• 제목/요약/키워드: Usage

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정보시스템 사용과 성과에 있어서 자발성의 조절효과에 관한 연구 (A Study on the Moderating Effect of Perceived Voluntariness in the Organizational Information System Usage and Performance)

  • 이승창;이호근;정창욱;정남호;서응교
    • Asia pacific journal of information systems
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    • 제19권2호
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    • pp.195-221
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    • 2009
  • According to an industry report, a large number of organizations have invested in Organizational Information System(OIS) in the past few years. Several research results indicate that successful investments in OIS lead to productivity enhancement, while failed ones result in undesirable consequences such as financial losses and dissatisfaction among employees. In spite of huge investments, however, many organizations have failed in achieving the hoped-for returns from OIS. Thus, understanding user acceptance, adoption, and usage of new IS(Information Systems) is an important issue for IS practitioners. Indeed, study of the user acceptance of new information system has been one of the most important research topics in the contemporary IS literature. Several theoretical models are tested to examine 'user acceptance' and 'usage behavior' in IS context. While many research models incorporate 'ease of use' or 'usefulness' as important factors in explaining user acceptance, Technology Acceptance Model(TAM) has been one of the most widely applied models in user acceptance and usage behavior. Even in recent IS studies that employ theories of innovation diffusion in the area of IS implementation, a major focus has been on the user's perception of information technologies. In this research, we study 'voluntariness' as an important factor in IS acceptance by users. Voluntariness is defined as "the degree to which the use of the innovation is perceived as being voluntary, or of free will" When examining the diffusion of accepting OIS, a thoughtful consideration should be given to 'perceived voluntariness.' Current article has following research questions: 1) What models are appropriate to explain the success of OIS? and 2) How does the 'voluntariness' affect the success of OIS? In order to answer these questions, a research model is proposed to describe the detailed nature of association among three independent variables (IT usage level, task interdependency, and organizational support), a mediating variable (IS usage), a dependent variable (perceived performance), and a moderating variable(perceived voluntariness). The central claim of this article is that organizations hardly realize expected returns from OIS investments unless perceived voluntariness is effectively managed after operating OIS. As an example of OIS in this study we have selected the Intranet of Republic of Korea Air Force (ROKAF). ROKAF has implemented the Intranet in an attempt to improve communication and coordination within the organization. To test our research model and hypotheses, survey questionnaires were first sent out to 400 Intranet users. With the assistance of ROKAF, Intranet users were initially identified among its members, and subjects were randomly drawn from the pool. 377 survey responses were finally returned. The unit of measurement and analysis in this research is a personal level. Path analysis based on structural equation modeling was used to test research hypotheses. Construct validity represents accordance between the theoretical base concept of constructs and its measurement items. Tests for the reliability and discriminant validity are accepted, thus verifying our survey instrument. In this research, we have proposed a conceptual framework to highlight the importance of perceived voluntariness after organization deploys OIS. The results of our analysis present several key finding. First, all three independent variables (IT usage level, task interdependency, and organizational support) have significant effects on IS usage, which will eventually improve performance. Thus, IS usage plays a mediating role between antecedent variables (IT usage level. task interdependency, and organizational support) and performance improvement. Second, the effect of the task dependency was the highest for IS usage among the three antecedent variables. This is highly plausible since one of the Intranet's major capabilities is to facilitate communication among members within an organization. Accordingly, we conclude that the higher the task dependency, the higher Intranet usage. The effect of user's IT usage level was the second, while the effect of the organizational support was the third. Finally, the perceived voluntariness plays a pivotal role in enhancing perceived performance in personal level after launching the Intranet. Relationships among investigated variables were significantly different between groups with a high level and a low level of voluntariness. The impact of the Intranet usage on the performance was greater in the higher level voluntariness group than in the lower one. For the lower level voluntariness group, the user's IT usage had the highest effect on the Intranet usage among the three antecedent variables. In short, our study suggests that the higher the perceived voluntariness is the more IS usage will be. Perceived voluntariness was found to have a moderating effect on the relationships among user IT usage level, task interdependency, IS usage, and perceived performance, supporting all the hypotheses on the moderating effect. Most of all, user IT usage level has the strongest influence on IS usage, indicating that users with superior IT usage are more likely to enjoy a high level of perceived performance.

