• Archives of design research
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• v.19 no.6 s.68
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• pp.15-20
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• 2006

Despite the SKM Duyree shop's potentials, such as residing over the Samsung-dong, gangnam-gu one of the premier locations in Seoul, and offering a large shopping store, the old 'SKM Dutyfree' symbol [image #2] has become the burden for a company due to its low-profile brand quality and lack of location advertisements. Therefore, first, we have agreed to acquire the popular brand word 'COEX' and replace "SKM Dutyfree" to "COEX Dutyfree", and second, the new visual image has been created in order to create a synergy of the urban-look and the location-information. Therefore, the visual identity design concepts have been utilized in order to achieve such goals; first, promote the existing COEX-image and metropolitan-esque image. Second, unify the international-metropolitan looks of the COEX-mall, hotel, shopping center, exhibition, and airport terminal with location information. Third, deliver the new identity-design [image #1] of the fresh look(compare to competing dutyfree shops) and dynamic images.

• Journal of Korean Society of Rural Planning
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• v.22 no.1
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• pp.25-35
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• 2016

This study targets Korean culture theme park in Yeongju-Zone and World confucian scholar culture park in Bonghwa-Zone among the Three Major Cultural Areas Projects supervised by Ministry of Culture, Sports and Tourism. The study analyzes the Historical and Cultural Authenticity of each project on the basis of the reports and the report materials for meeting with related organizations. The results of the study are drawn as follows. First, through the theoretical consideration, this study drew the types of authenticity: originality, identity, specificity and visibility, which are evaluation items on the Historical and Cultural Authenticity. Second, Bonghwa-Zone succeeded in acquiring originality with tangible cultural properties but Yeongju-Zone chose a project site without it. Third, with originality, Bonghwa-zone was evaluated as having resources and concept with high traditional culture connectivity and fulfilled identity. It led the feature showing the high affinity between originality and identity. Fourth, compared to the projects of Andong-Zone in the Three Major Cultural Areas Projects, these two projects failed to acquire the distinctions since the primary and the secondary influence area and major facilities & programs coincided with those of the projects of Andong-Zone. Fifth, compared to Bonghwa-Zone, Yeongju-Zone realized visibility faithfully by the conceptual flexibility of "Korean Culture" and a large-scale development. Sixth, in terms of the Historical and Cultural Authenticity of project plan, it is evaluated that Yeongju-Zone and Bonghwa-Zone only fulfilled visibility and specificity respectively.

• Journal of the Korean housing association
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• v.19 no.2
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• pp.115-124
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• 2008

This study explores the beneficial methodology to increase cultural values of urban style Hanok, Korean traditional residence. Based on the literary geographical approach, this study defines the physical identities of special Bukchon Hanok area in Seoul. The explored physical identities are to provide basic fundamentals for supplying and maintaining new Hanok buildings, including how to preserve and restore the traditional Hanok areas. They are also to develop various Hanok related cultural products and to encourage Hanok popularization. In addition, this study is to add more the humane values and significances to the previous relevant researches. With these perspectives and through above mentioned methodology, the study draws the physical identities of Bukchon Hanok area and meanings as belows: The first one is the collective identity. Bukchon Hanok area is mainly composed of organic spaces with its collective scenary. Narrow alleys and curved lanes created by collective gaps between Hanok buildings, provide residents and visitors with abundant choices of moving path. The second one is the formal identity. Bukchon Hanok maintain their unique layout patterns. The basic units of Chae are combined in specific ways such as 'ㄱ', 'ㄷ', 'ㅁ' types and result typical formal expression of the area. The third one is grounding identity which represent the relationship between the earth and every-day living space. Each Chaes of house always surround Madang, Korean traditional court yard with rare vegetation. And the connection to the ground is transferred to the memories of its dwellers. Lastly, the current Hanok still preserve similar characteristics of past time Hanok such as materials, structure and styles by using unique building technics and exposing traditional ornamenting styles.

