• Title/Summary/Keyword: UI experience

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The effects of UI(user interface) experience on product attitude and purchase intention for smartphones (스마트폰의 UI(User Interface) 경험이 제품태도와 구매의도에 미치는 영향)

  • Youm, Dong-Sup;Yu, Seung-Yeob
    • Journal of Digital Convergence
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    • v.11 no.4
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    • pp.129-137
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    • 2013
  • Increasingly important UI(user interface) on the digital media era, and increasing awareness about the user experience. In this study, by considering these realities, what impact smartphone UI experience, this product attitudes and purchase intentions you want to check. First, the findings of the smartphone UI experience influence on product attitudes of the smartphone was confirmed. Second, the smartphone's UI experience was confirmed also in the purchase of smartphones that partially affects. Finally, attitudes were identified as affecting the purchase of products for smartphones. The results of this study, the strategies suggest the need for consideration of future marketing strategy for smart phones smartphone's UI experience. Especially valuable experience for the smartphone-focused marketing strategy, such as the administration of post-A/S system, ie, around experience than are necessary. Finally, in order to improve the consumer's purchase decision more than anything that can enhance the positive attitude of consumers for its products marketing strategies are necessary.

Roles and Direction of User Experience Design (UX 디자인 업무 역할 및 방향성에 관한 연구)

  • Pan, Young-Hwan
    • Journal of the Ergonomics Society of Korea
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    • v.29 no.4
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    • pp.521-525
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    • 2010
  • UX (User Experience) Design was an interdisciplinary approach in humanities, engineering, science and design. We classified the roles of user experience; requirement analysis which are user research, constraints analysis and direction analysis, concept design, information architecture, physical UI, graphical UI, sound UI, Olfactory UI, prototype, evaluation, launch, localization, and knowledge management/UI DB. User research methods were classified by the relation of designer, user, and product/service. We reviewed three issues of UX design; complexity management, efficiency management, and mapping management.

Effect of the Affordance Characteristics of VR Game UI on the User Experience (VR 게임 UI의 어포던스 특성이 사용자 경험에 미치는 영향)

  • Park, Jun-Hong;Lee, Junsang
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.24 no.2
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    • pp.252-258
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    • 2020
  • Advances in IT technologies are developing VR content technologies that provide five senses information to users and interact with them. These VR content technologies are widely used by users not only for time and space limitations but also for providing immersion experiences. VR contents are contents that allow users to experience images that are played on the screen through five senses such as augmented reality, virtual reality, and holograms as well as visuals. VR games are also becoming more diverse in interfaces for the interaction of users with VR games. This study recognized the importance of the interface and analyzed the impact of the application characteristics of VR game UI on user experience and satisfaction from the user perspective. Research shows that VR game UI interacts with user experience and satisfaction. This appears to affect user experience based on how well people using VR game UI can understand and utilize the characteristics and functions of UI.

Fun Factors for User Experience Design (Fun Factors를 적용한 핸드폰 UI(Game적 요소를 적용한 핸드폰 UI))

  • Kim, Deok-Won;Jin, Young-Kyu;Woo, Joo-Kyung;Chung, Amy
    • 한국HCI학회:학술대회논문집
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    • 2007.02b
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    • pp.27-32
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    • 2007
  • 핸드폰이 단순한 커뮤니케이션 도구에서 종합 엔터테인먼트 기기로 빠르게 진화되고 있으며 이를 뒷받침 하는 하드웨어와 네트워크 기술 역시 계속 발전해 나가고 있다. 또한 핸드폰이 다양한 기능을 제공하고 휴대폰에 내장된 어플리케이션의 종류가 많아 짐에 따라 UI에도 많은 변화가 일어나고 있지만 주로 사용성을 개선하는 기능적인 개선으로 치중되고 있는 상황이다. 본 연구의 목적은 핸드폰 UI를 새로운 관점으로 접근하여 '재미'라는 요소를 접목한 실험적인 UI를 기획하고 이를 적용하는 데 있다.

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A comparative study on user interface experience, product attitudes and intention to repurchase for each smartphone manufacturer (스마트폰 제조사별 UI(User Interface)경험과 제품태도 및 재구매의도에 관한 비교 연구)

  • Youm, Dongsup;Park, Kyoung-Ha
    • Journal of Digital Convergence
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    • v.12 no.9
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    • pp.359-367
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    • 2014
  • This study aimed to identify empirically the differences of user interface experience factors for such manufacturers as Samsung, LG, Sky, Apple, etc., which are fiercely competing in the mobile market at home and abroad. In addition, this study aimed to verify how different the impact of such user interface experience factors on product attitudes and intention to repurchase would be for each manufacturer. As a result of the study, it was verified that there was a difference in the user experience between the manufacturers for all of the factors forming user satisfaction experience, which included information, interaction, useful experience and design experience satisfaction. Second, it was also verified that there was a difference between the manufacturers in terms of product attitudes. Lastly, it was verified that there was a difference between the manufacturers in terms of intention to repurchase. Specifically, it was found that Samsung had a higher degree of intention to repurchase than LG and Sky, whereas Apple had a higher degree hereof then Samsung. It is expected that the above results of study will provide the aforementioned manufacturers useful implications for establishing UI strategies through the contemplation of differences for each manufacturer in addition to the expansion of studies related to UI experience.

