• The Journal of the Convergence on Culture Technology
• /
• v.8 no.3
• /
• pp.245-251
• /
• 2022

This study attempted to examine the effect of virtual influencer, which is highly interested in consumers, and has recently been increasing the frequency of use in corporate marketing activities. In particular, the purpose is to examine the effect of the attributes of virtual influencer on consumers as an information source for a product or brand. To this end, the effect of perceived attractiveness, trustworthiness, and expertise of virtual influencer on SNS usage intention and imitation intention consumers was examined. As a result of the study, it was found that attractiveness among the attributes of virtual influencer had a positive effect on the usage intention, and attractiveness and trustworthiness had a positive effect on imitation intention. In addition, it was found that imitation intention had a positive effect on usage intention. In other words, the perceived attractiveness of virtual influencer by consumers through SNS is the most important attribute. These findings imply that when virtual influencer is used in marketing, companies must perceive the attractiveness of virtual influencer through content posted on SNS as well as their attributes as information sources. We expect the results of this study to provide major implications for marketing activities such as companies and public institutions that consider using virtual influencer.

• IE interfaces
• /
• v.11 no.1
• /
• pp.155-163
• /
• 1998

In multiparty multimedia communication, each participant not only receives information from other participants but also generates real-time data streams to distribute to others and therefore the difference between source and destination is not clear in terms of data transmission. During a teleconference session, many sub-multicast trees may be generated to exchange information to specific members within the multicast group and if those sub-multicast trees use the same fixed multicast tree, the blocking probability will be high and it is hard to provide QoS for each sub-multicast group. Also, even though there exits some shortcuts between each sub-multicast group, fixed multicast tree does not allow to use those shortcuts. Thus to overcome these problems. We propose a network resource reservation protocol and show that its effectiveness in terms of blocking probability and network resources usage.

• 제어로봇시스템학회:학술대회논문집
• /
• 2004.08a
• /
• pp.932-935
• /
• 2004

In this paper, we present a framework that is easy to develop, modify, maintain and extend a control and monitoring software for any kinds of instruments. The presented framework is composed of three XML documents (IID, MAP, and CMIML) and two tools (Virtual Instrument Wizard, Generator). Interface information about behaviors and states of instruments is written on IID. Mapping information between the interface information in IID and API of a real instrument driver is written on MAP. Finally information about control and monitoring software is written on CMIML. IID, MAP and CMIML are written with XML format to provide common usage and platform independence of the suggested framework. VI Wizard generates CMIML (platform independent intermediate document) using IID and existing CMIML, and Generator generates source code of a control and monitoring software (platform dependent code) automatically using CMIML and MAP. The suggested framework that automatically generates control and monitoring software based on GUI provides easy development and maintenance. Also, reusability can be increased by reusing platform independent software description documents.

• Journal of Korea Spatial Information System Society
• /
• v.3 no.1 s.5
• /
• pp.109-116
• /
• 2001

ITS industry has general characteristics of Information Economy such as network externality and information duplex. It also has characteristics exclusive to ITS including timing and locality of information, spontaneous monopolist ability, public use, and system integration. Due to its characteristics ITS industry demands different business strategies and industrial policies from past economy. Reflecting on network externality, it would be more effective to open and mutually share or build a strategic coalition among the competitors and share the market, standardization at early stage is necessary for the market maturation. Reflecting its coexistent characteristics of spontaneous monopolistic ability, public use and profitability in ITS industry it is desirable to make determination on supply source and financial funding source for each system after reviewing public usage and profitability. ITS industry characteristics in Information Economy and the effects of these characteristics on business strategy and industrial policy are analyzed in this research.

• Journal of information and communication convergence engineering
• /
• v.21 no.4
• /
• pp.268-280
• /
• 2023

Several companies have migrated their existing monolithic web applications to microservice architectures. Consequently, research on the identification of microservices from monolithic web applications has been conducted. Meanwhile, the use-case model plays a crucial role in outlining the system's functionalities at a high level of abstraction, and studies have been conducted to identify microservices by utilizing this model. However, previous studies on microservice identification utilizing use-cases did not consider the components executed in the presentation layer. Unlike existing approaches, this paper proposes a technique that considers all three layers of web applications (presentation, business logic, and data access layers). Initially, the components used in the three layers of a web application are extracted by executing all the scenarios that constitute its use-cases. Thereafter, the usage rate of each component is determined for each use-case and the component is allocated to the use-case with the highest rate. Then, each use-case is realized as a microservice. To verify the proposed approach, microservice identification is performed using open-source web applications.

