• Title/Summary/Keyword: Urban Street

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Post Occupancy Evaluation of Image and Satisfaction for Storytelling Theme on the Kim Gwang-Seok Street (스토리텔링 테마골목 이미지 및 만족도에 관한 이용 후 평가 - '김광석다시그리기길'을 대상으로 -)

  • Koo, Min-Ah;Eom, Boong-Hoon
    • Journal of the Korean Institute of Landscape Architecture
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    • v.46 no.5
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    • pp.59-68
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    • 2018
  • This study deals with post-occupancy evaluation (POE) of 'Kim Gwang-seok Street'as storytelling road for urban regeneration. The evaluation focused on image preference and use satisfaction of visitors. This is the initial project of popular singer-storytelling street as a new attraction, and the results could be used as basic data for the sustainable planning and management of storytelling streets. 200 respondents of visitor group were analyzed. Frequency analysis for demographics, use, behavior, reliability, and means, were evaluated. Factor analysis and multiple regression analysis were conducted for image preference and use satisfaction. Responses showed high frequency of twenties in age, who were typically students. In use motives and activities, strolling, sightseeing, and taking pictures were shown to be the most common. The mean scores of image variables showed symbolic (5.03), familiar (4.84), beautiful (4.71), and bright (4.63), the highest. The result of exploratory factor analysis, led to 3 factors being categorized; the mood of street, the design, and the dynamics. Due to the result of multiple regression analysis, the preference of space image was significantly influenced by 4 image variables; symbolic (${\beta}=.314$), stable (${\beta}=.248$), friendly (${\beta}=.204$), and fresh (${\beta}=.142$). In the use satisfaction analysis, the mean scores were highest concerning facility design (3.81), typical street (3.78), the image of street (3.81), continued use (3.66), and experiential tourism (3.53), respectively. The mean score of parking space (2.56) was the lowest. In factor analysis concerning use satisfaction, 3 factors were categorized; facility management, experience, and image. By the result of multiple regression analysis, the total satisfaction of use was significantly influenced by 4 independent variables; image of street (${\beta}=.296$), management (${\beta}=.277$), continued use (${\beta}=.205$), and typical street (${\beta}=.183$). As storytelling road for urban regeneration, 'Kim Gwang-seok Street' has shown considerable success in significant improvement of image preference and user satisfaction. Therefore, the enhancement of 'placeness' through storytelling of Kim Gwang-seok, and the strengthening of its identity and symbolism, should be the basic focus of development for the street in the future.

A Study on the Characteristics of the'Urban Picturesque' in the Experience of an Urban Pedestrian Street - A Case of the Duksugung-gil, Insadong-gil and Myoungdong-gil - (도시 보행자가로의 체험에 있어서 '어번픽춰레스크'적 특성에 관한 연구 - 덕수궁길, 인사동길, 명동길의 사례를 중심으로 -)

  • Kim, Young-Jae;Kim, Han-Bai
    • Journal of the Korean Institute of Landscape Architecture
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    • v.36 no.6
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    • pp.115-125
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    • 2009
  • The Picturesque Style of the $18{\sim}19th$ Century Romantic landscape gardening had features of both irregularity and variety. These features were applied to $19{\sim}20th$ Century urbanism, which was called 'Urban Picturesque'. Preceding research has found that pedestrians take more interest in streets modeled after 'Urban Picturesque' principles mainly focused on physical appearance. further development of this research was undertaken through an experiment focused on pedestrian activity as well as physical factors through a case study of the Duksugung-gil, Insadong-gil and Myoungdong-gil. The results of the research are as follows. Although the physical conditions of the street in Duksugung are fitted more on Urban Picturesque principles than the other two case studies, the degree of pedestrian interest was highest for the street in Insadong due to excellence both in physical appearance and the diversity of cultural activities available in it. In conclusion, it can be said that to achieve the fdl effect of a Picturesque urban scene, a diversity of place-appropriate activities related to socio-cultural programs should be combined with an excellent physical appearance.