A Study of Web Usage Mining for eCRM

  • Hyuncheol Kang;Jung, Byoung-Cheol
    • Communications for Statistical Applications and Methods
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    • 제8권3호
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    • pp.831-840
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    • 2001
  • In this study, We introduce the process of web usage mining, which has lately attracted considerable attention with the fast diffusion of world wide web, and explain the web log data, which Is the main subject of web usage mining. Also, we illustrate some real examples of analysis for web log data and look into practical application of web usage mining for eCRM.

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농업용 지하수의 실제 이용량 특성 (Characteristics of the Actual use of Agricultural Groundwater)

  • 송성호;명우호;이규상
    • 한국지하수토양환경학회지:지하수토양환경
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    • 제22권5호
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    • pp.13-22
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    • 2017
  • Accurate assessment of agricultural groundwater usage is an essential task to cope with drought that occurs irregularly in time and location. In this study, the agricultural groundwater usage was calculated in nationwide public wells (1,386 bedrock wells) during 5-year period (2010-2014) by using electric power consumption and well specification data. National average of agricultural groundwater usage per each well was estimated as $66.2m^3/day$, corresponding to 21.6% of total permitted volume of groundwater in each well. Chungcheong Nam-do had the highest usage with 38-55.6%. The value increased to 58.1% when the total permitted volume was based upon the supply standard against drought, and the value reached 100% in Chungcheong Nam-do. In Ganghwa distirct that suffered from severe drought in recent years, the average groundwater usage was 61.4%. In 2014, when the drought was the most severe with 45% precipitation of the average annual rainfall, the nationwide usage was turned out to be 25.6%, indicating about 4% higher than average agricultural groundwater usage 21.6%. Therefore, the quantitative assessment of groundwater usage in this study signifies that adequate use of groundwater is crucial to cope with agricultural drought.

모바일 애플리케이션 전략: 모바일 쇼핑 앱 사용 효과 실증 연구 (A Mobile App Strategy: An Empirical Study on the Effect of the Mobile Shopping App Usage)

  • 최진선;김승현
    • 지식경영연구
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    • 제20권4호
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    • pp.169-183
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    • 2019
  • The growth of mobile commerce (m-commerce) has been accelerated around the world. Why do e-retailers have to put a great deal of effort for the distribution of their mobile apps? The literature has paid little attention to the influence of the introduction of an e-commerce app on shopping behaviors of consumers. By analyzing the dataset of 2,342 users in Korea, this study aims to broaden our understanding of mobile shopping app usage across competing e-retailers and different channels. We found that a user's prior usage of a specific e-commerce mobile app increases her subsequent usage of its website through a mobile web browser. Thus, mobile apps do not cannibalize the mobile web channel, and there could be a complementary relationship. We also found that a user's usage of competitors' apps is positively associated with her subsequent usage of a specific e-commerce app. Because many consumers search products and compare prices across multiple e-retailers, having a mobile app helps an e-retailer be exposed to more potential consumers. This study is among the first to study the role of mobile apps in e-commerce by showing the dynamics of cross-channel and cross-vendor usage by a user.

