• 한국방송∙미디어공학회:학술대회논문집
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• 한국방송공학회 2015년도 추계학술대회
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• pp.31-34
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• 2015

The U.S. music market is a lucrative market for many foreign musicians due to its sheer size and it continues to play a leading role in the world music industry. However, it is a challenge to gain entry into that market and an even greater challenge to achieve success and fame within it. In fact, changes in the media paradigm have allowed for musicians to be able to independently produce their own songs and promote them globally. Some scholars address that the media paradigm shifting from traditional outlets to new outlets gives a chance to bypass traditional gatekeepers when entering the U.S. music market. Based on this scenario, this article examined two songs from Korean singer, Psy: Gangnam Style and Gentleman as a single case study. Utilizing Google Trends as a source of information, this study examined how each song's recognition among American music fans was different based on radio spins on Top 40 commercial radio stations. This article sheds new light on radio, which has been neglected due to the media paradigm shift, and presents how radio programmers are part of a complicated gatekeeping process which ultimately decides which songs are to gain popularity.

• 통상정보연구
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• 제10권3호
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• pp.391-406
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• 2008

Recently, U.S. beef completely is opened and a point of present time, beef import market is increased, the high branding and high quality of Korea's beef cattle is urgent for a brand-name of Korea's Meat got competitive superiority in world market. Also, for that situation, Producers and Distributors request successful marketing strategy establishment and in the concrete, I present a counterplan strategy based on 4P(price, product differentiation, sales promotion, distribution) strategy.

• The Journal of Asian Finance, Economics and Business
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• 제7권8호
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• pp.1-13
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• 2020

This study examines the effect of managerial ownership on firm value in capital markets where outside governance mechanisms to discipline managers are weak or non-existent. We hypothesize that strong market forces in the U.S. confound the effect of managerial ownership on firm value, i.e., the convergence of interest argument. We test the hypothesis using data from 112 firms from Singapore Stock Exchange and 205 firms from the Stock Exchange of Thailand prior to the Asian financial crisis in 1997 when the market forces were weak, yet the investor protection was sufficient to prevent outright appropriation from management. For ease of comparison, we use methodologies from studies done on the U.S. sample firms during the same study period as ours. We find that, both in Singapore and Thailand, firm value is a function of managerial ownership, and the relation is of the famous inverted U-shaped. Moreover, the relation is robust under different model specifications. The results from Thai sample, with weaker market forces than in Singapore, lend support to many agency cost hypotheses advanced in the U.S. Our results provide useful implication for investors in emerging and frontier markets where outside governance mechanisms are yet to be fully developed.

• 한국언론정보학보
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• 제78권
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• pp.141-176
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• 2016

본고는 기존의 미디어산업 분석에서 사용된 정태적 집중지표가 일부 유형에 한정되어 있다는 것에 주목하고 새로운 정태적 집중지표의 활용 가능성을 탐색하였다. 특히, 산업 내의 불평등 구조를 포착하는 타일지수는 미디어 산업의 정태적 분석에 있어서 유용하게 사용될 수 있다. 동태적 경쟁을 포착하는 여러 유형의 이동지표도 미디어 산업을 동태적 시각에서 분석하는 데에 있어서 다양한 정보를 제공한다. 타일지수와 이동지표들을 활용하여 2001년에서 2015년까지 전국종합일간지 시장구조를 분석한 결과는 다음과 같다. 시장규모 변화 추세를 보면 매출액 규모는 감소했다. 반면에 자산 규모는 U자형의 추세를 보였는데, 이는 자기자본비율의 증가에 기인한다. 또한 발행부수 및 유료부수 규모도 감소했다(2010~2014년). 자산 기준으로 보면 시장집중도 뿐만 아니라 조중동 그룹과 기타 그룹 간 불균등도가 이명박 정부에서 가장 높았다. 매출액 기준으로 보면 시장집중도는 노무현 정부에서 가장 낮았으며 그룹 간 불균등도는 박근혜 정부 초기에서 가장 높았다. 전반적으로 신문사들의 자산과 매출액은 각각 평균으로 수렴하려는 이동성을 보였다. 그리고 자산에 비해 매출액으로, 매출액에 비해 발행부수로 시장점유율을 측정할 경우에 동태적 경쟁의 정도는 약하게 나타났다.

• 아태비즈니스연구
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• 제14권1호
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• pp.171-194
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• 2023

Purpose - This study starts with the question of whether the capital market is likely to give positive valuations to companies that pursue diversity in their management and corporate governance structure. In this study, minority gender identity is considered as a diversity issue in management that has a socially negative perception. Design/methodology/approach - This study analyzed the relationship between corporate value in the capital market and the policies of companies that advocated minority gender identities, based on listed U.S. company data. Findings - This study finds that companies that support minority gender identities had a lower Tobin's q value than companies that did not. However, in the case of authenticity in terms of corporate governance diversity, the study finds that companies that advocate minority gender identities rather receive high firm valuation. In particular, companies with a high percentage of female directors show high corporate value even when implementing policies that support minority gender identities. Research implications or Originality - This study explores the capital market's response to diversity using past data in the U.S., but provides more practical implications for how companies should respond to a situation where an advocacy policy, based on more social recognition, for LGBT groups is established in Korea.

• 무역학회지
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• 제44권1호
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• pp.269-283
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• 2019

Due to environmental issues such as global warming, the importance of renewable energy is growing. Solar Power System is one of the most growing eco-friendly energy industries in the world, but Korea's solar energy industry faces fierce competition due to the trade regulations and changes in energy related laws in the major markets such as the U.S., EU and China. Therefore, Korea needs to diversify its export markets towards emerging markets. This paper analyzed 162 countries in the world and developed a model to measure how promising the countries are. GSMI(Grid connected Solar Market Index) and OSMI(Off-grid Solar Market Index) are invented based on the models. By using the developed model and the data of 162 countries over the 15-year period from 2000 to 2014, the foreign markets are ranked for searching the export market. According to the analysis, China, Japan, U.S, India and Taiwan ranked first to fifth in GSMI and OSMI ranking, which were followed by China, India, Bangladesh, Philippines and Afghanistan. The model developed through this research is expected to provide a more reasonable and scientific approach to the advancement of the Korean solar energy industry into overseas markets.

• 월간포장계
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• 통권312호
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• pp.78-82
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• 2019

• 월간포장계
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• 통권363호
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• pp.102-105
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• 2023

• 응용통계연구
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• 제22권1호
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• pp.17-28
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• 2009

본 연구에서는 한미간 경기동향의 선행성을 주가와 경기간 선행성과 연계시켜 검정해 보았다. 이들의 선후행관계는 외환위기 이후 선명히 식별되며, 이때의 벡터자기회귀모형은 국내외 시장변수들간 연관성이 강화되고 국내경제의 대미의존도가 높아진 현실을 그대로 반영한다. 추정결과는 주가의 경기 선행성과 미국경기의 국내경기 선행성이라는 그간의 통설을 통계적으로 입증하고 있다.

• East Asian Economic Review
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• 제16권2호
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• pp.205-225
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• 2012

I use panel data of sales by the foreign subsidiaries of the U.S. MNCs to examine whether trading blocs create more or less FDI and the impacts on FDI of the extended market size created by forming blocs. By employing a region-fixed effects model, I find that countries forming trading blocs attract more FDI, particularly from non-member countries, but that FDI does not always increase with the market size of the blocs. As the market size increases, FDI increases only for large blocs. However, these findings are sensitive to model specifications. A policy implication is that a country considering forming or joining a trading bloc with a view to attract FDI may want to form a trading bloc with a country or countries with a large market size.