The Educational Games' UI Study from the Point of View of UX by Eye-tracking (UX관점에서 Eye-tracking을 이용한 교육용 게임 UI연구)

  • Shin, Won-Sub;Shin, Donghoon;Jhun, Youngseok
    • Journal of The Korean Association of Information Education
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    • v.17 no.2
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    • pp.211-224
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    • 2013
  • The purpose of this study was to find the effective way of composition in terms of UX(user experience) when configuring UI(user interface) of educational game by utilizing ET(eye-tracking). Experimental material was a game related to the middle school 'force and motion'. SMI (SensoMotoric Instruments)' iView X TM RED was used in order to collect eye movement data. The results of this study was as follows. First, the lead element for fast visual attention should be placed in the center when the educational game UI is configured. Second, burton that changes character's features and the information about them should be placed close to each other. Third, learning quiz caught visual attention faster when it was placed on the left side of UI. Fourth, when one UI was overlapped by another, parts that were not overlapped was fixated, too.

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A Study of UI in mobile game RPG (모바일 게임 RPG에서 UI에 대한 연구)

  • KIM, Do-Kyung
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2016.07a
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    • pp.311-314
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    • 2016
  • 본 논문에서는 특정한 모바일 게임 장르인 RPG를 선호하는 유저들의 성향과 매력적인 게임 UI는 무엇인지에 관해 다양한 방법 및 분석한 결과를 제시한다. 모바일 RPG게임에 진입함에 있어 사용자들이 거치는 프로세스를 알아보고, 매력적인 게임 UI는 어떻게 정의하는 가에 대한 것도 제시한다. 게임 UI의 외형이나 기능 등의 요소가 게임을 선택하는 데에 있어 어떠한 영향을 끼치는가에 대해서 알 수 있다. UI와 플레이의 연관성을 분석을 통해 요인을 알아보고, UI가 게임을 진입하는데 있어 사용자에게는 어떤 의미를 가지는가에 대한 것을 알 수 있다.

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Research on the Visual Elements of VR game (VR 게임 <엘더 스크롤 V : 스카이 림 VR>의 시각 요소 연구)

  • JIANG, QIANQIAN;Chung, Jean-Hun
    • Journal of Digital Convergence
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    • v.18 no.12
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    • pp.507-512
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    • 2020
  • In recent years, various virtual reality games are becoming commercialized. A variety of large 3D online games popular with users has begun to transform into VR games. < the Elder Scrolls V: skyrim VR > as a derivative of large-scale 3D online games < the Elder Scrolls V: skyrim special edition >, Since its launch on the steam game platform in April 2018, because of its original UI design, maximizes the user's immersive experience and firmly maintains the leading position of VR games. Although the visual similarities between < the Elder Scrolls V: Skylim VR > and < the Elder Scrolls V: Skylim Special Edition > are high, but the visual elements in the UI are quite different. This paper studies characters, scenes, operating interfaces, colors and fonts five visual UI elements that enhance the immersion in game. It provided a unique interface design reference to immersive experience of new VR games in the future.

Key Success Factors for Institutionalization of User Experience Team (사용자 경험(User Experience) 조직 구축에 관한 연구)

  • Pan, Young-Hwan;Lee, Tae-Sook
    • 한국HCI학회:학술대회논문집
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    • 2006.02b
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    • pp.784-788
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    • 2006
  • UE (User Experience) 조직이나, UI (User Interface or User Interaction) 조직, 사용성 조직이 2000 년대에 들어서 국내에 많이 활성화 되었다. 국내에서는 UE 조직이 구축 될 때에 전략적인 계획에 의해 형성이 되기 보다는 스타일 중심으로 디자인이 부서에 소수인원으로 시작이 되거나, 또는 개발부서의 지원 부서로 시작되다가 확대 되는 경우가 많아 비효율적으로 구축이 되거나 비효율적으로 운영이 되는 경우가 많았다. 본 연구에서는 UE 팀이 조직화 될 때에 고려해야 할 점에 대해 연구를 하였다. 조직의 구축 단계, 역할, 프로세스 등을 중심으로 연구를 하였고 효과적으로 팀을 구축하는 데 중요한 요소에 대해 연구를 하였다. UE 조직의 성숙도를 파악하는 것이 중요하고, UE 팀의 차별화 포지션을 파악하는 것으로 고객과 제공해야 할 것과 방법론을 잘 파악해야 한다 이 결과는 UE 관련한 조직을 구축하거나 운영을 하는데 활용될 수 있다.

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Chatbot UX in a Mobile Environment (모바일 환경에서의 챗봇 UX)

  • Lee, Young-Ju
    • Journal of Digital Convergence
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    • v.17 no.11
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    • pp.517-522
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    • 2019
  • In many businesses, chatbots enhance the user experience by providing the most immediate and direct feedback to user questions. The area of use of chatbots is growing. In this study, the three types of chatbot definition, command method, function, and platform are classified according to their distinct factors. In the process, the functional delimiter element is necessary for the Chatbot UX, which is a key technical element of the functional part of pattern recognition, natural language processing, semantic web, text mining, and context-aware computing. However, the limitations at this stage were also known. Based on this, we analyzed the chatbot's UX elements for Facebook, Skype, Telegram, and Google Assistant for a better user experience. Basic UI elements such as cards, quick response, command, and application of persistent menus are needed as user experience elements.