Factors Influencing Usage of University Mobile Application Among University Students

  • ALJAAIDI, Khaled Salmen;BAGAIS, Omer Ali;SHARMA, Raj Bahadur
    • The Journal of Asian Finance, Economics and Business
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    • 제7권10호
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    • pp.1129-1136
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    • 2020
  • This study investigates the factors influencing the usage of PSAU Mobile Application by the students at Prince Sattam bin Abdulaziz University (PSAU). This study used Technology Acceptance Model (TAM) as a framework to predict the factors influencing 67 students' usage of PSAU M-Application. The results of this study were consistent with the TAM framework in predicting the actual usage of the PSAU mobile application for academic activities. The results indicated a significantly positive association of the perceived ease-to-use with perceived usefulness, significantly positive associations of the perceived ease-to-use and the perceived usefulness with the attitude toward the usage of the PSAU's mobile application, a significantly positive association of the perceived usefulness with the behavioral intention toward the usage of the PSAU's mobile application, a significantly positive association of the students' attitude toward the usage of the PSAU's mobile application with the behavioral intention of using the application, and a significantly positive association of the behavioral intention with the actual usage of the PSAU's mobile application. The results of this study should be useful to educational policymakers at PSAU University and elsewhere, as there is an opportunity to enhance the existing technology or adopt new technologies for academic activities.

스마트TV를 이용한 공동주택의 에너지 사용 모니터링 시스템 (A Monitoring System of Energy Usage for Apartment Houses Using Smart TV)

  • 박성수;진영훈;남상훈;채영호
    • 한국CDE학회논문집
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    • 제18권6호
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    • pp.451-460
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    • 2013
  • This paper presents the necessary elements and data flow in developing a monitoring system of energy usage for apartment houses with a Smart TV. Energy consumption data in each home are collected and analyzed in the HUB station by way of measuring instruments. And the amount of energy usage, such as electricity, gas, hot water, heating, water and other utilities are displayed through the Smart TV application. Energy consumption Database in the HUB station are processed and displayed in the browser of a Smart TV through XML, JAVASCRIPT and Flash. Smart TV users can get the energy consumption status through the energy consumption analysis display of the Smart TV application and improve the energy efficiency by comparing the usage patterns with neighboring houses. And the application display energy usage information, consumption ranking, rates to user as well. Furthermore, usage of last month or year can be compared to help to reduce the energy usage. The proposed system can provide the information about the amount of energy use to be reduced and the warning on the waste of energy.

스마트폰 사용과 MBTI 사용자 특성간의 관계 평가 (Assessing the Relationship between MBTI User Personality and Smartphone Usage)

  • 라저스리 소카세인;김경백
    • 한국빅데이터학회지
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    • 제1권1호
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    • pp.33-39
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    • 2016
  • 최근 스마트폰 사용 형태의 도움을 받아 사용자 특성을 예측하는 것은 매우 흥미롭고 주의를 사로잡는 연주 주제이다. 현재 몇몇 연구들은 사용자의 특성을 예측하기 위해 전화 사용 기록, 문자 메시지 사용 기록, 소셜 네트워크 서비스 사용 기록 등을 이용하고 있다. 이 논문에서, 우리는 MBTI 사용자 특성과 스마트폰 사용로그 간의 관계를 평가한다. 이를 위해, 스마트폰 사용 기록에서 부터 몇몇 특징들을 추출하고 이를 Naive Bayes와 SVM등의 분류기에 적용하여 사용자의 특성을 구분하였다. 사용자 특성 분석 결과의 분석을 통해 facebook사용 기록이 외향적인 사람과 내향적인 사람을 가장 잘 구분하는 것을 알 수 있었고, SVM 분류기가 Naive Bayes보다 사용자의 특성을 잘 예측하는 것을 확인하였다.

