menu labeling, usefulness, ease of understanding, accuracy, and demographic information. There was a difference in menu labeling use behavior according to age, whereas respondents aged 50 years or over showed significantly higher use of menu labeling than those in 20s (P<0.001). Perceptions of menu labeling attributes positively affected behavioral intentions towards menu labeling. While all three menu labeling attributes, 'usefulness', 'ease of understanding', and 'accuracy', were positive factors for behavioral intentions towards menu labeling, usefulness was the biggest attribute explaining behavioral intentions (P<0.001). The study findings offer implications that can be applied to academics, the foodservice industry, and government in an attempt to nurture a healthy eating environment through provision of nutritional information at restaurants.

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.3
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• pp.433-445
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• 2015

This study examines factors that influence consumer behavior regarding the usage intentions and repurchasing behavior of counterfeits. Based on the Theory of Planned Behavior by Ajzen (1991), this study looks at the impact of attitude, subjective norm, perceived behavioral control, as well as the moral norm of consumers about intentions to use and repurchase counterfeits. An online survey was conducted on males and females over the age of 20 with previous experiences of purchasing counterfeits; subsequently, 209 responses were collected and analyzed. The covariance structure model was used to analyze the data in order to measure the factors that influence the usage of counterfeits and repurchasing behavior. The results show that attitude, subjective norm, and perceived behavioral control have significantly positive effects on usage intentions, while moral norm has a significantly negative effect on usage intentions. Usage intentions also have a significantly positive effect on repurchasing behavior and confirmed that usage intentions functions as the mediator. The variables that influence usage intentions are attitude, perceived behavioral control, moral norm, and subjective norm, in descending order. Consumer attitudes towards counterfeits is a major factor that influences usage intentions. Therefore, ethical problems should be emphasized to encourage a negative attitude towards counterfeits. This study identifies an important aspect to show that usage intentions toward counterfeits, and not purchasing intentions, influences repurchasing behavior. Findings are significant in that they reveal the role of the moral norm variable added to the TPB model.

• ETRI Journal
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• v.28 no.1
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• pp.67-76
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• 2006

This study aims to identify the factors that influence adoption intentions towards portable Internet service, based on the individual characteristics that assist in creating markets and developing strategies. Two types of factors are defined: individual characteristics including demographics, existing services usages, prior knowledge, adoption attitudes, and service evaluations; and adoption intentions including the willingness to subscribe, subscription term, willingness to pay, usage type, and preferred terminal. The results indicate that the importance of demographic variables depends on adoption intentions, and that users of mobile Internet service and wireless LAN are probably targets for portable Internet service. Furthermore, the results demonstrate the need for an enhanced perception of the usefulness and ease of use of service, as well as an intensive marketing activity for potential users and a bearable innovation to stimulate the market for portable Internet service.

• The Research Journal of the Costume Culture
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• v.31 no.4
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• pp.489-503
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• 2023

This study utilized the unified theory of acceptance and use of technology 2 (UTAUT2) to examine usage intentions associated with virtual fitting services. Six independent variables were examined: performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, and habit. The study collected responses from 445 participants who had utilized virtual fitting services. Regarding factors related to usage intentions associated with these services, performance expectancy and social influence were found to significantly influence the usage intentions associated with photo-based virtual fitting services. Furthermore, performance expectancy, social influence, and habit significantly influenced the usage intention of avatar-based virtual fitting services. This suggests that higher levels of performance expectancy and social influence positively impact the usage intentions associated with both types of virtual fitting services, while habit influences only avatar-based virtual fitting services. Moreover, the findings confirm that effort expectancy, facilitating conditions, and hedonic motivation from UTAUT2 do not significantly influence usage intentions associated with virtual fitting services. By analyzing factors influencing potential customers' virtual fitting service usage intentions, this study can suggest effective strategies to increase usage intentions for companies providing virtual fitting services. Additionally, these findings can be utilized in the formulation of virtual fitting service marketing strategies.

• Journal of the Ergonomics Society of Korea
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• v.17 no.3
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• pp.23-39
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• 1998

Several recent aircraft accidents occurred due to goal conflicts between human and machine actors. To facilitate the management of the cockpit activities considering these observations. a computational aid. the Agenda Manager (AM) has been developed for use in simulated cockpit environments. It is important to know pilot intentions performing cockpit operations accurately to improve AM performance. Without accurate knowledge of pilot goals or intentions, the information from AM may lead to the wrong direction to the pilot who is using the information. To provide a reliable flight simulation environment regarding goal conflicts. a pilot goal communication method (GCM) was developed to facilitate accurate recognition of pilot goals. Embedded within AM, the GCM was used to recognize pilot goals and to declare them to the AM. Two approaches to the recognition of pilots goals were considered: (1) The use of an Automatic Speech Recognition (ASR) system to recognize overtly or explicitly declared pilot goals. and (2) inference of covertly or implicitly declared pilot goals via the use of an intent inferencing mechanism. The integrated mode of these two methods could overcome the covert goal mis-understanding by use of overt GCM. And also could it overcome workload concern with overt mode by the use of covert GCM. Through simulated flight environment experimentation with real pilot subjects, the proposed GCM has demonstrated its capability to recognize pilot intentions with a certain degree of accuracy and to handle incorrectly declared goals. and was validated in terms of subjective workload and pilot flight control performance. The GCM communicating pilot goals were implemented within the AM to provide a rich environment for the study of human-machine interactions in the supervisory control of complex dynamic systems.