• Journal of Korea Game Society
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• v.17 no.6
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• pp.63-76
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• 2017

This study presents the analysis results through the experiments how to increase the user participation via the user created game contents(UCGC) which user oneself can produce in a game. The experiment was carried out for whether the three elements of self-express desire, providing game money, and competitiveness can increase active participation in UCGC by using a mobile game called 'Color Pop'. Through this, we summarized the comparative results of the importance and influence for the three elements. It is expected that it will be used to improve understanding of UCGC users and plan or produce UCGC.