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중학교 여학생의 스마트폰 장시간 사용 관련요인 및 고위험군 특성 (The Factors related to Long Hours of Smartphone Usage and the Characteristics of High-risk Group in Female Middle School Students)

  • 박성희;이지선
    • 한국학교보건학회지
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    • 제31권3호
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    • pp.135-145
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    • 2018
  • Purpose: The study aimed to investigate the factors associated with long hours of smartphone usage and to identify the characteristics of the high-risk group among female middle school students in South Korea. Methods: The study analyzed the data of 13,648 female middle school students using their own smartphone extracted from the 13th Youth Health Behavior Online Survey (2017). The factors related to using smartphones for a long time was analyzed by binomial logistic regression. The characteristics of the high-risk group was defined by a decision tree analysis. Results: The average hours spent on smartphone usage was 269.54 minutes per day. The significant factors associated with the long hours of smartphone usage were grade, living with parents, perceived household economic status, perceived academic achievement, stress, sadness and hopelessness, the main purpose of smartphone usage, drinking, body mass index, breakfast, and satisfaction with sleep quality. The subjects showing low academic performance and having breakfast four times a week or less were more likely to use their smartphone for a long time. Conclusion: Based on the results of the research, we need to establish intervention strategies focusing on the factors influencing long-time usage of smartphone. Particularly, the subjects who show poor academic performance and skip breakfast frequently should be considered as the high-risk group for spending long hours on smartphone usage.

Factors that Drive the Adoption of Smart Factory Solutions by SMEs

  • Namjae Cho;Soo Mi Moon
    • Journal of Information Technology Applications and Management
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    • 제30권5호
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    • pp.41-57
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    • 2023
  • This paper aims to analyse the factors influencing the implementation of smart factories and their performance after implementation, using the grounded theory analysis method based on interview data. The research subjects were 21 companies that were selected by the Smart Manufacturing Innovation Promotion Group under the SME Technology Information Promotion Agency in 2020-2021 as the best case smart factory implementation companies, and introduced the intermediate stage 1 or above. A total of 87 concepts were generated as a result of the analysis. We were able to classify them into 16 detailed categories, and finally derived six broad categories. These six categories are "motivation for adoption", "adoption context", "adoption level", "technology adoption", "usage effect" and "management effect". As a result of the overall structure analysis, it was found that the adoption level of smart factory is determined by the adoption motivation, the IT technology experience affects the adoption level, the adoption level determines the usage and usage satisfaction, internal and external training affects the usage and usage satisfaction, and the performance or results obtained by the usage and usage are reduced defect rate, improved delivery rate and improved productivity. This study was able to derive detailed variables of environmental factors and technical characteristics that affect the adoption of smart factories, and explore the effects on the usage effects and management effects according to the level of adoption. Through this study, it is possible to suggest the direction of adoption according to the characteristics of SMEs that want to adopt smart factories.

계획된 행동이론을 적용한 명품 복제품의 사용과 재구매 행동에 관한 연구 (Consumption of Counterfeit Luxury Fashion Products Based on the Theory of Planned Behavior)

  • 장재임;추호정
    • 한국의류학회지
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    • 제39권3호
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    • pp.433-445
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    • 2015
  • This study examines factors that influence consumer behavior regarding the usage intentions and repurchasing behavior of counterfeits. Based on the Theory of Planned Behavior by Ajzen (1991), this study looks at the impact of attitude, subjective norm, perceived behavioral control, as well as the moral norm of consumers about intentions to use and repurchase counterfeits. An online survey was conducted on males and females over the age of 20 with previous experiences of purchasing counterfeits; subsequently, 209 responses were collected and analyzed. The covariance structure model was used to analyze the data in order to measure the factors that influence the usage of counterfeits and repurchasing behavior. The results show that attitude, subjective norm, and perceived behavioral control have significantly positive effects on usage intentions, while moral norm has a significantly negative effect on usage intentions. Usage intentions also have a significantly positive effect on repurchasing behavior and confirmed that usage intentions functions as the mediator. The variables that influence usage intentions are attitude, perceived behavioral control, moral norm, and subjective norm, in descending order. Consumer attitudes towards counterfeits is a major factor that influences usage intentions. Therefore, ethical problems should be emphasized to encourage a negative attitude towards counterfeits. This study identifies an important aspect to show that usage intentions toward counterfeits, and not purchasing intentions, influences repurchasing behavior. Findings are significant in that they reveal the role of the moral norm variable added to the TPB model.