• Title/Summary/Keyword: UCC(User Created Contents)

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Service Strategy of Video in UCC(User-Created Contents) (UCC(User Created Contents) 동영상 서비스 전략 - UCC 비즈니스 수익 모델을 중심으로 -)

  • Jeon, Ah-Reum;Choi, Hak-Hyun
    • Journal of Digital Contents Society
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    • v.9 no.4
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    • pp.525-532
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    • 2008
  • Recently, there're lots of interest in UCC, user-created contents, in the Internet market. the sites providing only the UCC service are beginning to appear. I am going to find out their strengths and weaknesses and the future directions. I started this study by discussing the direction of the UCC business. Now we see that the video UCC contents in the portal sites are growing gradually.

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User-Created Contents Business : Taxonomy and its Implications (UCC 비즈니스 유형 및 활성화 장애요인 연구)

  • Um, Myoung-Yong;Kim, Eun-Jung
    • The Journal of the Korea Contents Association
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    • v.7 no.11
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    • pp.120-129
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    • 2007
  • As the Internet is more embedded in people's lives, users draw on new Internet applications to express themselves through user-created contents(UCC). UCC is defined as content that is made publicly available over the Internet, reflects a certain amount of creative effort and is created outside of professional practices. This study describes the rapid growth of UCC as well as its increasing role in network-based communication. Based on the definition of UCC and the structure of emerging value chain, a taxonomy of UCC businesses is presented : UCC e-marketing business, UCC publishing business, UCC e-retailing business, and UCC development software business. This paper concludes with implications for platform and internet access providers.

User-Created Content Recommendation Using Tag Information and Content Metadata

  • Rhie, Byung-Woon;Kim, Jong-Woo;Lee, Hong-Joo
    • Management Science and Financial Engineering
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    • v.16 no.2
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    • pp.29-38
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    • 2010
  • As the Internet is more embedded in people's lives, Internet users draw on new Internet applications to express themselves through "user-created content (UCC)." In addition, there is a noticeable shift from text-centered contents mainly posted on bulletin boards to multimedia contents such as images and videos on UCC web sites. The changes require different way of recommendations comparing to traditional products or contents recommendation on the Internet. This paper aims to design UCC recommendation methods with user behavior data and contents metadata such as tags and titles, and compare performances of the suggested methods. Real web logs data of a major Korean video UCC site was used to empirical experiments. The results of the experiments show that collaborative filtering technique based on similarity of UCC customers' preferences performs better than other content-based recommendation methods based on tag information and content metadata.

Service Strategy of UCC(User Created Contents) in Video -Comparative Analysis of the Portal Naver's Play and Daum's TV Pot- (동영상 UCC(User Created Contents) 서비스 전략 -포털 네이버 '플레이' 와 다음 'TV 팟' 비교 분석-)

  • Choi, Hak-Hyun;Son, Ji-Sung
    • The Journal of the Korea Contents Association
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    • v.7 no.12
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    • pp.41-54
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    • 2007
  • The recent UCC video sector possesses an explosive potential for growth as it will act as a critical factor in determining the popularity of portal sites. We identified and compared the strengths and weaknesses in the UCC sector of "Naver" and "Daum", which are currently in the development phase, and we investigated alternatives as well as proposing an outlook for both portal companies. We believe a better UCC video service will be the deciding factor in a portal's popularity and therefore researches in the UCC video sector must continue.

Dynamic Pricing for User Created Contents : Computer Modeling and Simulation (UCC의 동적 가격 결정 : 모델링과 시뮬레이션 이용)

  • Chung, Doo-Shik;Jo, Hyeon;Kim, Soung-Hie
    • The Journal of the Korea Contents Association
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    • v.12 no.6
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    • pp.56-67
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    • 2012
  • The User Created Contents (UCC) are traded actively on the on-line market. The current pricing policy on the UCC market is the fixed pricing, which is set by the seller once and price never changes again. However market demand and supply are changing hourly, so the studies about dynamic pricing to determine more properly have been carried out. This paper suggests dynamic pricing models for UCC by analyzing the customer's searching pattern. We propose 2 pricing models (trend change-based pricing model and relative pricing model), and experiment various status by controlling system and market variables. We demonstrated our model by computational modeling and simulation. The result of this research can be useful guidelines to increase the revenue and profit of the UCC Market.

