• The Journal of the Korea Contents Association
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• v.9 no.11
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• pp.416-423
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• 2009

From marketing perspectives, WOM(Word-of-Mouth) is one of the communication methods for travelers. It can be an instrument of the effect on tourist decision. The growing predominance of internet use has further highlighted the need for understanding of UCC(User-created contents) tourism information such as travel experience and travel recommendation. This paper was to examine usage patterns of UCC tourism information using experimental design and contents analysis. The result indicated that there were qualities of UCC tourism information. That is useful implication to tourism information-related marketers in destination marketing.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.328-332
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• 2009

From Marketing perspective, WOM(Word-of-Mouse) is the one of the communication methods for customer. That can be an instrument of effect on the tourist decision. Pre-trip tourist will be to do post-trip tourist for tourism information. In order words, they need information for tour. The purpose of this study is useful implications to tourism information-related marketers using UCC tourist information offer an analysis of using UCC tourism information.

• The Journal of the Korea Contents Association
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• v.7 no.2
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• pp.230-236
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• 2007

It is widely recognized that tourism information can be defined as useful and reliable reference which significantly influences the traveler's decision making. As the tourism organizations with online network, along with information system offer an array of information to the public, the passengers more frequently seek and search needed information via internet. However, currently existing tourism contents are mainly designed for suppliers, being viewed by customers perspective, those contents do not reflect the clients inquiries and needs. With the advent of consumer based technology and favorable environment, current tourism-related web sites show some changes from tourism suppliers to User-Created Contents(UCC). The major purpose of this research is to identify the tourism contents provided by both supplier and tourists themselves. Additionally, this paper also indicates research issues for further study.

• Proceedings of the Korea Contents Association Conference
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• 2006.11a
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• pp.360-363
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• 2006

As the focus of Tourist Product in Tourism Information, it is defined a date for tourist as Tourist Decision Making. That dates is on the increase and send for us variety figures. The contents be serviced in WWW, however, it only could emphasis on the side of suppliers instead of user. Having been speed development of The Content Technology, The user is more than easily work to make a content for yourself. This paper will intend to how to be application, what to mean tourist product include information in WWW.

• Proceedings of the Korea Information Processing Society Conference
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• 2010.04a
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• pp.527-530
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• 2010

최근에 웰빙 열풍에 의해 사람들이 기능성 음료, 건강 차, 마시는 물 등에 대한 관심도가 나날이 높아지고 있다. 그러나 사람들이 웰빙 열풍에 따라 건강에 좋은 물에 높은 관심을 갖고 있기는 하지만 실제로 자신들이 마시고 있는 물의 웰빙성에 대한 정보는 피상적인 수준에 머물고 있다. 왜냐하면, 물에 대한 기존 홍보 방법들이 단방향 형태의 단편 정보를 전달하는 수준에 그치고 있기 때문이다. 특히, 최근에 각광을 받고 있는 UCC를 활용하여 물의 브랜드를 제고시키는 연구는 아직 미미한 상태에 머물고 있으며, 상호작용성이나 체험성 형태를 제대로 갖추지 못하고 있다. 이에 본 논문에서는 제주 물에 대한 효과적인 브랜딩 방안으로 첨단 정보 기술과 제주 물의 특성을 융합하는 접근으로 체험형 UCC를 어떻게 제작할 것인지를 알아본다. 다양한 물 종류 중에서도 국내에서 우수한 물로 인정받고 있는 제주 물의 브랜드 제고를 위해 정보 기술과의 효과적인 융합에 초점을 맞추고자 한다. 제주 물은 지하수로 화산 암반수이기 때문에 제주를 다녀갔던 관광객을 비롯한 대부분 일반 사람들은 제주 물의 실체를 직접 보거나 체험해 볼 수 없다. 그러므로 단순히 제주 물을 홍보하는 UCC 형태를 탈피하여 상호작용적 체험을 통해 제주 물의 우수성과 브랜드를 보다 효율적으로 전달할 수 있는 방안을 제시한다. 또한, 3D 기술을 이용하여 입체적으로 제주의 물의 웰빙성을 느껴볼 수 있는 방안을 제시하고자 한다.

• The Journal of the Korea Contents Association
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• v.10 no.3
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• pp.413-422
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• 2010

With the beginning of foreign workers' immigration since 1990, Korea has faced multi-cultural society. At the same time, the number of female marriage immigrants have constantly increased. But the social services for immigrants are not yet prepared. According to the research on the actual condition of immigrants' culture enjoyment, which was done by Ministry of Culture, Sports and Tourism of Korea, the most preferable leisure activity of immigrants is 'sightseeing'. So this study focused on improvement of web contents of tourism information to satisfy the information needs of immigrants. Concretely, this study analysed the present condition of the existing tourism web contents, and analysed deeply the web site 'Tourism Busan' for special reference. Especially this study tried to analyse VOD images among web contents of 'Tourism Busan', and provided concrete improvement plan for that. And also this study processed interview with marriage immigrants to provide web site evaluation at the level of immigrants' eyes. As a result of evaluation, immigrants was the most dissatisfied with 'contents quality', and showed lower dissatisfaction at 'service quality', 'interface quality' factors.

• The Journal of Fisheries Business Administration
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• v.41 no.2
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• pp.81-106
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• 2010

This study examines the information exploration characteristic and relative importance evaluation of island tourism web site. The survey items are developed based on the related studies and also implemented particular way so-called 'semi-online' that including both web based material and offline tutorial. The first objective of this study is verifying the characteristics of information exploration on island tourism of university students. The second is examining the peculiar properties of tourism information that exposed one's individual importance evaluation. The result of this study shows that most of the students have no difficulty in using the internet and exploring the island tourism information. And there is no significant difference in using and exploring the internet between male and female students. Based on the result of this study, most popular type of island tourism information is picture type. Personal blog or user created contents(UCC) that containing the other's experience of island tourism is mostly wanted contents. But there is a significant difference in importance of contents within the students. The community based information which including UCC, blog, and other community user's posting is evaluated the most important information for relatively less experienced students. On the other hand more experienced students have a preference on expertise information which created by tourism experts. The difference within the determinant factors that affecting island tourism also significant. With analysis of variance(ANOVA) on determinant factors, the tourism activity and social/culture resource are less important than others(eg. natural environment, accommodation and so on). The result of this study would be practically used for implementing the local government's effective tourism web site and enhancing the current island tourism operation. And also it gives a advantage to facilitate the island tourism for young generations.