• Korea Journal of Hospital Management
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• v.23 no.4
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• pp.53-64
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• 2018

Purposes: The hospitals needs to generate a minimum profit, in order to perform its own role such as providing high-quality medical services. The demand for hospital management is increasing, as the social demands are diversified and the financial transparency is emphasized. The purpose of this study is to compare hospitals management based on Dupont Identity, by various hospital classification. Methodology: This study is based on '2016 Statistics for Hospital Management' provided by the Korea Health Industry Development Institute. The hospitals were classified according to the scope of care, the type of establishment, the location, and the number of beds. We analyzed the general and financial characteristics of over 337 hospitals using the method of Dupont Identity. Findings: Net profit margin (PM) has the biggest impact on return of equity (ROE). By the number of beds, general hospital with 160-299 beds have the highest return on equity (ROE). By location, hospitals in local municipalities have higher return on equity than hospitals in urban municipalities. According to the type of establishment, public hospitals have lower business performance, and although they invest more than private hospitals. Practical Implications: This study can inspire interest and provide understanding in hospital management and financial structure, by analyzing through an intuitive indicator named Dupont identity. It is possible to provide basic data for hospital management methods for each financial elements, in order to increase the profitability of hospitals.

• Archives of design research
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• v.19 no.1 s.63
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• pp.89-98
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• 2006

As the concept of city changes city is viewed in the perspective of business to make profits, not in the perspective of physical space. In the case of Korea urbanization processed over the level of 80% and the formation of identity is suggested for the way to improve city competitiveness as of globalization and liberalization. Seoulentered the level of developed countries in the perspective of functions and facilities, but its image is evaluated poor because of the lack of cultural competitiveness, tourismattractiveness and service system. Dependency of public transportation which is public facilities representing city indirectly is very high, but in information service and visual systems of pubic transportation operations and management are not enough and differentiated image and loyalty are hard to find. In 2004 government of city of Seoul suggested modifications, but compared to London, Paris and Tokyo consistent system, the lack of control and management of use environment of design, excessive visual information and destruction of connection are pointed out. Therefore to solve these problems the introduction of design system is needed to develop identity after applying characteristics and regulations for using to disordered visual stuff. These procedurescan be explained as City Identity Program (CIP) and this study tries to embody city image through public transportation design system. As the study method for this the status of public transportation design system of London, Paris and Tokyo were searched and compared to that of Seoul. Based on this systematization of symbol marks per public transportation being used right now, the development of design guidelines to form identity, relation of design and the strategy of systematization per method and media were proposed.

• International Journal of High-Rise Buildings
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• v.5 no.4
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• pp.271-291
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• 2016

There is much architectural and engineering literature which discusses the virtues of exterior bracing and diagrid systems in regards to sustainability - two systems which generally reduce building materials, enhance structural performance, and decrease overall construction cost. By surveying past, present as well as possible future towers, this paper examines another attribute of these structural systems - the blend of structural functionality and aesthetics. Given the external nature of these structural systems, diagrids and exterior bracings can visually communicate the inherent structural logic of a building while also serving as a medium for artistic effect. Viewed in this light, the visual appeal of these systems can be enhanced to give a tower a more distinct urban identity. This entails the creation of structural elements that are aesthetically pleasing, geometrically coherent and that demonstrate dexterity of application in regards to a building's composition, while also respecting the laws of physics and mechanics. In this fashion, an artistic approach can exhibit structural systems as not just purely rational features that enable the construction of tall buildings, but as important visual components that afford opportunities for creative expression. This paper, therefore, synthesizes the concepts of structural performance and creative artistry to facilitate a better understanding of the aesthetic developments in skyscrapers worldwide.