The Characteristics of User Created Content(UCC) for Virtual Band K/DA (가상밴드 K/DA에 대한 사용자 제작 콘텐츠(UCC) 특성)

  • Zhe, Han;Lee, Hyun Seok
    • Journal of Korea Multimedia Society
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    • v.23 no.1
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    • pp.74-84
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    • 2020
  • In November 2018, virtual pop band K/DA, with the use of holograms and actual K-pop girl group members, performed its debut album titled "POP/STARS" at the opening ceremony of the League of Legends S8 final, hosted by Riot Games. The fan culture that exists for real singers adapts itself to virtual bands, and K/DA, consisting of virtual characters, encouraging the production of user created content (UCC). However, this form of UCC is different from the most common one, meaning that this type of band generates another way of consuming content. Therefore, this study examines how K/DA's digital characters are transformed and reproduced by UCC and how the original producers' content differs from them. Firstly, the development of this study considers the open characteristics of UCC, such as user type, created motivation, created process, content type and sharing method. In the second part, the virtual idol Hatsune Miku and virtual band Pentakill will be analysed to understand UCC. Thirdly, K/DA will be analyzed as a case study based on three factors: created motivation, content type and sharing method. In this manner, this study aims to explain how UCC for virtual bands reproduce and consume original content and expand their commercial value.

A Study on the UCC Copyright which uses the Broadcasting Contents and the ODR(Online Dispute Resolution) through the Online Technical embodiment : Focusing on the CCl as the Conversational law Approach (방송콘텐츠를 이용한 UCC의 저작권 문제와 온라인 기술 구현을 통한 ODR(Online Dispute Resolution)의 가능성에 관한 연구 : Conversational Law 접근으로써 CCL을 중심으로)

  • Kim, Mi-Sun;Yu, Sae-Kyung
    • 한국HCI학회:학술대회논문집
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    • 2008.02b
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    • pp.558-564
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    • 2008
  • The study aims to examine the UCC (User Created Contents) Copyright which use the broadcasting contents. UCC are classified by UGC(User Generated Contents), UMC(User Modified Contents), and URC(User Recreated Contents). Especially UMC and URC correspond to a problem of copyright. Following the Copyright Protection Center investigation in 2006, it reported that 83.7% UCC are infringement of copyright. In spite of remarkable the UCC copyright problem, the concrete resolution does not exist. Also it is difficult to apply the offline legal conformity because of online nature of the UCC. The study observes the UCC copyright dispute instances which use the broadcasting contents and investigates a resolution of the UCC copyright. Considering the online media nature, it tries to analyse CCL(Creative Common License) as the ODR(online Dispute Resolution). It is meaningful to search the possibility of UCC copyright problem through the online technical embodiment.

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Evaluating the User Reputation through Social Network on UCC Video Services (UCC 비디오 서비스에서 소셜 네트워크를 통한 사용자 신뢰도 도출)

  • Cho, Hyun-Chul;Han, Yo-Sub;Kim, Lae-Hyun
    • 한국HCI학회:학술대회논문집
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    • 2009.02a
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    • pp.273-277
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    • 2009
  • Recently user-generated contents have been drastically increased. In this paper, we introduce the user reputation which can be used to evaluate quality of the content they created. First we have composed a social network that is based on user activity. And we have developed the algorithm to evaluate the users' reputation using this social network.

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UCC Contents Production System Using Direct Show (Direct Show 기반 UCC 컨텐츠 제작 시스템)

  • Kim, Kee-Baek;Choi, Jong-Ho
    • Journal of the Korea Society of Computer and Information
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    • v.13 no.2
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    • pp.127-134
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    • 2008
  • Recently, it has developed that UCC (User Created Contents) is made and created by the users. The mainly issue of production of contents parts is how can make easier and paly the moving picture more useful. In this paper, for this, we implemented UCC production system using Direct Show which is included Direct X. Direct Show is a moving picture editing technique and has been supported in Microsoft with COM component. Our system has features that the various effects can be easily inserted into moving Picture by users. Moreover, our system can efficiently apply the effects at playing the moving picture differently from the frame processing method. We confirmed these merits through experiments. The proposed system can be used for commercial purposes which high efficiency is required such as advertisement movie.

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A Study on UCC Video Editing for Sensibility Delivery (감성 전달을 위한 UCC 동영상 편집 방안에 관한 연구)

  • Kim, Ki-Bum;Kim, Kyoung-Soo
    • Journal of Digital Contents Society
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    • v.12 no.4
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    • pp.449-456
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    • 2011
  • UCC (User Created Contents) video rapidly rose as key contents of internet pop culture as a medium of 'sensibility delivery' that is created by a user without a commercial purpose. 'Sensibility delivery' is the ultimate purpose of UCC video and it can only be completed with 'well composed' storytelling. However, it is difficult to expect high degree of completion from noncommercial UCC videos due to an instable production environment and many variables. Thus, this study has been suggested 'detailed storytelling editing' process from editing phase in order to minimize problems of instable UCC videos. This suggestion based on actual results and award winning works of UCC videos of a team of research will raise a bond of sympathy, lead creative change, and expand the function of 'sensibility delivery' by increasing the degree of completion of work with unified final cut.