• Journal of Distribution Science
• /
• v.20 no.11
• /
• pp.89-98
• /
• 2022

Purpose: Increasing competition in the higher education sector has prompted universities to enhance their marketing efforts and understand their potential customers. The study aims to explore how information sources are used and changed among prospective Vietnamese students during the decision-making process. Research Design, Data, and Methodology: This study undertakes a longitudinal study involving multiple rounds of data collection to better understand the decision-making process of prospective students. Data was collected from 12th -grade students in Vietnam through two rounds of quantitative surveys with 251 students and one round of qualitative interviews, spanning the duration of their senior year. The three stages of the decision-making process correspond to the three stages of pre-purchase period. Results: Most students decide that attending open days, taking career assessments, and looking up information online are the most important information sources to consider. The WOM sources are more important in the early stages, while university-generated sources and events are important in the later stages. Conclusion: Implications from this study may contribute to the design of more effective marketing communications campaigns as university marketers gain a better understanding of the distribution of information sources utilized for each specific stage of the decision-making process.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.11 no.2
• /
• pp.670-686
• /
• 2017

MapReduce (MRV1), a popular programming model, proposed by Google, has been well used to process large datasets in Hadoop, an open source cloud platform. Its new version MapReduce 2.0 (MRV2) developed along with the emerging of Yarn has achieved obvious improvement over MRV1. However, MRV2 suffers from long finishing time on certain types of jobs. Speculative Execution (SE) has been presented as an approach to the problem above by backing up those delayed jobs from low-performance machines to higher ones. In this paper, an adaptive SE strategy (ASE) is presented in Hadoop-2.6.0. Experiment results have depicted that the ASE duplicates tasks according to real-time resources usage among work nodes in a cloud. In addition, the performance of MRV2 is largely improved using the ASE strategy on job execution time and resource consumption, whether in a multi-job environment.

• Archives of design research
• /
• v.17 no.3
• /
• pp.157-166
• /
• 2004

Samguk Yusa is a important historic record about the dynasties of ancient Korea. It consists of information about the hidden, mythical history, old languages and poems. This historical book has been translated many times since the Liberation of Korea in 1945. However, these books are the result of academic research so we are restricted in our usage of them to understand Korean history. There are many historical documentaries and TV series on Samguk Yusa. However, these programs can be viewed only and not be utilized in any way by the audience. Since the computer was introduced to the public, multimedia technology has been a good source to combine text, image, moving picture, sound, animation and graphic. Producing the CD-ROM about historical books not only produce digital images but also a valuable high quality digital information. Digitalization process also keeps the original content of the historical books as well as provide value as a research material as historical, artistic and archaeological item. Furthermore, its information would be provided through a network, like internet, to share and to promote more advanced studies. The purpose of this study is to produce the basic method of multimedia design of Samguk Yusa. This study also researches the problems of multimedia process for more effective usage.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.36 no.5B
• /
• pp.539-548
• /
• 2011

We propose an efficient cooperative ARQ (Automatic Repeat reQuest) scheme for single-hop and multi-hop underwater acoustic communications, in which cooperative nodes are used to provide more reliable alternative paths for a specific source-to-destination connection. This alternative path has higher channel quality than that of the direct source-destination path. In addition, during a packet-relay through multiple hops, the typical acknowledgement (ACK) signal is replaced with overhearing data packet returned back from the next hop. The usage of overhearing as an ACK improves the system performance. In this paper, we evaluate the proposed scheme by comparing it with a conventional S&W ARQ in terms of throughput efficiency. Computer simulation results show that the proposed cooperative retransmission scheme can significantly improve the throughput by increasing the probability of successful retransmission.

• Journal of the Korean Solar Energy Society
• /
• v.32 no.5
• /
• pp.75-82
• /
• 2012

This study aims to investigate the usage of the renewable energy systems installed in buildings and make suggestions for the effective management. In this regard, a questionnaire survey was conducted on 1)design and construction, 2) operation and management, 3) user satisfaction and improvements about the renewable energy systems in buildings. Findings from this study can be summarized as follows; a lack of the basic information about systems, non-use of energy management systems, the differences in the features by energy source, and a lack of expertise of managers. The requirements to resolved these problems include the integrated management of various electric heat sources including a renewable energy source, an operation schedule based on the prediction of production and consumption, and so on. Furthermore the necessity of multiplex energy sources management system was confirmed and the basic data needed to establish the targets of this system were obtained.