Influence Factors Analysis of Revitalization in The Streets of Seoul City by Attributes of Small Retail Businesses' Classification (서울시 업종별 점포의 속성이 가로활성화에 미치는 영향요인 분석)

  • Won, You-Ho;Lee, Joo-Hyung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.11
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    • pp.6676-6684
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    • 2014
  • This paper analyzed an existing literature review of street environment, density, accessibility, and diversity in terms of not the street level, but also the urban context level. In addition, this paper examined Jane Jacobs' theory (1961) regarding the relevance between the diversity of facilities and increasing volume of pedestrians. To find the explanation ability and significance among variables, this paper employed Enter's method of Regression Analysis in the industrial classification of restaurant business and liquor business. This empirical analysis of both theories of Jacobs (1961) and MacCormac (1983) had a different signification from existing research. Jacobs (1961) suggested the relevance among various facilities for increasing the volume of pedestrians, and MacCormac (1983) explained the different impact by industrial classification. In future research, the subdividing of industrial classification is necessary for a more precise and specific analysis.

The Type and Characteristics of the Modern Men's Fashion Images (현대 남성 패션 이미지의 유형 및 특성)

  • Hong, Yun Jung;Kim, Ri Ra;Lim, Si Eun;Kim, Young In
    • Journal of the Korean Society of Costume
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    • v.64 no.5
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    • pp.18-29
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    • 2014
  • Modern male has displayed an increased desire to express their social influence and image, and the male fashion market has had to provide various styles and images to fill these needs. The current domestic menswear market, however, is unable to satisfy the needs of male consumers who have a need for diversity in a rapidly changing society; more segmented fashion images and styles are needed. The purposes of this study are to classify fashion images and to establish character of the types. This study was done by performing a literature review and a survey. This study proposed 10 categories of fashion style images. Men's fashion style is classified into the classic image, sophisticated image, urban casual image, chic modern image, mods modern image, basic casual image, ethnic image, avant-garde image, active & outdoor image, and street-kitsch image. In the case of the classic images, common in formal setting, men's formal wear is the main focus with the classic suit. The sophisticated image is that of a colorful formal wear seasoned with elegance. Urban casual image is contemporary image, and therefore is meant for city life wear. Chic and modern image conveys an urban image by seeking a simple and chic feel. Mods modern image is retro yet dandy, giving off a sense of youthfulness compared to the other classic images. Ethnic image expresses the exotic quality of folklore as the main representatives of the character casual wear. Avant garde image portrays strong character casual wear with oversized silhouettes or exaggerated details. Active & Outdoor image is leisure life wear conveying active, functional images. Street Kitsch image is men's street casual wear with graphic patterns such as pop art and graffiti. This study's significance lies in its presentation of fashion style data, which can be utilized in the design and marketing of fashion targeted to males.

The Investigation of Residential Area Changes by the Provision of Urban Linear Parks - Case Studies of the Regenerated Street Parks and the Uncovered Stream Parks in Seoul - (선형공원 조성에 의한 주변 주거지의 변화 분석 - 서울시 재생 가로공원과 복원하천 수변공원 사례 연구 -)

  • Lee, Ju-Eun;Yang, Woo-Hyun
    • Journal of the Korean housing association
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    • v.27 no.6
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    • pp.45-55
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    • 2016
  • This study focused on the changes of residential area around the linear park. The goal of this study is to determine the value of linear park at the view of residents and discover the interaction between the linear park and the residential area around it. To investigate this goal, the researcher chose case sites, the regenerated linear park and the uncovered stream park. This study analyzed the site around the linear parks with four points of view, the organization of urban Fabric, architecture, the economic value of the site and the behavior of residents. This research adopted several research methodologies like aerial photograph analysis, road-view analysis, paper research, and field study, observation, and expert interview to approach as both quantitative and qualitative analysis. With that variation characteristic, the researcher determines the influence of linear park through the residential area around them. As the result, linear park gives positive effects of running sustainable residential area around them and acting as the pivot for the residential area. Also for the future, designers must consider this interactive relation between the linear park and residential area with the wide point of view.