• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.2
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• pp.235-242
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• 2004

The purpose of this study was to develop a scale for the evaluation of the subjective fabric hand. In order to find out the appropriate method for the evaluation, bipolar adjectives were compared to unipolar adjectives. One hundred female university students we.e selected as judges. They assessed 9 fabrics using the 9 point scale system for both bipolar and unipolar adjectives. When using the bipola. scale, judges responded more consistently showing smaller deviation among their responses. The Judges seemed to understand the meanings of adjectives in the bipolar scale more clearly than in the unipolar scale. Unipolar scale has twice the number of questions than bipolar scale does. Therefore. judges often felt bored responding to the questions using unipolar adjectives. If the appropriate antonym can be found through verified method, bipolar scale seems to have more advantages than unipolar scale.

• Journal of the Korean Society of Clothing and Textiles
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• v.18 no.3
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• pp.395-409
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• 1994

Consumers experience various emotional responses to clothing in consumption process. These emotional responses are important in explaining consumer behavior of clothing. The Purpose of the study was to identify the types of emotion that consumers experience in the process of wearing clothes. A questionnaire consisted of 35 words expressing emotion was developed. 110 female college students were surveyed to find out consumption experience of clothing. The empirical study was conducted in two ways. One is that the subjects were asked to respond six-point unipolar scale of emotional adjectives to identify the various emotions that consumers experienced. The other is that four different wearing situations were described for the survey and then the subjects were asked to respond same questionnaire. The data surveyed for research were analyzed by factor analysis. The conclusion of empirical study was as follows. The types of emotion that consumers experienced at various situstions were: pleasure, arousal, unpleasure, aversion, dominance, sandness, security and tension.