• Journal of the Korean housing association
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• v.17 no.2
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• pp.63-75
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• 2006

The exploration of the spatial structure of a particular urban area, or the analysis of the tendencies of spatial consumption among urbanites, can be a literary-geographical attitude, shifting literary interests toward geography. It may also constitute a field of cultural geography that reads texts as cultural symbols. Based on this kind of attitude, the paper reads the literature of Park Wan So, particularly the popular novels that involve urban and residential spaces of Seoul, as a cultural text that carries a kind of symbolism. It proceeds with the idea that most popular novels reflect the mass phenomena of its times, and that representing real cultural experiences through text, it becomes a means of generalizing the identity shared by the anonymous masses and the characteristics of particular places. Hence the individuality of Park Wan So, who moved to Seoul during the Japanese colonial period and hence forth lived as a middle-class citizen, is inseparable from her literary work. With this attitude and methodology, the paper argues that in the urban space of metropolitan Seoul, the modern ambivalent gaze of the colonial period shifted toward increasingly new value systems, and was replaced by a dichotomous view, and furthermore, that the contents of this dichotomous view has experienced a multivalent transformation through the accumulation of time and the expansion of space.

• Journal of the Korean Institute of Landscape Architecture
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• v.28 no.3
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• pp.53-60
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• 2000

Although built-environment has not only function but also socio-cultural meanings, the latter is neglected in the modernism. People don't have the identity of their place because they can't communicate with environment. Therefore, expressing the socio-curtural meanings in landscape is one of main issues after the modern era. The meanings of phenomena can be analyzed by the Semiology based on Structurism, the methodology which has been developed in Linguistics and Anthropology since 1900's. The purpose of this study is to adapt Helmslev's model that can effectively explain the meanings of built-environment and interpret the Koreaness, one of important meanings in contemporary urban park, Paris park. The following methods are used for achieving the purpose. 1. Adaptation of the Helmslev's model for interpreting the urban park. 2. Interpretation of the Paris park. 3. Making the types of interpretion of Paris park. The results are as followings: 1. Helmslev's model can explain the content and expression of the urban park in denotation and connotation. 2. Th socio-cultural meanings of Paris park are the relationship of France, Yan and Yin theory, philosophy of Samjae, king's authority. And they are expressed in the pattern of paving, the shape of mounds, fountain, and pond, a picture of the wall, colours of lightings and columns, and a mark of bollards.

• Journal of the Architectural Institute of Korea Planning & Design
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• v.35 no.12
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• pp.127-136
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• 2019

National Housing in Janghang was built intensively from the mid 1970s to the early 1980s, and has become a collective complex at Jangma-ro and Shinchangdong-ro. This Company House is a typical building for employee welfare, at the same time shows modern industrialization and urbanization. In general, it forms a housing complex and serves as industrial town. Reflecting the characteristics of Janghang, the housing complex is called National House based on the supply method and is also classified French Styled House in terms of housing style. Although Janghang was one of small local administrative units, it pursued urban style with mini-2-story. It has the typical characteristics as follows: division of the owner's living space and rental room, and independent layout of restrooms and washrooms. House is transformed to accommodate residents' lifestyles, so National Housing Complex of Janghang has undergone various changes such as the replacement of spatial structures and exterior materials for 40 years after construction. National Housing in Janghang is a symbol of local identity and an important spatial asset that shows the urban and architectural characteristics and changes.

• International Journal of Contents
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• v.6 no.4
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• pp.14-21
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• 2010

In this study, the preferences with regard to floral design in a public space and the correlation between such preferences and the image features of the floral design types were identified. Based on the review of the related literature, the floral designs placed in a public space were classified into three types(the flower bed, container, and three-dimensional sculpture types) according to physical factors, and were classified into two types(the indoor and outdoor types) according to environmental factors. In the floral-design type classified by physical and environmental factors, the flower bed and outdoor types, respectively, were highly preferred. The factor that was found to have the greatest influence on the preference for the flower bed type was 'well-orderedness', which included the adjective categories 'harmonious', 'clean', and 'simple'; that which was found to have the greatest influence on the preference for the outdoor-type floral design was 'identity', which included the adjective categories 'symbolic', 'distinctive', 'harmonious', 'impressive', and 'clean'. It can thus be concluded that the plants that are effectively displayed in a public space can express the nature and identity of the city itself, can be a yardstick for giving value to the city and for evaluating it, and can be important components of the urban landscape. A design that is suitable for the purpose of each public space and that reflects the factors that exert an influence on the users' floral-design type preference should thus be developed.